NSW

Sony Touch & Try: Discover Sony’s AI Autofocus

NSW

Date
Fri 18th Jul, 2025

Location:
Ted's World Of Imaging
317 Pitt St, Sydney, 2000
Directions

Price: Free
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  • Experience the future of photography with Sony’s industry-leading AI technology.

    Join us at Ted’s World of Imaging for an exclusive hands-on session with the latest Sony Alpha cameras and lenses. Whether you're upgrading your kit or just starting out, this is the perfect opportunity to explore Sony’s cutting-edge gear, with loan equipment available to try on the night.

    Sony experts will guide you through the capabilities of Sony’s AI Autofocus, a breakthrough system that tracks eyes, faces, and movement with incredible precision - ideal for portraits, events, wildlife, and more.

    What will you learn?

    • Mastering Sony’s AI Autofocus: Understand how Sony’s cutting-edge autofocus technology tracks eyes, faces, and movement with precision, perfect for portraits, events, and wildlife photography.

    • Hands-on Experience with Sony Alpha Gear: Get a chance to test the latest Sony Alpha cameras and lenses, with loan equipment available on the night.

    • Optimising Camera Settings for Different Scenarios: Learn how to adjust camera settings to maximise autofocus performance across various photography styles.

    • Expert Guidance and Q&A: Receive insights from Sony professionals and have the opportunity to ask questions about gear, photography techniques, and Sony’s imaging ecosystem.

    Please bring a notepad and pen to take notes during the session.

  • Ted’s Camera Stores is committed to providing a COVID-safe environment for customers and staff at all times in-store and as part of our workshop experiences:

    • Workshops are operating at reduced capacity to ensure customer experiences are not overcrowded.
    • Workshop areas and demonstrational products are regularly sanitised.
    • If at any time rules or regulations are implemented by either Federal or State Governments (e.g. the use of face masks or social distancing requirements), you must adhere to these rules in order to participate in this workshop.

    We thank you for your cooperation in helping ensure that our consumer experiences at Ted's Cameras Stores are COVID-safe.

    Ted’s Camera Stores is committed to providing a COVID-safe environment for customers and staff at all times in-store and as part of our workshop experiences:

    • Workshops are operating at reduced capacity to ensure customer experiences are not overcrowded
    • Upon signing in for this event, you will be asked to sanitise your hands before handling demonstrational products
    • We encourage the use of face masks particularly in indoor settings, and if your state government requires their use at any given time, you must wear one in order to participate in this workshop
    • Social distancing measures are in place for all indoor workshops/experiences, and for outdoor workshops/experiences we strongly encourage social distancing where physically possible
    • There is strictly no sharing of demonstrational products - if you are allocated any demonstrational products to try, you must hand these back to your workshop trainer for cleaning before they can be given to another customer

    We thank you for your cooperation in helping ensure that our consumer experiences at Ted's Cameras Stores are COVID-safe.

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