New Model Announcement | Sony A7 Mark III

Building on Sony’s market-leading position in the full-frame market, we are proud to introduce yet another impressive addition to the Sony full-frame mirrorless line-up, the Sony A7 Mark iii.

 The α7 III features advanced technologies from the Sony A9 and Sony A7R III including 10 fps continuous shooting, 4K HDR video, Z series battery, dual card slots, and joystick for adjusting focus points. Paired with a new 24.2MP back-illuminated sensor, this versatile new camera is the perfect option for all photographers, from enthusiast to professional.

Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MPi back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops of dynamic range at low sensitivities.

By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps with either mechanical shutter or silent shooting, diverse 4K video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.