{"title":"Sony September Lens Sale","description":null,"products":[{"product_id":"sony-fe-24mm-f2-8-g","title":"Sony FE 24mm f2.8 G Lens","description":"\u003cp\u003eSony understands that portability and power are what has made their full-frame Mirrorless cameras such a huge success, so they are bringing you three new compact prime lenses. One of these lenses is this wide-angle offering, the FE 24mm f2.8 G. This lens is compatible with full-frame cameras, so you can pair the sharpness and detail provided by its premium optical design with the high-resolution sensors in the full-frame Alpha range. This lens features a fast f2.8 maximum aperture for reliable low-light performance, while a physical aperture ring is included for fast adjustments to depth of field and exposure. A click\/de-click switch is included so you can decide how this aperture ring should function.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24mm f2.8 G lens features a fast and quiet dual linear motors, which perform quickly and quietly - you can photograph and shoot videos at will and this lens is the perfect partner. User experience is paramount to the success of the Sony Alpha range, and this is carried over to this new range of lenses; a focus hold button is included, as well as a focus mode selector and smooth manual focus ring, so you can choose between the fast AF and the intuitive linear response MF.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24mm f2.8 G lens is destined for a life of travel, and thanks to its impressively sturdy build, it doesn't care what the conditions are like at the destination, it will always perform at its best. This lens features a rugged aluminium build, as well as dust and moisture resistance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42707768311851,"sku":"121496","price":699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-24mm-f2-8-g_3.jpg?v=1768791251"},{"product_id":"sony-fe-16-35mm-f2-8-gm-lens","title":"Sony FE 16-35mm f2.8 GM Lens","description":"\u003cp\u003eA fast, premium and rugged wide-angle zoom for E-Mount\u003c\/p\u003e\u003cp\u003eA pristine wide-angle zoom lens made to the high standards of the full-frame E-mount range, the Sony FE 16-35mm f2.8 GM lens will impress with its exceptional images, produced with astonishing consistency. Combining a versatile wide-angle zoom range and a very fast f2.8 maximum aperture, this is the ideal lens for attaching to your camera when jet-setting to a new country, hiking up a mountainside and camping out for awe-inspiring sunsets, or taking in the sites in some ancient, history-filled city. The large aperture rating lets in heaps of light, so you can pack light and leave the tripod at home and still come home with a hard drive full of images that are free from blur.\u003c\/p\u003e\u003cp\u003eFor stills and for HD and 4K video, the 16-35mm f2.8 features Sony's brilliant Direct Drive Super Sonic Wave AF motor, which will be very welcomed thanks to its blistering speed, whisper-quiet operation sounds and pinpoint accuracy. A focus hold button is easy to reach and helps you lock onto your focal point in critical moments, while an MF\/AF switch ensures you can decide when to take matters into your own hands.\u003c\/p\u003e\u003cp\u003eWhen inspecting both the physical and optical construction of this lens it is easy to see that Sony have delivered exactly what is expected. Images are sharp, detailed and free from common nasties, thanks to a design that includes two Extra-low dispersion, three Aspherical and two XA elements, and the application of both Nano AR and Fluorine coatings. Physically the lens is dust and moisture resistant, meaning you can take it out with you to the far corners of the world without worrying too much about the elements where your lens is concerned - your outfit is another matter!\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715796111403,"sku":"115453","price":2699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/16-35mm_1_2.jpg?v=1768968430"},{"product_id":"sony-e-11mm-f1-8-lens","title":"Sony E 11mm f1.8 Lens","description":"\u003cp\u003eLooking for a wide-angle prime lens to capture stunning landscapes and interior shots with your Sony Mirrorless camera? The Sony E 11mm f1.8 is a great choice. A portable option, this Sony prime lens weighs in at just 181 grams. The 11mm focal length provides a 16.5mm equivalent on compatible APS-C cameras, which is wide enough to fit in all of the detail you need. It is also a great option for vlogging as you can hold your camera at arm's length, knowing you will still fit everything in. A major selling point of this lens is the bright f1.8 maximum aperture, which provides users with brilliant depth of field control and makes the lens perfect for working in available light.\u003c\/p\u003e\n\u003cp\u003eThe Sony E 11mm f1.8 Lens features a brilliant optical design which helps it to attain crisp and clear imagery in a wide range of scenarios. Elements included in the design are Aspherical and ED glass, while multi-coating has been applied to suppress ghosting and flare.\u003c\/p\u003e\n\u003cp\u003eThe Sony E 11mm f1.8 Lens is portable and slim, but that does not mean Sony have skimped on features when designing it. The lens is great for advanced and beginner users alike, with a focus-hold switch and a focus hold button, the latter of which can be customised to adjust a setting of the user's choice. Despite its slim build, this lens has been made to handle outdoor conditions admirably with dust and moisture resistance. Whether you plan to use this lens for stills, video or both, you will be pleased by the addition of dual linear AF motors and the resulting smooth, fast and accurate AF performance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715812298795,"sku":"126823","price":699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-11mm-f1-8_1.jpg?v=1781601184"},{"product_id":"sony-e-10-20mm-f4-g-pz-zoom","title":"Sony E 10-20mm F4 G PZ Zoom","description":"\u003cp\u003eThe Sony E 10-20mm f4 G PZ lens is the smallest and lightest of its class, weighing in at just 178 grams, which makes it ideal for pairing with compatible APS-C format Sony Alpha mirrorless cameras. The lens features internal focus and zoom mechanisms, resulting in it maintaining its portability during use, making it ideal for travel, vlogging and more. The wide field of view provided by this Sony zoom lens is great for landscapes as well as POV vlogs; the latter is also supported by the power zoom function, which is ideal for delivering stunning, cinematic slow-motion zooms.\u003c\/p\u003e\u003cp\u003eA constant f4 maximum aperture is available on this Sony zoom lens, which means the same level of depth of field control and low-light shooting ability is available at all focal lengths. A G series lens, image quality is exceptional throughout the zoom range, with a range of lens elements in the design; this includes Aspherical, ED and ED Aspherical. Flare and ghosting is well surpressed thanks to multi-coating on the lens elements.\u003c\/p\u003e\u003cp\u003eThe power zoom function of the Sony E 10-20mm f4 G PZ lens can easily be accessed by the zoom lever, which means you can use the lens accurately and confidently handheld, on a grip, gimbal and more. As it is designed for use on APS-C format Sony Mirrorless cameras, this lens provides a versatile 15-30mm equivalent zoom range. Focus performance of the lens is fast and incredibly accurate, thanks to the use of dual linear AF motors, while a closest focus of 0.2m is available using AF or 0.13m using MF. Despite its slimline build, the Sony E 10-20mm f4 G PZ lens is sturdy, with dust and moisture-resistance allowing it to be used in outdoor conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860369451,"sku":"126821","price":799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/Primary_image-3.webp?v=1781648659"},{"product_id":"sony-fe-50mm-f1-2-gm","title":"Sony FE 50mm f1.2 GM Lens","description":"\u003cp\u003eThe Sony FE 50mm f1.2 GM lens is as compact and lightweight as other similar lenses in the Sony range but despite this, it offers an ultra-bright f1.2 maximum aperture. This feature makes the lens ideal for low-light shooting and it makes it a perfect option for producing beautiful bokeh with your Sony Mirrorless camera. This Sony prime lens joins the GM range, which means it is built to premium standards optically and physically. The high-end optical design includes 3 extreme aspherical elements which assure sharpness is paramount, while Nano AR II coating has been applied to reduce flare and ghosting in images. In terms of its physical qualities, the Sony FE 50mm f1.2 is tough despite its relatively compact size; it is weather-sealed to withstand the elements and includes a protective fluorine coating.\u003c\/p\u003e\n\u003cp\u003eIn use, the Sony FE 50mm f1.2 GM lens will impress users from all backgrounds. The classic focal length is great for portraits, photojournalism and more, while the physical aperture ring makes it easy to adjust the depth of field of your images for creative purposes. You can even attempt close-up shooting with this Sony 50mm lens - it has a closest focus of just 0.4m. Two function buttons can be customised to allow the lens to slot into your workflow perfectly, while the fast and smooth autofocus provided by the Four Sony XD (extreme dynamic) Linear Motors will appease users who use their Sony Mirrorless camera for stills, video, or a little bit of both.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860402219,"sku":"121488","price":2199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-50mm-f1-2-gm.jpg?v=1768969620"},{"product_id":"sony-e-15mm-f1-4-g-lens","title":"Sony E 15mm F1.4 G Lens","description":"\u003cp\u003eThe Sony E 15mm f1.4 G lens is a wide-angle prime lens designed for APS-C format Sony E-Mount mirrorless cameras. On these cameras, this lens provides a versatile 22.5mm equivalent focal length, which is great for landscapes, interior shots, street photography and more. Thanks to the exceptional optical design, which includes Aspherical, ED and Super ED lens elements, edge to edge sharpness is delivered, which is astonishing for a lens with such a focal length. A portable and lightweight lens, the Sony E 15mm f1.4 G is a great addition to any Sony Mirrorless kit.\u003c\/p\u003e\u003cp\u003eThe bright f1.4 maximum aperture is a standout feature of this Sony prime lens. Depth of field control is top-notch, as is low-light performance, which goes hand in hand with the low noise levels of Sony mirrorless cameras. The Sony E 15mm F1.4 G Lens delivers fast and accurate AF performance, thanks to the use of dual Linear AF motors. Focusing is internal, which allows the lens to retain its compact size throughout usage.\u003c\/p\u003e\u003cp\u003eThis lens may be portable in size but it is made tough, with dust and moisture resistance allowing you to take it outdoors with freedom and confidence. To further aid with its video credentials, the Sony E 15mm f1.4 G lens features minimal focus breathing and angle of view variations while focussing. There is a physical aperture ring for making hands-on adjustments to your depth of field, while this too gets the video-friendly treatment, with an aperture click switch which can be set to off for quieter shooting.\u003c\/p\u003e\u003cp\u003eOther user-friendly features of this Sony prime lens include a focus hold button and focus mode switch, so users can set the lens up to bests suit their shooting style and current scenario.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860467755,"sku":"126822","price":999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-15mm-f1-42.jpg?v=1768969620"},{"product_id":"sony-fe-70-200mm-f4-mk-2-g-oss-zoom","title":"Sony FE 70-200mm f4 MK 2 G OSS Zoom","description":"\u003cp\u003eThe Sony FE 70-200mm f4 MK 2 G OSS Zoom is a high-quality telephoto zoom lens, perfect for sports and wildlife photography, as well as wedding photography and more. Image quality is sublime throughout the versatile zoom range, thanks to the use of premium optical elements. This Sony lens features a rugged physical design, and a tripod mount is included for harnessing greater support and well-balanced shooting. Optical SteadyShot stabilisation is also included, so users can feel confident to use this telephoto lens handheld, and still produce impressive, blur-free imagery.\u003c\/p\u003e\n\u003cp\u003eAs a telephoto zoom lens, the Sony FE 70-200mm f4 MK 2 G OSS Zoom lens is excellent for framing subjects in the distance, but that's not all. This lens features an impressive closest focus range and a magnification ratio of 1:2, so it can also be used with success on close-up subjects. This lens is great for both still and video purposes, thanks to it including an overhauled autofocus system, which functions incredibly quickly and quietly.\u003c\/p\u003e\n\u003cp\u003eA perfect fit for modern mirrorless cameras, the Sony FE 70-200mm f4 MK 2 G OSS Zoom achieves all of its wonderful functionality and performance, in a portable stature that is better suited to daily photography than a traditional telephoto lens.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOptical Elements: Advanced Aspherical, Aspherical, Super ED \u0026amp; ED\u003c\/li\u003e\n\u003cli\u003eCircular 9-Blade Aperture Mechanism\u003c\/li\u003e\n\u003cli\u003eXD Linear Motors\u003c\/li\u003e\n\u003cli\u003eLinear Response MF\u003c\/li\u003e\n\u003cli\u003eFully Compatible with Sony 1.4x and 2x teleconverters\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860860971,"sku":"128607","price":1899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_fe_70-200mm_f4_mk_2_g_oss_zoom_1.jpg?v=1768969621"},{"product_id":"sony-fe-20-70mm-f4-g-zoom","title":"Sony FE 20-70mm F4 G Zoom","description":"\u003cp\u003eThe Sony FE 20-70mm F4 G Zoom is a versatile standard zoom lens with an ultra-wide 20mm starting point, which is ideal for landscapes and scenery capture, as well as POV vlogging and more. This Sony zoom lens has enough reach for the lens to be put to use for portraiture and other general-purpose applications, while the lens can even be used on APS-C format Sony mirrorless cameras, on which it provides a more magnified equivalent of 30-105mm. This Sony zoom lens includes a bright constant f4 maximum aperture, so whether you are framing wide-angle landscapes or tightly-cropped still life images, the same level of depth of field control is available.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 20-70mm F4 G Zoom is a portable and lightweight zoom lens, but it is still suited to use outdoors, thanks to dust and moisture-resistant qualities. To help you keep the front element of the lens clean, it has also been treated with a protective fluorine coating. For the ultimate in hands-on control, this Sony zoom lens includes physical zoom, focus and aperture rings, with the latter also benefitting from a click\/de-click options, so users can enjoy manual exposure control, in a smooth and quiet manner that benefits video recording.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Sony FE 20-70mm F4 G Zoom lens provides fast, smooth and whisper-quiet AF performance that video enthusiasts will cherish, thanks to its two Linear XD AF motors. Highly responsive Linear MF is also available, which will be welcomed by anyone that prefers to take matters into their own hands. As many Sony E-mount users are relying on their camera to vlog and perform other movie purposes, this Sony standard zoom lens has a range of features to assist, including reduced focus breathing and axial shift when zooming, as well as support for the Sony Active Mode stabilisation which can be found in select Sony Mirrorless cameras.\u003c\/p\u003e\n\u003cp\u003eA range of high-end optical elements has been included in the design of the Sony FE 20-70mm f4 G zoom lens including two advanced aspherical, one aspherical, three ED, and one ED Aspherical element. These premium optics assure that chromatic and spherical aberrations are well limited, and image sharpness and clarity are top-tier. Optical coatings have also been applied to reduce flare and ghosting and improve contrast levels and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eOther Key Points:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGood for close-ups: (Closest focus range 0.3-0.25m)\u003c\/li\u003e\n\u003cli\u003eCustomisable Focus Hold Buttons\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860893739,"sku":"127877","price":1099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-20-70mm-f4-g_1.jpg?v=1768969621"},{"product_id":"sony-fe-70-200mm-f2-8-gm-m2-oss","title":"Sony FE 70-200mm f2.8 GM M2 OSS","description":"\u003cp\u003eSports photographers looking to take full-advantage of their high-resolution, powerful Sony Alpha Mirrorless camera will be over the moon with the release of this new lens, the Sony FE 70-200mm f2.8 GM lens. This lens features a versatile zoom range that is perfect for getting a nice, tight crop of the action when required. The optical design of this lens promises sublime image quality, and is a perfect match for full-frame sensors. The bright f2.8 aperture of the lens allows for excellent bokeh capture abilities, while edge to edge sharpness is to be expected from this GM lens. Nano AR coating II has been applied to reduce ghosting and flare.\u003c\/p\u003e\n\u003cp\u003eNot just notable for its optical excellence, this lens will excite with its build. It is incredibly compact and lightweight, considering its zoom range, which makes it mobile enough for comfortable use out in the field. The barrel length of this lens remains just as compact at all focal lengths, while to further benefit handheld use, the Sony FE 70-200mm f2.8 GM M2 lens features Optical SteadyShot Stabilisation. Stabilisation control is performed by a switch on the ergonomically designed lens barrel, with a focus limiter, Iris lock and other functions easily accessible, as well as a physical aperture ring - this makes for a stunning user experience.\u003c\/p\u003e\n\u003cp\u003eOne of the main selling points of this exciting Sony zoom lens is its lightning-fast, and powerful performance. This is available thanks to the four high-thrust Linear AF motors which have been employed in the lens design. This AF system is fast enough for any subject you would think to fill your viewfinder with, while the tracking performance is top-notch, even while you are zooming simultaneously. The Sony FE 70-200mm f2.8 GM M2 lens will also appeal to video lovers for a few key reasons. The lens is notable for minimal focus breathing, as well as the on\/off click switch for the aperture ring, which allows for silent aperture setting changes while you film.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860926507,"sku":"122200","price":2899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-70-200mm-gm-side-angle.jpg?v=1768969622"},{"product_id":"sony-fe-50mm-f1-4-gm-lens","title":"Sony FE 50mm f1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 50mm f1.4 GM lens is a great addition to any daily or even professional-level photography kit, thanks to its compact and lightweight design, and premium optical quality. Within its optical design, the Sony FE 50mm f1.4 GM includes both XA elements and ED glass, helping it to achieve astonishing edge-to-edge sharpness, with minimal distortions and aberrations at all settings. This quality is even evident when using the lens at its widest maximum aperture of f1.4, so users can feel free to express themselves with the dreamy background blur that only a premium-level lens is capable of. While the optical quality is worthy of praise, this Sony prime lens is just as notable for its physical attributes. With dust and moisture resistance, as well as a protective fluorine coating, you can head into the great outdoors and use this lens freely; and you will do so repeatedly thanks to its portable stature.\u003c\/p\u003e\u003cp\u003eThe Sony FE 50mm f1.4 GM includes Sony's Nano AR Coating II, which suppresses flare and ghosting, leaving images sharp, contrasty and with accurate colours. If you are using the lens to focus on moving subjects or to enjoy the high-resolution video performance of your Sony Alpha mirrorless camera, you will be pleased to find that it utilises XD Linear AF motors, delivers the fast and quiet autofocus performances required to maximise these functions. While the Sony FE 50mm f1.4 GM lens is small in stature, there is still space for all of the required buttons and dials, with a focusing ring, focus hold button, aperture ring and index, as well as an iris lock switch and click on\/off switch, which are both perfect for videography workflows.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715861024811,"sku":"127991","price":1699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-f1-4-gm_2.png?v=1768969623"},{"product_id":"sony-fe-16-35mm-f4-pz-g-zoom","title":"Sony FE 16-35mm f4 PZ G Zoom","description":"\u003cp\u003eIf you are looking for a fast wide-angle zoom lens in a portable package, the Sony 16-35mm f4 PZ G lens simply can't be ignored. This is the lightest weight f4 power zoom lens that the world has seen yet, while to benefit users of all interests, this portable lens is still made tough with advanced sealings rendering it dust and moisture-resistant. A range of premium optical elements are utilised in the design including advanced aspherical, aspherical, super ED, ED and ED aspherical; if you are confused by this, just know that image sharpness and resolution is superior throughout the performance.\u003c\/p\u003e\n\u003cp\u003eThe f4 maximum aperture of this Sony lens is available at all focal lengths, meaning that even when you are using the full extent of the zoom, depth of field control and low-light ability is excellent. Navigating the zoom range is simple and pleasurable, thanks to the inclusion of both a zoom ring and a power zoom lever. This zoom function is controlled by XD linear motors for the first time, with these motors also being responsible for the AF function of the lens. The result is smooth, quick and incredibly precise zoom and autofocus that is a match for all subjects in your path.\u003c\/p\u003e\n\u003cp\u003eThe Sony 16-35mm f4 PZ G lens features a host of features and functions that allow users to get the most from their Sony mirrorless kit. This includes a physical aperture ring for fast manual photography adjustments, an Iris switch, and a focus hold button that not only locks in the focus of the lens when held but also can be customised to control a range of other settings.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715861057579,"sku":"126309","price":1199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-16-35mm-f4-pz-g.jpg?v=1768969623"},{"product_id":"sony-fe-24-70mm-f2-8-gm-mk-ii-zoom","title":"Sony FE 24-70mm f2.8 GM MK II Zoom","description":"\u003cp\u003eThe Sony FE 24-70mm f2.8 GM II zoom lens is perfect for anyone seeking a high-end standard zoom lens which is both versatile and portable. It is, in fact, the smallest and lightest lens of its type. The classic zoom range of this lens will come in handy in any kit, whether framing street scenes, landscapes, portraits and more, while this lens notably features a video-friendly feature set for multipurpose shooting.\u003c\/p\u003e\n\u003cp\u003eThroughout its versatile zoom range, the Sony FE 24-70mm f2.8 GM II lens includes a bright f2.8 maximum aperture, which allows for excellent depth of field control. Not only is there a physical aperture ring for making adjustments, but there is also a click\/de-click feature, so movie enthusiasts can set their lens up to suit their needs. Also of benefit to video users is the fast and quiet quality of the autofocus, which is provided by the XD Linear motors.\u003c\/p\u003e\n\u003cp\u003eThis Sony zoom lens features a range of high-end optical elements to assure premium levels of sharpness throughout use, including XA, Aspherical, Super ED and ED, while Sony's spectacular Nano AR II coating has also been applied to limit ghosting and flare. As well as a rugged dust and weather-sealed build, which allows users to use the lens confidently in tricky environments, the Sony FE 24-70mm f2.8 GM II lens has been treated with a protective Fluorine coating.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715861123115,"sku":"126645","price":2399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-24-70mm-ii_2.jpg?v=1768969623"},{"product_id":"sony-fe-28-70mm-f2-gm-lens","title":"Sony FE 28-70mm f2 GM Lens","description":"\u003cp\u003eThis new Sony 28-70mm f2 GM lens is a groundbreaking addition to the esteemed GM lens lineup. With its constant f2 maximum aperture, this lens can capture stunning background blur and exceptional low-light performance across its versatile focal range. Despite this impressive technical feat, this Sony zoom lens is surprisingly compact and lightweight, weighing in at a mere 918g. This makes it an ideal choice for professionals who demand the creative flexibility of a zoom lens without sacrificing the performance characteristics often associated with prime lenses. As a high-quality standard zoom lens, this is an option to consider for everyday and even travel photography kits.\u003c\/p\u003e\n\u003cp\u003eThe Sony 28-70mm f2 GM boasts an advanced optical design and simulation techniques to achieve zoom quality that rivals Sony's most prestigious prime lenses. Its large element construction, including three XA (extreme aspherical) elements, ensures exceptional corner-to-corner resolution at f2 across the entire zoom range. Powered by four XD (extreme dynamic) linear motors and cutting-edge algorithms, the lens delivers rapid, precise autofocus performance, making it ideal for capturing fast-moving subjects at weddings or sporting events. Its compatibility with the Sony A9 III's 120 fps burst mode and continuous tracking during zooming further solidifies its position as a top-tier professional optic.\u003c\/p\u003e\n\u003cp\u003eThe Sony 28-70mm f\/2 GM is built to withstand the rigors of professional use. Its dust and moisture-resistant design, combined with fluorine and Nano AR Coating II, protects the lens from the elements and ensures reliable performance in challenging conditions. This durability, coupled with its exceptional optical performance and autofocus capabilities, makes the 28-70mm f\/2 GM a versatile and reliable choice for photographers and videographers alike.\u003c\/p\u003e\n\u003cp\u003eThis Sony standard zoom lens provides versatile and professional level controls for content creators of varying needs, thanks to the inclusion of the following options: focus hold button x2, aperture ring, zoom ring, focus mode switch, aperture click on\/off button, zoom smoothness switch and focus ring.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862433835,"sku":"127727","price":3999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-28-70mm-f2_1.jpg?v=1768969699"},{"product_id":"sony-fe-35mm-f1-8-lens","title":"Sony FE 35mm f1.8 Lens","description":"\u003cp\u003eThe Sony FE 35mm f1.8 lens fits a vital whole in the full-frame Sony E-mount lineup, providing users with an affordable and reliable take on a classic focal length. The 35mm f1.8 is an everyday option, suiting users who shoot landscape, sceneries and similarly wide snapshots. The fast f1.8 aperture delivers excellent low-light performance, especially when paired with the built-in stabilisation of select Sony bodies, while it also allows varied depth of field control. The lens is classed as dust and moisture-resistant, so it can be taken with you on your travels without you having to worry about its wellbeing if you get caught in a surprise shower.\u003c\/p\u003e\n\u003cp\u003eThe portable and lightweight Sony FE 35mm f1.8 lens features a quick and quiet Linear AF motor, which is suitable for tracking speedy subjects for still photographs and for keeping up with your high-resolution videos. Images taken with this lens are sharp and detailed, with thanks to the Aspherical element used in the lens design, while the unique customisable focus hold button can be employed to control various functions, such as focus locking, Eye AF, AF off\/on, Aperture preview and more. 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This makes it an ideal choice for photographers who need a lightweight and versatile lens for shooting sports and wildlife photography, in particular. Despite its lightweight design, this Sony telephoto lens delivers outstanding optical performance and rendering. It features three Super ED (extra-low dispersion) glass elements and one ED glass element that effectively subdue axial chromatic aberration as well as lateral chromatic aberration. This means that you can enjoy outstanding resolution and contrast right out to the image edges. The Sony FE 300mm f2.8 GM OSS Lens also features astonishingly fast, precise autofocus. This makes it easy to track moving subjects, even in challenging lighting conditions.\u003c\/p\u003e\u003cp\u003eBrilliant corner-to-corner resolution\u003c\/p\u003e\u003cp\u003eThe Sony FE 300mm f2.8 GM OSS Lens lens can capture sharp, high-quality images with the typical high-quality design that we expect of the GM series. 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This huge zoom leaves users primed to tackle sports and wildlife applications and Sony oblige with a feature set that is equally suitable to these tasks. Built-in Optical SteadyShot stabilisation allows users to shoot handheld for maximum speed and agility, while it diminishes the effects of camera shake. An XD Linear AF motor has also been included, performing quickly and accurately in order to keep up with fast-paced subjects.\u003c\/p\u003e\u003cp\u003eIn the optical makeup is an Aspherical lens element, as well as 3 ED elements, which all in all lead to a lower occurrence of defects and high levels of image sharpness and detail. 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Great for experimenting freely with differing depths of fields and for shooting in dark scenarios, this lens features a bright f1.8 maximum aperture. The out of focus areas that are so easy to create are fine in appearance, owing to a rounded 9-blade aperture diaphragm.\u003c\/p\u003e\n\u003cp\u003eThe Sony compact system camera range is remarkably versatile with many photographers from all walks of life and from varying interests being invested in the system and this short-telephoto prime lens is just as flexible. 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With this mirrorless system showing no signs of slowing down, it's comforting that Sony continues to offer users with lenses that will still be useful to them as they grow - this lens works perfectly on both the APS-C and full-frame mirrorless models. The focal length is more magnified on the APS-C cameras, while on the premium full-frame variants, users can enjoy the full breadth of this 20mm wide-angle lens. For landscapes, street scenes and similar, this is a lens that you must have in your kit.\u003c\/p\u003e\n\u003cp\u003eWith its fast f1.8 maximum aperture, this Sony prime lens is a good fit for handheld purposes. This is particularly true when taking into account the low-light performance of the Sony E-Mount mirrorless cameras. Sony has rightly stated that this lens, with its wide focal length and fast maximum aperture, will be a great fit for starscape photography.\u003c\/p\u003e\n\u003cp\u003eThis lens is compact and lightweight in build, yet it has still been made to exacting standards, with Aspherical and ED elements on board to deliver outstanding sharpness and resolution, right to the corners of the frame. There is a noticeable absence of distortions and aberrations, detriments that most commonly plague lenses of this type. Keeping up with you as you use your Sony Mirrorless camera to shoot continuous frames of still images, as well as high-resolution video files, the Sony FE 20mm f1.8G lens utilises XD linear motors, which are suitably fast, smooth and quiet in performance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862990891,"sku":"120394","price":1299.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sel20f18g_a.jpg?v=1768969701"},{"product_id":"sony-fe-24-105mm-f4-g-oss-lens","title":"Sony FE 24-105mm F4 G OSS Zoom","description":"\u003cp\u003eYour everyday photography deserves a specialist lens just as any of your other shooting endeavours, which is where a quality, versatile zoom lens comes in. This offering from Sony, the FE 24-105mm f4 G OSS is one such lens, its wide to telephoto range rendering you well-equipped to tackle any subject that passes before your lens, perfect for day to day life and travel. Throughout this wide zoom range this lens benefits from a constant f4 aperture, allowing you shoot comfortably in dim conditions and also produces images with shallow depths of field, which is awesome for portraiture!\u003c\/p\u003e\n\u003cp\u003eThe Sony 24-105mm features a high-performance optical design that delivers edge-to-edge sharpness throughout its range but despite all of this it is remarkably light, the lightest of any full-frame lens of its kind. Sony's excellent Optical SteadyShot Stabiliser is again present to keep things sharp and blur-free, while a blisteringly fast and accurate autofocus is in check, in the form of a Direct Drive SSM system.\u003c\/p\u003e\n\u003cp\u003eOther Key Features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMinimum focus: 1.25 feet\u003c\/li\u003e\n\u003cli\u003eDust and moisture-resistant construction\u003c\/li\u003e\n\u003cli\u003eStunning optical design of 4 Aspherical (2 advanced) and 2 ED lens elements provide corner to corner, wide to telephoto sharpness and reduced aberrations\u003c\/li\u003e\n\u003cli\u003eFlare and ghosting is well suppressed thanks to the application of Nano AR coating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863056427,"sku":"116268","price":1299.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sel-24105g_a.jpg?v=1768969701"},{"product_id":"sony-zeiss-55mm-f1-8-lens","title":"Sony Zeiss 55mm f1.8 Lens","description":"\u003cp\u003eA high performance mate for all Sony E-Mount camerasThis high quality Prime lens from Sony is an excellent companion for both full frame and APS-C versions of their E-Mount cameras. On the smaller sensors cameras, the 55mm focal length amounts to an equivalent of 82.5mm, excellent for getting a tighter crop on portraits, while full-frontal bodies can utilise the normal focal range for photographing virtually anything - a versatile everyday option.\u003c\/p\u003e\u003cp\u003eFast and wide f1.8 aperture\u003c\/p\u003e\u003cp\u003eThe fast f1.8 aperture of this Sony 55mm lens is able to let in plenty of light, making it a fantastic handheld and low-light photography option. Camera shake is all but forgotten due to the faster shutter speeds that you can now shoot at. Brilliant for capturing more dramatic and striking photographs, this large aperture allows for explorations into selective focus. You can make the conscious decision as to whether a little or a lot of your photograph is sharp and in focus, and your lens will oblige. Images with shallower depths of field will further benefit from the circular 9-bladed aperture, which assures out of focus areas are rendered smoothly and beautifully.\u003c\/p\u003e\u003cp\u003eConstruction quality\u003c\/p\u003e\u003cp\u003eDesigned and constructed with finesse, the Sony 55mm f1.8 lens feels almost as lovely in your hands, as the images it helps you to create. A dust and moisture resistant construction allows complete confidence when shooting in the great outdoors and it also results in a sturdy, yet lightweight piece of kit, to have and to hold.Optically, the sonnar design assures a high level of image sharpness and quality - when you load your first shots on your computer, you will be shocked at their overall quality and the lack of imperfections. Always a welcome feature, Carl Zeiss' T* anti-reflective coating has been applied, resulting in a consistently high level of contrast and colour reproduction while reducing the effects of ghosting and flare.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863089195,"sku":"107951","price":799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-ff-e-mount-zeiss-55mm-f1.8.jpg?v=1768969701"},{"product_id":"sony-fe-35mm-f1-4-gm","title":"Sony FE 35mm f1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 35mm f1.4 GM is a high-quality wide-angle prime lens that accompanies your Sony Mirrorless camera for a wide range of shooting applications, including landscapes, street and travel photography. The bright f1.4 maximum aperture of this lens is perfect for capturing images with shallow depths of field, if this is your goal, and it also makes it possible to shoot in low light conditions without blur taking over. This lens is compact enough for day to day shooting and it weighs in at a manageable 524 grams. Despite a compact stature, the Sony FE 35mm f1.4 GM lens is solidly built, with a dust and moisture-resistant build, as well as a fluorine coating which is applied to protect the front element.\u003c\/p\u003e\n\u003cp\u003eAs a member of Sony's esteemed GM range, the FE 35mm f1.4 produces sharp and detailed images, thanks to a premium optical design - this includes Two XA (extreme aspherical) elements, ED Glass and AR Nano coating. In performance, this Sony Wide-angle lens will not disappoint. It features not one but two of Sony XD Linear motors that function together to produce a fast, smooth and quiet quality of autofocus - this will suit both your photo and video needs with your Sony E-Mount camera. The Sony FE 35mm f1.4 GM lens features a range of features that help provide a fast and intuitive user experience, including a focus hold button, focus ring and more.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863121963,"sku":"121326","price":1699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sel35f14gm_c-large_1.jpg?v=1768969702"},{"product_id":"sony-fe-14mm-f1-8-gm-lens","title":"Sony FE 14mm f1.8 GM Lens","description":"\u003cp\u003eFor those looking to explore the widest and most jaw-dropping views of the world, Sony introduces their widest Mirrorless prime lens yet, the FE 14mm f1.8 GM. This lens is good for the natural and man-made elements of the world, meaning landscape and astrophotographers will be intrigued, as well architectural photographers. This wide-angle lens from Sony excels in all lighting conditions, thanks to its bright f1.8 maximum aperture. A member of Sony's prestigious GM lineup, the 14mm f1.8 features a premium optical design (this includes ED, Super ED and Aspherical elements) so it can capture high-quality images, and it is tough enough to withstand the elements with its weather-sealing and fluorine-coated front element.The tough nature of this Sony has not resulted in its build being overwhelmingly large and bulky - it is compact enough to benefit your Mirrorless kit at less than 10 cms, and it weighs in at just 460 grams. Both photo and video enthusiasts will enjoy the benefits of this Sony prime lens, thanks to its inclusion of Two XD linear motors, which results in speedy and precise autofocus.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 14mm f1.8 GM lens is well-suited to manual photography, which is welcome news to enthusiasts using this Mirrorless system. Manual focus is supported via the smooth focus ring, while this manual focus is fast thanks to the linear response. Manual aperture adjustments are supported by the physical aperture ring, with a click\/declick setting available to suit the user's preference. Other notable additions which have been made to this lens to improve the user experience include a handy rear filter holder and an easy to reach focus hold button.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863154731,"sku":"116872","price":1699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-14mm-f1-43.jpg?v=1768969701"},{"product_id":"sony-fe-24mm-f1-4-gm-lens","title":"Sony FE 24mm f1.4 GM Lens","description":"\u003cp\u003eA fast and wide prime lens, the Sony 24mm f1.4 GM is a premium quality lens that holds the distinction of currently being the lightest in its class. With its bright f1.4 maximum aperture, this lens allows for exceptional handheld performance, made all the more superb when paired with a Sony Alpha body with built-in IS. Another benefit of this fast maximum aperture is its ability to produce large amounts of background blur, which is in turn of the highest order, thanks to the 11-blade circular aperture diaphragm.\u003c\/p\u003e\n\u003cp\u003eFrom corner to corner, at all apertures, the Sony 24mm f1.4 GM produces images of exceptional quality, owing to the inclusion of two XA elements and three ED glass elements, a pairing that eliminates the appearance of a range of aberrations, coma, and flare. This high-quality optical construction, in conjunction with the wide focal length, makes this lens a very suitable option for Astrophotography. Also, a perfect fit for this lens, are Landscape, street, and documentary photography.\u003c\/p\u003e\n\u003cp\u003eWith its Direct Drive SSM motor in charge of Autofocus, the Sony 24mm f1.4 GM lens performs quickly and swiftly, allowing you to shoot in discreet interiors, and to adequately employ the high-resolution video functionality of your Sony mirrorless body. Despite its previously mentioned lightweight build, this Sony lens is suited to accompany you in less-than-perfect weather conditions, thanks to its dust and moisture-resistant build.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863220267,"sku":"118303","price":1899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-24mm-f1-4.jpg?v=1768969702"},{"product_id":"sony-fe-16-35mm-f2-8-gm-mkii-zoom","title":"Sony FE 16-35mm f2.8 GM MKII Zoom","description":"\u003cp\u003eThe Sony FE 16-35mm f2.8 GM MKII Zoom is a premium quality wide-angle zoom lens, notable for providing consistent edge-to-edge sharpness, throughout performance. The zoom range of this lens will be a favourite of landscape and travel photographers, and with a constant f2.8 maximum aperture, this lens can be enjoyed in all lighting conditions. While it is excellent for still imagery, this Sony zoom lens can also be put to use to produce stunning video results, thanks to such features as reduced focus breathing and axial shift when focusing during video recording. The lens also includes a physical aperture ring and a click on\/off option, as well as a smooth and responsive focus ring - use this to employ Linear Response MF.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 16-35mm f2.8 GM MKII Zoom utilises the latest floating focus mechanism, so it can achieve an impressive closest focus distance of just 22cm and a magnification factor of 0.32x - this means it is good for working with all subjects near and far. This lens includes an impressively fast and quiet AF system, with quad linear AF motors used, which also allows the lens to perform in a whisper-quiet fashion - it is a great choice for continuous shooting and video recording purposes.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 16-35mm f2.8 GM MKII Zoom lens includes a rugged dust and moisture-resistant design, so it can be enjoyed freely in outdoor conditions. All seams on the lens include structural sealing, rubber gaskets are included on buttons and switches, and the lens mount is rubber sealed. As an added bonus, the front element of the lens is fluorine coated to repel water and oils, and make it safer and easier to clean.\u003c\/p\u003e\n\u003cp\u003eOther Key Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIris Lock - Prevents accidental movement between A and f2.8-f22 settings\u003c\/li\u003e\n\u003cli\u003eFocus Hold Buttons: Hold focus or customise to certain key shooting settings\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864072235,"sku":"130454","price":2999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-16-35mm-gm-ii.jpg?v=1768969749"},{"product_id":"sony-fe-85mm-f1-4-gm-ii-lens","title":"Sony FE 85mm F1.4 GM II Lens","description":"\u003cp\u003eThis new Sony 85mm f1.4 GM2 lens carries on from the tradition of the original version, but this model is more portable and suitable for modern purposes. The Sony 85mm f1.4 GM2 lens is the perfect option for producing high-quality portrait photographs. Its flattering focal length and exceptional optical design promise astounding edge-to-edge sharpness in all conditions. With its ultra-bright f1.4 maximum aperture this Sony portrait lens delivers wonderful bokeh - imagine the stunning background blur you can create. Another highlight of this excellent prime lens includes advanced AF performance.\u003c\/p\u003e\n\u003cp\u003eWithin its brilliant optical design, the Sony 85mm f1.4 GM2 lens features advanced Extreme Aspheric lens elements, which help suppress aberrations that are traditionally extremely hard to address. This Sony prime lens is just as excellent on a physical front, thanks to its dust and moisture resistant construction, which makes the lens suitable for use in all manner of weather conditions. Further to this, the Sony 85mm f1.4 GM2 lens includes fluorine coating to repel dust and fingerprints and make the front element easier to clean.\u003c\/p\u003e\n\u003cp\u003eThe advanced AF speeds that we highlighted earlier are thanks to the inclusion of the latest XD linear AF motor - this makes the lens suitable for sports and action photography, as well as video applications.\u003c\/p\u003e\n\u003cp\u003eHow much more portable is the Sony 85mm f1.4 GM2 lens? Compared to the previous model, this lens features 15% reduced volume and 20% reduced weight, so it is perfect for travel and everyday purposes. Despite its smaller stature, this lens is more advanced in terms of usability, with aperture lock and dual focus hold buttons, as well as a focus ring and physical aperture ring.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864367147,"sku":"124431","price":1999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_85mm_f1.4_gm2_lens_5.jpg?v=1768969749"},{"product_id":"sony-fe-24-50mm-f2-8-g-zoom","title":"Sony FE 24-50mm f2.8 G Zoom","description":"\u003cp\u003eThis Sony FE 24-50mm f2.8 G is a full-frame f\/2.8 zoom lens that packs a punch in a compact package, making it the perfect partner for your Sony mirrorless camera. Packed with top-notch technology, it unlocks your camera's full potential, delivering stunning images wherever you roam. As well as premium optics that promise edge-to-edge sharpness in all scenarios, this standard zoom lens is up for any challenge physically, with a dust and moisture-resistant build and a protective fluorine coating.\u003c\/p\u003e\n\u003cp\u003eThe versatile zoom range of this Sony lens covers a 24-50mm, making it perfect for all types of photography from portraits to landscapes, and much more. The closest focus of this lens is just 18cm, so it can even be used to frame close-up subjects with overwhelming success. With a bright f2.8 maximum aperture available throughout the zoom range, this Sony lens delivers brilliant eye-catching bokeh, so don't be scared to shoot with this lens wide-open.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24-50mm f2.8 G zoom lens includes dual optimised linear AF motors, which results in autofocus performance that is at once fast, accurate and notably quiet. It is the perfect match for filming high-quality vlogs and other videos with your Sony mirrorless camera. If you are a photographer who likes to be in control, this Sony lens is a perfect option, thanks to aperture, zoom and focus rings all being at your fingertips. As a bonus, aperture click stops can be turned on or off to suit your particular shooting style and situation.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864498219,"sku":"150122","price":1399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_fe_24-50mm_f_2.8_g_lens.jpg?v=1768969750"},{"product_id":"sony-fe-50-150mm-f2-gm-lens","title":"Sony FE 50-150mm f2 GM Lens","description":"\u003cp\u003eThe Sony FE 50-150mm f2 GM Zoom Lens is a high-quality normal to short telephoto zoom lens with professional build and design quality, for those who seek professional results every time. As well as a versatile zoom range, this Sony zoom lens includes a bright f2 maximum aperture throughout the range, so it can be enjoyed in all shooting situations. A fit for any subject, this Sony telephoto lens offers speedy AF performance, as well as fast and reliable tracking. Interested in using this lens for cinematic purposes? Enjoy the linear response MF, aperture ring with click on\/off switches, and of course, an exceptional optical design that delivers brilliant high-resolution imagery. The zoom range of this Sony FE 50-150mm f2 GM Zoom Lens is perfect for indoor sports, headshot portraiture and much more. The versatile range of this lens makes it possible to do much of your shooting without pausing to change lenses. The lens is relatively portable and lightweight, while it includes a dust and moisture-resistant design, so it can be used in all weather conditions.\u003c\/p\u003e\n\u003cp\u003eFor seamless control, the Sony FE 50-500 f2 GM Zoom lens features an aperture ring with click ON\/OFF and lock functions, along with three customizable focus hold buttons and a DMF switch for on-the-fly manual focus. Its design thoughtfully provides ample clearance for the camera grip, despite its substantial size. The removable tripod foot offers versatile mounting with 1\/4\" and 3\/8\" thread.\u003c\/p\u003e\n\u003cp\u003eInnovative optical design and manufacturing achieve unprecedented performance in the Sony FE 50-500mm f2 GM lens. Two precision XA (extreme aspherical) elements in a state-of-the-art optical design, plus meticulously controlled aberration, deliver breathtaking resolution at all apertures, including F2. Two Super ED (Extra-low Dispersion) and three ED glass elements minimise chromatic aberration, while Nano AR Coating II suppresses flare and ghosting. Portable and Nimble Design\u003c\/p\u003e\n\u003cp\u003eDespite its huge maximum aperture and versatile range, this 50-150mm f\/2 still manages a portable, relatively lightweight design that's suitable for handheld shooting and everyday use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMeasuring 95mm long and weighing about 1340 grams this lens is nearly the same size and approximately 30% heavier than the FE 70-200mm f\/2.8 GM OSS II while managing to be twice as bright.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring offers tactile exposure control and the ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eG Master Performance Sony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 50-150mm f\/2 checks all of these boxes as it sets out to be a single lens replacement for several primes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConstant f\/2 maximum aperture is a full stop faster than an f\/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation.\u003c\/li\u003e\n\u003cli\u003eXA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864563755,"sku":"128991","price":4999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/img_8910.jpg?v=1768969749"},{"product_id":"sony-fe-16-25mm-f2-8-g-zoom","title":"Sony FE 16-25mm f2.8 G Zoom","description":"\u003cp\u003eAre you looking for a fast and lightweight wide-angle lens to help capture the dynamic landscapes and scenes you encounter on your travels? Consider this Sony FE 16-25mm f2.8 G Zoom. This wide-angle zoom lens is wide enough to frame mountain ranges and similar broad-scoping sites, while thanks to its zoom range, it still can deliver versatile framing options. Due to its fast f2.8 maximum aperture, which is available throughout the zoom range, this Sony wide-angle zoom lens is perfect for use in all lighting conditions and it also encourages depth-of-field explorations. As well as a premium optical design, which leads to impressive sharpness in a huge range of scenarios, this lens includes a rugged dust and moisture-resistant construction and protective fluorine coating, so it is well suited to life in the great outdoors.The Sony FE 16-25mm f2.8 boasts a high-performance optical design for exceptional image quality. This is achieved thanks to its inclusion of three aspherical elements, one ED aspherical element, and three additional ED elements. This combination effectively minimizes aberrations and fringing for sharp, detailed results throughout the zoom range.\u003c\/p\u003e\n\u003cp\u003eThis Sony zoom lens features three dedicated control rings for fast and intuitive manual control over your images. Users have control of the lens aperture, zoom and focus at their fingertips. Thanks to a click\/de-click setting on the aperture, users can choose between a tactile feel for capturing images, and a smooth and silent click-less setting, which is ideal when producing videos. Also available to help users produce a workflow that best suits their images, and their current surroundings, are both a focus mode switch and customisable focus hold button -\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715864760363,"sku":"120453","price":1399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-16-25mm-f2-8.jpg?v=1768969750"},{"product_id":"sony-fe-16mm-f1-8-g","title":"Sony FE 16mm F1.8 G Lens","description":"\u003cp\u003eIf you are looking to produce gorgeous wide-angle images with stunning bokeh, look no further than this impressive prime lens - the Sony FE 16mm f1.8 G. This Sony lens is portable and lightweight, making it a perfect option for travel and everyday purposes, while to keep you shooting no matter what conditions you find yourself in, this lens is dust and moisture-resistant. To ensure brilliant edge-to-edge sharpness, two advanced aspherical lenses can be found in the optical design, as well as one super ED and three ED elements. Capping off the featured that assure dynamic and jaw-dropping images is the advanced coating that reduces ghosting and flare. This lens may be small in stature, but it does not compromise when it comes to imaging performance.\u003c\/p\u003e\u003cp\u003eThe Sony FE 16mm f1.8 G lens delivers exceptional focus performance, rivaling high-end GM lenses, thanks to its dual XD Linear motors, making it perfect for both swift photo and video capture. This, coupled with advanced AI focus systems, provides reliable and persistent focus in any condition. Its lightweight design and fast autofocus make it ideal for gimbal use, while smooth focus adjustments and in-camera focus breathing correction ensure stable framing during focus shifts, enhancing its versatility for diverse shooting scenarios.\u003c\/p\u003e\u003cp\u003eThe Sony FE 16mm f1.8 G lens prioritizes intuitive control with a comprehensive suite of features: a dedicated focus ring, a customisable focus hold button, a rapid autofocus\/manual focus mode switch, and an aperture ring for direct exposure adjustments. The aperture ring's click switch offers the flexibility of smooth or stepped aperture transitions, while the iris lock ensures consistent exposure when needed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715865546795,"sku":"124394","price":1399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_fe_16mm-f1-8.jpg?v=1768969799"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f5.6-6.3 G OSS Zoom","description":"\u003cp\u003eThe Sony FE 200-600mm f5.6-6.3 is at the time of release, the longest-reaching zoom lens available for the Sony E-Mount. If you are a Sports or Wildlife photographer using this popular Sony Mirrorless system, this is the zoom lens that you have been waiting for. The lens remains portable at all times, thanks to internal zoom and focus mechanisms, which in conjunction with the Optical Image Stabilisation makes this lens very capable of capturing sharp, blur-free handheld shots.\u003c\/p\u003e\n\u003cp\u003eA number of ED and Aspherical lens elements have been used in the Optical Design of the Sony 200-600mm, which assures sharp and detailed imagery throughout usage. Sony's Direct Drive SSM AF system has been implemented, providing lightning-fast focus acquisition and tracking for subjects on the move - this is the perfect AF system for keeping up with the pace of athletes or animals.\u003c\/p\u003e\n\u003cp\u003eOther Key Features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBeautiful, cream G Lens Bokeh\u003c\/li\u003e\n\u003cli\u003eDust and moisture-resistant build\u003c\/li\u003e\n\u003cli\u003eProtective fluorine coating\u003c\/li\u003e\n\u003cli\u003eNano AR Coating - reduces flare and ghosting\u003c\/li\u003e\n\u003cli\u003e3 customisable focus hold buttons\u003c\/li\u003e\n\u003cli\u003eTripod collar\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715868135467,"sku":"117497","price":2199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-200-600mm-angle.jpg?v=1768969855"},{"product_id":"sony-e-18-135mm-f3-5-5-6-oss-lens","title":"Sony E 18-135mm f3.5-5.6 OSS Lens","description":"\u003cp\u003eA Versatile, everyday zoom lens, with a compact charm\u003c\/p\u003e\u003cp\u003eThe Sony E-Mount range of mirrorless cameras is noteworthy for its premium performance and compact form factor, so this new announcement, the SEL 18-135mm f3.5-5.6 lens is going to fit in nicely. Weighing just 325 grams, this handy zoom lens covers a very versatile 27-202.5mm zoom range, suitable for everything from Landscapes to Wildlife and action. Throughout this long range the lens features a f3.5-5.6 aperture range, allowing you to continue shooting handheld and still capture countless sharp pictures.\u003c\/p\u003e\u003cp\u003eTeaming up with the aperture rating is a highly effective Optical Image Stabiliser, which goes a long way towards stamping out camera shake, so you can forget the tripod when you are packing for your next weekend away. Those that have a keen interest in shooting video, as well as fast-paced subjects, will be more than happy to find Sony's excellent linear AF motor in the 18-135mm lens, bringing with it a fast, quiet and precise brand of focus.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e35mm equivalent zoom range: 27-202.5mm\u003c\/li\u003e\n\u003cli\u003e7-blade circular aperture\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilisation\u003c\/li\u003e\n\u003cli\u003eWeighs just 325 grams\u003c\/li\u003e\n\u003cli\u003eOptical construction includes Aspherical and ED lens elements\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715868201003,"sku":"116518","price":699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/18-135mm.jpg?v=1768969855"},{"product_id":"sony-fe-100mm-f2-8-macro-gm-oss-ed-lens","title":"Sony FE 100mm F2.8 Macro GM OSS ED Lens","description":"\u003cp\u003eThe \u003ca href=\"https:\/\/www.teds.com.au\/sony\"\u003eSony\u003c\/a\u003e FE \u003cspan class=\"math-inline\"\u003e\u003cspan class=\"katex\"\u003e\u003cspan class=\"katex-html\" aria-hidden=\"true\"\u003e\u003cspan class=\"base\"\u003e\u003cspan class=\"mord\"\u003e100\u003c\/span\u003e\u003cspan class=\"mord text\"\u003e\u003cspan class=\"mord\"\u003emm\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e F2.8 Macro GM OSS ED Lens is the first G Master (GM) \u003ca href=\"https:\/\/www.teds.com.au\/digital-camera-lenses\/macro-lenses\"\u003eMacro lens\u003c\/a\u003e, and it will wow you with its 1.4x magnification, which can be doubled to 2.8x with a 2x teleconverter - this is a powerful tool for extreme close-up photography. Its premium optical design, featuring two XA (extreme aspherical) elements and two ED (Extra-low Dispersion) glass elements, works with the \u003cspan class=\"math-inline\"\u003e\u003cspan class=\"katex\"\u003e\u003cspan class=\"katex-html\" aria-hidden=\"true\"\u003e\u003cspan class=\"base\"\u003e\u003cspan class=\"mord\"\u003e11\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e-blade aperture unit to produce the renowned, gorgeous G Master bokeh. Sharpness is critical in macro work, and the advanced optical image stabilisation system is optimised for this purpose, with a new control system that achieves improved angle, shift, and depth control for precise handheld stability. Furthermore, four XD (extreme dynamic) linear motors drive the floating focus group, delivering autofocus speeds up to \u003cspan class=\"math-inline\"\u003e\u003cspan class=\"katex\"\u003e\u003cspan class=\"katex-html\" aria-hidden=\"true\"\u003e\u003cspan class=\"base\"\u003e\u003cspan class=\"mord\"\u003e1.9\u003c\/span\u003e\u003cspan class=\"mord\"\u003e×\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e faster than previous models.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eF2.8 Max Aperture\u003c\/li\u003e\n\u003cli\u003eHigh-Quality GM Series Design\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Stabilisation\u003c\/li\u003e\n\u003cli\u003e1:1 Magnification Ratio\u003c\/li\u003e\n\u003cli\u003eUp to 1.4x Magnification\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstyle\u003e#html-body [data-pb-style=EMBS6RC],#html-body [data-pb-style=JSI3AJW],#html-body [data-pb-style=LLDCBKJ]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}#html-body [data-pb-style=EMBS6RC],#html-body [data-pb-style=LLDCBKJ]{width:50%;padding:10px;align-self:stretch}#html-body [data-pb-style=EMBS6RC]{align-self:center}#html-body [data-pb-style=L7I4086]{border-style:none}#html-body [data-pb-style=XA0KH97],#html-body [data-pb-style=Y7RBHES]{max-width:100%;height:auto}#html-body [data-pb-style=Q74OSVN],#html-body [data-pb-style=TFJNHY7]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}#html-body [data-pb-style=Q74OSVN]{width:100%;align-self:stretch}@media only screen and (max-width: 768px) { #html-body [data-pb-style=L7I4086]{border-style:none} }\u003c\/style\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"JSI3AJW\"\u003e\n\u003cdiv class=\"pagebuilder-column-group\" style=\"display: flex;\" data-content-type=\"column-group\" data-grid-size=\"12\" data-element=\"main\"\u003e\n\u003cdiv class=\"pagebuilder-column\" data-content-type=\"column\" data-appearance=\"full-height\" data-background-images=\"{}\" data-element=\"main\" data-pb-style=\"LLDCBKJ\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe Sony FE 100mm F2.8 Macro GM OSS ED Lens is the first G Master (GM) Macro lens, and it will wow you with its 1.4x magnification, which can be doubled to 2.8x with a 2x teleconverter - this is a powerful tool for extreme close-up photography. Its premium optical design, featuring two XA (extreme aspherical) elements and two ED (Extra-low Dispersion) glass elements, works with the 11-blade aperture unit to produce the renowned, gorgeous G Master bokeh. Sharpness is critical in macro work, and the advanced optical image stabilisation system is optimised for this purpose, with a new control system that achieves improved angle, shift, and depth control for precise handheld stability. Furthermore, four XD (extreme dynamic) linear motors drive the floating focus group, delivering autofocus speeds up to 1.9× faster than previous models.\u003c\/p\u003e\n\u003cp\u003eFocus accuracy is paramount when working with a narrow depth of field, and the Sony FE 100mm F2.8 Macro GM OSS ED lens makes precise focusing effortless. To quickly refine your focus on a moving subject, you can track it first in AF-C mode, then use the AF\/MF switch to instantly select MF mode, leveraging the focus magnification feature to achieve critical sharpness. For manual focus, Linear Response MF ensures an intuitive and precise experience: the focus ring responds directly and linearly to your subtle adjustments, meaning that focus ring rotation translates immediately to a corresponding change in focus distance. This direct, immediate control is invaluable for both stills and for executing smooth, accurate manual focus pulls when shooting video.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pagebuilder-column\" data-content-type=\"column\" data-appearance=\"align-center\" data-background-images=\"{}\" data-element=\"main\" data-pb-style=\"EMBS6RC\"\u003e\n\u003cfigure data-content-type=\"image\" data-appearance=\"full-width\" data-element=\"main\" data-pb-style=\"L7I4086\"\u003e\u003c\/figure\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"TFJNHY7\"\u003e\n\u003cdiv class=\"pagebuilder-column-group\" style=\"display: flex;\" data-content-type=\"column-group\" data-grid-size=\"12\" data-element=\"main\"\u003e\n\u003cdiv class=\"pagebuilder-column\" data-content-type=\"column\" data-appearance=\"full-height\" data-background-images=\"{}\" data-element=\"main\" data-pb-style=\"Q74OSVN\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eTwo essential features contribute to this lens's usability and durability. For maximum control during autofocus, the strategically placed focus hold buttons let you maintain focus at the current setting for as long as they are pressed. These buttons are highly customisable and can be assigned to different functions, such as Focus Magnification, allowing for quick and precise focus confirmation. Furthermore, the lens is built to withstand challenging environments, employing silicone gaskets on buttons and switches and a rubber seal at the lens mount to resist dust and moisture. The exposed front element is also treated with a fluorine coating to repel contaminants, making the lens easier to keep clean in the field.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715872526379,"sku":"128645","price":1999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-100mm-f-2-8-gm_4.jpg?v=1768969946"}],"url":"https:\/\/www.teds.com.au\/collections\/sony-september-lens-sale.oembed?page=2","provider":"Ted's Cameras","version":"1.0","type":"link"}