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About Us
Ted’s has always been first to bring new technology to the Australian market. Back in the 1970’s we introduced Australia to the first SLR with a built-in light meter. In the 1980’s we introduced the country to the first video cameras and in 1994 we were the first to bring you the digital camera. Today we’re introducing the new 4/3rds format compact SLR style cameras that are destined to revolutionize picture taking. When you buy a camera from Ted’s, you can be sure you’re choosing from a range that includes the latest and greatest the world has to offer.



Polaroid Land

40 years of Ted’s

Back in 1970 when Ted opened the doors of his first camera shop, Polaroid was still making news with instant cameras that featured self-developing film. Over the last 40 years we've seen a lot of technology come and go. But one thing has remained constant, Ted’s commitment to bring you the best - the best cameras and accessories from around the world, the best range possible and the best service and knowledge. It’s an on-going commitment that I’m proud to say has seen Ted’s become the place where Australia shops for cameras. I ask you to join us in celebrating Ted’s 40th birthday and hope you continue to enjoy shopping at Ted’s for many years to come

We've always been loyal

We often think of loyalty cards or rewards cards as something retailers came up with in recent times. However, when it comes to providing customers with added value, Ted’s has always been way ahead of its time. Our first loyalty card, the Club Ted Card, was introduced way back in the 70’s and continues to offer today’s customers substantial savings and benefits. The 70’s and 80’s also saw Ted’s introduce groundbreaking guarantees.  For total peace of mind, we also offer extended warranties on any camera we sell. In short, when you buy a camera from any one of Ted’s 20 stores, your happiness is guaranteed.

 loyalty card original

Ted’s Timeline

1970 - Ted opens the first store at 239 Elizabeth St. Melbourne 
1972- The first patent is filed for a filmless electronic camera by Texas Instruments.
1983 - Sony launches the first handheld video camera 
1986 - Ted’s acquire the Georges camera store group 
1986- Kodak scientists invent the world’s first megapixel sensor, capable of recording 1.4 million pixels that could produce a 5×7-inch digital photo-quality print. 1988 - Australia has its bicentennial 
1990-The first entirely digital camera is available to consumers. The Logitech FotoMan records in black and white and at less than one-tenth of a megapixel 
1990 - Kodak releases the first digital camera 
1991 - Kodak Nikon launches the first digital SLR 
1992 - Kodak introduces the photo CD. 


1994 - The CompactFlash memory card is introduced 
1995 - The first consumer camera with a liquid crystal display on the back was the Casio QV-10. 
1996 - Thee first camera to use CompactFlash was the Kodak DC-25. 
1999 - The first digital SLR designed and manufactured by a single camera company is released. It is 2.7 megapixels. 
2003 - Digital camera sales exceed film camera sales for the first time. 
2004 - Kodak ceases production of film cameras. 
2005 Ted’s opens its 21st store in Werribee 
2009 Ted's installs environmentally friendly HP Printers & kiosks in all stores 
2010 The new 4/3rds format camera system is launched

Ted's Sharing your love of Photography

How'd they do that?
"Sunrise on the Mt." By Joel Strickland

Tips from the photographer

  • Get up early, the light at sunrise can be amazing.
  • Act quick, the light isn’t like this for long.
  • Shoot raw, it helps to capture the full colour range.

Equipment Used