A new dawn of full-frame superiority
It's an exciting time to be a photographer, with such versatile high-performance cameras as the Sony A7RIII being unleashed on the market. The A7RIII has no weak points, combining both still and video excellence with blistering speed, for an all around multimedia lovers dream.

At the heart of this rugged, weather-sealed body is a marvelous 42.4MP EXMOR R CMOS full-frame sensor which pairs with the BIONZ X image processor for superbly detailed, low-noise stills and videos. This pairing ensures quality is consistent throughout the ISO range, as well as making the UHD 4K videos possible. The processor also keeps the camera operating at remarkable speed, highlighted by the top speed continuous rate of up to 10 frames per second.
To keep up with the speedy continuous drive of this camera, Sony have included a brand new hybrid AF system that runs at a rate of knots. This advanced system includes 399 phase-detection points on 425 contrast AF points, ensuring a wide area of the image sensor is covered for quick, accurate and smooth focus performance. This AF system is one of the major advancements over previous A7R models with vast improvements to tracking and low-light performance, as well as greater suitability to video shooting.

Camera-shake is becoming less and less of a worry with each Sony A7R release and the A7RIII now includes a system which minimises the appearance of said shake by up to 5.5 stops. This 5-axis Inside Image Stabiliser works in unison with the excellent high ISO performance to render this camera as one of the most suitable low-light shooters in existence. To frame your photos and cinematic explorations you are blessed with two equally impressive and versatile options, a Quad VGA OLED Viewfinder and a 3-inch touch-sensitive LCD screen. Both options are immensely versatile and user-friendly, the EVF offering focus peaking and a focus magnifier, and the LCD providing intuitive operation with its touch panel and being tiltable to aid in composing in more difficult angles.
Other Key Features
- Dual SD slots
- Built-in Bluetooth, WiFi and NFC connectivity
- ISO: 100-32000
