{"title":"Sony Stocktake Sale","description":"\u003cp\u003eIt's stocktake time at Ted's Cameras, and that means big savings across our Sony range. From \u003cstrong\u003e1 to 14 October\u003c\/strong\u003e, save on Sony lenses and hardware, including cameras, bodies and accessories, while stock lasts.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha cameras and bodies \u003c\/li\u003e\n\u003cli\u003eSony FE and E-mount lenses, from GM optics to everyday zooms\u003c\/li\u003e\n\u003cli\u003eGenuine Sony backing and local warranty support\u003c\/li\u003e\n\u003cli\u003eExpert advice from Ted's camera specialists\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e Shop now before the sale ends on 14 October.\u003c\/p\u003e","products":[{"product_id":"sony-fe-24mm-f2-8-g","title":"Sony FE 24mm f2.8 G Lens","description":"\u003cp\u003eSony understands that portability and power are what has made their full-frame Mirrorless cameras such a huge success, so they are bringing you three new compact prime lenses. One of these lenses is this wide-angle offering, the FE 24mm f2.8 G. This lens is compatible with full-frame cameras, so you can pair the sharpness and detail provided by its premium optical design with the high-resolution sensors in the full-frame Alpha range. This lens features a fast f2.8 maximum aperture for reliable low-light performance, while a physical aperture ring is included for fast adjustments to depth of field and exposure. A click\/de-click switch is included so you can decide how this aperture ring should function.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24mm f2.8 G lens features a fast and quiet dual linear motors, which perform quickly and quietly - you can photograph and shoot videos at will and this lens is the perfect partner. User experience is paramount to the success of the Sony Alpha range, and this is carried over to this new range of lenses; a focus hold button is included, as well as a focus mode selector and smooth manual focus ring, so you can choose between the fast AF and the intuitive linear response MF.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24mm f2.8 G lens is destined for a life of travel, and thanks to its impressively sturdy build, it doesn't care what the conditions are like at the destination, it will always perform at its best. This lens features a rugged aluminium build, as well as dust and moisture resistance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42707768311851,"sku":"121496","price":699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-24mm-f2-8-g_3.jpg?v=1768791251"},{"product_id":"sony-rx100-mark-vii","title":"Sony RX100 Mark VII Advanced Compact","description":"\u003cp\u003eThe New Sony RX100 Mark 7 is a compact digital camera that achieves results that you would usually expect from bigger, interchangeable lens offerings. The RX100 Mark 7 in fact borrows some features from Sony's high-end Mirrorless Alpha 9, including the BIONZ Image processor and front-end LSI. These loans result in a compact camera that is faster to focus and with better burst performance than other competitors in its field. Also helping the RX100 Mark 7 reach such loft heights, are the 1-inch 20.1MP Exmor RS CMOS sensor and versatile 8x optical zoom lens. This Zeiss branded lens provides an equivalent range of 24-200mm, making it suitable for all of your daily shooting.\u003c\/p\u003e\u003cp\u003eFollowing in the popular footsteps of previous RX100 models from Sony, the Mark 7 is sleek and stylish, with a portable build that could never be considered too cumbersome. Usability has not been sacrificed, with a pop-up EVF available for eye-level viewing and a tilting and touch-sensitive LCD screen at the camera's rear, great for composing images from a tricky angle, as well as navigating the menus system.\u003c\/p\u003e\u003cp\u003eThe image quality of the Sony RX100 Mark 7 is good in any situation, with a high sensitivity of ISO 12800 making the camera a match for low-light shooting. Not just capable for stills, UHD 4K video recording is available in the Mark 7, while a 3.5mm microphone input is available for improving audio quality - this is a great match for vlogging. With a manual control ring around the lens and various custom and programmable buttons, this camera is as simple or as involved as you want it to be. It is a compact digital camera that can reach excellent standards whether in the hands of a beginner or a pro.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e357 point phase-detection \u0026amp; 425 point contrast-detection AF system\u003c\/li\u003e\n\u003cli\u003eBuilt-in WiFi \u0026amp; Bluetooth connectivity\u003c\/li\u003e\n\u003cli\u003e20fps Blackout-free Continuous Shooting\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF\u003c\/li\u003e\n\u003cli\u003eTiltable, touch-sensitive LCD Screen\u003c\/li\u003e\n\u003cli\u003eRAW image capture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42707891159083,"sku":"119593","price":1649.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_rx100_mark_vii_right-wide-mid.jpg?v=1768797647"},{"product_id":"sony-a7-mark-v-body-only","title":"Sony A7 V Body Only","description":"\u003cp\u003e\u003ca title=\"Sony Cashback\" href=\"http:\/\/sonypromotions.com.au\/dicashback\"\u003e\u003c\/a\u003eThe \u003ca href=\"https:\/\/www.teds.com.au\/sony\"\u003eSony\u003c\/a\u003e Alpha 7 V redefines the concept of a \"standard\" camera by integrating the latest imaging innovations and flagship features into one versatile package. Designed to satisfy a wide range of photographers, from passionate amateurs ready to upgrade to experienced professionals seeking an all-around performer, the Alpha 7 V delivers unprecedented performance for both stills and video. This power comes from a brand-new 33 Megapixel partially-stacked CMOS sensor paired with the brand new BIONZ XR2 processor, achieving performance that challenges flagship models while still maintaining excellent battery life and thermal efficiency. Still photographers will especially appreciate the new level of robustness and clarity provided by the camera's colossal 16-stop dynamic range, which gives RAW files the depth needed to handle even the most extreme post-editing adjustments.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e33MP Full-Frame Sensor\u003c\/li\u003e\n\u003cli\u003e30FPS Blackout-Free Continuous Shooting\u003c\/li\u003e\n\u003cli\u003e3.2-Inch Variangle LCD Screen\u003c\/li\u003e\n\u003cli\u003eDual Memory Card Slots (SD \u0026amp; CFexpress)\u003c\/li\u003e\n\u003cli\u003e4K60p Video Recording\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstyle\u003e#html-body [data-pb-style=EJFL9AL],#html-body [data-pb-style=GIUPSR5],#html-body [data-pb-style=NPTC1IA]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}#html-body [data-pb-style=X4T1IFV]{width:50%;padding:10px;align-self:stretch}#html-body [data-pb-style=KDSKW8E],#html-body [data-pb-style=MQ9ELVK],#html-body [data-pb-style=UX9TUJ5],#html-body [data-pb-style=X1W8DVJ],#html-body [data-pb-style=X4T1IFV]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}#html-body [data-pb-style=MQ9ELVK],#html-body [data-pb-style=X1W8DVJ]{width:50%;padding:10px;align-self:center}#html-body [data-pb-style=KDSKW8E],#html-body [data-pb-style=UX9TUJ5]{align-self:stretch}#html-body [data-pb-style=UX9TUJ5]{width:50%;padding:10px}#html-body [data-pb-style=KDSKW8E]{width:100%}#html-body [data-pb-style=D39FP3C]{border-style:none}#html-body [data-pb-style=B0IDM2G],#html-body [data-pb-style=L6272HL]{max-width:100%;height:auto}#html-body [data-pb-style=K64EWDW]{border-style:none}#html-body [data-pb-style=N9GH7WY],#html-body [data-pb-style=S8WF0OS]{max-width:100%;height:auto}@media only screen and (max-width: 768px) { #html-body [data-pb-style=D39FP3C],#html-body [data-pb-style=K64EWDW]{border-style:none} }\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"display: flex;\" class=\"pagebuilder-column-group\"\u003e\n\u003cdiv class=\"pagebuilder-column\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eSoby A7V - The New Standard\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eThe Sony Alpha 7 V redefines the concept of a \"standard\" camera by integrating the latest imaging innovations and flagship features into one versatile package. Designed to satisfy a wide range of photographers, from passionate amateurs ready to upgrade to experienced professionals seeking an all-around performer, the Alpha 7 V delivers unprecedented performance for both stills and video. This power comes from a brand-new 33 Megapixel partially-stacked CMOS sensor paired with the brand new BIONZ XR2 processor, achieving performance that challenges flagship models while still maintaining excellent battery life and thermal efficiency. Still photographers will especially appreciate the new level of robustness and clarity provided by the camera's colossal 16-stop dynamic range, which gives RAW files the depth needed to handle even the most extreme post-editing adjustments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIBIS \u0026amp; AI Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha 7V features significantly upgraded performance, starting with a powerful 5-axis in-body image stabilisation (IBIS) system that now provides up to 7.5 steps of compensation. This is achieved through an updated stabilisation algorithm and a high-precision gyro sensor that delivers precise, single-pixel control, ensuring images remain crisp and clear even when shooting in challenging low-light conditions or with longer lenses. Furthermore, the new BIONZ XR2 chip integrates advanced AI autofocus functions, including the human pose estimation and subject detection found in the flagship Alpha 1II, while boosting overall AF performance with 60 AF samples per second, guaranteeing crisp, consistent focus even during high-speed bursts of 30 frames per second.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pagebuilder-column\"\u003e\n\u003cfigure\u003e\u003c\/figure\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"display: flex;\" class=\"pagebuilder-column-group\"\u003e\n\u003cdiv class=\"pagebuilder-column\"\u003e\n\u003cfigure\u003e\u003c\/figure\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pagebuilder-column\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eA videography dream\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eThe Sony Alpha 7V delivers outstanding quality and reliability for video, mirroring its stills performance. Thanks to its new fast-reading partially-stacked Exmor RS CMOS Sensor, the camera boasts minimal rolling shutter. Video quality is exceptional, with full-frame 4K 60p footage downscaled from 7K capture for incredible detail. The camera is equipped with the full suite of Sony professional recording options, including All-I, 10-bit colour, and log recording, making the Alpha 7 V capable of capturing everything from professional A-roll footage to high-quality backyard memories. For dramatic effects, it also supports 4K 120p slow-motion capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIt's your choice how you frame\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eThe Sony Alpha 7V offers photographers flexible and high-quality framing options derived from its flagship lineage. It utilizes the same 4-axis multi-angle LCD monitor system found on the Alpha 7R V, allowing the screen to be freely adjusted in nearly any direction to maintain excellent operability even during the most challenging shooting situations. Complementing this is a significantly upgraded OLED viewfinder experience; thanks to improvements in the processor and panel, along with AI-based white balance enhancements, the viewfinder provides a clear view, complete with a relaxed eyepoint and full diopter control for comfort whether you wear glasses or contacts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"display: flex;\" class=\"pagebuilder-column-group\"\u003e\n\u003cdiv class=\"pagebuilder-column\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eOther Key Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e630 Shots EVF, 750 Shots LCD (CIPA Rating)\u003c\/li\u003e\n\u003cli\u003eComposite RAW Capture (noise reduction \/\u003cbr\u003eHDR)\u003c\/li\u003e\n\u003cli\u003eDynamic Active Stabilisation (Movie)\u003c\/li\u003e\n\u003cli\u003eHuman, Animal, Bird, Insect, Car\/Plane, \u0026amp; Auto\u003cbr\u003esubject recognition for AF\u003c\/li\u003e\n\u003cli\u003eUp to 1s Pre-Capture with AF, fully configurable\u003c\/li\u003e\n\u003cli\u003eContinuous Shooting Speed Boost\u003c\/li\u003e\n\u003cli\u003eAuto Framing (Movie)\u003c\/li\u003e\n\u003cli\u003eLUT Import for accurage preview\u003c\/li\u003e\n\u003cli\u003eDual USB-C ports with configurable function, up\u003cbr\u003eto 10Gbps\u003c\/li\u003e\n\u003cli\u003eDual Card Slots (Dual SD, one CF-E Type A)\u003c\/li\u003e\n\u003cli\u003e4K30p UVC\/UAC for seamless webcam usage\u003c\/li\u003e\n\u003cli\u003e2.4GHz, 5GHz \u0026amp; 6GHz Wi-Fi\u003c\/li\u003e\n\u003cli\u003eEnhanced Heat Dissipation, 1h 4K60p in 40C\u003cbr\u003eambient\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42707891453995,"sku":"123213","price":3699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sonu-alpha-a75_3.jpg?v=1768797648"},{"product_id":"sony-e-11mm-f1-8-lens","title":"Sony E 11mm f1.8 Lens","description":"\u003cp\u003eLooking for a wide-angle prime lens to capture stunning landscapes and interior shots with your Sony Mirrorless camera? The Sony E 11mm f1.8 is a great choice. A portable option, this Sony prime lens weighs in at just 181 grams. The 11mm focal length provides a 16.5mm equivalent on compatible APS-C cameras, which is wide enough to fit in all of the detail you need. It is also a great option for vlogging as you can hold your camera at arm's length, knowing you will still fit everything in. A major selling point of this lens is the bright f1.8 maximum aperture, which provides users with brilliant depth of field control and makes the lens perfect for working in available light.\u003c\/p\u003e\n\u003cp\u003eThe Sony E 11mm f1.8 Lens features a brilliant optical design which helps it to attain crisp and clear imagery in a wide range of scenarios. Elements included in the design are Aspherical and ED glass, while multi-coating has been applied to suppress ghosting and flare.\u003c\/p\u003e\n\u003cp\u003eThe Sony E 11mm f1.8 Lens is portable and slim, but that does not mean Sony have skimped on features when designing it. The lens is great for advanced and beginner users alike, with a focus-hold switch and a focus hold button, the latter of which can be customised to adjust a setting of the user's choice. Despite its slim build, this lens has been made to handle outdoor conditions admirably with dust and moisture resistance. Whether you plan to use this lens for stills, video or both, you will be pleased by the addition of dual linear AF motors and the resulting smooth, fast and accurate AF performance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715812298795,"sku":"126823","price":699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-11mm-f1-8_1.jpg?v=1781601184"},{"product_id":"sony-e-10-20mm-f4-g-pz-zoom","title":"Sony E 10-20mm F4 G PZ Zoom","description":"\u003cp\u003eThe Sony E 10-20mm f4 G PZ lens is the smallest and lightest of its class, weighing in at just 178 grams, which makes it ideal for pairing with compatible APS-C format Sony Alpha mirrorless cameras. The lens features internal focus and zoom mechanisms, resulting in it maintaining its portability during use, making it ideal for travel, vlogging and more. The wide field of view provided by this Sony zoom lens is great for landscapes as well as POV vlogs; the latter is also supported by the power zoom function, which is ideal for delivering stunning, cinematic slow-motion zooms.\u003c\/p\u003e\u003cp\u003eA constant f4 maximum aperture is available on this Sony zoom lens, which means the same level of depth of field control and low-light shooting ability is available at all focal lengths. A G series lens, image quality is exceptional throughout the zoom range, with a range of lens elements in the design; this includes Aspherical, ED and ED Aspherical. Flare and ghosting is well surpressed thanks to multi-coating on the lens elements.\u003c\/p\u003e\u003cp\u003eThe power zoom function of the Sony E 10-20mm f4 G PZ lens can easily be accessed by the zoom lever, which means you can use the lens accurately and confidently handheld, on a grip, gimbal and more. As it is designed for use on APS-C format Sony Mirrorless cameras, this lens provides a versatile 15-30mm equivalent zoom range. Focus performance of the lens is fast and incredibly accurate, thanks to the use of dual linear AF motors, while a closest focus of 0.2m is available using AF or 0.13m using MF. Despite its slimline build, the Sony E 10-20mm f4 G PZ lens is sturdy, with dust and moisture-resistance allowing it to be used in outdoor conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860369451,"sku":"126821","price":799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/Primary_image-3.webp?v=1781648659"},{"product_id":"sony-a7rv-body-only","title":"Sony A7R V Body Only","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eA New Level of High-Resolution Power - The Sony A7R Mark V\u003c\/p\u003e\n\u003cp\u003eThe brand new Sony A7R Mark V provides brilliant image quality in a wide range of shooting conditions, thanks to its pairing of a powerful BIONZ X image processor, and high-resolution 61MP EXMOR CMOS image sensor. This combination is capable of an impressive 15-stops of dynamic range, which means the camera is a wonderful performer in dim lighting and in high-contrast conditions. Throughout the ISO range of 100-32000 (expandable to 102400), the Sony A7R Mark IV delivers high-resolution images with incredibly low levels of image noise - you can feel confident to let the Sony A7R Mark V spread its wings and show you what it can really do.\u003c\/p\u003e\n\u003cp\u003e8K video recording\u003c\/p\u003e\n\u003cp\u003eThe Sony A7R Mark IV is powerful for stills but this is not its only strength, with 8K24\/25p video recording also available. Other high-end movie options are onboard for the cinematographers, including 4K recording with 6.2K oversampling, 4:2:2 10-bit recording, and even Full HD 120fps high frame rate recording for slow-motion endeavours.\u003c\/p\u003e\n\u003cp\u003eBuilt-in IS and fast AF performance\u003c\/p\u003e\n\u003cp\u003eThe high-end imaging performance is advanced by the inclusion of a host of top-tier functions in the A7R Mark V, starting with a built-in Image Stabilisation system, which provides up to 8 stops of stabilisation. This equates to blur-free images and smooth and steady video recording, more often than not. The Sony A7R Mark V makes use of 693 phase detection points to produce fast and accurate AF performance. This AF system is extremely succesful at tracking moving subjects, with vast improvements made to Eye AF and animal tracking when compared to previous models. This camera is great at finding focus even in dark scenarios (-4EV), while its impressive performance is best for harnessing the 10 frames per second continuous shooting with AF\/AE tracking.\u003c\/p\u003e\n\u003cp\u003eKey features of the Sony A7R V's rugged body\u003c\/p\u003e\n\u003cp\u003eThe Sony A7R Mark V is a rugged workhorse with advanced dust and moisture resistance allowing for free and confident use in the elements. This camera includes a new anti-dust system to actively remove particles and a shutter-close setting for when it is powered off. Notably, this camera features a heat dissipating structure for enhanced video record times (8K for 30 minutes), while the dual memory card slots are CFExpress type compatible, so the larger files are well managed.Both modern and classic image composition is supported in the Sony A7R Mark V, with a class-leading 9.44-million dot EVF available, as well as a 4-axis multi-angle touch LCD screen, which measures a huge 3.2-inches in size. The touch-sensitivity of this LCD screen is ideal for menu navigation and it also provides touch focus, tracking and shutter options, and pinch-in and out gestures can also be utilised.\u003c\/p\u003e\n\u003cp\u003eVideo enthusiasts will be pleased to find both a microphone input and headphone output on this impressive mirrorless camera, so a higher quality of audio can be harnessed, to match the premium video quality. A USB-C port supplies power delivery, while a full-size HDMI port is also available.\u003c\/p\u003e\n\u003cp\u003eCustom functions \u0026amp; advanced operation\u003c\/p\u003e\n\u003cp\u003eThe Sony A7R Mark V features a range of custom functions that users of all levels can use to make the most of its impressive performance. This includes a silent mode, My Dial, and over 42 different menus to be registered, under the My Menu option. More advanced operations that this camera is capable of include switching between full-frame and APS-C formats, in-camera trimming, a Bulb timer and much more.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eConnectivity features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4K Web Camera Streaming - UVC\/UAV compliant via computer-based webcam applications and compatible smartphones\u003c\/li\u003e\n\u003cli\u003eBuilt-in WiFi - 2.4GHz \u0026amp; 5GHz bands\u003c\/li\u003e\n\u003cli\u003eHigh-Speed Wired LAN and Superspeed USB file transfers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFurther video functions and features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e16-Bit RAW Video Output\u003c\/li\u003e\n\u003cli\u003eAF assist, Focus Peaking, breathing compensation and more.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860336683,"sku":"127490","price":3899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-a7r-v.jpg?v=1768969620"},{"product_id":"sony-fe-50mm-f1-2-gm","title":"Sony FE 50mm f1.2 GM Lens","description":"\u003cp\u003eThe Sony FE 50mm f1.2 GM lens is as compact and lightweight as other similar lenses in the Sony range but despite this, it offers an ultra-bright f1.2 maximum aperture. This feature makes the lens ideal for low-light shooting and it makes it a perfect option for producing beautiful bokeh with your Sony Mirrorless camera. This Sony prime lens joins the GM range, which means it is built to premium standards optically and physically. The high-end optical design includes 3 extreme aspherical elements which assure sharpness is paramount, while Nano AR II coating has been applied to reduce flare and ghosting in images. In terms of its physical qualities, the Sony FE 50mm f1.2 is tough despite its relatively compact size; it is weather-sealed to withstand the elements and includes a protective fluorine coating.\u003c\/p\u003e\n\u003cp\u003eIn use, the Sony FE 50mm f1.2 GM lens will impress users from all backgrounds. The classic focal length is great for portraits, photojournalism and more, while the physical aperture ring makes it easy to adjust the depth of field of your images for creative purposes. You can even attempt close-up shooting with this Sony 50mm lens - it has a closest focus of just 0.4m. Two function buttons can be customised to allow the lens to slot into your workflow perfectly, while the fast and smooth autofocus provided by the Four Sony XD (extreme dynamic) Linear Motors will appease users who use their Sony Mirrorless camera for stills, video, or a little bit of both.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860402219,"sku":"121488","price":2199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-50mm-f1-2-gm.jpg?v=1768969620"},{"product_id":"sony-zv-e1-body-black","title":"Sony ZV-E1 Body - Black","description":"\u003cp\u003eMeet the newest content creation powerhouse\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 is the content creation camera that you have always envisioned, being a remarkable portable full-frame mirrorless camera, with a suite of functions and features that would usually be seen on larger, professional-level cameras, as well as a lot more. With its 12.1MP EXMOR R CMOS image sensor, the Sony ZV-E1 is the smallest and lightest full-frame mirrorless camera on the market. The video footage that you always dreamed of producing is not far easier to harness, thanks to a range of advanced functions, such as active image stabilisation and AI-based automatic framing. While it may be small in stature, the Sony ZV-E1 shares much of its quality with the larger models of the Sony Alpha and Cinema lines, including 4K 10-bit 4:2:2 video recording, S-Log and S-Cinetone.\u003c\/p\u003e\u003cp\u003eFast and reliable AF performance and Dynamic IS\u003c\/p\u003e\u003cp\u003eWith an impressive 759-point phase detection AF system, the Sony ZV-E1 can focus quickly and accurately in any situation, including very dim lighting, while it is equipped to maintain focus on a greater number of subjects, thanks to an expanded subject tracking database. You can forget your gimbal when you plan your next shoot, as the Sony ZV-E1 can deliver gimbal-like smoothness, using its dynamic active image stabilisation system.\u003c\/p\u003e\u003cp\u003eA simple \u0026amp; intuitive workflow to master\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 includes a large 3.2-inch touch-sensitive LCD screen at its rear, which not only makes it easy to frame accurate POV shots but also to navigate the camera's menu system and launch various functions. Users can locate and dismiss features and functions with a simple swipe, as well as launch Sony's helpful Cinematic Vog mode in an instant. This Sony mirrorless camera also includes a large dedicated video record button on the top, so you can call action within moments, while it also offers a simple slider to launch separate photo and video modes. A background defocus button is also available, making it easy to create images with stunning background blur, to give your work that professional edge.\u003c\/p\u003e\u003cp\u003eOther functions and features to write home about\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 offers Bluetooth and WiFi connectivity, which opens the door for fast and intuitive sharing and remote capabilities. This camera includes a new and improved time-lapse shooting mode that makes it quicker and easier to create finished time-lapse projects, in-camera. The cinematic vlog mode of the Sony ZV-E1 means anyone can produce cinematic masterpieces that full production teams would be proud of. This feature is activated within seconds, and it offers a cinematic-friendly aspect ratio, S-Cinetone and 15+ camera presets, reducing the workload of post-production so your work is ready to share with the world, just after it has been created.\u003c\/p\u003e\u003cp\u003eA closer look at the Sony ZV-E1 body\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 includes Sony's MI hotshoe which supports the connection of a larger variety of separate accessories, such as the latest Sony microphones and lighting equipment, so you can improve the look of your content even further. A 3 capsule microphone is available for producing great audio in-camera, while if you want even greater control over the quality of your sound, this camera also offers microphone and headphone ports. The ZV-E1 includes an HDMI type D port and USB-C port, as well as a high-speed UHS II SD card slot, all in a body that weighs under 500 grams with a battery and memory card installed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860434987,"sku":"128201","price":2699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_zve1_body_-_black_1_5539fbe6-4a74-4311-bdbc-d322e09bc94a.jpg?v=1768969620"},{"product_id":"sony-e-15mm-f1-4-g-lens","title":"Sony E 15mm F1.4 G Lens","description":"\u003cp\u003eThe Sony E 15mm f1.4 G lens is a wide-angle prime lens designed for APS-C format Sony E-Mount mirrorless cameras. On these cameras, this lens provides a versatile 22.5mm equivalent focal length, which is great for landscapes, interior shots, street photography and more. Thanks to the exceptional optical design, which includes Aspherical, ED and Super ED lens elements, edge to edge sharpness is delivered, which is astonishing for a lens with such a focal length. A portable and lightweight lens, the Sony E 15mm f1.4 G is a great addition to any Sony Mirrorless kit.\u003c\/p\u003e\u003cp\u003eThe bright f1.4 maximum aperture is a standout feature of this Sony prime lens. Depth of field control is top-notch, as is low-light performance, which goes hand in hand with the low noise levels of Sony mirrorless cameras. The Sony E 15mm F1.4 G Lens delivers fast and accurate AF performance, thanks to the use of dual Linear AF motors. Focusing is internal, which allows the lens to retain its compact size throughout usage.\u003c\/p\u003e\u003cp\u003eThis lens may be portable in size but it is made tough, with dust and moisture resistance allowing you to take it outdoors with freedom and confidence. To further aid with its video credentials, the Sony E 15mm f1.4 G lens features minimal focus breathing and angle of view variations while focussing. There is a physical aperture ring for making hands-on adjustments to your depth of field, while this too gets the video-friendly treatment, with an aperture click switch which can be set to off for quieter shooting.\u003c\/p\u003e\u003cp\u003eOther user-friendly features of this Sony prime lens include a focus hold button and focus mode switch, so users can set the lens up to bests suit their shooting style and current scenario.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860467755,"sku":"126822","price":899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-15mm-f1-42.jpg?v=1768969620"},{"product_id":"sony-zv-e1-body-white","title":"Sony ZV-E1 Body - White","description":"\u003cp\u003eMeet the newest content creation powerhouse\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 is the content creation camera that you have always envisioned, being a remarkable portable full-frame mirrorless camera, with a suite of functions and features that would usually be seen on larger, professional-level cameras, as well as a lot more. With its 12.1MP EXMOR R CMOS image sensor, the Sony ZV-E1 is the smallest and lightest full-frame mirrorless camera on the market. The video footage that you always dreamed of producing is not far easier to harness, thanks to a range of advanced functions, such as active image stabilisation and AI-based automatic framing. While it may be small in stature, the Sony ZV-E1 shares much of its quality with the larger models of the Sony Alpha and Cinema lines, including 4K 10-bit 4:2:2 video recording, S-Log and S-Cinetone.\u003c\/p\u003e\u003cp\u003eFast and reliable AF performance and Dynamic IS\u003c\/p\u003e\u003cp\u003eWith an impressive 759-point phase detection AF system, the Sony ZV-E1 can focus quickly and accurately in any situation, including very dim lighting, while it is equipped to maintain focus on a greater number of subjects, thanks to an expanded subject tracking database. You can forget your gimbal when you plan your next shoot, as the Sony ZV-E1 can deliver gimbal-like smoothness, using its dynamic active image stabilisation system.\u003c\/p\u003e\u003cp\u003eA simple \u0026amp; intuitive workflow to master\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 includes a large 3.2-inch touch-sensitive LCD screen at its rear, which not only makes it easy to frame accurate POV shots but also to navigate the camera's menu system and launch various functions. Users can locate and dismiss features and functions with a simple swipe, as well as launch Sony's helpful Cinematic Vog mode in an instant. This Sony mirrorless camera also includes a large dedicated video record button on the top, so you can call action within moments, while it also offers a simple slider to launch separate photo and video modes. A background defocus button is also available, making it easy to create images with stunning background blur, to give your work that professional edge.\u003c\/p\u003e\u003cp\u003eOther functions and features to write home about\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 offers Bluetooth and WiFi connectivity, which opens the door for fast and intuitive sharing and remote capabilities. This camera includes a new and improved time-lapse shooting mode that makes it quicker and easier to create finished time-lapse projects, in-camera. The cinematic vlog mode of the Sony ZV-E1 means anyone can produce cinematic masterpieces that full production teams would be proud of. This feature is activated within seconds, and it offers a cinematic-friendly aspect ratio, S-Cinetone and 15+ camera presets, reducing the workload of post-production so your work is ready to share with the world, just after it has been created.\u003c\/p\u003e\u003cp\u003eA closer look at the Sony ZV-E1 body\u003c\/p\u003e\u003cp\u003eThe Sony ZV-E1 includes Sony's MI hotshoe which supports the connection of a larger variety of separate accessories, such as the latest Sony microphones and lighting equipment, so you can improve the look of your content even further. A 3 capsule microphone is available for producing great audio in-camera, while if you want even greater control over the quality of your sound, this camera also offers microphone and headphone ports. The ZV-E1 includes an HDMI type D port and USB-C port, as well as a high-speed UHS II SD card slot, all in a body that weighs under 500 grams with a battery and memory card installed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860533291,"sku":"128202","price":2699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_zve1_body_-_white_5.jpg?v=1768969620"},{"product_id":"sony-a7-mark-iv-body-only","title":"Sony A7 IV Body Only","description":"\u003cp\u003eThe Sony A7 Mark IV is one of the most exciting releases in modern times. It follows on from a popular predecessor and promises to bring this range into the top-tier of mirrorless cameras at this level. The A7 Mark IV has arrived with a newly designed 33MP full-frame image sensor and the latest BIONZ XR image processor on board. This allows the camera to capture brilliant high-resolution images in a range of lighting conditions. This camera is capable of up to 15-stops of dynamic range and it includes an expandable ISO range of 50-204,800.\u003c\/p\u003e\n\u003cp\u003eThe AF system of the A7 Mark IV is suitable for various subjects and shooting styles, including the 4K60p video capture that is available in-camera, thanks to its use of 759 AF points which cover a large area of the image sensor - this leads to impressive focusing speeds and accuracy. Real-Time Eye AF is available, which means the all-important eyes will take priority during focus, with this feature seeing a notable upgrade in performance, while Real Time tracking is your best fit for sports photography.\u003c\/p\u003e\n\u003cp\u003eThe continuous shooting rate of the Sony A7 Mark IV makes it ideal for sports and action shooting. It can fire off up to 10 frames per second in a continuous burst, with the ability to handle a large number of files being captured; 828 uncompressed RAW and JPEG files, in fact. 5-AXIS Image Stabilisation has been included in this exciting mirrorless camera, which allows users to enjoy much of their shooting handheld, with active stabilisation also available in video mode. The Sony A7 Mark IV includes a range of presets which allows users to produce their own creative images with ease.\u003c\/p\u003e\n\u003cp\u003eThe Sony A7 Mark IV will be of interest to serious video enthusiasts with 4K60p 10-bit 4:2:2 video recording on offer. Other notable video specifications include full pixel readout without binning in 4K and 7K oversampling, while Full HD 120p video is also available for slow-motion enthusiasts. S-Log3 and S-Gamut3 are available for grading, while S-Cinetone provides that highly sought after cinematic look. The heat-dissipating structure of the camera body means avid users can enjoy much longer recording times with the A7 Mark IV. The A7 Mark IV is a welcome addition to any streaming kit, with live communication available with super high-quality video and audio still intact - this will help your uploads stand out from the pack. This mirrorless camera will slot in nicely to many video-making and vlogging workflows.\u003c\/p\u003e\n\u003cp\u003eThe Sony A7 Mark IV will be of interest to serious video enthusiasts with 4K60p 10-bit 4:2:2 video recording on offer. Other notable video specifications include pulling pixel readout without binning in 4K and 7K oversampling, while Full HD 120p video is also available for slow-motion enthusiasts. S-Log3 and S-Gamut3 are available for grading, while S-Cinetone provides that highly sought after cinematic look. The heat-dissipating structure of the camera body means avid users can enjoy much longer recording times with the A7 Mark IV. The A7 Mark IV is a welcome addition to any streaming kit, with live communication available with super high-quality video and audio still intact - this will help your uploads stand out from the pack. This mirrorless camera will slot in nicely to many video-making and vlogging workflows.\u003c\/p\u003e\n\u003cp\u003eLike previous releases in this range, the A7 Mark IV is breathtaking in its ability to be both portable and powerful. This rugged, weather-sealed body includes both an EVF and a tilting, touch-sensitive LCD screen for operation and image composing, while dual memory card slots are available for managing the large video files and multiple high-resolution images that this camera can produce in a burst. This ergonomic body is great for intuitive performance, with a range of easy to access buttons and dials, including a dedicated photo and video dial, which also features Sony's S\u0026amp;Q setting, which allows for quick changing between slow and quick motion shooting.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860664363,"sku":"122213","price":2699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-a74-body-front.jpg?v=1768969621"},{"product_id":"sony-zv-1-ii-vlog-camera-black","title":"Sony ZV-1 II VLog Camera Black","description":"\u003cp\u003eWith this Sony ZV-1 II, Sony has reinvented the compact vlogging camera that they helped master. This portable, yet powerful compact camera will launch your content to the next level, with its ability to capture exceptional audio and video quality in all situations. This compact camera includes a larger-than-average 20.1 MP 1.0-type Exmor RS CMOS Sensor, which it pairs with a new versatile wide-angle 18-50mm optical zoom lens. The cinematic vlog setting allows users to up their production values by selecting their favourite look and mood, while the intelligent 3-capsule microphone assures that your subject is always heard clearly, thanks to its ability to change directivity. Enjoy the exceptional 4K video quality that this camera can produce, and frame with accuracy using the tilting, full touch LCD screen.\u003c\/p\u003e\u003cp\u003eThe Sony ZV-1 II includes improved AF performance, so you can capture a wider variety of subjects in your still images and vlogs. This hybrid AF system is not just speedy and incredibly accurate, but the AF Transition Speed and AF Shift Sensitivity settings can be tweaked to best suit the user and their current shooting scenario. Real-time Eye AF with Animal eye AF have both been updated from the previous model and are available to use in video mode. Gimbal-like smooth video footage can be captured with the Sony ZV-1 II, without reaching for an external accessory, due to the inclusion of an active mode, and electronic image stabilisation, which ensures that your results and smooth and blur-free even as you are moving.\u003c\/p\u003e\u003cp\u003eThe Sony ZV-1 II will always help your subjects look their best, which may be of even greater importance to you if you are turning the lens on yourself! This is thanks to the range of easy-to-use, powerful vlogging features, including natural skin tones, soft skin effect, one-touch bokeh background and product showcase settings. If you really want to take increase the impact of your work, explore Sony's S\u0026amp;Q setting, which unleashes stunning 5x slow motion video, and even 60x quick motion video - your directorial debut awaits.\u003c\/p\u003e\u003cp\u003eOther highlights of the stunning Sony ZV-1 II include a \"my image style\" mode, which allows users to tweak the colour and brightness of their footage with the touch of a button, and even provides 10 creative look presets, so no time needs to be wasted getting the best look in the editing stage. The ZV-1 Mark II cuts down on the downtime and enables high-quality streaming, simply by connecting the camera to your computer VIA USB.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860631595,"sku":"128454","price":849.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-zv1-ii-black_3.jpg?v=1768969621"},{"product_id":"sony-a7s-mark-iii-body-only","title":"Sony A7S III Body Only","description":"\u003cp\u003eThe Sony A7S Mark 3 is a videographer and cinematographer's dream, as has come to be expected of the A7S range. 4K video recording is possible at frame rates of up to 120p using the camera's full-frame image sensor, 10-bit 4:2:2 sampling is possible internally, while 16-bit RAW files can be recorded externally using the full-sized HDMI output. A range of high-end codecs have been included for advanced users, while frame rates and resolutions can be adjusted to facilitate slow-motion video recording and similar creative outputs.\u003c\/p\u003e\n\u003cp\u003eTo make the most of this camera, both in terms of stills and videos, the Sony A7S Mark 3 features a fast and accurate AF system of 759 phase-detection points and 425 contrast-detection areas. Also on board to aid in greater performance is a built-in 5-axis Image Stabilisation. Internally, the A7S Mark 3 features an improved, highly-sensitive 12MP full-frame image sensor which produces clean and detailed imagery throughout the expansive 40-409600 which extends to both video and still shooting.\u003c\/p\u003e\n\u003cp\u003eIf your subjects are on the move, you are well-positioned to capture them with accuracy with the Sony A7S Mark 3, thanks to its advanced stabilisation system, broad ISO range and AF system, which includes real-time Eye AF. This Eye AF system functions for both human and animal subjects and assures subject sharpness when shooting portraiture. With this fast and accurate AF at your disposal, you can then make the most of the camera's speedy continuous shooting rate of 10 frames per second, which can be used to capture up to 1000 RAW files in aburst.\u003c\/p\u003e\n\u003cp\u003eHandling the large and plentiful files produced by the advanced Sony A7S Mark 3 is no easy task, and Sony has solved this issue by providing dual memory card slots which support CFexpress Type A and SD UHS-II cards. At the rear of this portable Mirrorless camera, you can find a 3-inch articulating, touch-sensitive LCD screen, as well as a high-resolution EVF. This rugged body is based around a sturdy magnesium alloy chassis and features extensive weather-sealing to allow professional workloads and use in varied conditions. In keeping with its leaning towards mixed media purposes, the Sony A7S Mark 3 features both 3.5mm headphone and microphone inputs, a multi-interface shoe for attaching accessories and advanced WiFi connectivity.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860795435,"sku":"120733","price":3999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/ilce7m3b_front-600x600px.jpg?v=1768969621"},{"product_id":"sony-zv-1f-vlog-camera-black","title":"Sony ZV-1F VLog Camera Black","description":"\u003cp\u003eA New Vlogging Camera for Beginners\u003c\/p\u003e\n\u003cp\u003eThe Sony ZV-1F is a compact digital camera that allows budding vloggers to upgrade from their phone to a dedicated camera in the search for higher-quality content, without a steep learning curve. For the upgrade, users are awarded a 20.1MP 1-inch Exmor RS sensor, which is capable of beautiful image quality in a range of lighting conditions, as well as 4K resolution videos. Another highlight of this advanced compact camera is its 20mm fixed wide-angle lens, which makes it easy for users to frame POV shots without cropping any important details, and also includes a bright f2 maximum aperture for delivering stunning bokeh - this bokeh is simple to produce for beginners, with a single push if the C1 button.\u003c\/p\u003e\n\u003cp\u003eTilting Screen for Easy POV Shots\u003c\/p\u003e\n\u003cp\u003eThe Sony ZV-1F features a 3-inch vari-angle screen which can be adjusted to allow users to competently frame all shots, even POV ones. The touch-sensitivity of this LCD screen provides versatility of operation, with the ability to zoom, access frequently used functions and more, simply by touch. This camera comes into its own when paired with the separately available Sony GP-VPT2BT grip and it is comfortable to hold and use as it is, thanks to a freshly designed handgrip.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFast AF for Various Subjects\u003c\/p\u003e\n\u003cp\u003eAlthough the lens of the Sony ZV-1F is fixed, users can employ digital zoom to adjust their framing, with 1, 1.5, 2 \u0026amp; 4x options available. This camera can quickly and easily focus on various subjects in many situations, thanks to its rapid-fire 425-point contrast-detection AF system. The ZV-1includes AE face detection, which can be combined with soft skin effect mode, which is great for beauty-style vlogging. Eye autofocus is available in both stills and videos, so if you want to capture a quick selfie or film a short video clip, the camera will focus on the important things to keep your viewers engaged.\u003c\/p\u003e\n\u003cp\u003eHeavy on the Content-Friendly Features\u003c\/p\u003e\n\u003cp\u003eThe Sony ZV-1F has a huge range of vlog-friendly features, that content creators of a basic level can use to leapfrog their competition. This includes 5x slow motion and 60x Hyperlapse, and a new interval shooting mode. This camera features a microphone input, so users can pair their camera up with an external option to harness the best quality audio available. For some users, this will not be necessary, as a super high-quality directional 3-capsule microphone is built into the camera, which does an exceptional job and a windscreen is supplied to get the best sound in tricky environments.\u003c\/p\u003e\n\u003cp\u003eMore advanced users will also love to shoot their videos with the Sony ZV-F1, with the inclusion of advanced S-Log2 and S-Log3 colour profiles. The included battery provides long-life shooting of around 360 images or 90 minutes of video recording, while if additional time is required, this camera can also run on supplementary power via the USB-C port. The Sony ZV-F1 includes built-in WiFi connectivity, so users can quickly and easily share both their photos and videos, from right where they are, rather than waiting until they are by their computer.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860828203,"sku":"127432","price":699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-zv1f-black_1.jpg?v=1776161212"},{"product_id":"sony-fe-70-200mm-f4-mk-2-g-oss-zoom","title":"Sony FE 70-200mm f4 MK 2 G OSS Zoom","description":"\u003cp\u003eThe Sony FE 70-200mm f4 MK 2 G OSS Zoom is a high-quality telephoto zoom lens, perfect for sports and wildlife photography, as well as wedding photography and more. Image quality is sublime throughout the versatile zoom range, thanks to the use of premium optical elements. This Sony lens features a rugged physical design, and a tripod mount is included for harnessing greater support and well-balanced shooting. Optical SteadyShot stabilisation is also included, so users can feel confident to use this telephoto lens handheld, and still produce impressive, blur-free imagery.\u003c\/p\u003e\n\u003cp\u003eAs a telephoto zoom lens, the Sony FE 70-200mm f4 MK 2 G OSS Zoom lens is excellent for framing subjects in the distance, but that's not all. This lens features an impressive closest focus range and a magnification ratio of 1:2, so it can also be used with success on close-up subjects. This lens is great for both still and video purposes, thanks to it including an overhauled autofocus system, which functions incredibly quickly and quietly.\u003c\/p\u003e\n\u003cp\u003eA perfect fit for modern mirrorless cameras, the Sony FE 70-200mm f4 MK 2 G OSS Zoom achieves all of its wonderful functionality and performance, in a portable stature that is better suited to daily photography than a traditional telephoto lens.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOptical Elements: Advanced Aspherical, Aspherical, Super ED \u0026amp; ED\u003c\/li\u003e\n\u003cli\u003eCircular 9-Blade Aperture Mechanism\u003c\/li\u003e\n\u003cli\u003eXD Linear Motors\u003c\/li\u003e\n\u003cli\u003eLinear Response MF\u003c\/li\u003e\n\u003cli\u003eFully Compatible with Sony 1.4x and 2x teleconverters\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860860971,"sku":"128607","price":1899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_fe_70-200mm_f4_mk_2_g_oss_zoom_1.jpg?v=1768969621"},{"product_id":"sony-fe-20-70mm-f4-g-zoom","title":"Sony FE 20-70mm F4 G Zoom","description":"\u003cp\u003eThe Sony FE 20-70mm F4 G Zoom is a versatile standard zoom lens with an ultra-wide 20mm starting point, which is ideal for landscapes and scenery capture, as well as POV vlogging and more. This Sony zoom lens has enough reach for the lens to be put to use for portraiture and other general-purpose applications, while the lens can even be used on APS-C format Sony mirrorless cameras, on which it provides a more magnified equivalent of 30-105mm. This Sony zoom lens includes a bright constant f4 maximum aperture, so whether you are framing wide-angle landscapes or tightly-cropped still life images, the same level of depth of field control is available.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 20-70mm F4 G Zoom is a portable and lightweight zoom lens, but it is still suited to use outdoors, thanks to dust and moisture-resistant qualities. To help you keep the front element of the lens clean, it has also been treated with a protective fluorine coating. For the ultimate in hands-on control, this Sony zoom lens includes physical zoom, focus and aperture rings, with the latter also benefitting from a click\/de-click options, so users can enjoy manual exposure control, in a smooth and quiet manner that benefits video recording.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Sony FE 20-70mm F4 G Zoom lens provides fast, smooth and whisper-quiet AF performance that video enthusiasts will cherish, thanks to its two Linear XD AF motors. Highly responsive Linear MF is also available, which will be welcomed by anyone that prefers to take matters into their own hands. As many Sony E-mount users are relying on their camera to vlog and perform other movie purposes, this Sony standard zoom lens has a range of features to assist, including reduced focus breathing and axial shift when zooming, as well as support for the Sony Active Mode stabilisation which can be found in select Sony Mirrorless cameras.\u003c\/p\u003e\n\u003cp\u003eA range of high-end optical elements has been included in the design of the Sony FE 20-70mm f4 G zoom lens including two advanced aspherical, one aspherical, three ED, and one ED Aspherical element. These premium optics assure that chromatic and spherical aberrations are well limited, and image sharpness and clarity are top-tier. Optical coatings have also been applied to reduce flare and ghosting and improve contrast levels and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eOther Key Points:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGood for close-ups: (Closest focus range 0.3-0.25m)\u003c\/li\u003e\n\u003cli\u003eCustomisable Focus Hold Buttons\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860893739,"sku":"127877","price":1099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-20-70mm-f4-g_1.jpg?v=1768969621"},{"product_id":"sony-fe-70-200mm-f2-8-gm-m2-oss","title":"Sony FE 70-200mm f2.8 GM M2 OSS","description":"\u003cp\u003eSports photographers looking to take full-advantage of their high-resolution, powerful Sony Alpha Mirrorless camera will be over the moon with the release of this new lens, the Sony FE 70-200mm f2.8 GM lens. This lens features a versatile zoom range that is perfect for getting a nice, tight crop of the action when required. The optical design of this lens promises sublime image quality, and is a perfect match for full-frame sensors. The bright f2.8 aperture of the lens allows for excellent bokeh capture abilities, while edge to edge sharpness is to be expected from this GM lens. Nano AR coating II has been applied to reduce ghosting and flare.\u003c\/p\u003e\n\u003cp\u003eNot just notable for its optical excellence, this lens will excite with its build. It is incredibly compact and lightweight, considering its zoom range, which makes it mobile enough for comfortable use out in the field. The barrel length of this lens remains just as compact at all focal lengths, while to further benefit handheld use, the Sony FE 70-200mm f2.8 GM M2 lens features Optical SteadyShot Stabilisation. Stabilisation control is performed by a switch on the ergonomically designed lens barrel, with a focus limiter, Iris lock and other functions easily accessible, as well as a physical aperture ring - this makes for a stunning user experience.\u003c\/p\u003e\n\u003cp\u003eOne of the main selling points of this exciting Sony zoom lens is its lightning-fast, and powerful performance. This is available thanks to the four high-thrust Linear AF motors which have been employed in the lens design. This AF system is fast enough for any subject you would think to fill your viewfinder with, while the tracking performance is top-notch, even while you are zooming simultaneously. The Sony FE 70-200mm f2.8 GM M2 lens will also appeal to video lovers for a few key reasons. The lens is notable for minimal focus breathing, as well as the on\/off click switch for the aperture ring, which allows for silent aperture setting changes while you film.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860926507,"sku":"122200","price":2899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-70-200mm-gm-side-angle.jpg?v=1768969622"},{"product_id":"sony-a7c-ii-body-silver","title":"Sony A7C II Body Silver","description":"\u003cp\u003eMeet the portable \u0026amp; powerful Sony A7C II\u003c\/p\u003e\n\u003cp\u003eThe Sony A7C Mark II brings remarkable full-frame power in a package that is portable enough to be considered for daily shooting purposes and travel. This new Sony mirrorless camera includes a super high-quality 33MP full-frame CMOS sensor, as well as a BIONZ XR processing engine; this engine boosts an advanced AE algorithm that delivers perfect exposures in both still and video shooting modes. Much faster than previous models, the A7C Mark II operates at a rapid rate and offers excellent 10 frames per second continuous shooting - the camera's blistering 759 phase-detection AF system comes in handy when making the most of this burst shooting. Built-in 5-axis Image Stabilisation keeps all results steady and blur-free, while both a high-resolution EVF and a versatile, vari-angle LCD screen are available for framing to perfection.\u003c\/p\u003e\n\u003cp\u003eFind your focal point with ease\u003c\/p\u003e\n\u003cp\u003eAs well as the fast and accurate AF system that we have already noted, the Sony A7C II is primed to help you find your focus, no matter the situation or the subject. This camera can focus in any lighting condition, down to EV -4.0. It utilised advanced AI technology to recognise human subjects, not just eyes but also body and head movements, and it can even lock onto and track subjects that are partially obscured. The Sony A7C Mark II will impress with its excellent Eye-AF technology, which is available for both human and animal subjects.\u003c\/p\u003e\n\u003cp\u003eBuilt-In 5-Axis Image Stabilisation\u003c\/p\u003e\n\u003cp\u003eThe Sony A7C Mark II includes a highly effective image stabilisation system that provides 7.0 step stabilisation. If you are on the go, this camera can be used with confidence, even in tricky lighting conditions, and handheld is the only option.\u003c\/p\u003e\n\u003cp\u003eSupport for high-end content creation\u003c\/p\u003e\n\u003cp\u003eThe Sony A7C Mark II features a range of features that will appeal to content creators of all levels, including 4K live streaming, and the ability to capture both slow and quick motion video. This option is available via the easy-to-find S\u0026amp;Q option, which can now be found alongside dedicated still and video options on a dial, so it's quick and easy to find and launch the perfect mode for each situation.\u003c\/p\u003e\n\u003cp\u003eIntuitive camera controls, with a host of options\u003c\/p\u003e\n\u003cp\u003eThe Sony A7C Mark II offers both a high-quality EVF and a vari-angle LCD touch screen, so users can frame their work in a way that suits them. The LCD screen's touch sensitivity allows users to make the most of intuitive menus, which means fast camera operation when out in the field. This camera can also be connected to a smartphone using the wonderful Creators' app, which is great for calling action on your videos, as well as monitoring, and checking framing and focus. To make it easy to share your results with various social media platforms, videos captured vertically will be uploaded as such.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860959275,"sku":"130945","price":2399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-a7cii-silver_2.jpg?v=1768969622"},{"product_id":"sony-zv-1f-vlog-camera-white","title":"Sony ZV-1F VLog Camera White","description":"\u003cp\u003eA New Vlogging Camera for Beginners\u003c\/p\u003e\u003cp\u003eThe Sony ZV-1F is a compact digital camera that allows budding vloggers to upgrade from their phone to a dedicated camera in the search for higher-quality content, without a steep learning curve. For the upgrade, users are awarded a 20.1MP 1-inch Exmor RS sensor, which is capable of beautiful image quality in a range of lighting conditions, as well as 4K resolution videos. Another highlight of this advanced compact camera is its 20mm fixed wide-angle lens, which makes it easy for users to frame POV shots without cropping any important details, and also includes a bright f2 maximum aperture for delivering stunning bokeh - this bokeh is simple to produce for beginners, with a single push if the C1 button.\u003c\/p\u003e\u003cp\u003eTilting Screen for Easy POV Shots\u003c\/p\u003e\u003cp\u003eThe Sony ZV-1F features a 3-inch vari-angle screen which can be adjusted to allow users to competently frame all shots, even POV ones. The touch-sensitivity of this LCD screen provides versatility of operation, with the ability to zoom, access frequently used functions and more, simply by touch. This camera comes into its own when paired with the separately available Sony GP-VPT2BT grip and it is comfortable to hold and use as it is, thanks to a freshly designed handgrip.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFast AF for Various Subjects\u003c\/p\u003e\u003cp\u003eAlthough the lens of the Sony ZV-1F is fixed, users can employ digital zoom to adjust their framing, with 1, 1.5, 2 \u0026amp; 4x options available. This camera can quickly and easily focus on various subjects in many situations, thanks to its rapid-fire 425-point contrast-detection AF system. The ZV-1includes AE face detection, which can be combined with soft skin effect mode, which is great for beauty-style vlogging. Eye autofocus is available in both stills and videos, so if you want to capture a quick selfie or film a short video clip, the camera will focus on the important things to keep your viewers engaged.\u003c\/p\u003e\u003cp\u003eHeavy on the Content-Friendly Features\u003c\/p\u003e\u003cp\u003eThe Sony ZV-1F has a huge range of vlog-friendly features, that content creators of a basic level can use to leapfrog their competition. This includes 5x slow motion and 60x Hyperlapse, and a new interval shooting mode. This camera features a microphone input, so users can pair their camera up with an external option to harness the best quality audio available. For some users, this will not be necessary, as a super high-quality directional 3-capsule microphone is built into the camera, which does an exceptional job and a windscreen is supplied to get the best sound in tricky environments.\u003c\/p\u003e\u003cp\u003eMore advanced users will also love to shoot their videos with the Sony ZV-F1, with the inclusion of advanced S-Log2 and S-Log3 colour profiles. The included battery provides long-life shooting of around 360 images or 90 minutes of video recording, while if additional time is required, this camera can also run on supplementary power via the USB-C port. The Sony ZV-F1 includes built-in WiFi connectivity, so users can quickly and easily share both their photos and videos, from right where they are, rather than waiting until they are by their computer.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860992043,"sku":"127433","price":699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-zv1f-white.jpg?v=1776161236"},{"product_id":"sony-fe-50mm-f1-4-gm-lens","title":"Sony FE 50mm f1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 50mm f1.4 GM lens is a great addition to any daily or even professional-level photography kit, thanks to its compact and lightweight design, and premium optical quality. Within its optical design, the Sony FE 50mm f1.4 GM includes both XA elements and ED glass, helping it to achieve astonishing edge-to-edge sharpness, with minimal distortions and aberrations at all settings. This quality is even evident when using the lens at its widest maximum aperture of f1.4, so users can feel free to express themselves with the dreamy background blur that only a premium-level lens is capable of. While the optical quality is worthy of praise, this Sony prime lens is just as notable for its physical attributes. With dust and moisture resistance, as well as a protective fluorine coating, you can head into the great outdoors and use this lens freely; and you will do so repeatedly thanks to its portable stature.\u003c\/p\u003e\u003cp\u003eThe Sony FE 50mm f1.4 GM includes Sony's Nano AR Coating II, which suppresses flare and ghosting, leaving images sharp, contrasty and with accurate colours. If you are using the lens to focus on moving subjects or to enjoy the high-resolution video performance of your Sony Alpha mirrorless camera, you will be pleased to find that it utilises XD Linear AF motors, delivers the fast and quiet autofocus performances required to maximise these functions. While the Sony FE 50mm f1.4 GM lens is small in stature, there is still space for all of the required buttons and dials, with a focusing ring, focus hold button, aperture ring and index, as well as an iris lock switch and click on\/off switch, which are both perfect for videography workflows.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715861024811,"sku":"127991","price":1699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-f1-4-gm_2.png?v=1768969623"},{"product_id":"sony-fe-16-35mm-f4-pz-g-zoom","title":"Sony FE 16-35mm f4 PZ G Zoom","description":"\u003cp\u003eIf you are looking for a fast wide-angle zoom lens in a portable package, the Sony 16-35mm f4 PZ G lens simply can't be ignored. This is the lightest weight f4 power zoom lens that the world has seen yet, while to benefit users of all interests, this portable lens is still made tough with advanced sealings rendering it dust and moisture-resistant. A range of premium optical elements are utilised in the design including advanced aspherical, aspherical, super ED, ED and ED aspherical; if you are confused by this, just know that image sharpness and resolution is superior throughout the performance.\u003c\/p\u003e\n\u003cp\u003eThe f4 maximum aperture of this Sony lens is available at all focal lengths, meaning that even when you are using the full extent of the zoom, depth of field control and low-light ability is excellent. Navigating the zoom range is simple and pleasurable, thanks to the inclusion of both a zoom ring and a power zoom lever. This zoom function is controlled by XD linear motors for the first time, with these motors also being responsible for the AF function of the lens. The result is smooth, quick and incredibly precise zoom and autofocus that is a match for all subjects in your path.\u003c\/p\u003e\n\u003cp\u003eThe Sony 16-35mm f4 PZ G lens features a host of features and functions that allow users to get the most from their Sony mirrorless kit. This includes a physical aperture ring for fast manual photography adjustments, an Iris switch, and a focus hold button that not only locks in the focus of the lens when held but also can be customised to control a range of other settings.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715861057579,"sku":"126309","price":1199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-16-35mm-f4-pz-g.jpg?v=1768969623"},{"product_id":"sony-fe-24-70mm-f2-8-gm-mk-ii-zoom","title":"Sony FE 24-70mm f2.8 GM MK II Zoom","description":"\u003cp\u003eThe Sony FE 24-70mm f2.8 GM II zoom lens is perfect for anyone seeking a high-end standard zoom lens which is both versatile and portable. It is, in fact, the smallest and lightest lens of its type. The classic zoom range of this lens will come in handy in any kit, whether framing street scenes, landscapes, portraits and more, while this lens notably features a video-friendly feature set for multipurpose shooting.\u003c\/p\u003e\n\u003cp\u003eThroughout its versatile zoom range, the Sony FE 24-70mm f2.8 GM II lens includes a bright f2.8 maximum aperture, which allows for excellent depth of field control. Not only is there a physical aperture ring for making adjustments, but there is also a click\/de-click feature, so movie enthusiasts can set their lens up to suit their needs. Also of benefit to video users is the fast and quiet quality of the autofocus, which is provided by the XD Linear motors.\u003c\/p\u003e\n\u003cp\u003eThis Sony zoom lens features a range of high-end optical elements to assure premium levels of sharpness throughout use, including XA, Aspherical, Super ED and ED, while Sony's spectacular Nano AR II coating has also been applied to limit ghosting and flare. As well as a rugged dust and weather-sealed build, which allows users to use the lens confidently in tricky environments, the Sony FE 24-70mm f2.8 GM II lens has been treated with a protective Fluorine coating.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715861123115,"sku":"126645","price":2399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-24-70mm-ii_2.jpg?v=1768969623"},{"product_id":"sony-fe-28-70mm-f2-gm-lens","title":"Sony FE 28-70mm f2 GM Lens","description":"\u003cp\u003eThis new Sony 28-70mm f2 GM lens is a groundbreaking addition to the esteemed GM lens lineup. With its constant f2 maximum aperture, this lens can capture stunning background blur and exceptional low-light performance across its versatile focal range. Despite this impressive technical feat, this Sony zoom lens is surprisingly compact and lightweight, weighing in at a mere 918g. This makes it an ideal choice for professionals who demand the creative flexibility of a zoom lens without sacrificing the performance characteristics often associated with prime lenses. As a high-quality standard zoom lens, this is an option to consider for everyday and even travel photography kits.\u003c\/p\u003e\n\u003cp\u003eThe Sony 28-70mm f2 GM boasts an advanced optical design and simulation techniques to achieve zoom quality that rivals Sony's most prestigious prime lenses. Its large element construction, including three XA (extreme aspherical) elements, ensures exceptional corner-to-corner resolution at f2 across the entire zoom range. Powered by four XD (extreme dynamic) linear motors and cutting-edge algorithms, the lens delivers rapid, precise autofocus performance, making it ideal for capturing fast-moving subjects at weddings or sporting events. Its compatibility with the Sony A9 III's 120 fps burst mode and continuous tracking during zooming further solidifies its position as a top-tier professional optic.\u003c\/p\u003e\n\u003cp\u003eThe Sony 28-70mm f\/2 GM is built to withstand the rigors of professional use. Its dust and moisture-resistant design, combined with fluorine and Nano AR Coating II, protects the lens from the elements and ensures reliable performance in challenging conditions. This durability, coupled with its exceptional optical performance and autofocus capabilities, makes the 28-70mm f\/2 GM a versatile and reliable choice for photographers and videographers alike.\u003c\/p\u003e\n\u003cp\u003eThis Sony standard zoom lens provides versatile and professional level controls for content creators of varying needs, thanks to the inclusion of the following options: focus hold button x2, aperture ring, zoom ring, focus mode switch, aperture click on\/off button, zoom smoothness switch and focus ring.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862433835,"sku":"127727","price":4099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-28-70mm-f2_1.jpg?v=1768969699"},{"product_id":"sony-fe-35mm-f1-8-lens","title":"Sony FE 35mm f1.8 Lens","description":"\u003cp\u003eThe Sony FE 35mm f1.8 lens fits a vital whole in the full-frame Sony E-mount lineup, providing users with an affordable and reliable take on a classic focal length. The 35mm f1.8 is an everyday option, suiting users who shoot landscape, sceneries and similarly wide snapshots. The fast f1.8 aperture delivers excellent low-light performance, especially when paired with the built-in stabilisation of select Sony bodies, while it also allows varied depth of field control. The lens is classed as dust and moisture-resistant, so it can be taken with you on your travels without you having to worry about its wellbeing if you get caught in a surprise shower.\u003c\/p\u003e\n\u003cp\u003eThe portable and lightweight Sony FE 35mm f1.8 lens features a quick and quiet Linear AF motor, which is suitable for tracking speedy subjects for still photographs and for keeping up with your high-resolution videos. Images taken with this lens are sharp and detailed, with thanks to the Aspherical element used in the lens design, while the unique customisable focus hold button can be employed to control various functions, such as focus locking, Eye AF, AF off\/on, Aperture preview and more. Although it is designed for full-frame models, this lens functions perfectly on APS-C format E-Mount cameras as well, on which it provides a portrait-friendly 52.5mm equivalent focal length.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862466603,"sku":"119551","price":699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-35mm-f-1-8-angle.jpg?v=1768969700"},{"product_id":"sony-fe-24-240mm-f3-5-6-3-oss-zoom-lens","title":"Sony FE 24-240mm F3.5-6.3 OSS Zoom Lens","description":"\u003cp\u003eA long zoom range, fit for any taskThis long range zoom lens from Sony that is compatible with all E-Mount cameras, offers incredible wide-to-tele performance, leaving users with one lens that is a match for taking on any task. At the wide end this lens starts at a versatile 24mm, which is wide enough to capture even the most majestic of landscape scenes in all of their glory, while the long end of 240mm is usable for Sports, wildlife and more. Many other styles of photography can be competently completed within this 10x zoom, making the FE 24-240mm OSS lens a wise choice for everyday and travel usage, when you can only afford to carry one lens.\u003c\/p\u003e\u003cp\u003eOptical SteadyShot - Increasing your stability\u003c\/p\u003e\u003cp\u003eLow light conditions have long been a struggle for many beginner and enthusiast photographers alike, with countless images being ruined due to dreaded camera shake. The Sony 24-240mm has been equipped with Optical SteadyShot which is put in place to help limit these blurry effects, resulting in sharper images in all lighting conditions, and users that are confident to continue creating images, no matter what their surrounding conditions are. This stabiliser is also very handy when you are shooting at longer focal lengths, such as the 240mm offered by this lens, where it helps to limit any bumping or shakes that are emphasised by the long magnification.\u003c\/p\u003e\u003cp\u003eOptical and physical Construction\u003c\/p\u003e\u003cp\u003eKeeping with the trend of other items within the Sony E-Mount range, this lens offers fine performance and quality, within a portable package. The lens is just 4.75 inches long, which is exceptional considering the range it covers and the many things it can accomplish. Within its optical design is 5 Aspherical elements and 1 ED glass element, which are successful in producing top quality photographs with limited distortions, aberrations and other imperfections.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInternal focusing - Remains compact even when focussing and allows for shorter focusing distances\u003c\/li\u003e\n\u003cli\u003eCircular 7-blade aperture diaphragm - for the beautiful appearance of out-of-focus areas\u003c\/li\u003e\n\u003cli\u003eLinear motor drive - Fast and precise autofocus that captures your subject with minimal effort\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862564907,"sku":"110872","price":1099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-fe24-240mm-f3.5-6.3-oss-zoom.jpg?v=1768969700"},{"product_id":"sony-e-16-55mm-f2-8-g","title":"Sony E 16-55mm f2.8 G","description":"\u003cp\u003eThe Sony E-Mount 16-55mm f2.8 G lens is a fast and rugged zoom lens, packed with features to make it suitable for any and every occasion, Firstly is that versatile zoom range, which covers an equivalent 24-82mm. At the widest end of this range, you can capture expansive landscape images, while at the long end you can achieve a tight crop for your portraits. Take this lens travelling or with you on your daily route and you are sure to be able to frame every shot suitably. Through this zoom range, a fast f2.8 maximum aperture is available, good for 2 very important reasons. You can shoot wide open and create beautiful background blur, and you can shoot at fast shutter speeds and eliminate camera shake.\u003c\/p\u003e\u003cp\u003eThis fast zoom lens from Sony features an XD Linear AF motor, which is quick and quiet to allow sports shooting and video capture, while it also provides a more usable quality of manual focus if that is your desired format. Various high-end elements have been used in the optical design, as has Sony's Nano AR coating, which reduces the appearance of reflections. Physically, this lens is a match to more advanced shooters, with user-friendly customisable focus hold buttons, outdoor-friendly dust and moisture-resistant construction and protective fluorine coating.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862630443,"sku":"119775","price":1499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-16-55mm-f2-8-front-angle.jpg?v=1768969700"},{"product_id":"sony-fe-90mm-f2-8-macro-g-oss-lens","title":"Sony FE 90mm F2.8 Macro G OSS Lens","description":"\u003cp\u003eProduct Highlights\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to 22\u003c\/li\u003e\n\u003cli\u003e1:1 Magnification Ratio; Internal Focus\u003c\/li\u003e\n\u003cli\u003eAspherical, ED and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button \u0026amp; Range Limiter Switch\u003c\/li\u003e\n\u003cli\u003eSliding Focus Ring for AF\/MF Selection\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 28cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862695979,"sku":"110873","price":999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_fe_90mm_macro_1.jpg?v=1768969700"},{"product_id":"sony-fe-300mm-f2-8-gm-oss-lens","title":"Sony FE 300mm f2.8 GM OSS Lens","description":"\u003cp\u003eThe Sony FE 300mm f2.8 GM OSS Lens is the lightest large-aperture telephoto prime lens in its class, weighing just 1.47 kg, excluding the tripod mount. This makes it an ideal choice for photographers who need a lightweight and versatile lens for shooting sports and wildlife photography, in particular. Despite its lightweight design, this Sony telephoto lens delivers outstanding optical performance and rendering. It features three Super ED (extra-low dispersion) glass elements and one ED glass element that effectively subdue axial chromatic aberration as well as lateral chromatic aberration. This means that you can enjoy outstanding resolution and contrast right out to the image edges. The Sony FE 300mm f2.8 GM OSS Lens also features astonishingly fast, precise autofocus. This makes it easy to track moving subjects, even in challenging lighting conditions.\u003c\/p\u003e\u003cp\u003eBrilliant corner-to-corner resolution\u003c\/p\u003e\u003cp\u003eThe Sony FE 300mm f2.8 GM OSS Lens lens can capture sharp, high-quality images with the typical high-quality design that we expect of the GM series. It has three Super ED (Extra-low Dispersion) glass elements and one ED glass element that helps to reduce chromatic aberrations. This means that you can enjoy sharp, detailed images right out to the edges of the frame. The lens is also compatible with both 1.4x and 2.0x teleconverters, which can extend its focal length to up to 600mm (900mm equivalent on APS-C format), albeit with a reduced F5.6 maximum aperture. This is particularly handy for those demanding extra telephoto reach for specific applications.\u003c\/p\u003e\u003cp\u003eFantastic background blur, for more dramatic foregrounds\u003c\/p\u003e\u003cp\u003eThe lens Sony FE 300mm f2.8 GM OSS is capable of beautiful bokeh, which makes the subject stand out from the background; this is thanks to its long focal length and bright f2.8 maximum aperture. It also has a new optical design that reduces colour bleeding, and each lens is individually calibrated during manufacture to optimize bokeh quality. The 11-blade circular aperture mechanism contributes to smooth ball bokeh. With Sony's brilliant Nano AR Coating II on board, this lens benefits from minimised internal reflections, and therefore flare and ghosting are reduced, and images are crisp and clear, in all lighting conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862794283,"sku":"117498","price":8499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-300mm-f2-8.jpg?v=1768969701"},{"product_id":"sony-e-70-350mm-f4-5-6-3-g-oss-lens","title":"Sony E 70-350mm f4.5-6.3 G OSS Lens","description":"\u003cp\u003eSony has taken the portable telephoto zoom lens to new heights, with the release of this brilliant E-Mount 70-350mm f4.5-6.3 G OSS lens. This handy zoom lens is compatible with APS-C format models within the E-Mount range, which means its zoom range equates to 105-525mm in full-frame terms. This huge zoom leaves users primed to tackle sports and wildlife applications and Sony oblige with a feature set that is equally suitable to these tasks. Built-in Optical SteadyShot stabilisation allows users to shoot handheld for maximum speed and agility, while it diminishes the effects of camera shake. An XD Linear AF motor has also been included, performing quickly and accurately in order to keep up with fast-paced subjects.\u003c\/p\u003e\u003cp\u003eIn the optical makeup is an Aspherical lens element, as well as 3 ED elements, which all in all lead to a lower occurrence of defects and high levels of image sharpness and detail. The Sony E-Mount 70-350mm f4.5-6.3 G OSS lens features a lock switch to keep the lens at one focal length when it is not in use, as well as customisable focus hold buttons for the fast and intuitive adjustment of various important settings during shooting.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862827051,"sku":"119776","price":1099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-70-350mm-front-angle.jpg?v=1768969701"},{"product_id":"sony-e-mount-85mm-f1-8-lens","title":"Sony FE 85mm f1.8 Lens","description":"\u003cp\u003eA prime, portrait lens for the E-Mount\u003c\/p\u003e\n\u003cp\u003eThe ever-growing Sony E-Mount lens lineup has a new entry in the form of this portrait friendly FE 85mm f1.8 F. Designed for use on the premium full-frame range the lens can also be used on the popular APS-C models, where a more magnified view is experienced. Great for experimenting freely with differing depths of fields and for shooting in dark scenarios, this lens features a bright f1.8 maximum aperture. The out of focus areas that are so easy to create are fine in appearance, owing to a rounded 9-blade aperture diaphragm.\u003c\/p\u003e\n\u003cp\u003eThe Sony compact system camera range is remarkably versatile with many photographers from all walks of life and from varying interests being invested in the system and this short-telephoto prime lens is just as flexible. A double linear AF motor provides Autofocus that is smooth, quiet and importantly very fast, suiting users interested in photographing still life objects, fast moving subjects, and users who are using the full-featured video modes of their E-Mount camera.\u003c\/p\u003e\n\u003cp\u003eOther Key Features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCustomisable Focus Hold button - Hold focus position or control other lens functions VIA a conveniently placed button on the lens barrel\u003c\/li\u003e\n\u003cli\u003eOptical construction - 9 elements in 8 groups, including an extra-low dispersion element, resulting in sharp and clear images, free from colour fringing and chromatic aberrations\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862859819,"sku":"115017","price":549.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/85mm_1.jpg?v=1768969701"},{"product_id":"sony-e-18-105mm-f4-g-oss-lens","title":"Sony E 18-105mm f4 G OSS Zoom","description":"\u003cp\u003eA versatile all-in-one lens for the Sony E-mountWhat could be more enticing than a lens that promises to perform all of your regular tasks at a consistently high quality? With an extremely versatile 35mm equivalent zoom range of 27-158mm, this Sony 18-105mm G can easily be put to use as a landscape and scenery lens one moment, and follow that up with some portraits and sports the next. A worthy addition to your Sony E-Mount kit and one that may save you from carrying several other lenses at times when you need to travel light.\u003c\/p\u003e\n\u003cp\u003eShoot with faster shutter speeds, thanks to a constant f4 Aperture\u003c\/p\u003e\n\u003cp\u003eThroughout its entire zoom range, the 18-105mm benefits from a constant f4 maximum aperture. This means you can shoot at faster shutter speeds even when at maximum magnification, when camera-shake is generally at its most potent. These faster shutter speeds are also able to negate the effects of camera shake when lighting conditions are lower and you would otherwise need to invest in a tripod for stability.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot - leave your tripod at home\u003c\/p\u003e\n\u003cp\u003eFeatured in the Sony 18-105mm for even further stability is an optical SteadyShot stabiliser, a remarkable tool that will provide you with the ability to shoot at slower shutter speeds than previously possible, without your photographs being destroyed by blur. This extra stability will allow you to shoot in low light and to track moving subjects confidently and efficiently. Once again, this all-in-one zoom lens from Sony will be able to provide you with the top tier results that you require, without the use of a tripod or monopod.\u003c\/p\u003e\n\u003cp\u003eOther Features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eZoom lever - control your coal length efficiently and smoothly with this zoom lever feature, particularly useful when shooting video\u003c\/li\u003e\n\u003cli\u003ePremium optical construction featuring ED and Aspherical elements which enhances the overall appearance of your photographs, as well as limiting the effects of distortions, aberrations and other imperfections\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862925355,"sku":"107447","price":699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-18-105mm-g.jpg?v=1768969701"},{"product_id":"sony-fe-20mm-f1-8-g-lens","title":"Sony FE 20mm f1.8 G Lens","description":"\u003cp\u003eSony continues to improve its E-mount lineup, with this wide-angle prime lens, the FE 20mm f1.8G. With this mirrorless system showing no signs of slowing down, it's comforting that Sony continues to offer users with lenses that will still be useful to them as they grow - this lens works perfectly on both the APS-C and full-frame mirrorless models. The focal length is more magnified on the APS-C cameras, while on the premium full-frame variants, users can enjoy the full breadth of this 20mm wide-angle lens. For landscapes, street scenes and similar, this is a lens that you must have in your kit.\u003c\/p\u003e\n\u003cp\u003eWith its fast f1.8 maximum aperture, this Sony prime lens is a good fit for handheld purposes. This is particularly true when taking into account the low-light performance of the Sony E-Mount mirrorless cameras. Sony has rightly stated that this lens, with its wide focal length and fast maximum aperture, will be a great fit for starscape photography.\u003c\/p\u003e\n\u003cp\u003eThis lens is compact and lightweight in build, yet it has still been made to exacting standards, with Aspherical and ED elements on board to deliver outstanding sharpness and resolution, right to the corners of the frame. There is a noticeable absence of distortions and aberrations, detriments that most commonly plague lenses of this type. Keeping up with you as you use your Sony Mirrorless camera to shoot continuous frames of still images, as well as high-resolution video files, the Sony FE 20mm f1.8G lens utilises XD linear motors, which are suitably fast, smooth and quiet in performance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862990891,"sku":"120394","price":1299.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sel20f18g_a.jpg?v=1768969701"},{"product_id":"sony-fe-24-105mm-f4-g-oss-lens","title":"Sony FE 24-105mm F4 G OSS Zoom","description":"\u003cp\u003eYour everyday photography deserves a specialist lens just as any of your other shooting endeavours, which is where a quality, versatile zoom lens comes in. This offering from Sony, the FE 24-105mm f4 G OSS is one such lens, its wide to telephoto range rendering you well-equipped to tackle any subject that passes before your lens, perfect for day to day life and travel. Throughout this wide zoom range this lens benefits from a constant f4 aperture, allowing you shoot comfortably in dim conditions and also produces images with shallow depths of field, which is awesome for portraiture!\u003c\/p\u003e\n\u003cp\u003eThe Sony 24-105mm features a high-performance optical design that delivers edge-to-edge sharpness throughout its range but despite all of this it is remarkably light, the lightest of any full-frame lens of its kind. Sony's excellent Optical SteadyShot Stabiliser is again present to keep things sharp and blur-free, while a blisteringly fast and accurate autofocus is in check, in the form of a Direct Drive SSM system.\u003c\/p\u003e\n\u003cp\u003eOther Key Features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMinimum focus: 1.25 feet\u003c\/li\u003e\n\u003cli\u003eDust and moisture-resistant construction\u003c\/li\u003e\n\u003cli\u003eStunning optical design of 4 Aspherical (2 advanced) and 2 ED lens elements provide corner to corner, wide to telephoto sharpness and reduced aberrations\u003c\/li\u003e\n\u003cli\u003eFlare and ghosting is well suppressed thanks to the application of Nano AR coating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863056427,"sku":"116268","price":1299.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sel-24105g_a.jpg?v=1768969701"},{"product_id":"sony-zeiss-55mm-f1-8-lens","title":"Sony Zeiss 55mm f1.8 Lens","description":"\u003cp\u003eA high performance mate for all Sony E-Mount camerasThis high quality Prime lens from Sony is an excellent companion for both full frame and APS-C versions of their E-Mount cameras. On the smaller sensors cameras, the 55mm focal length amounts to an equivalent of 82.5mm, excellent for getting a tighter crop on portraits, while full-frontal bodies can utilise the normal focal range for photographing virtually anything - a versatile everyday option.\u003c\/p\u003e\u003cp\u003eFast and wide f1.8 aperture\u003c\/p\u003e\u003cp\u003eThe fast f1.8 aperture of this Sony 55mm lens is able to let in plenty of light, making it a fantastic handheld and low-light photography option. Camera shake is all but forgotten due to the faster shutter speeds that you can now shoot at. Brilliant for capturing more dramatic and striking photographs, this large aperture allows for explorations into selective focus. You can make the conscious decision as to whether a little or a lot of your photograph is sharp and in focus, and your lens will oblige. Images with shallower depths of field will further benefit from the circular 9-bladed aperture, which assures out of focus areas are rendered smoothly and beautifully.\u003c\/p\u003e\u003cp\u003eConstruction quality\u003c\/p\u003e\u003cp\u003eDesigned and constructed with finesse, the Sony 55mm f1.8 lens feels almost as lovely in your hands, as the images it helps you to create. A dust and moisture resistant construction allows complete confidence when shooting in the great outdoors and it also results in a sturdy, yet lightweight piece of kit, to have and to hold.Optically, the sonnar design assures a high level of image sharpness and quality - when you load your first shots on your computer, you will be shocked at their overall quality and the lack of imperfections. Always a welcome feature, Carl Zeiss' T* anti-reflective coating has been applied, resulting in a consistently high level of contrast and colour reproduction while reducing the effects of ghosting and flare.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863089195,"sku":"107951","price":799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-ff-e-mount-zeiss-55mm-f1.8.jpg?v=1768969701"},{"product_id":"sony-fe-35mm-f1-4-gm","title":"Sony FE 35mm f1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 35mm f1.4 GM is a high-quality wide-angle prime lens that accompanies your Sony Mirrorless camera for a wide range of shooting applications, including landscapes, street and travel photography. The bright f1.4 maximum aperture of this lens is perfect for capturing images with shallow depths of field, if this is your goal, and it also makes it possible to shoot in low light conditions without blur taking over. This lens is compact enough for day to day shooting and it weighs in at a manageable 524 grams. Despite a compact stature, the Sony FE 35mm f1.4 GM lens is solidly built, with a dust and moisture-resistant build, as well as a fluorine coating which is applied to protect the front element.\u003c\/p\u003e\n\u003cp\u003eAs a member of Sony's esteemed GM range, the FE 35mm f1.4 produces sharp and detailed images, thanks to a premium optical design - this includes Two XA (extreme aspherical) elements, ED Glass and AR Nano coating. In performance, this Sony Wide-angle lens will not disappoint. It features not one but two of Sony XD Linear motors that function together to produce a fast, smooth and quiet quality of autofocus - this will suit both your photo and video needs with your Sony E-Mount camera. The Sony FE 35mm f1.4 GM lens features a range of features that help provide a fast and intuitive user experience, including a focus hold button, focus ring and more.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863121963,"sku":"121326","price":1699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sel35f14gm_c-large_1.jpg?v=1768969702"},{"product_id":"sony-fe-14mm-f1-8-gm-lens","title":"Sony FE 14mm f1.8 GM Lens","description":"\u003cp\u003eFor those looking to explore the widest and most jaw-dropping views of the world, Sony introduces their widest Mirrorless prime lens yet, the FE 14mm f1.8 GM. This lens is good for the natural and man-made elements of the world, meaning landscape and astrophotographers will be intrigued, as well architectural photographers. This wide-angle lens from Sony excels in all lighting conditions, thanks to its bright f1.8 maximum aperture. A member of Sony's prestigious GM lineup, the 14mm f1.8 features a premium optical design (this includes ED, Super ED and Aspherical elements) so it can capture high-quality images, and it is tough enough to withstand the elements with its weather-sealing and fluorine-coated front element.The tough nature of this Sony has not resulted in its build being overwhelmingly large and bulky - it is compact enough to benefit your Mirrorless kit at less than 10 cms, and it weighs in at just 460 grams. Both photo and video enthusiasts will enjoy the benefits of this Sony prime lens, thanks to its inclusion of Two XD linear motors, which results in speedy and precise autofocus.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 14mm f1.8 GM lens is well-suited to manual photography, which is welcome news to enthusiasts using this Mirrorless system. Manual focus is supported via the smooth focus ring, while this manual focus is fast thanks to the linear response. Manual aperture adjustments are supported by the physical aperture ring, with a click\/declick setting available to suit the user's preference. Other notable additions which have been made to this lens to improve the user experience include a handy rear filter holder and an easy to reach focus hold button.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863154731,"sku":"116872","price":1699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-14mm-f1-43.jpg?v=1768969701"},{"product_id":"sony-fe-24mm-f1-4-gm-lens","title":"Sony FE 24mm f1.4 GM Lens","description":"\u003cp\u003eA fast and wide prime lens, the Sony 24mm f1.4 GM is a premium quality lens that holds the distinction of currently being the lightest in its class. With its bright f1.4 maximum aperture, this lens allows for exceptional handheld performance, made all the more superb when paired with a Sony Alpha body with built-in IS. Another benefit of this fast maximum aperture is its ability to produce large amounts of background blur, which is in turn of the highest order, thanks to the 11-blade circular aperture diaphragm.\u003c\/p\u003e\n\u003cp\u003eFrom corner to corner, at all apertures, the Sony 24mm f1.4 GM produces images of exceptional quality, owing to the inclusion of two XA elements and three ED glass elements, a pairing that eliminates the appearance of a range of aberrations, coma, and flare. This high-quality optical construction, in conjunction with the wide focal length, makes this lens a very suitable option for Astrophotography. Also, a perfect fit for this lens, are Landscape, street, and documentary photography.\u003c\/p\u003e\n\u003cp\u003eWith its Direct Drive SSM motor in charge of Autofocus, the Sony 24mm f1.4 GM lens performs quickly and swiftly, allowing you to shoot in discreet interiors, and to adequately employ the high-resolution video functionality of your Sony mirrorless body. Despite its previously mentioned lightweight build, this Sony lens is suited to accompany you in less-than-perfect weather conditions, thanks to its dust and moisture-resistant build.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863220267,"sku":"118303","price":1799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-24mm-f1-4.jpg?v=1768969702"},{"product_id":"sony-a6400-body-black","title":"Sony A6400 Body - Black","description":"\u003cp\u003eThe latest in a now long line of excellent E-Mount cameras from Sony, the A6400 maintains the spirit of previous models, while making exciting new additions to keep Sony at the head of this class. As well as 4K resolution video with full pixel readout and 11 frames per second continuous shooting, the A6400 features a blisteringly fast Hybrid AF system, which can acquire autofocus at a current class-leading speed of 0.02 seconds. The image quality is, as we have come to expect from Sony, excellent, stemming from a high-resolution 24.2MP Exmor CMOS sensor.\u003c\/p\u003e\u003cp\u003eAt the rear of the Sony A6400, as well as an Electronic viewfinder, is an updated 180-degree flip screen, which will help you get the most out of the high-resolution video that this camera is capable of. Although portable and travel-friendly, the A6400 is no wilting-flower, with a magnesium alloy build as well as dust and moisture-resistance, to allow you to shoot freely. This mirrorless camera is the host to a new and improved user interface, as well as built-in WiFi and NFC connectivity for the latest sharing and connectivity performance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863941163,"sku":"118793","price":1199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-a6400-body.jpg?v=1768969748"},{"product_id":"sony-fe-16-35mm-f2-8-gm-mkii-zoom","title":"Sony FE 16-35mm f2.8 GM MKII Zoom","description":"\u003cp\u003eThe Sony FE 16-35mm f2.8 GM MKII Zoom is a premium quality wide-angle zoom lens, notable for providing consistent edge-to-edge sharpness, throughout performance. The zoom range of this lens will be a favourite of landscape and travel photographers, and with a constant f2.8 maximum aperture, this lens can be enjoyed in all lighting conditions. While it is excellent for still imagery, this Sony zoom lens can also be put to use to produce stunning video results, thanks to such features as reduced focus breathing and axial shift when focusing during video recording. The lens also includes a physical aperture ring and a click on\/off option, as well as a smooth and responsive focus ring - use this to employ Linear Response MF.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 16-35mm f2.8 GM MKII Zoom utilises the latest floating focus mechanism, so it can achieve an impressive closest focus distance of just 22cm and a magnification factor of 0.32x - this means it is good for working with all subjects near and far. This lens includes an impressively fast and quiet AF system, with quad linear AF motors used, which also allows the lens to perform in a whisper-quiet fashion - it is a great choice for continuous shooting and video recording purposes.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 16-35mm f2.8 GM MKII Zoom lens includes a rugged dust and moisture-resistant design, so it can be enjoyed freely in outdoor conditions. All seams on the lens include structural sealing, rubber gaskets are included on buttons and switches, and the lens mount is rubber sealed. As an added bonus, the front element of the lens is fluorine coated to repel water and oils, and make it safer and easier to clean.\u003c\/p\u003e\n\u003cp\u003eOther Key Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIris Lock - Prevents accidental movement between A and f2.8-f22 settings\u003c\/li\u003e\n\u003cli\u003eFocus Hold Buttons: Hold focus or customise to certain key shooting settings\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864072235,"sku":"130454","price":2899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-16-35mm-gm-ii.jpg?v=1768969749"},{"product_id":"sony-a7c-ii-body-black","title":"Sony A7C II Body Black","description":"\u003cp\u003eMeet the portable \u0026amp; powerful Sony A7C II\u003c\/p\u003e\n\u003cp\u003eThe Sony A7C Mark II brings remarkable full-frame power in a package that is portable enough to be considered for daily shooting purposes and travel. This new Sony mirrorless camera includes a super high-quality 33MP full-frame CMOS sensor, as well as a BIONZ XR processing engine; this engine boosts an advanced AE algorithm that delivers perfect exposures in both still and video shooting modes. Much faster than previous models, the A7C Mark II operates at a rapid rate and offers excellent 10 frames per second continuous shooting - the camera's blistering 759 phase-detection AF system comes in handy when making the most of this burst shooting. Built-in 5-axis Image Stabilisation keeps all results steady and blur-free, while both a high-resolution EVF and a versatile, vari-angle LCD screen are available for framing to perfection.\u003c\/p\u003e\n\u003cp\u003eFind your focal point with ease\u003c\/p\u003e\n\u003cp\u003eAs well as the fast and accurate AF system that we have already noted, the Sony A7C II is primed to help you find your focus, no matter the situation or the subject. This camera can focus in any lighting condition, down to EV -4.0. It utilised advanced AI technology to recognise human subjects, not just eyes but also body and head movements, and it can even lock onto and track subjects that are partially obscured. The Sony A7C Mark II will impress with its excellent Eye-AF technology, which is available for both human and animal subjects.\u003c\/p\u003e\n\u003cp\u003eBuilt-In 5-Axis Image Stabilisation\u003c\/p\u003e\n\u003cp\u003eThe Sony A7C Mark II includes a highly effective image stabilisation system that provides 7.0 step stabilisation. If you are on the go, this camera can be used with confidence, even in tricky lighting conditions, and handheld is the only option.\u003c\/p\u003e\n\u003cp\u003eSupport for high-end content creation\u003c\/p\u003e\n\u003cp\u003eThe Sony A7C Mark II features a range of features that will appeal to content creators of all levels, including 4K live streaming, and the ability to capture both slow and quick motion video. This option is available via the easy-to-find S\u0026amp;Q option, which can now be found alongside dedicated still and video options on a dial, so it's quick and easy to find and launch the perfect mode for each situation.\u003c\/p\u003e\n\u003cp\u003eIntuitive camera controls, with a host of options\u003c\/p\u003e\n\u003cp\u003eThe Sony A7C Mark II offers both a high-quality EVF and a vari-angle LCD touch screen, so users can frame their work in a way that suits them. The LCD screen's touch sensitivity allows users to make the most of intuitive menus, which means fast camera operation when out in the field. This camera can also be connected to a smartphone using the wonderful Creators' app, which is great for calling action on your videos, as well as monitoring, and checking framing and focus. To make it easy to share your results with various social media platforms, videos captured vertically will be uploaded as such.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864301611,"sku":"130946","price":2399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-a7cii-black_1.jpg?v=1768969749"},{"product_id":"sony-fe-85mm-f1-4-gm-ii-lens","title":"Sony FE 85mm F1.4 GM II Lens","description":"\u003cp\u003eThis new Sony 85mm f1.4 GM2 lens carries on from the tradition of the original version, but this model is more portable and suitable for modern purposes. The Sony 85mm f1.4 GM2 lens is the perfect option for producing high-quality portrait photographs. Its flattering focal length and exceptional optical design promise astounding edge-to-edge sharpness in all conditions. With its ultra-bright f1.4 maximum aperture this Sony portrait lens delivers wonderful bokeh - imagine the stunning background blur you can create. Another highlight of this excellent prime lens includes advanced AF performance.\u003c\/p\u003e\n\u003cp\u003eWithin its brilliant optical design, the Sony 85mm f1.4 GM2 lens features advanced Extreme Aspheric lens elements, which help suppress aberrations that are traditionally extremely hard to address. This Sony prime lens is just as excellent on a physical front, thanks to its dust and moisture resistant construction, which makes the lens suitable for use in all manner of weather conditions. Further to this, the Sony 85mm f1.4 GM2 lens includes fluorine coating to repel dust and fingerprints and make the front element easier to clean.\u003c\/p\u003e\n\u003cp\u003eThe advanced AF speeds that we highlighted earlier are thanks to the inclusion of the latest XD linear AF motor - this makes the lens suitable for sports and action photography, as well as video applications.\u003c\/p\u003e\n\u003cp\u003eHow much more portable is the Sony 85mm f1.4 GM2 lens? Compared to the previous model, this lens features 15% reduced volume and 20% reduced weight, so it is perfect for travel and everyday purposes. Despite its smaller stature, this lens is more advanced in terms of usability, with aperture lock and dual focus hold buttons, as well as a focus ring and physical aperture ring.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864367147,"sku":"124431","price":1999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_85mm_f1.4_gm2_lens_5.jpg?v=1768969749"},{"product_id":"sony-fe-24-50mm-f2-8-g-zoom","title":"Sony FE 24-50mm f2.8 G Zoom","description":"\u003cp\u003eThis Sony FE 24-50mm f2.8 G is a full-frame f\/2.8 zoom lens that packs a punch in a compact package, making it the perfect partner for your Sony mirrorless camera. Packed with top-notch technology, it unlocks your camera's full potential, delivering stunning images wherever you roam. As well as premium optics that promise edge-to-edge sharpness in all scenarios, this standard zoom lens is up for any challenge physically, with a dust and moisture-resistant build and a protective fluorine coating.\u003c\/p\u003e\n\u003cp\u003eThe versatile zoom range of this Sony lens covers a 24-50mm, making it perfect for all types of photography from portraits to landscapes, and much more. The closest focus of this lens is just 18cm, so it can even be used to frame close-up subjects with overwhelming success. With a bright f2.8 maximum aperture available throughout the zoom range, this Sony lens delivers brilliant eye-catching bokeh, so don't be scared to shoot with this lens wide-open.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24-50mm f2.8 G zoom lens includes dual optimised linear AF motors, which results in autofocus performance that is at once fast, accurate and notably quiet. It is the perfect match for filming high-quality vlogs and other videos with your Sony mirrorless camera. If you are a photographer who likes to be in control, this Sony lens is a perfect option, thanks to aperture, zoom and focus rings all being at your fingertips. As a bonus, aperture click stops can be turned on or off to suit your particular shooting style and situation.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864498219,"sku":"150122","price":1399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_fe_24-50mm_f_2.8_g_lens.jpg?v=1768969750"},{"product_id":"sony-fe-50-150mm-f2-gm-lens","title":"Sony FE 50-150mm f2 GM Lens","description":"\u003cp\u003eThe Sony FE 50-150mm f2 GM Zoom Lens is a high-quality normal to short telephoto zoom lens with professional build and design quality, for those who seek professional results every time. As well as a versatile zoom range, this Sony zoom lens includes a bright f2 maximum aperture throughout the range, so it can be enjoyed in all shooting situations. A fit for any subject, this Sony telephoto lens offers speedy AF performance, as well as fast and reliable tracking. Interested in using this lens for cinematic purposes? Enjoy the linear response MF, aperture ring with click on\/off switches, and of course, an exceptional optical design that delivers brilliant high-resolution imagery. The zoom range of this Sony FE 50-150mm f2 GM Zoom Lens is perfect for indoor sports, headshot portraiture and much more. The versatile range of this lens makes it possible to do much of your shooting without pausing to change lenses. The lens is relatively portable and lightweight, while it includes a dust and moisture-resistant design, so it can be used in all weather conditions.\u003c\/p\u003e\n\u003cp\u003eFor seamless control, the Sony FE 50-500 f2 GM Zoom lens features an aperture ring with click ON\/OFF and lock functions, along with three customizable focus hold buttons and a DMF switch for on-the-fly manual focus. Its design thoughtfully provides ample clearance for the camera grip, despite its substantial size. The removable tripod foot offers versatile mounting with 1\/4\" and 3\/8\" thread.\u003c\/p\u003e\n\u003cp\u003eInnovative optical design and manufacturing achieve unprecedented performance in the Sony FE 50-500mm f2 GM lens. Two precision XA (extreme aspherical) elements in a state-of-the-art optical design, plus meticulously controlled aberration, deliver breathtaking resolution at all apertures, including F2. Two Super ED (Extra-low Dispersion) and three ED glass elements minimise chromatic aberration, while Nano AR Coating II suppresses flare and ghosting. Portable and Nimble Design\u003c\/p\u003e\n\u003cp\u003eDespite its huge maximum aperture and versatile range, this 50-150mm f\/2 still manages a portable, relatively lightweight design that's suitable for handheld shooting and everyday use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMeasuring 95mm long and weighing about 1340 grams this lens is nearly the same size and approximately 30% heavier than the FE 70-200mm f\/2.8 GM OSS II while managing to be twice as bright.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring offers tactile exposure control and the ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eG Master Performance Sony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 50-150mm f\/2 checks all of these boxes as it sets out to be a single lens replacement for several primes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConstant f\/2 maximum aperture is a full stop faster than an f\/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation.\u003c\/li\u003e\n\u003cli\u003eXA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864563755,"sku":"128991","price":5099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/img_8910.jpg?v=1768969749"},{"product_id":"sony-zv-e10-body-black","title":"Sony ZV-E10 Body Black","description":"\u003cp\u003eIf you were enticed by the vlogging potential of Sony's premium compact ZV-1, you'll love this new Mirrorless Sony ZV-E10, a camera that combines the content-creation-friendly features of that camera, but with a versatile interchangeable lens body. As well as 4K resolution video recording, the ZV-E10 features a fast hybrid AF system for keeping up with fast-paced subjects and a side-tilting touch-sensitive LCD screen which is best for framing all shots, whether you are in front or behind the lens. As we all know audio is an important aspect for vloggers. Sony understands this, thus they have included a directional 3-capsule microphone, microphone and headphone ports in the ZV-E10 body.\u003c\/p\u003e\u003cp\u003eThe fast hybrid AF system of the Sony ZV-E10 utilises 425 phase-detection points and covers a huge 84% of the sensor, which means this camera can quickly lock onto focus on subjects positioned at any area of the frame. Eye AF is included, an impressive system that assures your subjects eyes are the focal point of your images and videos, so you can focus on the important issues, such as the quality of your content. While many cameras offer 4K reoslution video these days, Sony go one step further with the ZV-E10, oversampling and capturing way more data than is required to creat 4K results. This allows the finished product to be far more detailed and impressive.\u003c\/p\u003e\u003cp\u003eIt isn't just quality that you are after when looking for a vlogging camera, it is ease of use. As well as the tilting screen, the Sony ZV-E10 features a dedicated movie button, so you can get the ball rolling and a dedicated zoom lever. To save you from recording the best take only to find you have forgotten to press record, this camera uniquely features a recording lamp and a red frame on the LCD screen when your camera is currently recording. An optional grip is available to support one-handed operation, while all of your files can be quickly and easily shared to your smartphone for fast online sharing, even when the camera is powered off.\u003c\/p\u003e\u003cp\u003eVideos captured on your new Sony ZV-E10 camera can be edited to perfection on your smartphone, thanks to the imaging edge mobile app. The ZV-E10 expertly handles backlit situations, features the handy product showcase setting which takes care of shifts in focus for you, and can also increase or decrease the amount of bokeh or background blur with a single button. Slow and quick motion videos can be produced with simplicity, support for S-Log 3 allows you to control colour tones on a more professional level. As well as being compatible with the optical stabilisation of select attached lenses, this camera includes built-in electronic stabilisation and the ability to correct and shake and distractions in post-production.\u003c\/p\u003e\u003cp\u003eIt is supposed to be fast and foolproof to stream with the ZV-E10 and Sony hits this out of the park. The camera can be connected to your phone or computer with a simple USB cable and you are set to go, with one-button streaming also possible. AC power is available separately, so you can keep the streams going longer, while if this isn't possible the included battery can impressively last up to 125 minutes. We've touched on the high-quality audio earlier in the piece, now for a little more detail. A wind screen is included for producing that clear detailed sound when out in the field, the mic input allows you to bypass the internal microphone to use a higher-quality external offering, while the headphone input allows monitoring to assure the audio being currently recorded is up to scratch.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864629291,"sku":"121930","price":849.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-zv-e10-body-black.jpg?v=1768969750"},{"product_id":"sony-fe-16-25mm-f2-8-g-zoom","title":"Sony FE 16-25mm f2.8 G Zoom","description":"\u003cp\u003eAre you looking for a fast and lightweight wide-angle lens to help capture the dynamic landscapes and scenes you encounter on your travels? Consider this Sony FE 16-25mm f2.8 G Zoom. This wide-angle zoom lens is wide enough to frame mountain ranges and similar broad-scoping sites, while thanks to its zoom range, it still can deliver versatile framing options. Due to its fast f2.8 maximum aperture, which is available throughout the zoom range, this Sony wide-angle zoom lens is perfect for use in all lighting conditions and it also encourages depth-of-field explorations. As well as a premium optical design, which leads to impressive sharpness in a huge range of scenarios, this lens includes a rugged dust and moisture-resistant construction and protective fluorine coating, so it is well suited to life in the great outdoors.The Sony FE 16-25mm f2.8 boasts a high-performance optical design for exceptional image quality. This is achieved thanks to its inclusion of three aspherical elements, one ED aspherical element, and three additional ED elements. This combination effectively minimizes aberrations and fringing for sharp, detailed results throughout the zoom range.\u003c\/p\u003e\n\u003cp\u003eThis Sony zoom lens features three dedicated control rings for fast and intuitive manual control over your images. Users have control of the lens aperture, zoom and focus at their fingertips. Thanks to a click\/de-click setting on the aperture, users can choose between a tactile feel for capturing images, and a smooth and silent click-less setting, which is ideal when producing videos. Also available to help users produce a workflow that best suits their images, and their current surroundings, are both a focus mode switch and customisable focus hold button -\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864760363,"sku":"120453","price":1399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-16-25mm-f2-8.jpg?v=1768969750"},{"product_id":"sony-zv-e10-body-white","title":"Sony ZV-E10 Body White","description":"\u003cp\u003eIf you were enticed by the vlogging potential of Sony's premium compact ZV-1, you'll love this new Mirrorless Sony ZV-E10, a camera that combines the content-creation-friendly features of that camera, but with a versatile interchangeable lens body. As well as 4K resolution video recording, the ZV-E10 features a fast hybrid AF system for keeping up with fast-paced subjects and a side-tilting touch-sensitive LCD screen which is best for framing all shots, whether you are in front or behind the lens. As we all know audio is an important aspect for vloggers. Sony understands this, thus they have included a directional 3-capsule microphone, microphone and headphone ports in the ZV-E10 body.\u003c\/p\u003e\u003cp\u003eThe fast hybrid AF system of the Sony ZV-E10 utilises 425 phase-detection points and covers a huge 84% of the sensor, which means this camera can quickly lock onto focus on subjects positioned at any area of the frame. Eye AF is included, an impressive system that assures your subjects eyes are the focal point of your images and videos, so you can focus on the important issues, such as the quality of your content. While many cameras offer 4K reoslution video these days, Sony go one step further with the ZV-E10, oversampling and capturing way more data than is required to creat 4K results. This allows the finished product to be far more detailed and impressive.\u003c\/p\u003e\u003cp\u003eIt isn't just quality that you are after when looking for a vlogging camera, it is ease of use. As well as the tilting screen, the Sony ZV-E10 features a dedicated movie button, so you can get the ball rolling and a dedicated zoom lever. To save you from recording the best take only to find you have forgotten to press record, this camera uniquely features a recording lamp and a red frame on the LCD screen when your camera is currently recording. An optional grip is available to support one-handed operation, while all of your files can be quickly and easily shared to your smartphone for fast online sharing, even when the camera is powered off.\u003c\/p\u003e\u003cp\u003eVideos captured on your new Sony ZV-E10 camera can be edited to perfection on your smartphone, thanks to the imaging edge mobile app. The ZV-E10 expertly handles backlit situations, features the handy product showcase setting which takes care of shifts in focus for you, and can also increase or decrease the amount of bokeh or background blur with a single button. Slow and quick motion videos can be produced with simplicity, support for S-Log 3 allows you to control colour tones on a more professional level. As well as being compatible with the optical stabilisation of select attached lenses, this camera includes built-in electronic stabilisation and the ability to correct and shake and distractions in post-production.\u003c\/p\u003e\u003cp\u003eIt is supposed to be fast and foolproof to stream with the ZV-E10 and Sony hits this out of the park. The camera can be connected to your phone or computer with a simple USB cable and you are set to go, with one-button streaming also possible. AC power is available separately, so you can keep the streams going longer, while if this isn't possible the included battery can impressively last up to 125 minutes. We've touched on the high-quality audio earlier in the piece, now for a little more detail. A wind screen is included for producing that clear detailed sound when out in the field, the mic input allows you to bypass the internal microphone to use a higher-quality external offering, while the headphone input allows monitoring to assure the audio being currently recorded is up to scratch.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715865251883,"sku":"121931","price":849.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-zv-e10-body-white.jpg?v=1768969750"},{"product_id":"sony-fe-16mm-f1-8-g","title":"Sony FE 16mm F1.8 G Lens","description":"\u003cp\u003eIf you are looking to produce gorgeous wide-angle images with stunning bokeh, look no further than this impressive prime lens - the Sony FE 16mm f1.8 G. This Sony lens is portable and lightweight, making it a perfect option for travel and everyday purposes, while to keep you shooting no matter what conditions you find yourself in, this lens is dust and moisture-resistant. To ensure brilliant edge-to-edge sharpness, two advanced aspherical lenses can be found in the optical design, as well as one super ED and three ED elements. Capping off the featured that assure dynamic and jaw-dropping images is the advanced coating that reduces ghosting and flare. This lens may be small in stature, but it does not compromise when it comes to imaging performance.\u003c\/p\u003e\u003cp\u003eThe Sony FE 16mm f1.8 G lens delivers exceptional focus performance, rivaling high-end GM lenses, thanks to its dual XD Linear motors, making it perfect for both swift photo and video capture. This, coupled with advanced AI focus systems, provides reliable and persistent focus in any condition. Its lightweight design and fast autofocus make it ideal for gimbal use, while smooth focus adjustments and in-camera focus breathing correction ensure stable framing during focus shifts, enhancing its versatility for diverse shooting scenarios.\u003c\/p\u003e\u003cp\u003eThe Sony FE 16mm f1.8 G lens prioritizes intuitive control with a comprehensive suite of features: a dedicated focus ring, a customisable focus hold button, a rapid autofocus\/manual focus mode switch, and an aperture ring for direct exposure adjustments. The aperture ring's click switch offers the flexibility of smooth or stepped aperture transitions, while the iris lock ensures consistent exposure when needed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715865546795,"sku":"124394","price":1599.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_fe_16mm-f1-8.jpg?v=1768969799"},{"product_id":"sony-zv-e10-16-50mm-kit-white","title":"Sony ZV-E10 + 16-50mm Kit - White","description":"\u003cp\u003eIf you were enticed by the vlogging potential of Sony's premium compact ZV-1, you'll love this new Mirrorless Sony ZV-E10, a camera that combines the content-creation-friendly features of that camera, but with a versatile interchangeable lens body. As well as 4K resolution video recording, the ZV-E10 features a fast hybrid AF system for keeping up with fast-paced subjects and a side-tilting touch-sensitive LCD screen which is best for framing all shots, whether you are in front or behind the lens. As we all know audio is an important aspect for vloggers. Sony understands this, thus they have included a directional 3-capsule microphone, microphone and headphone ports in the ZV-E10 body.\u003c\/p\u003e\u003cp\u003eThe fast hybrid AF system of the Sony ZV-E10 utilises 425 phase-detection points and covers a huge 84% of the sensor, which means this camera can quickly lock onto focus on subjects positioned at any area of the frame. Eye AF is included, an impressive system that assures your subjects eyes are the focal point of your images and videos, so you can focus on the important issues, such as the quality of your content. While many cameras offer 4K reoslution video these days, Sony go one step further with the ZV-E10, oversampling and capturing way more data than is required to creat 4K results. This allows the finished product to be far more detailed and impressive.\u003c\/p\u003e\u003cp\u003eIt isn't just quality that you are after when looking for a vlogging camera, it is ease of use. As well as the tilting screen, the Sony ZV-E10 features a dedicated movie button, so you can get the ball rolling and a dedicated zoom lever. To save you from recording the best take only to find you have forgotten to press record, this camera uniquely features a recording lamp and a red frame on the LCD screen when your camera is currently recording. An optional grip is available to support one-handed operation, while all of your files can be quickly and easily shared to your smartphone for fast online sharing, even when the camera is powered off.\u003c\/p\u003e\u003cp\u003eVideos captured on your new Sony ZV-E10 camera can be edited to perfection on your smartphone, thanks to the imaging edge mobile app. The ZV-E10 expertly handles backlit situations, features the handy product showcase setting which takes care of shifts in focus for you, and can also increase or decrease the amount of bokeh or background blur with a single button. Slow and quick motion videos can be produced with simplicity, support for S-Log 3 allows you to control colour tones on a more professional level. As well as being compatible with the optical stabilisation of select attached lenses, this camera includes built-in electronic stabilisation and the ability to correct and shake and distractions in post-production.\u003c\/p\u003e\u003cp\u003eIt is supposed to be fast and foolproof to stream with the ZV-E10 and Sony hits this out of the park. The camera can be connected to your phone or computer with a simple USB cable and you are set to go, with one-button streaming also possible. AC power is available separately, so you can keep the streams going longer, while if this isn't possible the included battery can impressively last up to 125 minutes. We've touched on the high-quality audio earlier in the piece, now for a little more detail. A wind screen is included for producing that clear detailed sound when out in the field, the mic input allows you to bypass the internal microphone to use a higher-quality external offering, while the headphone input allows monitoring to assure the audio being currently recorded is up to scratch.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715865743403,"sku":"121933","price":999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-zv-e10-white.jpg?v=1768969800"},{"product_id":"sony-zv-1-ii-vlog-camera-white","title":"Sony ZV-1 II VLog Camera White","description":"\u003cp\u003eWith this Sony ZV-1 II, Sony has reinvented the compact vlogging camera that they helped master. This portable, yet powerful compact camera will launch your content to the next level, with its ability to capture exceptional audio and video quality in all situations. This compact camera includes a larger-than-average 20.1 MP 1.0-type Exmor RS CMOS Sensor, which it pairs with a new versatile wide-angle 18-50mm optical zoom lens. The cinematic vlog setting allows users to up their production values by selecting their favourite look and mood, while the intelligent 3-capsule microphone assures that your subject is always heard clearly, thanks to its ability to change directivity. Enjoy the exceptional 4K video quality that this camera can produce, and frame with accuracy using the tilting, full touch LCD screen.\u003c\/p\u003e\u003cp\u003eThe Sony ZV-1 II includes improved AF performance, so you can capture a wider variety of subjects in your still images and vlogs. This hybrid AF system is not just speedy and incredibly accurate, but the AF Transition Speed and AF Shift Sensitivity settings can be tweaked to best suit the user and their current shooting scenario. Real-time Eye AF with Animal eye AF have both been updated from the previous model and are available to use in video mode. Gimbal-like smooth video footage can be captured with the Sony ZV-1 II, without reaching for an external accessory, due to the inclusion of an active mode, and electronic image stabilisation, which ensures that your results and smooth and blur-free even as you are moving.\u003c\/p\u003e\u003cp\u003eThe Sony ZV-1 II will always help your subjects look their best, which may be of even greater importance to you if you are turning the lens on yourself! This is thanks to the range of easy-to-use, powerful vlogging features, including natural skin tones, soft skin effect, one-touch bokeh background and product showcase settings. If you really want to take increase the impact of your work, explore Sony's S\u0026amp;Q setting, which unleashes stunning 5x slow motion video, and even 60x quick motion video - your directorial debut awaits.\u003c\/p\u003e\u003cp\u003eOther highlights of the stunning Sony ZV-1 II include a \"my image style\" mode, which allows users to tweak the colour and brightness of their footage with the touch of a button, and even provides 10 creative look presets, so no time needs to be wasted getting the best look in the editing stage. The ZV-1 Mark II cuts down on the downtime and enables high-quality streaming, simply by connecting the camera to your computer VIA USB.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715865874475,"sku":"128455","price":849.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-zv1-ii-white_3.jpg?v=1768969801"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f5.6-6.3 G OSS Zoom","description":"\u003cp\u003eThe Sony FE 200-600mm f5.6-6.3 is at the time of release, the longest-reaching zoom lens available for the Sony E-Mount. If you are a Sports or Wildlife photographer using this popular Sony Mirrorless system, this is the zoom lens that you have been waiting for. The lens remains portable at all times, thanks to internal zoom and focus mechanisms, which in conjunction with the Optical Image Stabilisation makes this lens very capable of capturing sharp, blur-free handheld shots.\u003c\/p\u003e\n\u003cp\u003eA number of ED and Aspherical lens elements have been used in the Optical Design of the Sony 200-600mm, which assures sharp and detailed imagery throughout usage. 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