Nikon

Nikon

Nikon have been one of the photographic industry's most beloved and successful camera manufacturers for some time, with early success coming from their SLR output, a lineage of cameras whose presence can still be felt in modern Digital SLR releases from the brand.

These Nikon Digital SLR cameras have something to offer everyone from the novice, to the most serious of professionals. Entry level versions such as the D5600 are available for beginners with their impressive picture quality sharing the stage with modern wireless connectivity, high-definition video modes and beginner-based operating systems. Nikon's assault on the enthusiast range of the DSLR market has found them as industry leaders. Models include DX format speed-demons like the D500 appearing alongside the reasonably-priced, full-frame D780, allowing a higher level of image quality to become available to a more budget conscious audience.
Rounding out the lineup are the professional bodies, delivering workhorse like build-quality and the absolute premium of performance. The latest of these releases is the D850 which bolsters a mammoth 45.7MP resolution stills and 4K videos, from its superb full-frame sensor.

While we all love what DSLR cameras have done for the world of photography, there is no escaping that Mirrorless cameras are becoming increasingly popular and important for photographers of all levels. While Nikon's previous foray into Mirrorless territory, the Nikon One series, was an incredible compact range aimed solely at beginners, the newer Z series has more professional aspirations. Cameras within this range provide premium still image and video quality, with most models featuring full-frame image sensors; it must be noted that this inclusion does not sacrifice the camera's portability. Popular models within the Nikon Z system include the high-resolution Z7II and the DX-format Z50, a camera that introduces the characteristics of this system to an entry-level audience, thanks to it being more compact and budget-friendly.

To get the most from your high-performance Nikon body, you are spoilt with choosing from the huge range of optically superior, Nikon F-Mount lenses and a growing range of premium Nikon Z-Mount lenses. Whether your interests lay in the fields of Landscape, portrait, sports or wildlife photography, or any new refreshing approach to the photographic medium, you are sure to find a lens that is up to the task.

Branching out into the smaller format sectors of the market at varying angles, Nikon have a commanding presence in the Compact Digital Camera and waterproof camera fields. When space is critical there is a Nikon that is suitable in the pocket-sized coolpix range, while if you anticipate the odd splash and spill consider a rugged, outdoor-friendly model, like the Nikon Coolpix W300.

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