Fujifilm X-Half X-HF1 - Black

The Fujifilm X-Half is a unique and inspiring digital compact camera, ideal for anyone who wants to produce astonishing imagery with lightweight camera gear. The X-Half is ideal for vertical shooting and 3:4 aspect ratio video shooting, thanks to its brand new 1-inch image sensor, and it includes a rear LCD screen that is a perfect match for this shooting style. Holding the camera in the standard orientation captures a vertical image, as was customary in the days of the half-frame film camera, while turning the camera to the vertical orientation allows you to capture a standard horizontal image.

At the front of this digital compact camera, you will find a 32mm f/2.8 fixed lens, which produces sharp and detailed images of a versatile range of subjects. The Fujifilm X-Half encourages creative expression with 13 film simulations, as well as three exciting new image filters - these can be easily accessed by swiping on the secondary mini screen. Do you see that “film advance lever” on top? That’s actually for digitally developing your images into masterpieces, using the all-new Fuji X Half App.

The Fujifilm X-Half includes a brand new 2-in-1 feature, which allows users to combine two photographs or videos for an all-encompassing storytelling experience. This compact and lightweight digital camera weighs just 240 grams, while it is simple to control for those coming from a smartphone background, using a range of touch controls. If you want to immerse yourself in a true classic photography experience, this Fujifilm digital camera does offer an optical viewfinder, with which you can frame with precision for up to 880 shots on a fully charged battery.

Among the 13 film simulations is the wonderful Reala Ace, a popular film simulation with brilliant colour representation and high levels of contrast. The three new filters are "Light Leak", "Halation", and "Expired Film", while the “Grain Effect” is best for those seeking the most authentic film-like look in their images, without taking the plunge on an actual film camera.

Imagine stepping back into the tactile world of film photography with the Fujifilm X-Half’s innovative "Film Camera Mode." You begin by choosing a film simulation and the number of exposures you desire. Then, just like with a classic film camera, image review is disabled until all your shots are captured, each frame advanced with a satisfying wind of the top plate lever. Once you've completed your roll, the dedicated "X half app" becomes your digital darkroom, allowing you to develop, view, edit, and share your photos, complete with automatically generated contact sheets. This companion app extends the creative experience beyond shooting, enabling you to browse your images and videos in a gallery-like interface, effortlessly upload to social media, print via instax™ Link series printers, and even order photo products, truly encompassing the joys of image capture through to tangible creation and sharing.