The Incredibly Compact Camera That Packs A Punch
The HX90V Compact Digital Camera truly belies its size. Boasting 30x optical zoom and up to 60x with Clear Image Zoom*1, it's the world's smallest*2 camera to offer such outstanding capability to cover nearly any shooting situation. This far-reaching potential brings distant subjects like wildlife and majestic buildings up close and personal to create powerfully dynamic photos. With Optical SteadyShot™'s precise camera shake detection, you can now achieve the crispest long shots any day and anywhere through a camera that fits right into your pocket.
*1 Optical zoom from the wide side
*2 Among compact digital cameras with a 30x optical zoom lens, as of the announcement date, based on Sony Survey
Breakthrough Technology For Stunning Clarity
Combining expertise in sensor technology and optics, the new ZEISS Vario-Sonnar T* lens is the result of a collaboration with Sony to optimise and deliver sharp, brilliant images with rich contrast. Featuring well-controlled distortion throughout a broad 24-720mm*3 focal length range, you can be assured of pin sharp images from any distance.
*3 35mm equivalent
Renowned ZEISS optics
Legendary ZEISS quality delivers brilliant sharpness, rich contrast and minimal distortion
Exmor R™ CMOS sensor
A back-illuminated Exmor R CMOS sensor with 18.2 effective megapixels takes in more light for greater detail in every shot.
BIONZ X™ image processing engine
Now reproducing more realistic detail and colour in images with less diffraction and noise.
What You See Is What You Shoot
With Sony's new High-Resolution built-in OLED Tru-Finder™ Precision Electronic viewfinder, every detail you've captured is faithfully reproduced on-screen. Since there's no backlighting, blacks are blacker, details are clearer and contrast is higher, no matter where you are. And with accelerated OLED response, motion blur and residual images are virtually eliminated when tracking moving objects or displaying recorded movies. For size, speed and brightness, there's nothing quite like it.
Perfectly Composed Selfies At Any Moment
Be camera ready from any angle with the convenient 180° tiltable LCD screen and touch shutter. Simply flip up the LCD screen and adjust the magnification with the zoom lever for easy self-shooting. Compose your selfies beautifully at any angle and wherever you are. Together with Beauty Effect which lets you tone and smooth skin, widen eyes and brighten smiles, you'll always look picture perfect even without a PC.
Stunning Low-Light Performance
Experience stunning low-light performance thanks to the 18.2MP back-illuminated Exmor R™ CMOS sensor. The unique back-illuminated technology powering the sensor enables it to utilise incident light more efficiently, doubling its sensitivity compared to conventional CMOS sensors. The result is a clearer, sharper image and drastically reduced noise even when shooting in dimly lit environments, whether in a party or out under the stars.
Detailed, True To Life Quality In Every Image
With heightened processing speed, BIONZ X™ image processor reproduces textures and details in real life, and suppresses visual noise in specific areas to ensure sharp images. This results in realistic images with rich tonal gradations and a natural three-dimensional appearance, giving you sharp and outstanding picture quality with every snap.
13 Picture Effects For Photo Creativity
Explore different effects and widen your creative expression with Picture Effects. Tweak the brightness, colour, vividness and texture according to your preference and enjoy the results on screen after a round of shooting with 13 different effects in total, including 6 new ones - Toy Camera, Soft High Key, Partial Colour, Miniature, Watercolour and Illustration. Transform every scene into the work you've envisioned.
PlayMemories Camera Apps
PlayMemories Mobile features easy-to-use camera apps that work seamlessly together. "Smart Remote Control" allows you to control the camera with your smartphone which you can transfer immediately to your smartphone or tablet using "Sync to Smartphone". For that picture perfect shot every time, "My Best Portrait" lets you adjust skin tone and smoothness for that flawless complexion.
Wi-Fi® & NFC
Sharing photos and movies is now easier with the One-Touch Sharing function. Simply by touching the camera to a Android™ smartphone or tablet*5, you can wirelessly transfer media from device to device. Made possible by built-in Wi-Fi® and NFC (Near Field Communication) technology that also works with pre-installed Smart Remote Control*6 to enable remote control of your camera from the smartphone or tablet.
*5 Requires installation of the latest free downloadable PlayMemories Mobile app (www.sony.net/pmm/)
*6 If the mobile device is not compatible with NFC, the camera can still connect via Wi-Fi®
Offer valid 01/06/18 - 31/07/18 : Via Redemption HERE 
