Just like bakers need flour to do their job properly, videographers need good lighting. To make your food look delicious, film your video in bright, soft light.
If you’re relying on natural light, position yourself near a large window so plenty of light streams in.
If you’re open to using artificial lighting, a portable LED lighting kit will do the trick. For the most natural look, buy a kit with ‘soft’ LED bulbs. These will diffuse light and leave you with clean, crisp colours. On the other hand, those old-school fluorescent bulbs will give your food a greenish hue – which isn’t appetising.
One of the perks of artificial lighting is that you can film at any time, even if it’s dark or cloudy outside. It makes editing easier, too, as the lighting stays consistent throughout the video.
Whether you’re filming in artificial or natural light, it’s a good idea to use a reflector. This will illuminate the food and eliminate any deep shadows. It’s a small investment, but will make a big difference in the quality of your videos.