{"title":"Sony","description":null,"products":[{"product_id":"sony-fe-24mm-f2-8-g","title":"Sony FE 24mm f2.8 G Lens","description":"\u003cp\u003eSony understands that portability and power are what has made their full-frame Mirrorless cameras such a huge success, so they are bringing you three new compact prime lenses. One of these lenses is this wide-angle offering, the FE 24mm f2.8 G. This lens is compatible with full-frame cameras, so you can pair the sharpness and detail provided by its premium optical design with the high-resolution sensors in the full-frame Alpha range. This lens features a fast f2.8 maximum aperture for reliable low-light performance, while a physical aperture ring is included for fast adjustments to depth of field and exposure. A click\/de-click switch is included so you can decide how this aperture ring should function.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24mm f2.8 G lens features a fast and quiet dual linear motors, which perform quickly and quietly - you can photograph and shoot videos at will and this lens is the perfect partner. User experience is paramount to the success of the Sony Alpha range, and this is carried over to this new range of lenses; a focus hold button is included, as well as a focus mode selector and smooth manual focus ring, so you can choose between the fast AF and the intuitive linear response MF.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24mm f2.8 G lens is destined for a life of travel, and thanks to its impressively sturdy build, it doesn't care what the conditions are like at the destination, it will always perform at its best. This lens features a rugged aluminium build, as well as dust and moisture resistance.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42707768311851,"sku":"121496","price":849.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-24mm-f2-8-g_3.jpg?v=1768791251"},{"product_id":"sony-fx3a-full-frame-cinema-line-body","title":"Sony FX3A Full Frame Cinema Line - Body","description":"\u003cp\u003eThe Sony FX3A Digital Video Camera is Sony's most compact cinema offering yet. With its slim and portable body, this camera is perfect for vlogging and on-the-go content creation. In performance, this camera will impress even the most demanding cinematographers, thanks to its high-quality full-frame sensor and its built-in fan which allows uninterrupted 4K60p video recording. This premium camera features advanced built-in Image Stabilisation, as well as a lightning-fast AF system - this includes 627 phase-detection AF points for movies, 425 contrast-detection AF points, and advanced real-time tracking. This camera features dual memory card slots (SDXC and CF Express type A), so users can manage the large files with ease, it features advanced weather-sealing to allow the camera to be operated safely on location, and it features WiFi connectivity for file sharing and remote control purposes.\u003c\/p\u003e\u003cp\u003eAs well as being weather-sealed, the Sony FX3 benefits from a magnesium alloy build. It is a durable design that allows users to freely connect Sony E mount lenses of various sizes safely. This camera also features an advanced anti-dust system. so lenses can be changed safely without fear of damaging or altering the performance of the camera. The Sony FX3A features 16-bit RAW recording and a standard ISO range of 80-102400, but it is not just in video recording that it excels. This camera features a digital audio interface, dual XLR inputs on the handle, and a headphone input for monitoring, allowing users to record and keep track of professional-quality audio - this helps their vlogs stand out from the growing crowd.\u003c\/p\u003e\u003cp\u003eThe Sony FX3 Digital Video Camera features a tilting 2.36 million-dot LCD screen for easily framing videos on the go. Frequently used controls are expertly positioned on the top of the camera for easy thumb access, while others are positioned so as to allow easy one-handed, Handycam-style operation. The cageless design of this professional-quality video camera allows it to include numerous 1\/4-20 UNC thread holes on the body, as well as on the supplied handle, to facilitate the connection of various essential accessories.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42707890929707,"sku":"121436","price":5454.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/ilmefx3_front-large.jpg?v=1771884319"},{"product_id":"sony-rx100-mark-vii","title":"Sony RX100 Mark VII Advanced Compact","description":"\u003cp\u003eThe New Sony RX100 Mark 7 is a compact digital camera that achieves results that you would usually expect from bigger, interchangeable lens offerings. The RX100 Mark 7 in fact borrows some features from Sony's high-end Mirrorless Alpha 9, including the BIONZ Image processor and front-end LSI. These loans result in a compact camera that is faster to focus and with better burst performance than other competitors in its field. Also helping the RX100 Mark 7 reach such loft heights, are the 1-inch 20.1MP Exmor RS CMOS sensor and versatile 8x optical zoom lens. This Zeiss branded lens provides an equivalent range of 24-200mm, making it suitable for all of your daily shooting.\u003c\/p\u003e\u003cp\u003eFollowing in the popular footsteps of previous RX100 models from Sony, the Mark 7 is sleek and stylish, with a portable build that could never be considered too cumbersome. Usability has not been sacrificed, with a pop-up EVF available for eye-level viewing and a tilting and touch-sensitive LCD screen at the camera's rear, great for composing images from a tricky angle, as well as navigating the menus system.\u003c\/p\u003e\u003cp\u003eThe image quality of the Sony RX100 Mark 7 is good in any situation, with a high sensitivity of ISO 12800 making the camera a match for low-light shooting. Not just capable for stills, UHD 4K video recording is available in the Mark 7, while a 3.5mm microphone input is available for improving audio quality - this is a great match for vlogging. With a manual control ring around the lens and various custom and programmable buttons, this camera is as simple or as involved as you want it to be. It is a compact digital camera that can reach excellent standards whether in the hands of a beginner or a pro.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e357 point phase-detection \u0026amp; 425 point contrast-detection AF system\u003c\/li\u003e\n\u003cli\u003eBuilt-in WiFi \u0026amp; Bluetooth connectivity\u003c\/li\u003e\n\u003cli\u003e20fps Blackout-free Continuous Shooting\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF\u003c\/li\u003e\n\u003cli\u003eTiltable, touch-sensitive LCD Screen\u003c\/li\u003e\n\u003cli\u003eRAW image capture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42707891159083,"sku":"119593","price":1899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_rx100_mark_vii_right-wide-mid.jpg?v=1768797647"},{"product_id":"sony-a7-mark-v-body-only","title":"Sony A7 V Body Only + $300 Sony Cashback*","description":"\u003cp data-path-to-node=\"0\"\u003e \u003c\/p\u003e\n\u003cp data-path-to-node=\"0\"\u003e\u003ca title=\"Sony Cashback\" href=\"http:\/\/sonypromotions.com.au\/dicashback\"\u003e\u003c\/a\u003eThe \u003ca href=\"https:\/\/www.teds.com.au\/sony\"\u003eSony\u003c\/a\u003e Alpha 7 V redefines the concept of a \"standard\" camera by integrating the latest imaging innovations and flagship features into one versatile package. Designed to satisfy a wide range of photographers, from passionate amateurs ready to upgrade to experienced professionals seeking an all-around performer, the Alpha 7 V delivers unprecedented performance for both stills and video. This power comes from a brand-new 33 Megapixel partially-stacked CMOS sensor paired with the brand new BIONZ XR2 processor, achieving performance that challenges flagship models while still maintaining excellent battery life and thermal efficiency. Still photographers will especially appreciate the new level of robustness and clarity provided by the camera's colossal 16-stop dynamic range, which gives RAW files the depth needed to handle even the most extreme post-editing adjustments.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e33MP Full-Frame Sensor\u003c\/li\u003e\n\u003cli\u003e30FPS Blackout-Free Continuous Shooting\u003c\/li\u003e\n\u003cli\u003e3.2-Inch Variangle LCD Screen\u003c\/li\u003e\n\u003cli\u003eDual Memory Card Slots (SD \u0026amp; CFexpress)\u003c\/li\u003e\n\u003cli\u003e4K60p Video Recording\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstyle\u003e#html-body [data-pb-style=EJFL9AL],#html-body [data-pb-style=GIUPSR5],#html-body [data-pb-style=NPTC1IA]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}#html-body [data-pb-style=X4T1IFV]{width:50%;padding:10px;align-self:stretch}#html-body [data-pb-style=KDSKW8E],#html-body [data-pb-style=MQ9ELVK],#html-body [data-pb-style=UX9TUJ5],#html-body [data-pb-style=X1W8DVJ],#html-body [data-pb-style=X4T1IFV]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}#html-body [data-pb-style=MQ9ELVK],#html-body [data-pb-style=X1W8DVJ]{width:50%;padding:10px;align-self:center}#html-body [data-pb-style=KDSKW8E],#html-body [data-pb-style=UX9TUJ5]{align-self:stretch}#html-body [data-pb-style=UX9TUJ5]{width:50%;padding:10px}#html-body [data-pb-style=KDSKW8E]{width:100%}#html-body [data-pb-style=D39FP3C]{border-style:none}#html-body [data-pb-style=B0IDM2G],#html-body [data-pb-style=L6272HL]{max-width:100%;height:auto}#html-body [data-pb-style=K64EWDW]{border-style:none}#html-body [data-pb-style=N9GH7WY],#html-body [data-pb-style=S8WF0OS]{max-width:100%;height:auto}@media only screen and (max-width: 768px) { #html-body [data-pb-style=D39FP3C],#html-body [data-pb-style=K64EWDW]{border-style:none} }\u003c\/style\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"NPTC1IA\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-element=\"main\" data-grid-size=\"12\" data-content-type=\"column-group\" style=\"display: flex;\" class=\"pagebuilder-column-group\"\u003e\n\u003cdiv data-pb-style=\"X4T1IFV\" data-element=\"main\" data-background-images=\"{}\" data-appearance=\"full-height\" data-content-type=\"column\" class=\"pagebuilder-column\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003cp\u003e\u003cstrong\u003eSoby A7V - The New Standard\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eThe Sony Alpha 7 V redefines the concept of a \"standard\" camera by integrating the latest imaging innovations and flagship features into one versatile package. Designed to satisfy a wide range of photographers, from passionate amateurs ready to upgrade to experienced professionals seeking an all-around performer, the Alpha 7 V delivers unprecedented performance for both stills and video. This power comes from a brand-new 33 Megapixel partially-stacked CMOS sensor paired with the brand new BIONZ XR2 processor, achieving performance that challenges flagship models while still maintaining excellent battery life and thermal efficiency. Still photographers will especially appreciate the new level of robustness and clarity provided by the camera's colossal 16-stop dynamic range, which gives RAW files the depth needed to handle even the most extreme post-editing adjustments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIBIS \u0026amp; AI Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha 7V features significantly upgraded performance, starting with a powerful 5-axis in-body image stabilisation (IBIS) system that now provides up to 7.5 steps of compensation. This is achieved through an updated stabilisation algorithm and a high-precision gyro sensor that delivers precise, single-pixel control, ensuring images remain crisp and clear even when shooting in challenging low-light conditions or with longer lenses. Furthermore, the new BIONZ XR2 chip integrates advanced AI autofocus functions, including the human pose estimation and subject detection found in the flagship Alpha 1II, while boosting overall AF performance with 60 AF samples per second, guaranteeing crisp, consistent focus even during high-speed bursts of 30 frames per second.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-pb-style=\"MQ9ELVK\" data-element=\"main\" data-background-images=\"{}\" data-appearance=\"align-center\" data-content-type=\"column\" class=\"pagebuilder-column\"\u003e\n\u003cfigure data-pb-style=\"D39FP3C\" data-element=\"main\" data-appearance=\"full-width\" data-content-type=\"image\"\u003e\u003c\/figure\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"EJFL9AL\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-element=\"main\" data-grid-size=\"12\" data-content-type=\"column-group\" style=\"display: flex;\" class=\"pagebuilder-column-group\"\u003e\n\u003cdiv data-pb-style=\"X1W8DVJ\" data-element=\"main\" data-background-images=\"{}\" data-appearance=\"align-center\" data-content-type=\"column\" class=\"pagebuilder-column\"\u003e\n\u003cfigure data-pb-style=\"K64EWDW\" data-element=\"main\" data-appearance=\"full-width\" data-content-type=\"image\"\u003e\u003c\/figure\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-pb-style=\"UX9TUJ5\" data-element=\"main\" data-background-images=\"{}\" data-appearance=\"full-height\" data-content-type=\"column\" class=\"pagebuilder-column\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003cp\u003e\u003cstrong\u003eA videography dream\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eThe Sony Alpha 7V delivers outstanding quality and reliability for video, mirroring its stills performance. Thanks to its new fast-reading partially-stacked Exmor RS CMOS Sensor, the camera boasts minimal rolling shutter. Video quality is exceptional, with full-frame 4K 60p footage downscaled from 7K capture for incredible detail. The camera is equipped with the full suite of Sony professional recording options, including All-I, 10-bit colour, and log recording, making the Alpha 7 V capable of capturing everything from professional A-roll footage to high-quality backyard memories. For dramatic effects, it also supports 4K 120p slow-motion capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIt's your choice how you frame\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eThe Sony Alpha 7V offers photographers flexible and high-quality framing options derived from its flagship lineage. It utilizes the same 4-axis multi-angle LCD monitor system found on the Alpha 7R V, allowing the screen to be freely adjusted in nearly any direction to maintain excellent operability even during the most challenging shooting situations. Complementing this is a significantly upgraded OLED viewfinder experience; thanks to improvements in the processor and panel, along with AI-based white balance enhancements, the viewfinder provides a clear view, complete with a relaxed eyepoint and full diopter control for comfort whether you wear glasses or contacts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"GIUPSR5\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-element=\"main\" data-grid-size=\"12\" data-content-type=\"column-group\" style=\"display: flex;\" class=\"pagebuilder-column-group\"\u003e\n\u003cdiv data-pb-style=\"KDSKW8E\" data-element=\"main\" data-background-images=\"{}\" data-appearance=\"full-height\" data-content-type=\"column\" class=\"pagebuilder-column\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003cp\u003e\u003cstrong\u003eOther Key Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e630 Shots EVF, 750 Shots LCD (CIPA Rating)\u003c\/li\u003e\n\u003cli\u003eComposite RAW Capture (noise reduction \/\u003cbr\u003eHDR)\u003c\/li\u003e\n\u003cli\u003eDynamic Active Stabilisation (Movie)\u003c\/li\u003e\n\u003cli\u003eHuman, Animal, Bird, Insect, Car\/Plane, \u0026amp; Auto\u003cbr\u003esubject recognition for AF\u003c\/li\u003e\n\u003cli\u003eUp to 1s Pre-Capture with AF, fully configurable\u003c\/li\u003e\n\u003cli\u003eContinuous Shooting Speed Boost\u003c\/li\u003e\n\u003cli\u003eAuto Framing (Movie)\u003c\/li\u003e\n\u003cli\u003eLUT Import for accurage preview\u003c\/li\u003e\n\u003cli\u003eDual USB-C ports with configurable function, up\u003cbr\u003eto 10Gbps\u003c\/li\u003e\n\u003cli\u003eDual Card Slots (Dual SD, one CF-E Type A)\u003c\/li\u003e\n\u003cli\u003e4K30p UVC\/UAC for seamless webcam usage\u003c\/li\u003e\n\u003cli\u003e2.4GHz, 5GHz \u0026amp; 6GHz Wi-Fi\u003c\/li\u003e\n\u003cli\u003eEnhanced Heat Dissipation, 1h 4K60p in 40C\u003cbr\u003eambient\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42707891453995,"sku":"123213","price":3999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sonu-alpha-a75_3.jpg?v=1768797648"},{"product_id":"sony-alpha-a9-mark-ii-body-secondhand","title":"Sony Alpha A9 Mark II - Body | Secondhand","description":"\u003cp style=\"color:red; font-weight:bold;\"\u003eSecondhand Stock comes with 12 Month Warranty\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eImages shown are not the actual product and are for reference purposes only. The actual unit may show some signs of use, minor marks or scratches.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAll Secondhand camera bodies come with a battery, charger, and body cap, where applicable. All Secondhand lenses come with front and rear lens caps. Any additional accessories are dependent on what is included at the time of trade-in.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThe Sony A9 Mark II is a porfessional level mirrorless camera, with a high-resolution 24.2MP full-frame image sensor and advanced Bionz X Processor, which work together to deliver stunning still image quality and UHD 4K Video recording. Particularly suitable to sports photography purposes, the A9 Mark II includes a fast and accurate 693-point phase-detection AF system, and up to 20 frames per second continuous shooting. The AF system has been updated to make it even better at handling moving subjects, with improvements made to subject tracking. This camera is great to use in all lighting conditions, with a broad ISO range that expands to a top of ISO 204800.\u003c\/p\u003e\u003cp\u003eThe Sony A9 Mark II is a great buy for anyone looking for a professional-level camera that they can trust with their most important work, but is also portable and easy to take on the road. This camera includes both a high-resolution EVF and a 3-inch tilting and touch-sensitive LCD screen for composinf your work, while dual SD card slots can also be found on this camera body, which allows you to automatically backup your work or store more files in need be. The Sony A9 Mark II includes a large and comfortable hand grip, while it is dust and moisture-resistant to allow it to be used in outdoor conditions with confidence.\u003c\/p\u003e","brand":"USED","offers":[{"title":"Default Title","offer_id":42715030585387,"sku":"115459","price":3299.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/2nd-hand-sony-a9-ii.jpg?v=1768951090"},{"product_id":"sony-hxr-nx5r-pro-camcorder","title":"Sony HXR-NX5R Pro Camcorder","description":"\u003cp\u003eThe Sony HDR-NX5R is the ultimate powerful professional workhorse camcorder, ideal for capturing high-quality Full HD footage of events. This reliable digital video camera features three ¬Ω.8-inch Exmor CMOS sensors and a versatile 20x optical zoom lens. As well as an MI Shoe, which makes it possible to capture high-quality audio, cable-free, the HDR-NX5R features dual memory card slots for premium file management.\u003c\/p\u003e\u003cp\u003eWhen using the Sony HDR-NX5R, users can frame their footage using the LCD screen, or the EVF. If you find yourself in dimmer conditions, there's no need to call the shoot off, as this Digital Video Camera features a powerful built-in LED light. There are a wide choice of connections when using the HDR-NX5R, from XLR inputs for high-end microphones, to 3G-SDI (Full HD 50p\/60p output), plus remote and composite (BNC).\u003c\/p\u003e\nKey Points\n\u003cul\u003e\n\u003cli\u003eThree 1\/2.8-inch Exmor CMOS sensors\u003c\/li\u003e\n\u003cli\u003eFull HD Video\u003c\/li\u003e\n\u003cli\u003eDual XLR Inputs\u003c\/li\u003e\n\u003cli\u003e20x Zoom - 28.8-576 mm \u003c\/li\u003e\n\u003cli\u003eMedia: MS\/SD Card x1, SD Card x1\u003c\/li\u003e\n\u003cli\u003eBuilt-in LED lighting\u003c\/li\u003e\n\u003cli\u003eFormat: XAVC S (HD), AVCHD 2.0, DV\u003c\/li\u003e\n\u003cli\u003eMI Shoe\u003c\/li\u003e\n\u003cli\u003e3G SDI, HDMI\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715766849579,"sku":"111100","price":6999.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-hxr-nx5r.jpg?v=1768968110"},{"product_id":"sony-pxw-z90v-pro-camcorder","title":"Sony PXW-Z90V Pro Camcorder","description":"\u003cp\u003eThe Sony PXW-Z90V is a compact camcorder that provides serious videographers with everything they need to produce high-quality video results on the fly. 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Optically the Sony FE 600mm f4 lens performs as brilliantly as you would expect, thanks in part to the inclusion of a unique large extreme Aspherical element.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715789983787,"sku":"119402","price":17999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-600mm-f4-fe.jpg?v=1768968285"},{"product_id":"sony-fx9-full-frame-cinema-line-body","title":"Sony FX9 Full Frame Cinema Line Body","description":"\u003cp\u003eThe Sony PXW-FX9V is a full-frame professional camcorder that is compatible with Sony E-Mount lenses; this allows users to mount a variety of high-quality optics to produce stunning 4K footage. This powerful, professional video camera utilises a 6K full-frame Exmor R CMOS sensor, which can be downsampled to sublime, cinematic 4K results. As well as its general edge in terms of imaging, the larger surface area of this image sensor provides the ability to produce a greater depth of field and utilise a wider angle of view.\u003c\/p\u003e\u003cp\u003eThe Sony PXW-FX9V features a range of inputs and outputs which will appeal to those slotting this camera into their workflow. They include 12G-SDI and an HDMI for 4K output, as well as 3G-SDI for HD output.\u003c\/p\u003e\u003cp\u003eIt is simple to create quick and slow-motion footage with this Sony professional camcorder, thanks to selectable frame rates being available at different resolutions. Users can also implement different recording formats for different solutions, such as recording long projects, or shorter projects with maximum quality.\u003c\/p\u003e\u003cp\u003eThe Sony PXW-FX9V features an enhanced fast hybrid AF system which makes use of 561 phase-detection points covering a majority of the image sensor, which helps it achieve pinpoint accurate focus at a rapid speed. Also notable is an advanced IS system for smooth and stable handheld footage.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVariable Electronic ND Filter\u003c\/li\u003e\n\u003cli\u003eS-Cinetone - Cinematic Colour Science\u003c\/li\u003e\n\u003cli\u003eDual Base ISO - Excellent image quality in all lighting conditions\u003c\/li\u003e\n\u003cli\u003e4-Channel Audio Recording\u003c\/li\u003e\n\u003cli\u003eDual Memory Card Slots - Simultaneous and Relay Recording Support\u003c\/li\u003e\n\u003cli\u003eMulti-Interface Shoe\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715791458347,"sku":"126571","price":17999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fx9v_1.jpg?v=1768968313"},{"product_id":"sony-fe-50mm-f2-8-macro-lens","title":"Sony FE 50mm f2.8 Macro Lens","description":"\u003cp\u003eFor close-up shooting with your Sony Mirrorless camera, look no further than the Sony E-Mount 50mm f2.8 Macro lens. With such macro-friendly features as a 1:1 magnification ration and a 16cm closest focus, which will help you capture small details, right up close to your lens, in incredible detail. The lens provides a normal field of view when mounted on full-frame cameras, while on APS-C Sony mirrorless models, the 75mm equivalent focal range is great for various other applications, including portraiture.\u003c\/p\u003e\u003cp\u003eThe Sony E Mount FE 50mm f2.8 Macro Lens includes aspherical and extra-low dispersion elements in its design, both of which reduce aberrations and distortion and provide an excellent level of image sharpness and detail. The optical brilliance of the lens is matched with a suitably excellent physical build, with this lens being dust and moisture-sealed to allow use in varied climates.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715795357739,"sku":"108300","price":799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-50mm-macro-front.jpg?v=1768968428"},{"product_id":"sony-e-16-70mm-f4-oss-za-lens","title":"Sony E 16-70mm f4 OSS ZA Lens","description":"\u003cp\u003eSony 16-70mm f4 - A high-performance everyday shooterA high-performance everyday lens, this 16-70mm f4 from Sony is the lens to carry with you, if you can only take one lens. With a 35mm equivalent focal length of 24-105mm, this lens has a zoom range that is suitable for uses ranging from landscapes and interiors to sports and travel snap-shots - it is a favoured focal rage of beginners and enthusiasts alike.\u003c\/p\u003e\u003cp\u003eConstant f4 aperture - letting in plenty of light\u003c\/p\u003e\u003cp\u003eAble to be taken out and about in any lighting condition, the 16-70mm features a constant maximum aperture of f4. This means at the wide end and at the long you can shoot wide open and reap the benefits of faster shutter speeds. Faster shutter speeds mean no camera-shake and sharper images, which develops a sense of confidence in users. Particularly present at the longer end of the zoom range, the large aperture helps to create beautiful background blur in your photographs. The flexibility of this lens means you can be shooting a wide-angle landscape in available light one minute, and a tightly-cropped portrait with selective focus the next.\u003c\/p\u003e\u003cp\u003eFurther stability - OSS\u003c\/p\u003e\u003cp\u003eFor even further stability and low-light shooting capability, Sony have included their Optical SteadyShot in the 16-70mm, enabling you to shoot in even darker environments without producing unusable blurry images. 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On the high-performance full-frame range the 28mm focal length of this lens is a favoured length of landscape photographers in particular, whereas the 42m equivalent focal length offered to APS-C users is on the wide end of the normal range - suited to a host of applications and a popular day-to-day choice.\u003c\/p\u003e\u003cp\u003eFlexibility and creativity\u003c\/p\u003e\u003cp\u003eOne of the best things about a quality prime lens like this offering from Sony, is the fact that you will find yourself shooting more and more images, in varied conditions. The fast f2 maximum aperture of the Sony 28mm further emphasises this flexibility, allowing you to explore all types of lighting, from the darkest interior to the bright outdoors. Where previously you would have left your camera at home in its carry bag due to a perceived inability to accurately capture the moment, the 28mm will have you happily shooting with limitless success. The wide aperture lets in more light than a lesser lens, resulting in sharper images, and the shallow depths of field created will have you exploring a creative side that you never knew you had - the Sony 28mm f2 will make a better photographer out of you, purely as it is so much fun to use!\u003c\/p\u003e\u003cp\u003eA quality construction\u003c\/p\u003e\u003cp\u003eFitting in with the rest of its Sony Alpha E-Mount family, the 28mm f2 has been constructed with care, in terms of both build and optical quality. Physically the lens features a rugged dust and moisture resistant design, allowing you to use it wherever the road takes you, which once again means more photographs are taken with a higher success rate. Optically the lens features Extra-low dispersion glass and aspherical elements, which limit the appearance of various aberrations and improve the colour accuracy and contrast within your pictures. For added benefits the ED glass has been multi-coated which means flare and ghosting has also been drastically reduced. 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Notable in this 100mm lens is the STF technology, which has been specially formulated to create the smoothest, most naturally appearing bokeh possible. The f2.8 maximum aperture makes it easy to reduce the backgrounds of pictures into blur, while this unique technology capitalises by creating bokeh that is so easy on the eye. Also used in the optical construction of this lens are Aspherical and ED elements, as well as Nano AR coating, for suppressed flare and ghosting.\u003c\/p\u003e\u003cp\u003eUsing the Optical SteadyShot stabiliser which is a feature of the Sony 100mm f2.8 STF lens, you can capture sharp, blur-free images all day long, even after the evening sun has started to set. The lens is the beneficiary of a Direct Drive SSM AF system, which responds quickly and quietly, to allow you to shoot at a varied subject matter, and shoot videos as well as stills. A physical aperture ring is available for fast and intuitive exposure adjustments, perfect for the hands-on enthusiast.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715795882027,"sku":"115018","price":2199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-100mmf2.8stf-2.jpg?v=1768968429"},{"product_id":"sony-e-35mm-f1-8","title":"Sony E 35MM f1.8","description":"\u003cp\u003e35mm equivalent focal-length (on APS-C): 52.5mm\u003c\/p\u003e\u003cp\u003eLens groups \/ elements: 6 \/ 8\u003c\/p\u003e\u003cp\u003eAngle of view (on APS-C: 44°\u003c\/p\u003e\u003cp\u003eMinimum aperture (F): 22\u003c\/p\u003e\u003cp\u003eNumber of aperture blade: 7\u003c\/p\u003e\u003cp\u003eCircular aperture: Yes\u003c\/p\u003e\u003cp\u003eMinimum focus distance: 0.3m\u003c\/p\u003e\u003cp\u003eMaximum magnification ratio: 0.15x\u003c\/p\u003e\u003cp\u003eFilter diameter: 49mm\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e35mm equivalent focal-length (on APS-C): 52.5mm\u003c\/li\u003e\n\u003cli\u003eLens groups \/ elements: 6 \/ 8\u003c\/li\u003e\n\u003cli\u003eAngle of view (on APS-C: 44°\u003c\/li\u003e\n\u003cli\u003eMinimum aperture (F): 22\u003c\/li\u003e\n\u003cli\u003eNumber of aperture blade: 7\u003c\/li\u003e\n\u003cli\u003eCircular aperture: Yes\u003c\/li\u003e\n\u003cli\u003eMinimum focus distance: 0.3m\u003c\/li\u003e\n\u003cli\u003eMaximum magnification ratio: 0.15x\u003c\/li\u003e\n\u003cli\u003eFilter diameter: 49mm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715796045867,"sku":"105821","price":599.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-35mm-f1.8-1.jpg?v=1768968430"},{"product_id":"sony-e-30mm-f3-5-macro-lens","title":"Sony E 30mm f3.5 Macro Lens","description":"\u003cp\u003eSony 30mm f3.5 Macro - A compact and lightweight lens for shooting in closeThis Sony Macro lens designed for E-mount cameras is perfect for exploring close-up photographs of small, detailed objects. A 1:1 magnification ratio means it captures minute objects in life-size on the image sensor - perfect for exploring the finest of details with incredible accuracy. The compact and lightweight Sony 30mm f3.5 Macro lens is a great option for a day wandering through the botanical gardens, seeing what nibute lifeforms you can investigate.\u003c\/p\u003e\u003cp\u003eVersatile focal length - great for snapshots!\u003c\/p\u003e\u003cp\u003eThis Sony prime lens is not limited to a life shooting close-up objects, and users will find just as much use for it as a general purpose lens. The 30mm focal length is a \"normal\" equivalent when mounted on an APS-C format camera, meaning it provides a field of view similar to what the human eye sees. This common field of view makes the lens usable for a wide range of applications, including Landscapes, snapshots and travel. This is the type of lens that you can feel comfortable leaving on your camera for long day trips, excellent for Macro work, but just as ready to capture any other subject you may encounter.\u003c\/p\u003e\u003cp\u003eFurther functionality\u003c\/p\u003e\u003cp\u003eFurther enhancing its usability for a range of shooting scenarios, the Sony 30mm f3.5 Macro lens features Smooth, fast and quiet AF performance - the kind that renders it useful for capturing HD quality videos. Focus performance is exceptionally accurate, allowing it to pinpoint subjects with minimal effort, but if you are wanting to perform some fine-tuning, this lens feature Direct Manual Focus, allowing you to grab the easy to grip focus ring and make any necessary adjustments without changing a setting or mode.\u003c\/p\u003e\u003cp\u003eFor all-day shooting you can't go wrong with this compact and lightweight prime lens, which features a form factor much in keeping with the rest of the Sony Compact system range. Lightweight so as not to tire you out through a day of shooting, this lens has a large f3.5 maximum aperture rating, allowing you to keep shooting hand-held images in low light conditions, maintaining a consistent level of image sharpness and leaving your heavy tripod at home.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715796078635,"sku":"102984","price":399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-30mm-f3.5-macro.jpg?v=1768968430"},{"product_id":"sony-fe-16-35mm-f2-8-gm-lens","title":"Sony FE 16-35mm f2.8 GM Lens","description":"\u003cp\u003eA fast, premium and rugged wide-angle zoom for E-Mount\u003c\/p\u003e\u003cp\u003eA pristine wide-angle zoom lens made to the high standards of the full-frame E-mount range, the Sony FE 16-35mm f2.8 GM lens will impress with its exceptional images, produced with astonishing consistency. Combining a versatile wide-angle zoom range and a very fast f2.8 maximum aperture, this is the ideal lens for attaching to your camera when jet-setting to a new country, hiking up a mountainside and camping out for awe-inspiring sunsets, or taking in the sites in some ancient, history-filled city. The large aperture rating lets in heaps of light, so you can pack light and leave the tripod at home and still come home with a hard drive full of images that are free from blur.\u003c\/p\u003e\u003cp\u003eFor stills and for HD and 4K video, the 16-35mm f2.8 features Sony's brilliant Direct Drive Super Sonic Wave AF motor, which will be very welcomed thanks to its blistering speed, whisper-quiet operation sounds and pinpoint accuracy. A focus hold button is easy to reach and helps you lock onto your focal point in critical moments, while an MF\/AF switch ensures you can decide when to take matters into your own hands.\u003c\/p\u003e\u003cp\u003eWhen inspecting both the physical and optical construction of this lens it is easy to see that Sony have delivered exactly what is expected. Images are sharp, detailed and free from common nasties, thanks to a design that includes two Extra-low dispersion, three Aspherical and two XA elements, and the application of both Nano AR and Fluorine coatings. Physically the lens is dust and moisture resistant, meaning you can take it out with you to the far corners of the world without worrying too much about the elements where your lens is concerned - your outfit is another matter!\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715796111403,"sku":"115453","price":2899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/16-35mm_1_2.jpg?v=1768968430"},{"product_id":"sony-fe-12-24mm-f4-g-lens","title":"Sony FE 12-24mm f4 G Lens","description":"\u003cp\u003eA rugged and reliable, wide angle zoom for the Full-Frame E-Mount\u003c\/p\u003e\u003cp\u003eIdeal for stunning wide angle views and with enough zoom to be suitable for all manner of daily applications, this Sony FE 12-24mm f4 G lens is perfect for everyday usage, travel and more. Designed for use on full-frame E-mount cameras, the 12-24mm zoom range is wide enough to do the most incredible and majestic landscapes justice, but the flexible zoom range allows you to frame your images with accuracy and creativity. A fast f4 maximum aperture ensures you can forget your tripod when packing for your camping trip, as the lens will let in enough light to stay sharp and blur-free.\u003c\/p\u003e\u003cp\u003eMade for a premium range of cameras and made to premium standards, this Sony FE 12-24mm f4 G zoom lens will produce images of a sharp and detailed nature, free from the range of distortions and aberrations that can plague otherwise great images. The cause of this high performance is the optical construction that contains four Aspherical, three ED and one super ED elements and the inclusion of Nano AR coating in the design process - this particular addition limiting flare and ghosting and increasing colour accuracy and contrast.\u003c\/p\u003e\u003cp\u003eMore than just optical performance was considered when designing this lens, resulting in a rugged option that can handle the rigors of the great outdoors, thanks to dust and moisture resistance. A focus hold button and AF\/MF switch are both easy to access and result in a highly personal level of usability in terms of finding focus, which on turn is noteworthy for its fast and accurate performance, courtesy of the direct drive super sonic wave AF motor.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715799060523,"sku":"115454","price":2499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1224mm.jpg?v=1768968541"},{"product_id":"sony-e-16-50mm-ii-power-zoom","title":"Sony E 16-50mm II Power Zoom","description":"\u003cp\u003eThe Sony E 16-50mm II PZ lens is a new compact zoom that's perfect for capturing high-quality photos and videos on your APS-C mirrorless camera. The lens boasts a versatile zoom range, ideal for everyday shooting, while its smooth and quiet autofocus ensures you never miss a passing moment. Incredibly compact and lightweight, this lens is the perfect companion for photographers and videographers on the go.\u003c\/p\u003e\u003cp\u003eThe Sony E 16-50mm II PZ lens includes a brilliant optical design with four Aspherical and one ED element included, which ensures brilliant edge-to-edge sharpness throughout the standard zoom range. This Sony lens is brilliant for capturing close-up details, with a closest focus range of 0.25-0.3m, so if you are pairing with the ZV range of mirrorless cameras, it's the perfect match for utilising the product showcase setting.\u003c\/p\u003e\u003cp\u003eThe Sony E 16-50mm II PZ lens features built-in Optical Stabilisation, so it produces brilliant, blur-free handheld results, which is great for both still and video enthusiasts, while the latter will appreciate the minimised focus breathing of this impressive zoom lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715799126059,"sku":"135633","price":349.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-16-50-pz-ii.jpg?v=1768968541"},{"product_id":"sony-fe-12-24mm-f2-8-gm-lens","title":"Sony FE 12-24mm F2.8 GM lens","description":"\u003cp\u003eThe Sony FE 12-24mm f2.8 GM lens is a fast wide-angle zoom lens, compatible with Sony's Full-Frame Mirrorless cameras. It is the widest lens yet to be released with an f2.8 maximum aperture, which makes it ideal for available-light shooting. Landscapes can be shot at any time of the day with this Sony G Master lens. Taking into account other G Master lens releases, the range now covers an impressive 12-200mm with a fast f2.8 maximum aperture, leading to versatile shooting of any subject imaginable.\u003c\/p\u003e\u003cp\u003eAssuring sharp and detailed photographs can be captured at all points within the zoom range, the Sony FE 12-24mm lens features a number of high-end optical elements, including XA, ED and Super ED. Nano AR Coating II has been used to reduce reflections, such as ghosting and flare, while Fluorine Coating has been applied to the front element of this Sony lens, which protects it from damage. This coating goes well with the rugged construction of this lens, and it is also sealed at various points throughout construction, which results in its dust and moisture-resistant qualities.\u003c\/p\u003e\u003cp\u003eIn order to make the most of the high-performance mirrorless cameras that Sony produce, the Sony FE 12-24mm GM lens features innovative XD linear AF motors. This AF system focuses quickly and precisely, able to keep up with fast-paced moving subjects, for premium burst shooting results, as well as smooth and classy looking videos. Increasing its usability, this wide-angle zoom lens features a smooth and responsive focus ring, as well as a focus hold button which can be pressed to preserve a focal point and customised to perform a different task, using the menu of a compatible Sony camera.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715799158827,"sku":"120668","price":4799.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-12-24mm-f2-8-gm-side.jpg?v=1768968541"},{"product_id":"sony-pz-e-18-110mm-f4-g-oss","title":"Sony PZ E 18-110mm F4 G OSS","description":"\u003cp\u003eLooking to make the most of the high-end video performance of your Sony Mirrorless camera? The Sony E PZ 18-110mm f4 is suitable for this very task, whether you use a full-frame or smaller APS-C format model. A major selling point of this zoom lens is its power zoom function, which makes it easy to take advantage of the full zoom range in a smooth and non-distracting manner. The zoom range itself is worthy of mention, covering virtually any tasks that most users would choose to frame on a daily basis - this helps you to minimise your travelling and working photography kit.\u003c\/p\u003e\u003cp\u003eThroughout the versatile zoom range, the Sony PZ E 18-110mm lens includes a constant f4 maximum aperture. This is perfect for producing consistent depth of field for your photos and videos. The G lens design of the optics of this lens assures resolution and sharpness is consistently excellent, as is the quality of the bokeh, or out of focus areas. The f4 aperture can be controlled using the iris control, with other features of note being an iris lock and iris click switch. Other physical controls of the lens include a power zoom lever, zoom switch and smooth manual focus ring. \u003c\/p\u003e\u003cp\u003eFor a pleasing user experience, this Sony lens provides various areas of customisation, including switchable zoom ring direction, smooth slow powered zoom and more. Sony's SMO design has been utilised in construction, which allows issues such as focus breathing, axial shift and focus shift to be minimised, so you are left to enjoy this beautiful cinema-friendly optic in all of its glory. This Sony zoom lens features Optical SteadyShot stabilisation, so images and videos captures and blur-free and smooth in appearance, while the rugged dust and moisture-resistant build allows the lens to perform at its best both indoors, in a studio setting, and out on location.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715799257131,"sku":"117019","price":4999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-pz-18-110mm-g-oss.jpg?v=1768968542"},{"product_id":"sony-laea5-ff-adaptor-for-a-mount-lens","title":"Sony LAEA5 - FF Adaptor For A-Mount Lens","description":"\u003cp\u003eThe Sony LAEA5 - FF Adaptor is a must-have accessory for Sony users. It allows Sony A-Mount lenses to be mounted on Mirrorless cameras, so when you upgrade, your full kit of lenses can still be put to use. This genuine Sony product assures that full electronic communication is supported between camera and lens, and users can enjoy the latest AF performance with their A-Mount lenses.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDimensions: Approx. 66.0 x 31.7mm\u003c\/li\u003e\n\u003cli\u003eElectronic Communication Maintained\u003c\/li\u003e\n\u003cli\u003eCompact Design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715799388203,"sku":"121388","price":399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-la-ea5-a-lens-adapter.jpg?v=1768968542"},{"product_id":"sony-e-16mm-f2-8-lens","title":"Sony E 16mm f2.8 Lens","description":"\u003cp\u003eA wide, pancake-style prime lens for Sony E-mountIntroducing the Sony 16mm f2.8 for the E-Mount, a lens so tiny it can easily fit in your shirt pocket and will comfortably fit in a small section of your gadget bag, ready to join the rest of your Sony kit. The 16mm focal length provides an equivalent of 24mm when mounted on APS-C E-Mount cameras, a popular field of view for landscape, scenery, street and architecture photographers, and one that many use for much of their travel and walkabout shots.\u003c\/p\u003e\u003cp\u003eYour new favourite companion - ready to go anywhere with you\u003c\/p\u003e\u003cp\u003eDesigned to live on the front of your camera, the Sony 16mm is just over 2cm long and weighs only 70 grams, helping to keep your kit as compact as possible so you will have it hanging comfortably around your neck for longer periods. This increase in time spent with your camera gear will find you shooting in different more difficult conditions, something that this pancake lens is more than ready for. A large f2.8 maximum aperture enables you to handle the darker environments that occur indoors or out after sundown, letting in plenty of light and subsequently producing sharp photos.\u003c\/p\u003eThe Sony 16mm features a 7-blade rounded circular aperture for more pleasing out-of-focus areas\u003cp\u003eModern camera users are not purely interested in still photography, but also like to dabble in the moving image, something that Sony has been very accommodating of with their cameras featuring Video shooting of high quality. To further enhance this experience, this 16mm lens has an internal stepping motor, which helps accurate autofocus to be attained quickly, quietly and smoothly. These characteristics ensure that your subjects will be sharp and clear during playback and your audio will not be full of annoying focusing sounds.\u003c\/p\u003e\nOther features\n\u003cul\u003e\n\u003cli\u003eClosest Focus: 0.24m\u003c\/li\u003e\n\u003cli\u003eCompatible with APS-C format Sony E-mount cameras\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715799552043,"sku":"99901","price":269.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-16mm-f2.8_2.jpg?v=1768968543"},{"product_id":"sony-fe-400mm-f2-8-gm-zoom-o82mm","title":"Sony FE 400mm f2.8 GM Zoom Ø82mm","description":"\u003cp\u003eInnovative Optical Design As part of Sony's esteemed G Master series, this lens is designed to achieve a balance of impressive resolution and sharpness along with distinctive and pleasing bokeh.Large f\/2.8 maximum aperture enables working in difficult lighting conditions and also provides extremely shallow depth of field for isolating subjects from busy backgrounds.Three fluorite elements and one extra-low dispersion element minimize axial and lateral chromatic aberrations, as well as color fringing, for high clarity and color accuracy.Nano AR coating has been applied to interior lens surfaces to suppress reflections that cause flare and ghosting.G Master optical design also contributes to low spherical aberrations, for high sharpness, as well as a pleasing bokeh quality that is further benefits by a rounded 11-blade diaphragm.Fast Focusing and Reliable OSS XD (Extreme Dynamic) Linear Motor System quietly and quickly focuses on fast-moving subjects while shooting at high speeds.High-precision XD motor system is also complemented by updated AF algorithms for improved responsiveness and quieter operation, further benefitting sports and wildlife applications.Power Focus functionality for smooth focus during video recording.Full-time DMF supports manually adjusting focus simply by turning the focusing ring, regardless of the focusing mode, and Linear Response MF provides a natural and responsive focus feeling for more precise manual control.Focus range limiter switch and preset focus functions increase focusing efficiency either within a certain constrained range or immediately to a specified focusing point.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715800043563,"sku":"117496","price":15999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1530093975_1369634.jpg?v=1768968584"},{"product_id":"sony-fe-28-60mm-f4-5-6-kit-zoom","title":"Sony FE 28-60mm f4-5.6 Kit Zoom","description":"\u003cp\u003eAt the time of release the Sony FE 28-60mm f4-5.6 zoom lens is the most compact standard zoom lens available for full-frame mirrorless cameras. Usable on both full-frame and APS-C format cameras from Sony, this lens features a retractable design for enhanced portability and it weighs in at just 167 grams. Pair this with the versatile, everyday-friendly zoom range and this lens is an obvious choice for day to day shooting and travel purposes.\u003c\/p\u003e\u003cp\u003eDespite being so small and light, the Sony FE 28-60mm lens is rugged and reliable - it features dust and moisture-resistance. Optically this lens features Aspherical lens elements which help it to achieve world-leading image sharpness without sacrificing the compact nature of the lens. A 7-blade circular aperture has also been employed for the benefit of the out of focus areas, or bokeh, created by the lens.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Sony FE 28-60mm standard zoom lens features a linear AF motor, which provides a fast and quiet brand of autofocus, This AF system is suitable for still photography and video recording, and it is also compatible with important features of Sony mirrorless cameras, such as Real-time Tracking and Real-time Eye AF.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715800633387,"sku":"120954","price":499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-28-60mm.jpg?v=1768968584"},{"product_id":"sony-alpha-a9-mark-ii-body","title":"Sony Alpha A9 Mark II Body","description":"\u003cp\u003eThe New Sony A9 Mark II takes up where its predecessor left off, adding faster speeds, an improved body design and more to the already excellent image taken abilities expected of this range. The 24.2MP full-frame sensor in this body is one we have seen before, and we can be sure that it will produce stunning results in any and all conditions. The Bionz X Processor in this model is an improvement over the one featured in the A9, which brings with it faster processing and focus speeds, which the 693-point phase-detection AF system pairs with updated algorithms to deliver Autofocus performance that is truly sports-ready.\u003c\/p\u003e\u003cp\u003eSpeaking of sports, that is what this A9 Mark 2 will do best, with such exciting features as 20 frames per second continuous shooting, (or 10 with the mechanical shutter), and the ability to capture up to 293 RAW images in a burst with no blackout. The high-resolution EVF of this body benefits from the updated processor, with improved response. The design of this new Mirrorless body has been revamped when compared to the original, with a larger and more comfortable grip, improved weather-sealing and re-positioned and redesigned buttons and dials for an improved user experience.\u003c\/p\u003e\u003cp\u003eThe Sony A9 Mark II features dual SD card slots, with both slots now supporting UHS-II speeds. The built-in SteadyShot stabilisation system has also been improved, now offering an extra 1\/2 stop of shake-free shooting (5.5 stops in total). This will be of benefit to still-image shooters, as well as those using the A9 Mark 2 to capture video, which is available in UHD4K.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e3.68mp OLED EVF \u0026amp; 3-inch tilting touch-sensitive LCD\u003c\/li\u003e\n\u003cli\u003e5GHz Wi-Fi, Gigabit Internet - Advanced transfer speeds and remote control\u003c\/li\u003e\n\u003cli\u003eUSB-C 3.2 Gen 1 connector\u003c\/li\u003e\n\u003cli\u003eVoice memos, with voice-to-text conversion\u003c\/li\u003e\n\u003cli\u003eReal-Time EyeAF during video\u003c\/li\u003e\n\u003cli\u003eIncreased battery times\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715804958763,"sku":"119943","price":6499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-a9-mark-2-front.jpg?v=1768968623"},{"product_id":"sony-a1-mkii-body","title":"Sony A1 MKII Body","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A1 Mark II is a revolutionary mirrorless camera that builds upon the success of its predecessor. This cutting-edge mirrorless camera boasts a state-of-the-art AI Processing Unit that enables Real-time Recognition AF for both stills and movies, ensuring precise focus tracking even in challenging conditions. The advanced Real-time Tracking and wide, 759-point high-density phase-detection AF system of this Sony camera guarantee exceptional subject acquisition and retention. The Pre-Capture and Continuous Shooting Speed Boost functions allow photographers to capture passing moments with remarkable speed and accuracy. The Sony Alpha A1 Mark II includes a 50.1MP full-frame image sensor and offers up to 8K30p video recording, so all avenues of content can be created with outstanding prowess.\u003c\/p\u003e\n\u003cp\u003eVersatile and powerful\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A1 Mark II is a powerhouse of performance, offering a suite of features that cater to both stills and video enthusiasts. Its 1-second pre-capture capability ensures that no decisive moment is missed, while its advanced image stabilisation system provides up to 8.5 stops of compensation, enabling handheld shooting in low-light conditions. When it comes to capturing fast-paced action, the A1 Mark II delivers with up to 30 frames per second continuous shooting when using the electronic shutter, guaranteeing sharp, detailed images of even the quickest sports and wildlife subjects.\u003c\/p\u003e\n\u003cp\u003eAI-Based Functionailty\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A1 Mark II leverages advanced AI technology to enhance subject recognition and tracking capabilities. Compared to its predecessor, the Alpha 1, the A1 Mark II offers a wider range of AI-based subject recognition for both stills and movies, including Auto, Human, Animal, Bird, Insect, Car\/Train, and even planes. Additionally, the camera's Human eye recognition with pose estimation technology has been significantly improved by approximately 30%, allowing for more precise and reliable focus tracking of human subjects in various poses and lighting conditions.\u003c\/p\u003e\n\u003cp\u003eErgonomic and user-friendly mirrorless camera body\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A1 Mark II offers a range of practical features to enhance the user experience. Dual media slots support both CFexpress Type A and UHS-I\/II SD cards, providing ample storage options and fast data transfer speeds. The 4-axis multi-angle monitor and ergonomic grip ensure comfortable and stable shooting in various positions, while the high-resolution 9.44 million-dot Quad XGA EVF with a refresh rate of up to 240fps delivers a clear and responsive viewfinder experience. Additionally, the improved grip design with a new front C5 button provides better control and customisation options for photographers and videographers.\u003c\/p\u003e\n\u003cp\u003eOther Key Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eComposite RAW Shooting - Capture multiple RAW images which can be compiled together to produce the ultimate low-noise, high detaile imagery\u003c\/li\u003e\n\u003cli\u003eSpecialised I\/O - 2.5GBASE-T Ethernet, Flash Sync, Multi \/ Micro USB Terminal (remote), USB-C, HDMI-A, Heaphone \u0026amp; mic ports.\u003c\/li\u003e\n\u003cli\u003eIncluded Dual Charger - The supplied BC-ZD1 quick charger can simultaneously charge two NP-FZ100 batteries in approximately 155 minutes. To achieve optimal charging speeds, a USB Power Delivery (PD) 30W minimum compatible power source and a 3A minimum cable are required.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715805089835,"sku":"123353","price":8999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_alpha_a1_ii.jpg?v=1768968623"},{"product_id":"sony-fe-70-300mm-f4-5-5-6-g-oss-zoom-lens","title":"Sony FE 70-300mm f4.5-5.6 G OSS Zoom Lens","description":"\u003cp\u003eThe longest reaching zoom in the Sony E-Mount lineup\u003c\/p\u003e\u003cp\u003eThe longest zoom lens to be announced in the Sony E-Mount range is this high performance, telephoto FE 70-300mm f4.5-5.6 G OSS. Compatible with Full-Frame E-Mount cameras, this lens has been designed for optical prowess, delivering an exceptional level of detail and image sharpness that is a perfect pairing to the premium quality these cameras produce. This long range zoom lens can also be used on the smaller APS-C format E-Mount cameras, with an enhanced magnification that reaches an equivalent of 450mm - primed for wildlife, sports and action.\u003c\/p\u003e\u003cp\u003ePremium constructionWithin the lens construction is 4 Aspherical and 2 extra-low dispersion glass elements, which work together with Sony's Nano AR coating to produce the quality that has been previously outlined, as well as stopping any aberrations and imperfections from hindering your photographs. Edge to edge sharpness is maintained at all apertures, leading to confident shooting without restraint.The Sony 70-300mm has also been constructed superbly in terms of durability, with a dust and moisture sealed design that allows shooting in harsher environments. Again, this is the freedom and versatility that action photographers require.\u003c\/p\u003e\u003cp\u003eHelping you keep a steady handTo help you to continue producing sharp, blur-free images in all lighting conditions, Sony has included their astounding Optical Stabilisation System in the 70-300mm f4.5-5.6 G lens. Handheld shooting is well and truly supported, awarding you the freedom to move around with the action and find the best spot for capturing the best possible images. Low-light is less of an issue with this lens and you can shoot throughout the day and into the evening without troubling your tripod or monopod.\u003c\/p\u003e\u003cp\u003eFully-equipped to find and maintain focus\u003c\/p\u003e\u003cp\u003eFurther cementing its place as a sports and wildlife suited tool, the Sony 70-300mm f4.5-5.6 G OSS lens has been equipped with a lightning-fast AF motor, to make sure you never miss the right shot, due to your equipment. Other features that have been put into place to help you lock your subjects into focus with minimal time and effort include a focus hold button and a focus range limiter. All of this functionality is just as useful for shooting videos as it is stills, which is very timely with the release of exciting cameras like the Sony A7S II.\u003c\/p\u003e\u003cp\u003eFurther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClosest focus of just 0.9m\u003c\/li\u003e\n\u003cli\u003eCircular 9-blade aperture diaphragm for beautiful bokeh\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715806531627,"sku":"112807","price":1799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/70-300mmg2.jpg?v=1768968640"},{"product_id":"sony-fe-50mm-f1-8-lens","title":"Sony FE 50mm f1.8 Lens","description":"\u003cp\u003eA Compact, Normal Prime lens for Sony E-Mount\u003c\/p\u003e\n\u003cp\u003eThis large aperture prime lens from Sony is another worthwhile addition to their extremely popular Compact System range. Suitable for Sony E-Mount cameras of both Full-Frame or APS-C format, this 50mm lens offers a 75mm equivalent focal length on the later, excellent for tightly-cropped portraits, architecture, documentary and everyday photography.\u003c\/p\u003e\n\u003cp\u003eLarge f1.8 Aperture - Blurry backgrounds galoreThis Sony 50mm f1.8 lens is ready and waiting for you, whether you are wanting to take it shooting in the bright afternoon sun, or beneath city streetlights at night, thanks to a large f1.8 maximum aperture rating. This large opening allows you to shoot with quick shutter speeds avoiding camera-shake ruining your photographs, but it is also responsible for allowing you to produce a large depth of field within your images. Practice placing your tack-sharp subject in the foreground of your picture, while throwing the background into a dreamy blur and witness the professionalism this ability adds to your photography.\u003c\/p\u003e\n\u003cp\u003eDue to the lens being constructed with a 7-blade circular aperture, these out-of-focus areas that are so easy to create, are of a beautiful and natural appearance.\u003c\/p\u003e\n\u003cp\u003eNew DC focus motor - Fast, Smooth and SilentSuitable for both the excellent still and Video capabilities that are standard in Sony Compact System cameras, the Sony 50mm f1.8 includes a brand new DC Motor to help you autofocus. This incredibly accurate Autofocus promises to be incredibly accurate, as well as smooth, fast and silent, very important features for capturing the best photos and movies possible.\u003c\/p\u003e\n\u003cp\u003eA well-equipped optical construction\u003c\/p\u003e\n\u003cp\u003eConstructed with excellence in mind, this Sony lens is simply destined to help you take sharp, blemish-free pictures. With a double-gauss optical configuration that now includes an Aspherical element, imperfections such as coma, spherical aberration and distortions are not going to get in the way of you capturing beautifully detailed photographs, time and time again. Weighing just 186 grams, the Sony 50mm f1.8 is a fine suitor for the entire Sony E-Mount range, fitting the bill as a top performer that is small enough to warrant being on your camera at all times.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715807580203,"sku":"112806","price":449.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sonyfe50mmf18.jpg?v=1768968657"},{"product_id":"sony-fe-135mm-f1-8-gm-lens","title":"Sony FE 135mm F1.8 GM Lens","description":"\u003cp\u003eFor capturing high-quality portraits, as well as wildlife and event photographs, consider this Sony FE 135mm f1.8 GM lens. With its versatile telephoto focal length and bright maximum aperture, users can produce shallow depths of field and beautiful bokeh with this Sony prime lens. This lens is a member of Sony's prestigious GM range, meaning it is made to a high standard optically and physically. Optically the lens features XA (extreme aspherical), Super ED (extra-low dispersion) glass, and ED glass elements, all of which lead to high levels of image sharpness and aberration correction. Physically, the lens is suitable for use in studio or on-location, with dust and moisture-resistance, as well as a protective fluorine coating. The lens barrel is lightweight and rugged, thanks to its magnesium alloy build.\u003c\/p\u003e\n\u003cp\u003e.\u003c\/p\u003e\n\u003cp\u003eThe Sony FR 135mm f1,8 GM lens is capable of versatile shooting, including varied still photography and videography. It features fast and smooth autofocus, thanks to the inclusion of dual XD linear AF motors. So any user can adjust the lens to best fit their needs and current shooting situation, this lens features dual customisable focus hold buttons, which can adjust AF settings and more whether in vertical or horizontal orientation, a focus limiter switch, and an easy de-click switch - this comes in handy when filming video.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715807711275,"sku":"119012","price":2499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-135mm-f1-8-gm-2.jpg?v=1768968658"},{"product_id":"sony-alpha-a1-body","title":"Sony Alpha A1 Body","description":"\u003cp\u003eSony's flagship Mirrorless offerings keep getting classier and classier and with the Alpha A1, otherwise known as \"The One\", they have reached an astonishing peak. This premium Mirrorless body offers the latest and greatest in image quality of all types and unprecedented levels of performance, all in a portable body that does not betray the compact form factor that has made this Sony range such a success in recent years. Included in the camera is a 50.5MP full-frame Exmor RS BSI CMOS Sensor and BIONZ XR Processor, a combo that is excellent for stills and is also capable of 8K resolution video recording.\u003c\/p\u003e\u003cp\u003eThe Sony A1 performs its tasks at a lighting speed, with up to 30 frames per second continuous shooting available - the number is 10 frames per second when using the mechanical shutter. To keep you up to speed, the A1 features a hybrid AF system of 759 phase-detection and 425 contrast-detection points. This AF system focuses in extremely low-light conditions and other important AF features are available to help you lock onto your subject in different scenarios - this includes real-time tracking and real-time Eye AF. To keep your photos and videos smooth and free from blur, this high-achieving body includes a built-in 5-Axis SteadyShot stabilisation system - this system helps you out when shooting handheld in tricky lighting conditions, using longer focal length lenses and more.\u003c\/p\u003e\u003cp\u003eAlthough it weighs in at just 737 grams and is manageable for everyday purposes as well as travel, the Sony Alpha A1 is rugged and reliable - it can travel to all corners of the globe with you. It features a magnesium alloy build and extensive sealing at various points throughout the body. A large tilting and touch-sensitive LCD screen can be found at the rear as well as a high-resolution EVF. Dual memory card slots are available to help users manage their workflows, with each slot accepting CFexpress Type A and SD-type memory cards.\u003c\/p\u003e\nAs stated, the Sony A1 offers premium 8K video recording. Here are some more features that will interest videographers.\n\u003cul\u003e\n\u003cli\u003e8K30p and 4K 120p recording\u003c\/li\u003e\n\u003cli\u003eInternal 10-bit 4:2:2 sampling\u003c\/li\u003e\n\u003cli\u003eNo recording time limit\u003c\/li\u003e\n\u003cli\u003eVarious colour and gamma controls and Hybrid Log Gamma\u003c\/li\u003e\n\u003cli\u003eS-Cinetone colour matrix\u003c\/li\u003e\n\u003cli\u003eMicrophone and headphone ports for premium audio capture\u003c\/li\u003e\n\u003c\/ul\u003eOther important Sony A1 features\n\u003cul\u003e\n\u003cli\u003eBuilt-in WiFi \u0026amp; NFC for sharing and remote control\u003c\/li\u003e\n\u003cli\u003eMulti-interface shoe\u003c\/li\u003e\n\u003cli\u003ePixel shift multi-shooting - shifts sensor to capture consecutive exposures - achieves remarkable 199MB files\u003c\/li\u003e\n\u003cli\u003eWorld-first - Flicker-free electronic and mechanical shutters\u003c\/li\u003e\n\u003cli\u003eWorld-first - Flash sync with electronic shutter\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715808563243,"sku":"121353","price":6999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-alpha-a1-body-front.jpg?v=1768968676"},{"product_id":"sony-a6700-kit-18-105mm-g-pz-kit","title":"Sony A6700 Kit + 18-105mm G PZ Kit","description":"\u003cp\u003eMeet the Sony A6700\u003c\/p\u003e\u003cp\u003eThe Sony A6700 is a high-quality APS-C format mirrorless camera from Sony, that borrows just a little bit from Sony's high-end full-frame range. This camera utilises the powerful AI-based autofocus system first seen in the A7R Mark IV, which means this camera focuses quickly and accurately, and it is great for tracking moving subjects. Users can employ this AF system to unleash the camera's impressive continuous shooting speeds and its 4K120p video recording. The Sony A6700 features a 26 MP Exmor R CMOS Sensor and BIONZ XR imaging processor, which enables it to produce stunning image quality in a wide range of scenarios, while a built-in 5-Axis image stabilisation system allows for blur-free handheld shooting.\u003c\/p\u003e\u003cp\u003eVideo-Friendly features\u003c\/p\u003e\u003cp\u003eUsers can utilise the 4K120p video recording of the Sony A6700 to produce brilliant slow-motion video results. The 4K video footage provided by this camera will have better resolution, colour performance and fewer artefacts, thanks to being 6K oversampled video. Changing between still and video shooting modes is easy to do, while Sony's excellent S\u0026amp;Q mode is also available for unleashing fast and slow-motion video recording. For users wanting to harness the best quality audio for their vlogs and similar content, the A6700 includes a microphone input, so an external device can easily be connected and mounted on the camera's MI hotshoe.\u003c\/p\u003e\u003cp\u003eA closer look at this mirrorless body\u003c\/p\u003e\u003cp\u003eWeighing in at just 493 grams, the Sony A6700 is a great choice for everyday use, as well as travel photography. A high-quality EVF can be found at the rear of this camera, as well as a 3-inch LCD screen, which features both a titling function and touch sensitivity - this is the best option for content creation purposes. As well as a USB-C port on the interface, you will find a HDMI Type D port, which allows for the output of 16-Bit RAW video.\u003c\/p\u003e\u003cp\u003eAdditional Features\u003c\/p\u003e\u003cp\u003eAs touched on earlier, the Sony A6700 features an advanced AF system, which is equipped to focus and track a range of different subjects, including humans, animals and vehicles. Other highlights include an automatic framing mode, which isolates smaller subjects from a large scene, and Bluetooth and WiFi connectivity, which reduces the time between you capturing your masterpiece and sharing it with the world.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e759 Phase-detect AF points\u003c\/li\u003e\n\u003cli\u003e11 FPS Continuous Shooting\u003c\/li\u003e\n\u003cli\u003e1000JPEG Fine Buffer Depth\u003c\/li\u003e\n\u003cli\u003eSD Card UHS-I\/II Media Slot\u003c\/li\u003e\n\u003cli\u003eDigital Audio Interface Supported\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715808989227,"sku":"129609","price":3199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-a6700-18-105mmkit.jpg?v=1768968677"},{"product_id":"sony-e-11mm-f1-8-lens","title":"Sony E 11mm f1.8 Lens","description":"\u003cp\u003eLooking for a wide-angle prime lens to capture stunning landscapes and interior shots with your Sony Mirrorless camera? 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Elements included in the design are Aspherical and ED glass, while multi-coating has been applied to suppress ghosting and flare.\u003c\/p\u003e\n\u003cp\u003eThe Sony E 11mm f1.8 Lens is portable and slim, but that does not mean Sony have skimped on features when designing it. The lens is great for advanced and beginner users alike, with a focus-hold switch and a focus hold button, the latter of which can be customised to adjust a setting of the user's choice. Despite its slim build, this lens has been made to handle outdoor conditions admirably with dust and moisture resistance. Whether you plan to use this lens for stills, video or both, you will be pleased by the addition of dual linear AF motors and the resulting smooth, fast and accurate AF performance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715812298795,"sku":"126823","price":599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-11mm-f1-8_1.jpg?v=1768968725"},{"product_id":"sony-a6700-18-135mm","title":"Sony A6700 + 18-135mm","description":"\u003cp\u003eMeet the Sony A6700\u003c\/p\u003e\u003cp\u003eThe Sony A6700 is a high-quality APS-C format mirrorless camera from Sony, that borrows just a little bit from Sony's high-end full-frame range. This camera utilises the powerful AI-based autofocus system first seen in the A7R Mark IV, which means this camera focuses quickly and accurately, and it is great for tracking moving subjects. Users can employ this AF system to unleash the camera's impressive continuous shooting speeds and its 4K120p video recording. The Sony A6700 features a 26 MP Exmor R CMOS Sensor and BIONZ XR imaging processor, which enables it to produce stunning image quality in a wide range of scenarios, while a built-in 5-Axis image stabilisation system allows for blur-free handheld shooting.\u003c\/p\u003e\u003cp\u003eVideo-Friendly features\u003c\/p\u003e\u003cp\u003eUsers can utilise the 4K120p video recording of the Sony A6700 to produce brilliant slow-motion video results. The 4K video footage provided by this camera will have better resolution, colour performance and fewer artefacts, thanks to being 6K oversampled video. Changing between still and video shooting modes is easy to do, while Sony's excellent S\u0026amp;Q mode is also available for unleashing fast and slow-motion video recording. For users wanting to harness the best quality audio for their vlogs and similar content, the A6700 includes a microphone input, so an external device can easily be connected and mounted on the camera's MI hotshoe.\u003c\/p\u003e\u003cp\u003eA closer look at this mirrorless body\u003c\/p\u003e\u003cp\u003eWeighing in at just 493 grams, the Sony A6700 is a great choice for everyday use, as well as travel photography. A high-quality EVF can be found at the rear of this camera, as well as a 3-inch LCD screen, which features both a titling function and touch sensitivity - this is the best option for content creation purposes. As well as a USB-C port on the interface, you will find a HDMI Type D port, which allows for the output of 16-Bit RAW video.\u003c\/p\u003e\u003cp\u003eAdditional Features\u003c\/p\u003e\u003cp\u003eAs touched on earlier, the Sony A6700 features an advanced AF system, which is equipped to focus and track a range of different subjects, including humans, animals and vehicles. Other highlights include an automatic framing mode, which isolates smaller subjects from a large scene, and Bluetooth and WiFi connectivity, which reduces the time between you capturing your masterpiece and sharing it with the world.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e759 Phase-detect AF points\u003c\/li\u003e\n\u003cli\u003e11 FPS Continuous Shooting\u003c\/li\u003e\n\u003cli\u003e1000JPEG Fine Buffer Depth\u003c\/li\u003e\n\u003cli\u003eSD Card UHS-I\/II Media Slot\u003c\/li\u003e\n\u003cli\u003eDigital Audio Interface Supported\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715815018539,"sku":"129607","price":2727.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_a6700_18-135mm.jpg?v=1768968774"},{"product_id":"sony-fe-28-70mm-f3-5-5-6-oss-lens","title":"Sony FE 28-70mm f3.5-5.6 OSS Lens","description":"\u003cp\u003eA versatile everyday zoom lens for Sony E-MountCompatible with all Sony E-Mount cameras, including their excellent Full-Frame range, this 28-70mm OSS lens is an excellent everyday option, versatile as well as compact and lightweight. Suitable for a range of applications including portraits, landscapes and so much more, this 28-70mm is a worthy addition to any E-mount kit.\u003c\/p\u003e\u003cp\u003eOSS - Sharp and blur-free results\u003c\/p\u003e\u003cp\u003eIncluded in this excellent zoom lens from Sony, is their Optical SteadyShot stabiliser, awarding users with a new level of confidence in their hand-held shooting. Indoors and outdoors this lens excels when it comes to image sharpness, with the power to shoot at relatively low shutter speeds without camera shake rearing its head and ruining images. This stabiliser also comes in handy when capturing moving subjects, allowing you to move around as you need to in order to frame your picture perfectly.\u003c\/p\u003e\u003cp\u003eBuilt to withstand your daily environment\u003c\/p\u003e\u003cp\u003eBuilt to withstand the rigours of day-to-day life and travel, this Sony 28-70mm OSS lens features a classy dust and moisture resistant design. If you are hiking and get caught in a downpour, you don't need to stress too much about your lens being damaged and you can even keep your camera ready incase any chances come along. This rugged construction from Sony awards you with extra shooting opportunities, which means more pictures!\u003c\/p\u003e\u003cp\u003eOptical design\u003c\/p\u003e\u003cp\u003eA top notch Sony lens design containing 3 aspherical elements and 1 extra-low dispersion element help minimize distortions and aberrations throughout the zoom range, while maintaining a high-level of image quality and sharpness. A Seven-blade circular aperture diaphragm provides a smooth and beautiful bokeh, achieving a more professional and distinguished look in your finished photographs.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715817672747,"sku":"107726","price":399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-ff-28-70mm-oss.jpg?v=1768968796"},{"product_id":"sony-fe-85mm-f1-4-gm-lens","title":"Sony FE 85mm f1.4 GM Lens","description":"\u003cp\u003eA premium portrait lens for Sony E-mountYou would be hard pressed to find a lens better suited to taking portraits, than this Sony FE 85mm f1.4 GM. Designed to be used on Full frame Sony E-Mount cameras, this lens provides the premium like performance that has become expected from this range - A worthy addition to this exciting, growing compact system range.\u003c\/p\u003e\u003cp\u003eIf selective focus is on your want list, this is the lens for you. The short telephoto focal length and large maximum aperture make this 85mm ideal for shallow depths of field, in other words, you choose exactly what is in focus and what isn't. Opened right up, this lens performs superbly, throwing backgrounds d into a complete blur - which is beautiful thanks to the 11-blade circular aperture - while your subject in the foreground is stunning and sharp - these are the keys to eye-catching photography.\u003c\/p\u003e\u003cp\u003ePremium in terms of build quality, this Sony FE 85mm f1.4 is a pleasure to use. Dust and moisture-resistant, you are free to shoot in not so perfect environments without stopping to think about the wellbeing of your lens. A manual aperture ring has been included for complete and easy control, which will appeal to enthusiasts who are striving for a back to basics photographic experience. A focus hold button resides in an easy to reach place, so you never lose focus while you are shooting, and speaking of focus, a linear SSM focus drive ensures it is achieved in a remarkably quick and quiet manner. 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The Sony FE 70-200mm f2.8 GM is going to suit Sports and Wildlife photographers just fine, with a focal range that has become a favourite among action photographers in general - it has even been seen in many Wedding photographer's kits.\u003c\/p\u003e\u003cp\u003eA constant f2.8 aperture makes this lens even more suited to shooting at fast moving subjects, allowing you to open up the aperture and utilise quicker shutter speeds. This large aperture opening also enables you to pinpoint your area of focus within an image and render virtually everything else into blur. This blur is beautiful and captivating, thanks to an 11-blade circular aperture, while your subject that is in focus is sharp and eye-catching.\u003c\/p\u003e\u003cp\u003eWhat's under the hood?\u003c\/p\u003e\u003cp\u003eThroughout its long zoom range this premium telephoto zoom lens provides excellent image clarity and sharpness, sure to satisfy enthusiasts and professionals. The lens construction responsible for this stunning performance contains three advanced lens elements - XA, ED, and Super ED glass. These special elements have all been included for overall image quality and to reduce distortions and aberrations. This new Sony FE 70-200mm f2.8 GM lens is a high quality, versatile performer, matching the flagship Sony E- mount bodies perfectly.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715818426411,"sku":"112673","price":2899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/70200mm.jpg?v=1768968798"},{"product_id":"sony-a6700-16-50mm","title":"Sony A6700 + 16-50mm","description":"\u003cp\u003eMeet the Sony A6700\u003c\/p\u003e\u003cp\u003eThe Sony A6700 is a high-quality APS-C format mirrorless camera from Sony, that borrows just a little bit from Sony's high-end full-frame range. This camera utilises the powerful AI-based autofocus system first seen in the A7R Mark IV, which means this camera focuses quickly and accurately, and it is great for tracking moving subjects. Users can employ this AF system to unleash the camera's impressive continuous shooting speeds and its 4K120p video recording. The Sony A6700 features a 26 MP Exmor R CMOS Sensor and BIONZ XR imaging processor, which enables it to produce stunning image quality in a wide range of scenarios, while a built-in 5-Axis image stabilisation system allows for blur-free handheld shooting.\u003c\/p\u003e\u003cp\u003eVideo-Friendly features\u003c\/p\u003e\u003cp\u003eUsers can utilise the 4K120p video recording of the Sony A6700 to produce brilliant slow-motion video results. The 4K video footage provided by this camera will have better resolution, colour performance and fewer artefacts, thanks to being 6K oversampled video. Changing between still and video shooting modes is easy to do, while Sony's excellent S\u0026amp;Q mode is also available for unleashing fast and slow-motion video recording. For users wanting to harness the best quality audio for their vlogs and similar content, the A6700 includes a microphone input, so an external device can easily be connected and mounted on the camera's MI hotshoe.\u003c\/p\u003e\u003cp\u003eA closer look at this mirrorless body\u003c\/p\u003e\u003cp\u003eWeighing in at just 493 grams, the Sony A6700 is a great choice for everyday use, as well as travel photography. A high-quality EVF can be found at the rear of this camera, as well as a 3-inch LCD screen, which features both a titling function and touch sensitivity - this is the best option for content creation purposes. As well as a USB-C port on the interface, you will find a HDMI Type D port, which allows for the output of 16-Bit RAW video.\u003c\/p\u003e\u003cp\u003eAdditional Features\u003c\/p\u003e\u003cp\u003eAs touched on earlier, the Sony A6700 features an advanced AF system, which is equipped to focus and track a range of different subjects, including humans, animals and vehicles. Other highlights include an automatic framing mode, which isolates smaller subjects from a large scene, and Bluetooth and WiFi connectivity, which reduces the time between you capturing your masterpiece and sharing it with the world.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e759 Phase-detect AF points\u003c\/li\u003e\n\u003cli\u003e11 FPS Continuous Shooting\u003c\/li\u003e\n\u003cli\u003e1000JPEG Fine Buffer Depth\u003c\/li\u003e\n\u003cli\u003eSD Card UHS-I\/II Media Slot\u003c\/li\u003e\n\u003cli\u003eDigital Audio Interface Supported\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715822981163,"sku":"129606","price":2363.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_a6700_16-50mm_kit.jpg?v=1768968892"},{"product_id":"sony-fe-35mm-f2-8-zeiss-lens","title":"Sony FE 35mm f2.8 ZEISS Lens","description":"\u003cul\u003e\n\u003cli\u003eMinimum Focus Distance: 13-3\/4 inches (.35m)\u003c\/li\u003e\n\u003cli\u003eMagnification : x 0.12\u003c\/li\u003e\n\u003cli\u003eLens Groups-Elements: 5\/7\u003c\/li\u003e\n\u003cli\u003eFilter Diameter: 49mm\u003c\/li\u003e\n\u003cli\u003eLens Type: E-mount Full Frame\u003c\/li\u003e\n\u003cli\u003eLens Weight: 4.3 oz. 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In addition to high-resolution 4K video, this Sony camera can capture high-definition video at up to 120fps for impressive slow-motion results. It can also capture stills in brilliant 33MP resolution, making it a true hybrid camera option. Keeping pace in modern times, the Sony FX2 features both AI-powered AF and Framing, as well as AI-based Image Stabilisation.\u003c\/p\u003e\u003cp\u003eThe Sony FX2 is on board to help you frame your vision, no matter the visual conditions you are working in. As well as a tilting and touch-sensitive LCD screen, this camera includes a high-resolution, tilting OLED Electronic Viewfinder. Tilt the viewfinder from 0 to 90+ degrees to suit your shooting angle, and adjust the removable eye cup for your comfort.\u003c\/p\u003e\u003cp\u003eThe Sony FX2 is designed for highly flexible video capture, offering lots of options for shaping how your video looks and how it ends up. Here are some key details:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eInternal DCI 4K (10-bit 4:2:2) or 16-bit raw HDMI output.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDiverse recording formats (XAVS S, S-I, HS) and codecs (Long GOP, All-Intra, H.264, H.265).\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePrecise colour control with 16 user LUTs or S-Cinematone for matching other Sony cinema cameras.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eIntuitive Variable FPS for slow-motion\/time-lapses.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eIn-camera de-squeeze for 1.3x and 2.0x anamorphic footage.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Sony FX2 enhances your shooting experience with its powerful AI processing unit, bringing significant improvements to autofocus, auto framing, and stabilisation through deep learning. This unit intelligently analyses colours, patterns, and depth to maintain sharp focus with real-time subject recognition, identifying people, animals, and vehicles. Its human and animal eye recognition is 30% better than the FX3 and FX30, making it ideal for fast-paced scenarios like wildlife and sports, while also enabling precise auto-framing to keep subjects centred. This AI prowess combines with 5-axis in-body optical image stabilisation, Dynamic Active Mode, and an AI-powered framing stabiliser, ensuring incredibly smooth handheld footage. Plus, shake metadata is embedded for enhanced post-production control, guaranteeing steady, professional-looking results.\u003c\/p\u003e\u003cp\u003eThe Sony FX2's body is designed for both intuitive control and robust performance. It inherits the BIG6 home screen from high-end CineAlta cameras like the VENICE, putting quick adjustments for FPS, ISO, shutter angle, aperture, look, and white balance at your fingertips in Movie Mode. Framing your shots is made easy with a 3\" fold-out touchscreen LCD for intuitive menu navigation, complemented by a unique 3.68 m-dot OLED electronic viewfinder (EVF). This EVF tilts from 0 to 90 degrees, offering a clear 0.7x magnification and a comfortable 33mm eye point, crucial for precise framing even in challenging light.\u003c\/p\u003e\u003cp\u003eCrafted from a lightweight, sturdy magnesium alloy, the Sony FX2 boasts an updated heat-dissipating structure and built-in cooling fan to ensure uninterrupted 4K60 recording. Its ergonomic handgrip comfortably houses a single NP-FZ100 battery and includes one of the camera's five 1\/4\"-20 female accessory threads. Connectivity is expansive, featuring a USB-C port for fast charging or LAN, 2.4\/5 GHz Wi-Fi, 5 GB\/s USB-C streaming, an HDMI port, and dual card slots (one CFexpress Type A\/SDXC, one SD). 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This lens is full-frame compatible and it can also be shot on APS-C format E-Mount cameras and in conjunction with Sony Teleconverters for an increase on the already long zoom range.\u003c\/p\u003e\u003cp\u003eThe 100-400mm f4.5-5.6 features a Direct Drive SSM focus motor, which leads to fast, accurate and silent AF performance. This focus motor has all the characteristics that you would want, able to efficiently detect your subject and lock into focus, track your subject as it moves and allow you to fire, all at an undetectable volume, which is great for maintaining discretion and filming videos.\u003c\/p\u003e\u003cp\u003eJust like the E-Mount range that it is part of, this lens manages to perform all of these tasks whilst remaining lightweight and portable. Sony is playing to its strengths here, developing a lens that is amongst the smallest of its type, without you having to sacrifice on quality and performance. Dust and moisture-resistant construction allow you to shoot undeterred as the weather conditions worsen, while fluorine coating has been applied to the front of the lens, so you can easily remove any dust and grime that may become lodged.\u003c\/p\u003e\u003cp\u003eImage quality is where this lens really comes into its own, delivering consistently good quality and edge to edge sharpness. This high-quality performance is thanks to the premium optical design, which contains 22 elements in 16 groups. Including in these elements is 1 Super-ED and 2 ED glass elements, which along with delivering maximum resolution, control the appearance of chromatic aberrations. 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As well as 4K resolution video recording, the ZV-E10 features a fast hybrid AF system for keeping up with fast-paced subjects and a side-tilting touch-sensitive LCD screen which is best for framing all shots, whether you are in front or behind the lens. As we all know audio is an important aspect for vloggers. Sony understands this, thus they have included a directional 3-capsule microphone, microphone and headphone ports in the ZV-E10 body.\u003c\/p\u003e\u003cp\u003eThe fast hybrid AF system of the Sony ZV-E10 utilises 425 phase-detection points and covers a huge 84% of the sensor, which means this camera can quickly lock onto focus on subjects positioned at any area of the frame. Eye AF is included, an impressive system that assures your subjects eyes are the focal point of your images and videos, so you can focus on the important issues, such as the quality of your content. While many cameras offer 4K reoslution video these days, Sony go one step further with the ZV-E10, oversampling and capturing way more data than is required to creat 4K results. This allows the finished product to be far more detailed and impressive.\u003c\/p\u003e\u003cp\u003eIt isn't just quality that you are after when looking for a vlogging camera, it is ease of use. As well as the tilting screen, the Sony ZV-E10 features a dedicated movie button, so you can get the ball rolling and a dedicated zoom lever. To save you from recording the best take only to find you have forgotten to press record, this camera uniquely features a recording lamp and a red frame on the LCD screen when your camera is currently recording. An optional grip is available to support one-handed operation, while all of your files can be quickly and easily shared to your smartphone for fast online sharing, even when the camera is powered off.\u003c\/p\u003e\u003cp\u003eVideos captured on your new Sony ZV-E10 camera can be edited to perfection on your smartphone, thanks to the imaging edge mobile app. The ZV-E10 expertly handles backlit situations, features the handy product showcase setting which takes care of shifts in focus for you, and can also increase or decrease the amount of bokeh or background blur with a single button. Slow and quick motion videos can be produced with simplicity, support for S-Log 3 allows you to control colour tones on a more professional level. As well as being compatible with the optical stabilisation of select attached lenses, this camera includes built-in electronic stabilisation and the ability to correct and shake and distractions in post-production.\u003c\/p\u003e\u003cp\u003eIt is supposed to be fast and foolproof to stream with the ZV-E10 and Sony hits this out of the park. The camera can be connected to your phone or computer with a simple USB cable and you are set to go, with one-button streaming also possible. AC power is available separately, so you can keep the streams going longer, while if this isn't possible the included battery can impressively last up to 125 minutes. We've touched on the high-quality audio earlier in the piece, now for a little more detail. A wind screen is included for producing that clear detailed sound when out in the field, the mic input allows you to bypass the internal microphone to use a higher-quality external offering, while the headphone input allows monitoring to assure the audio being currently recorded is up to scratch.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715833565227,"sku":"126599","price":1199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-zv-e10-lens-black.jpg?v=1768969071"},{"product_id":"sony-ilc-e-a7m4-body-20-70mm-f4-g-kit-split","title":"Sony ILC-E A7 IV + 20-70mm F4 G Kit Split","description":null,"brand":"Sony","offers":[{"title":"Default Title","offer_id":42715834941483,"sku":"127901","price":5299.95,"currency_code":"AUD","in_stock":true}]},{"product_id":"sony-e-50mm-f1-8-lens-black","title":"Sony E 50mm f1.8 Lens - Black","description":"\u003cp\u003eSony 50mm f1.8 OSSAnother welcome addition to the growing Sony E-Mount lens lineup is this compact and lightweight classic 50mm lens, requiring the immediate attention of Portrait photographers in particular. The 35mm equivalent focal length of 75mm enables a tight-crop for portraiture, which results in a more unguarded and comfortable model - everyone is more at ease without a camera right up in their face!\u003c\/p\u003e\u003cp\u003eFor the hand-held, low-light shooters\u003c\/p\u003e\u003cp\u003eFor anyone wanting to shoot hand-held no matter what the lighting condition, this one's for you. This nifty fifty from Sony features a large f1.8 maximum aperture, letting in plenty of light and allowing you to shoot at consistently fast shutter speeds. Even after the sun has started to set on your city, you will be out wandering the streets capturing tack-sharp images with your 50mm f1.8. This fast aperture is also ready to help you explore selective focus within your photographs. You can decide whether you want a large or little amount in focus and make the adjustment accordingly - maybe in the next shoot, only your model's face should be in focus - this is easy to achieve.Further benefitting those shooting with available light, this versatile lens includes Sony's highly effective Optical SteadyShot stabiliser, accounting for any hand movements and reducing the blur that these movements cause. This stabilisation system is good for up to 4 stops, more than capable of eliminating blur for the majority of your day-to-day shooting.\u003c\/p\u003e\u003cp\u003eAlways on target\u003c\/p\u003e\u003cp\u003eHelping you to find accurate focus in any situation, this Sony 50mm lens has a smooth and quiet linear AF motor and Direct Manual Focus. The Linear AF motor is suited to both stills and video shooting, where it's quiet, stealth-like performance will be especially appreciated, due to it going unnoticed. Direct Manual Focus allows you to take matters into your own hands, making critical adjustments and fine-tuning without changing a setting or a switch on the lens or your camera. Simply grab the focus ring and turn - as we all know, every passing moment is critical when you are aiming for the best photographs of your life.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715856863275,"sku":"102983","price":479.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-50mm-f1.8-lens-black.jpg?v=1768969510"},{"product_id":"sony-rx1r-mark-iii","title":"Sony RX1R Mark III Compact - Bonus Sony $1000 Cashback*","description":"\u003cp\u003e\u003ca href=\"https:\/\/sonypromotion.campaign.net.au\/DICashbackMAYJUN2026AU\" title=\"Sony Cashback\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_1000_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eExpect the unexpected, with the flagship Sony RX1R series of advanced compact cameras. The New Sony RX1R Mark III is a groundbreaking compact digital camera that reimagines portable imaging with its impressive performance. At its heart lies a high-resolution 61MP full-frame sensor, delivering unparalleled resolution and detail in a tiny form factor. This high-resolution sensor is perfectly complemented by a fixed ZEISS Sonnar T* 35mm f\/2 lens, renowned for its exceptional sharpness and beautiful bokeh. Photographers will appreciate the convenience of a built-in EVF, offering a clear and immersive shooting experience. Beyond stills, the RX1R Mark III is also a capable vlogging device, capturing crisp 4K30p footage. A key feature of this new release is the advanced AI processing unit and autofocus system, which ensures swift and precise focusing, even in challenging conditions. The combination of its compact stature and incredible image quality makes the RX1R Mark III an outstanding choice for discerning photographers seeking professional-grade performance in a compact camera.Stunning Image QualityThe Sony RX1R Mark III may be tiny, but it packs a punch! It gets its stunning photo quality from a high-resolution 61-megapixel sensor and a premium fixed ZEISS lens that's perfectly integrated with the camera's design, all powered by the latest BIONZ XR image. The photography prowess of this camera extends itself to video recording, with 4K30p video on offer, as well as Full HD120p video. This camera offers more advanced video-friendly features, such as S-Log3 and S-Gamut and the ability to employ user-created LUTs and presets.\u003c\/p\u003e\n\u003cp\u003eReady to tackle any subjectThe Sony RX1R Mark III is fit to tackle any subject that you feel obliged to point your lens at, thanks to its brand-new AI processing unit. The RX1R III excels at focusing, with its 693-point hubrid AF system. It uses human pose estimation to detect body and head positions with high precision, ensuring accurate tracking even inb tricky scenarios, such as if someone's facing away or wearing a hat. This powerful AI can also identify and track a diverse range of subjects like animals, birds, insects, cars, trains, and airplanes, working seamlessly for both still images and movies. For ease of use, an Auto mode intelligently selects the subject type for you, freeing you up to concentrate on the important things, like framing.\u003c\/p\u003e\n\u003cp\u003eLet's take a look at the body, up-close!With the RX1R III, Sony puts a precedence on both portability and usability. Its flat top panel, featuring non-protruding dials and a flush Multi Interface (MI) Shoe, ensures the camera is always ready to capture any moment without snags. Sony has combined intricate machining and carefully crafted textures to create a sophisticated design that feels solid and dense, yet remains remarkably light and functional. For a secure and comfortable grip, the main texture boasts a rhombic-convex shape, complemented by newly developed micro square spindles on the sides for a non-slip feel. A newly developed matte coating further enhances the tactile experience, contributing to the camera's overall sense of quality and premium ownership. Powering all this is an NP-FW50 rechargeable battery, capable of up to 300 shots on a single charge, with the added convenience of fast charging via its USB Type-C® connector with USB Power Delivery (PD) support.This camera includes an outer shell that is made of lightweight, rigid magnesium alloy, while to frame your results, you can choose between a high-resolution EVF and a 3-inch LCD touchscreen, both of which automatically adapt to being in vertical and horizontal orientation and display your shooting information accordingly. A highlight of the LCD screen is a sunny weather mode, which promises improved visibility in bright conditions.\u003c\/p\u003e\n\u003cp\u003eOther Key Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-Precision AF in very low light (down to -4EV)\u003c\/li\u003e\n\u003cli\u003eStep crop shooting\u003c\/li\u003e\n\u003cli\u003eFull-Time Direct Manual Focus\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860271147,"sku":"116023","price":7272.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_rx1r_iii.jpg?v=1768969599"},{"product_id":"sony-e-10-20mm-f4-g-pz-zoom","title":"Sony E 10-20mm F4 G PZ Zoom","description":"\u003cp\u003eThe Sony E 10-20mm f4 G PZ lens is the smallest and lightest of its class, weighing in at just 178 grams, which makes it ideal for pairing with compatible APS-C format Sony Alpha mirrorless cameras. The lens features internal focus and zoom mechanisms, resulting in it maintaining its portability during use, making it ideal for travel, vlogging and more. The wide field of view provided by this Sony zoom lens is great for landscapes as well as POV vlogs; the latter is also supported by the power zoom function, which is ideal for delivering stunning, cinematic slow-motion zooms.\u003c\/p\u003e\u003cp\u003eA constant f4 maximum aperture is available on this Sony zoom lens, which means the same level of depth of field control and low-light shooting ability is available at all focal lengths. A G series lens, image quality is exceptional throughout the zoom range, with a range of lens elements in the design; this includes Aspherical, ED and ED Aspherical. Flare and ghosting is well surpressed thanks to multi-coating on the lens elements.\u003c\/p\u003e\u003cp\u003eThe power zoom function of the Sony E 10-20mm f4 G PZ lens can easily be accessed by the zoom lever, which means you can use the lens accurately and confidently handheld, on a grip, gimbal and more. As it is designed for use on APS-C format Sony Mirrorless cameras, this lens provides a versatile 15-30mm equivalent zoom range. Focus performance of the lens is fast and incredibly accurate, thanks to the use of dual linear AF motors, while a closest focus of 0.2m is available using AF or 0.13m using MF. Despite its slimline build, the Sony E 10-20mm f4 G PZ lens is sturdy, with dust and moisture-resistance allowing it to be used in outdoor conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860369451,"sku":"126821","price":1099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-10-20mm-f4-g-pz-front.jpg?v=1768969620"},{"product_id":"sony-a7rv-body-only","title":"Sony A7R V Body Only","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eA New Level of High-Resolution Power - The Sony A7R Mark V\u003c\/p\u003e\n\u003cp\u003eThe brand new Sony A7R Mark V provides brilliant image quality in a wide range of shooting conditions, thanks to its pairing of a powerful BIONZ X image processor, and high-resolution 61MP EXMOR CMOS image sensor. This combination is capable of an impressive 15-stops of dynamic range, which means the camera is a wonderful performer in dim lighting and in high-contrast conditions. Throughout the ISO range of 100-32000 (expandable to 102400), the Sony A7R Mark IV delivers high-resolution images with incredibly low levels of image noise - you can feel confident to let the Sony A7R Mark V spread its wings and show you what it can really do.\u003c\/p\u003e\n\u003cp\u003e8K video recording\u003c\/p\u003e\n\u003cp\u003eThe Sony A7R Mark IV is powerful for stills but this is not its only strength, with 8K24\/25p video recording also available. Other high-end movie options are onboard for the cinematographers, including 4K recording with 6.2K oversampling, 4:2:2 10-bit recording, and even Full HD 120fps high frame rate recording for slow-motion endeavours.\u003c\/p\u003e\n\u003cp\u003eBuilt-in IS and fast AF performance\u003c\/p\u003e\n\u003cp\u003eThe high-end imaging performance is advanced by the inclusion of a host of top-tier functions in the A7R Mark V, starting with a built-in Image Stabilisation system, which provides up to 8 stops of stabilisation. This equates to blur-free images and smooth and steady video recording, more often than not. The Sony A7R Mark V makes use of 693 phase detection points to produce fast and accurate AF performance. This AF system is extremely succesful at tracking moving subjects, with vast improvements made to Eye AF and animal tracking when compared to previous models. This camera is great at finding focus even in dark scenarios (-4EV), while its impressive performance is best for harnessing the 10 frames per second continuous shooting with AF\/AE tracking.\u003c\/p\u003e\n\u003cp\u003eKey features of the Sony A7R V's rugged body\u003c\/p\u003e\n\u003cp\u003eThe Sony A7R Mark V is a rugged workhorse with advanced dust and moisture resistance allowing for free and confident use in the elements. This camera includes a new anti-dust system to actively remove particles and a shutter-close setting for when it is powered off. Notably, this camera features a heat dissipating structure for enhanced video record times (8K for 30 minutes), while the dual memory card slots are CFExpress type compatible, so the larger files are well managed.Both modern and classic image composition is supported in the Sony A7R Mark V, with a class-leading 9.44-million dot EVF available, as well as a 4-axis multi-angle touch LCD screen, which measures a huge 3.2-inches in size. The touch-sensitivity of this LCD screen is ideal for menu navigation and it also provides touch focus, tracking and shutter options, and pinch-in and out gestures can also be utilised.\u003c\/p\u003e\n\u003cp\u003eVideo enthusiasts will be pleased to find both a microphone input and headphone output on this impressive mirrorless camera, so a higher quality of audio can be harnessed, to match the premium video quality. A USB-C port supplies power delivery, while a full-size HDMI port is also available.\u003c\/p\u003e\n\u003cp\u003eCustom functions \u0026amp; advanced operation\u003c\/p\u003e\n\u003cp\u003eThe Sony A7R Mark V features a range of custom functions that users of all levels can use to make the most of its impressive performance. This includes a silent mode, My Dial, and over 42 different menus to be registered, under the My Menu option. More advanced operations that this camera is capable of include switching between full-frame and APS-C formats, in-camera trimming, a Bulb timer and much more.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eConnectivity features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4K Web Camera Streaming - UVC\/UAV compliant via computer-based webcam applications and compatible smartphones\u003c\/li\u003e\n\u003cli\u003eBuilt-in WiFi - 2.4GHz \u0026amp; 5GHz bands\u003c\/li\u003e\n\u003cli\u003eHigh-Speed Wired LAN and Superspeed USB file transfers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFurther video functions and features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e16-Bit RAW Video Output\u003c\/li\u003e\n\u003cli\u003eAF assist, Focus Peaking, breathing compensation and more.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860336683,"sku":"127490","price":4545.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-a7r-v.jpg?v=1768969620"},{"product_id":"sony-fe-50mm-f1-2-gm","title":"Sony FE 50mm f1.2 GM Lens","description":"\u003cp\u003eThe Sony FE 50mm f1.2 GM lens is as compact and lightweight as other similar lenses in the Sony range but despite this, it offers an ultra-bright f1.2 maximum aperture. This feature makes the lens ideal for low-light shooting and it makes it a perfect option for producing beautiful bokeh with your Sony Mirrorless camera. This Sony prime lens joins the GM range, which means it is built to premium standards optically and physically. The high-end optical design includes 3 extreme aspherical elements which assure sharpness is paramount, while Nano AR II coating has been applied to reduce flare and ghosting in images. In terms of its physical qualities, the Sony FE 50mm f1.2 is tough despite its relatively compact size; it is weather-sealed to withstand the elements and includes a protective fluorine coating.\u003c\/p\u003e\n\u003cp\u003eIn use, the Sony FE 50mm f1.2 GM lens will impress users from all backgrounds. The classic focal length is great for portraits, photojournalism and more, while the physical aperture ring makes it easy to adjust the depth of field of your images for creative purposes. You can even attempt close-up shooting with this Sony 50mm lens - it has a closest focus of just 0.4m. Two function buttons can be customised to allow the lens to slot into your workflow perfectly, while the fast and smooth autofocus provided by the Four Sony XD (extreme dynamic) Linear Motors will appease users who use their Sony Mirrorless camera for stills, video, or a little bit of both.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860402219,"sku":"121488","price":2599.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-50mm-f1-2-gm.jpg?v=1768969620"},{"product_id":"sony-zv-e1-body-black","title":"Sony ZV-E1 Body - Black","description":"\u003cp\u003eMeet the newest content creation powerhouse\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 is the content creation camera that you have always envisioned, being a remarkable portable full-frame mirrorless camera, with a suite of functions and features that would usually be seen on larger, professional-level cameras, as well as a lot more. With its 12.1MP EXMOR R CMOS image sensor, the Sony ZV-E1 is the smallest and lightest full-frame mirrorless camera on the market. The video footage that you always dreamed of producing is not far easier to harness, thanks to a range of advanced functions, such as active image stabilisation and AI-based automatic framing. While it may be small in stature, the Sony ZV-E1 shares much of its quality with the larger models of the Sony Alpha and Cinema lines, including 4K 10-bit 4:2:2 video recording, S-Log and S-Cinetone.\u003c\/p\u003e\u003cp\u003eFast and reliable AF performance and Dynamic IS\u003c\/p\u003e\u003cp\u003eWith an impressive 759-point phase detection AF system, the Sony ZV-E1 can focus quickly and accurately in any situation, including very dim lighting, while it is equipped to maintain focus on a greater number of subjects, thanks to an expanded subject tracking database. You can forget your gimbal when you plan your next shoot, as the Sony ZV-E1 can deliver gimbal-like smoothness, using its dynamic active image stabilisation system.\u003c\/p\u003e\u003cp\u003eA simple \u0026amp; intuitive workflow to master\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 includes a large 3.2-inch touch-sensitive LCD screen at its rear, which not only makes it easy to frame accurate POV shots but also to navigate the camera's menu system and launch various functions. Users can locate and dismiss features and functions with a simple swipe, as well as launch Sony's helpful Cinematic Vog mode in an instant. This Sony mirrorless camera also includes a large dedicated video record button on the top, so you can call action within moments, while it also offers a simple slider to launch separate photo and video modes. A background defocus button is also available, making it easy to create images with stunning background blur, to give your work that professional edge.\u003c\/p\u003e\u003cp\u003eOther functions and features to write home about\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 offers Bluetooth and WiFi connectivity, which opens the door for fast and intuitive sharing and remote capabilities. This camera includes a new and improved time-lapse shooting mode that makes it quicker and easier to create finished time-lapse projects, in-camera. The cinematic vlog mode of the Sony ZV-E1 means anyone can produce cinematic masterpieces that full production teams would be proud of. This feature is activated within seconds, and it offers a cinematic-friendly aspect ratio, S-Cinetone and 15+ camera presets, reducing the workload of post-production so your work is ready to share with the world, just after it has been created.\u003c\/p\u003e\u003cp\u003eA closer look at the Sony ZV-E1 body\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 includes Sony's MI hotshoe which supports the connection of a larger variety of separate accessories, such as the latest Sony microphones and lighting equipment, so you can improve the look of your content even further. A 3 capsule microphone is available for producing great audio in-camera, while if you want even greater control over the quality of your sound, this camera also offers microphone and headphone ports. The ZV-E1 includes an HDMI type D port and USB-C port, as well as a high-speed UHS II SD card slot, all in a body that weighs under 500 grams with a battery and memory card installed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860434987,"sku":"128201","price":2899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_zve1_body_-_black_2_0fa6ceef-6d79-4535-bb5f-7c946eaefb9f.jpg?v=1768969620"},{"product_id":"sony-fx30-cinema-line-w-handle-kit","title":"Sony FX30 Cinema Line w\/Handle Kit","description":"\u003cp\u003eAdvanced performance for a cinematic look\u003c\/p\u003e\u003cp\u003eThe Sony FX30 is paired with an all-new back-illuminated APS-C Exmor R™ CMOS sensor (Super 35mm format), delivering exceptional results with high sensitivity, low noise, and wide dynamic latitude. The result is a powerful and portable video camera that is capable of impressive content creation, whether you are capturing your everyday life or taking your first step into more professional filmmaking. Thanks to its ability to harness oversampled 6K footage, the FX30 delivers 4K UHD footage with unprecedented resolutions. The FX30 provides exceptional low-noise imaging throughout the broad ISO range of 100 to 32000 and it offers 14+ stops of dynamic range.\u003c\/p\u003e\u003cp\u003eVideo Formats for Various Purposes\u003c\/p\u003e\u003cp\u003eAs well as 10-bit 4K UHD footage at up to 120fps using a 1.6x crop, the Sony FX30 can utilise full pixel readout to harness beautiful 4K60p video footage. For the purpose of producing great slow-motion footage, this camera can record Full HD 240p video footage. A HDMI port is available, with which users can output 16-bit RAW video to separate video recorders.\u003c\/p\u003e\u003cp\u003eFast Hybrid AF \u0026amp; 5-Axis IS\u003c\/p\u003e\u003cp\u003eTo deliver a workflow that is suitable for various purposes and subjects, the Sony FX30 includes both Hybrid AF and built-in 5-Axis Image Stabilisation. The AF system of this camera is available in all the different shooting modes and it utilises 495-points across 90% of the image sensor, resulting in blistering pace and incredible accuracy. Real-time tracking and Real-Time Eye AF are available, making it easier to film both humans and videos in various situations, with pleasing results. The 5-Axis IS system of this camera results in smooth and steady video footage, even when you are shooting handheld, and an active mode is available, which combines optical and digital stabilisation systems for truly remarkable results.\u003c\/p\u003e\u003cp\u003eA lightweight body that can fit any workflow\u003c\/p\u003e\u003cp\u003eThe Sony FX30 is incredibly portable and lightweight when used alone but it also features various points of connectivity, so it can slot seamlessly into more professional and advanced workflows. As well as a multi-interface shoe, this camera includes multiple threaded mounting points, both of which can be used for connecting the FX30 with the best accessories to get the best content. Other essential features of this exceptional camera include an easy-to-use zoom rocker, an active cooling fan for extended shooting times, and a wide range of connectivity options (full-size HDMI, micro USB, TimeCode, 3.5mm Mic \u0026amp; Headphone ports. For storing its high-resolution video files, the Sony FX30 features dual CFExpress\/SD memory card slots, allowing users to develop a workflow that best matches their situation.\u003c\/p\u003e\u003cp\u003eAdvanced Picture Control\u003c\/p\u003e\u003cp\u003eWith the Sony FX30, you can produce high-quality video results that are immediately ready for sharing, or set up for more advanced projects that require additional editing. The latter is possible thanks to the S-Cinetone colour space, which is on loan from several of Sony's more advanced video cameras. Other important additions in this field include S-Log3 and HLG colour profiles, and the Creative Looks that allow you to add character and feeling to your work, without no additional editing required.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860500523,"sku":"127391","price":3499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/img_9001.jpg?v=1768969620"},{"product_id":"sony-e-15mm-f1-4-g-lens","title":"Sony E 15mm F1.4 G Lens","description":"\u003cp\u003eThe Sony E 15mm f1.4 G lens is a wide-angle prime lens designed for APS-C format Sony E-Mount mirrorless cameras. On these cameras, this lens provides a versatile 22.5mm equivalent focal length, which is great for landscapes, interior shots, street photography and more. Thanks to the exceptional optical design, which includes Aspherical, ED and Super ED lens elements, edge to edge sharpness is delivered, which is astonishing for a lens with such a focal length. A portable and lightweight lens, the Sony E 15mm f1.4 G is a great addition to any Sony Mirrorless kit.\u003c\/p\u003e\u003cp\u003eThe bright f1.4 maximum aperture is a standout feature of this Sony prime lens. Depth of field control is top-notch, as is low-light performance, which goes hand in hand with the low noise levels of Sony mirrorless cameras. The Sony E 15mm F1.4 G Lens delivers fast and accurate AF performance, thanks to the use of dual Linear AF motors. Focusing is internal, which allows the lens to retain its compact size throughout usage.\u003c\/p\u003e\u003cp\u003eThis lens may be portable in size but it is made tough, with dust and moisture resistance allowing you to take it outdoors with freedom and confidence. To further aid with its video credentials, the Sony E 15mm f1.4 G lens features minimal focus breathing and angle of view variations while focussing. There is a physical aperture ring for making hands-on adjustments to your depth of field, while this too gets the video-friendly treatment, with an aperture click switch which can be set to off for quieter shooting.\u003c\/p\u003e\u003cp\u003eOther user-friendly features of this Sony prime lens include a focus hold button and focus mode switch, so users can set the lens up to bests suit their shooting style and current scenario.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860467755,"sku":"126822","price":999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-15mm-f1-42.jpg?v=1768969620"}],"url":"https:\/\/www.teds.com.au\/collections\/sony.oembed?page=2","provider":"Ted's Cameras","version":"1.0","type":"link"}