New photographers tend to focus on capturing their subject, without giving too much thought to what’s around the subject in the frame. This can lead to cluttered and clumsy photo compositions.
That’s where negative space composition comes in. It reduces visual clutter in the image, and encourages viewers to hone in on the subject, which usually only takes up a small portion of the frame. Again, less is more: The smaller the subject, the more memorable it often is.
By creating contrast, negative space leads to more striking and dramatic images. The technique is particularly popular among portrait photographers, and with good reason. As humans, we’re drawn to other people, so we like it when they're the main subject of a photo. Negative space portraits convey a sense of scale, making the model appear small in comparison to their surroundings and evoking emotions like solitude or mystery.