{"product_id":"hasselblad-xcd-35-100mm-f28-4-zoom","title":"Hasselblad XCD 35-100mm f\/2.8-4 Zoom","description":"\u003cp\u003eOne lens. Countless possibilities. The \u003cstrong\u003eHasselblad XCD 35-100mm f\/2.8-4 Zoom\u003c\/strong\u003e is a flagship E Series standard zoom that spans a full-frame equivalent of 28-76mm — covering wide-angle through to medium telephoto in a single, seamless package. From sweeping landscapes and candid street scenes to intimate portraits and spontaneous travel moments, this lens adapts to your vision without compromise.\u003c\/p\u003e\u003ch2\u003eVersatility Across Every Scene\u003c\/h2\u003e\u003cp\u003eWith approximately 3x optical zoom, the XCD 35-100mm bridges essential focal lengths that would otherwise require multiple primes. Its extended telephoto reach over the XCD 35-75mm gives you greater compositional flexibility, particularly when shooting in dynamic environments where changing lenses simply isn't an option.\u003c\/p\u003e\u003ch2\u003eExceptional Light Gathering Power\u003c\/h2\u003e\u003cp\u003eA bright f\/2.8 maximum aperture at the wide end — a full stop faster than the XCD 35-75mm's f\/3.5 — opens up your shooting in low-light conditions. Faster shutter speeds become accessible in challenging light, while the wide aperture renders backgrounds with beautifully smooth, creamy bokeh that draws the viewer's eye directly to your subject.\u003c\/p\u003e\u003ch2\u003eFlagship Optical Excellence\u003c\/h2\u003e\u003cp\u003eThe XCD 35-100mm's sophisticated optical formula of 16 elements in 13 groups — including 3 aspherical and 5 ED elements — is engineered to meet the exacting resolution demands of Hasselblad's 100MP sensors. Sharpness holds from centre to edge at every focal length and aperture setting, while colour rendering remains authentic and true-to-life throughout the zoom range.\u003c\/p\u003e\u003ch2\u003eKey Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFormat: Medium Format (Hasselblad X System)\u003c\/li\u003e\n\u003cli\u003eFull-Frame Equivalent: 28-76mm\u003c\/li\u003e\n\u003cli\u003eMaximum Aperture: f\/2.8 (wide) – f\/4 (tele)\u003c\/li\u003e\n\u003cli\u003eOptical Formula: 16 elements in 13 groups\u003c\/li\u003e\n\u003cli\u003eAspherical Elements: 3\u003c\/li\u003e\n\u003cli\u003eED Elements: 5\u003c\/li\u003e\n\u003cli\u003eZoom Range: Approx. 3x optical zoom\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":44037376966699,"sku":"120467","price":7299.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/Hasselblad_XCD_35-100mm_f_2.8-4_Zoom_3.jpg?v=1778112822","url":"https:\/\/www.teds.com.au\/products\/hasselblad-xcd-35-100mm-f28-4-zoom","provider":"Ted's Cameras","version":"1.0","type":"link"}