{"title":"September Lens Sale","description":null,"products":[{"product_id":"sony-fe-24mm-f2-8-g","title":"Sony FE 24mm f2.8 G Lens","description":"\u003cp\u003eSony understands that portability and power are what has made their full-frame Mirrorless cameras such a huge success, so they are bringing you three new compact prime lenses. One of these lenses is this wide-angle offering, the FE 24mm f2.8 G. This lens is compatible with full-frame cameras, so you can pair the sharpness and detail provided by its premium optical design with the high-resolution sensors in the full-frame Alpha range. This lens features a fast f2.8 maximum aperture for reliable low-light performance, while a physical aperture ring is included for fast adjustments to depth of field and exposure. A click\/de-click switch is included so you can decide how this aperture ring should function.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24mm f2.8 G lens features a fast and quiet dual linear motors, which perform quickly and quietly - you can photograph and shoot videos at will and this lens is the perfect partner. User experience is paramount to the success of the Sony Alpha range, and this is carried over to this new range of lenses; a focus hold button is included, as well as a focus mode selector and smooth manual focus ring, so you can choose between the fast AF and the intuitive linear response MF.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24mm f2.8 G lens is destined for a life of travel, and thanks to its impressively sturdy build, it doesn't care what the conditions are like at the destination, it will always perform at its best. This lens features a rugged aluminium build, as well as dust and moisture resistance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42707768311851,"sku":"121496","price":699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-24mm-f2-8-g_3.jpg?v=1768791251"},{"product_id":"om-system-pro-50-200mm-f2-8-is-ed-zoom","title":"OM System PRO 50-200mm F2.8 IS ED Zoom","description":"\u003cp\u003eThe OM System PRO 50-200mm F2.8 IS ED Zoom is your go-to option if you want to experience telephoto shooting in all-weather conditions. This long-reaching zoom lens, which delivers a 100-400mm equivalent zoom range, is the first lens of its class to feature a fully weather-sealed design. Throughout its extensive range, this lens includes a fast f2.8 maximum aperture, so users can enjoy exceptional depth of field control. Results are always sharp and blur-free, thanks to its powerful, 5-Axis Sync IS system. All this, in a portable package, this OM System lens is a must-have for sports and wildlife lovers, using the Micro Four Thirds system.\u003c\/p\u003e\u003cp\u003eThe OM System 50-200mm f2.8 Pro lens is a versatile tool for both photographers and filmmakers. With a maximum magnification of 1:1 at a close focusing distance of just 0.78 meters, this lens excels at capturing detailed close-up shots, as well as the distant subjects that you would expect. It also seamlessly integrates with OM System's in-camera focus stacking feature, which automatically combines multiple shots to create an image with immense depth of field. For action and wildlife photographers, the lens supports a rapid 50 fps C-AF sequential shooting, ensuring you can capture fast-moving subjects with precision. Finally, its design is highly customizable, featuring four function switches and a programmable L-Fn button to suit your personal shooting style and workflow.\u003c\/p\u003e","brand":"Olympus OM System","offers":[{"title":"Default Title","offer_id":42715766816811,"sku":"121160","price":4679.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/om-system-200-500_3.jpg?v=1768968110"},{"product_id":"panasonic-lumix-s-pro-50mm-f1-4","title":"Panasonic Lumix S Pro 50mm f1.4","description":"\u003cp\u003eAdding an all-important standard prime lens to the new Panasonic Lumix S-series is this Panasonic Lumis s Pro 50mm f1.4. As well as the common and much-loved \"normal\" field of view, this lens is notable for its ultra-bright maximum aperture, great for creating varying depths of field, and for shooting in low-light conditions. A unique double focus system, which uses a linear and a stepping motor, provides speedy and accurate AF performance, which benefits both still and video performance of your new full-frame mirrorless body.\u003c\/p\u003e\u003cp\u003eWith its inclusion of 2 aspherical and 3 ED lenses within its 13-element construction, the Panasonic Lumix 50mm f1.4 lens makes a firm statement as to what this new full-frame system from Panasonic is about, with its resulting remarkable levels of sharpness and detail. Just as reliable physically, this lens, along with the other new releases in the series, is weather-resistant, and suited to use in more unpredictable outdoor climates.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715794636843,"sku":"118884","price":2804.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/50mm3_1.jpg?v=1768968398"},{"product_id":"fujifilm-xf-30mm-f2-8-r-lm-wr-macro","title":"Fujifilm XF 30mm F2.8 R LM WR Macro","description":"\u003cp\u003eThe Fujifilm XF 30mm f2.8 R WR lens is a portable and lightweight prime lens, which provides a 46mm equivalent focal length on compatible APS-C format Fujifilm X-Series cameras. While the normal field of view provided by this lens is great for general purpose photography, including snapshots and even landscapes, the lens really shines when used for close-up photography; macro photographers are sure to enjoy the 1:1 magnification ratio and closest focus of 0.1m when they turn their attention to the smallest of subjects. This closest focus number refers to the distance from the image sensor. The lens can actually focus on things as little as 1.2cm from the front lens element.This Fujifilm prime lens delivers consistently sharp and detailed images, thanks to its premium optical design that includes 11 elements in 9 groups: 3 Aspherical and 2 ED lens elements are utilised in the design, which results in inredible image sharpness and a noticable reduction of various aberrations.\u003c\/p\u003e\u003cp\u003eNo matter what subject you decide to frame with your Fujifilm XF 30mm f2.8 R WR lens, you will be able to do so quickly and easily, thanks to the incredibly fast linear AF motor. This AF system is small and lightweight, so it helps the lens retain its portable structure, while it can find accurate focus in as little as 0.02 seconds. This linear AF system is so accurate in performance, it can be trusted when working at very short distances and with shallow depths of fields, when manual focus is often relied on.\u003c\/p\u003e\u003cp\u003eThe Fujifilm XF 30mm f2.8 R WR lens is portable and lightweight, with a stylish design. The lens weighs in at just 195 grams, so it is a great option for pairing with your Fujifilm X mirroless camera for landscape and travel photography, when you will be spending large periods with your camera around your neck. Further benefitting its usefulness to outdoor conditions, this Fujifilm lens includes extensive weather-sealing, with dust and moisture-resistance and the ability to be used down to -10-degrees celcius, thanks to it being sealed in 9 places.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715795488811,"sku":"127499","price":934.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fujifilm-30mm-macro.jpg?v=1768968428"},{"product_id":"fujifilm-xf-8mm-f3-5-r-wr-lens","title":"Fujifilm XF 8mm F3.5 R WR Lens","description":"\u003cp\u003eIf you are looking for an ultra-wide prime lens for your Fujifilm X-series mirrorless camera for landscapes and travel shots, POV vlogs, or even architectural photography, look no further than this wonderful XF 8mm f3.5 R WR lens. This prime lens provides a 12mm equivalent focal length when mounted in compatible APS-C format cameras, which is ideal for dramatic, wide-scoping views. The bright f3.5 maximum aperture lets in a good amount of light and provides depth of field control for various purposes. \u003c\/p\u003e\u003cp\u003eThe Fujifilm XF 8mm f3.5 R WR lens is portable and lightweight at just 215 grams, so it will be a welcome addition to your everyday and travel photography kit. Despite being a lightweight piece of kit, this Fujifilm prime lens is rugged and ready - a perfect fit for life in the wilderness. This lens is dust and weather-resistant, able to operate in -10 degree conditions. If you are still willing and able to get out there and shoot, this Fujifilm lens is capable of joining you on your quest.\u003c\/p\u003e\u003cp\u003eThe Fujifilm XF 8mm f3.5 R WR lens is primed for enthusiasts, with its physical aperture ring allowing for intuitive manual shooting. The high-quality optical design of 12 elements in 9 groups includes both ED and Aspherical lens elements, so you can expect edge-to-edge sharpness and reduced aberrations at all settings. Further adding to its versatility, this Fujifilm lens includes a closest focus of just 0.18m.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715795783723,"sku":"128425","price":1189.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fujifilm-xf-8mm-f3-5_3.jpg?v=1768968429"},{"product_id":"sony-fe-16-35mm-f2-8-gm-lens","title":"Sony FE 16-35mm f2.8 GM Lens","description":"\u003cp\u003eA fast, premium and rugged wide-angle zoom for E-Mount\u003c\/p\u003e\u003cp\u003eA pristine wide-angle zoom lens made to the high standards of the full-frame E-mount range, the Sony FE 16-35mm f2.8 GM lens will impress with its exceptional images, produced with astonishing consistency. Combining a versatile wide-angle zoom range and a very fast f2.8 maximum aperture, this is the ideal lens for attaching to your camera when jet-setting to a new country, hiking up a mountainside and camping out for awe-inspiring sunsets, or taking in the sites in some ancient, history-filled city. The large aperture rating lets in heaps of light, so you can pack light and leave the tripod at home and still come home with a hard drive full of images that are free from blur.\u003c\/p\u003e\u003cp\u003eFor stills and for HD and 4K video, the 16-35mm f2.8 features Sony's brilliant Direct Drive Super Sonic Wave AF motor, which will be very welcomed thanks to its blistering speed, whisper-quiet operation sounds and pinpoint accuracy. A focus hold button is easy to reach and helps you lock onto your focal point in critical moments, while an MF\/AF switch ensures you can decide when to take matters into your own hands.\u003c\/p\u003e\u003cp\u003eWhen inspecting both the physical and optical construction of this lens it is easy to see that Sony have delivered exactly what is expected. Images are sharp, detailed and free from common nasties, thanks to a design that includes two Extra-low dispersion, three Aspherical and two XA elements, and the application of both Nano AR and Fluorine coatings. Physically the lens is dust and moisture resistant, meaning you can take it out with you to the far corners of the world without worrying too much about the elements where your lens is concerned - your outfit is another matter!\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715796111403,"sku":"115453","price":2699.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/16-35mm_1_2.jpg?v=1768968430"},{"product_id":"fujifilm-xf-200mm-f2-r-lm-ois-wr-1-4x-teleconverter","title":"Fujifilm XF 200mm F2 R LM OIS WR \u0026 1.4x Teleconverter","description":"\u003cp\u003eThe Fujifilm XF 200mm F2 R LM OIS WR lens is a premium quality telephoto lens, providing you sharp and detailed views of distant objects. The long telephoto focal length, which when mounted on a Fuji X-series lens is a 305mm equivalent, is ideal for Sports and Wildlife applications. The suitability to these applications is emphasised by the inclusion of the Fujifilm XF 1.4x teleconverter in this kit. \u003c\/p\u003e\u003cp\u003eThere will be no signs of blur and camera shake when shooting with this Fujifilm lens, thanks to the highly-effective 5-stop Optical Image Stabiliser, as well as the fixed, rotating tripod collar. The lens features a fast f2 maximum aperture, allowing for you to use fast shutter speeds to freeze action, as well as increasing your selective focus abilities.\u003c\/p\u003e\u003cp\u003eA reliably built lens, the Fuji 200mm f2 lens uses 17 weather seals across its design, aptly protecting the lens from dust and moisture. As an optical performer, this lens is simply stunning, with three extra-low dispersion elements, including one Super ED element, as well as Fuji's Super EBC coating working together to produce sharp, detailed and clear images, free from distortions.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFocus range limiter switch\u003c\/li\u003e\n\u003cli\u003eFast and quiet Linear AF motor\u003c\/li\u003e\n\u003cli\u003eProtective Fluorine coating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715797684267,"sku":"117500","price":6799.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fujixf-200mm.jpg?v=1768968453"},{"product_id":"fujifilm-xf-60mm-f2-4-r-macro-lens","title":"Fujifilm XF 60mm f2.4 R Macro Lens","description":"\u003cp\u003eDesigned for use on the APS-C format Fuji X-series cameras, the Fujifilm 60mm f2.4 macro lens possesses the perfect focal length for close-up shooting, roughly a 91mm equivalent in 35mm terms. This telephoto focal length and the closest focus of 26.7cm find this lens well-poised for tackling bugs, flowers and other common Macro photography subject matters, as well as other things you may turn your lens on such as human subjects.\u003c\/p\u003e\u003cp\u003eFor pinpointing your preferred focal point and rendering the remainder of your image into a non-distracting blur, this lens features a bright f2.4 maximum aperture. This selective focus technique is easy to master with the Fujifilm 60mm lens and will have you competing with more experienced macro shooters in your photography club in no time.\u003c\/p\u003e\u003cp\u003eAnother benefit of this large aperture is the handheld shooting ability that it brings to the lens. In tricky situations, such as photographing a small insect in the corner of your garden, you can feel confident to attempt the shot without a tripod, as the lens allows you to shoot at a faster shutter speed, consequently reducing the risk of camera shake.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWeighs just 215 grams\u003c\/li\u003e\n\u003cli\u003eAperture range f2.4-22 (adjustable in ‚Öì stop increments)\u003c\/li\u003e\n\u003cli\u003eExcellent optical construction of 10 elements in 8 groups - contains 1 ED and 1 Aspherical lens\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715797717035,"sku":"103951","price":849.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fuji-xf-60mm-f2.4-r-macro-lens.jpg?v=1768968452"},{"product_id":"fujifilm-xf-18-135mm-wr-ois-zoom","title":"Fujifilm XF 18-135mm WR OIS Zoom","description":"\u003cp\u003eThere is nothing more enticing for photographers from all walks of life and skill backgrounds than to have one lens that can competently perform most of their shooting tasks, and the Fujifilm XF 18-135mm WR OIS Zoom is one such lens. Covering the vast, wide to telephoto zoom range, this lens takes up the jobs of several other lenses in your kit, providing you with the twin benefits of travelling light and saving time and effort switching lenses. Although many serious and professional photographers will swear by the specialist lenses in their kit, there is no denying the worth of a quality all-in-one zoom lens when you simply want to enjoy yourself and your photography.\u003c\/p\u003e\u003cp\u003eA sturdy workhorse of a lens, the XF 18-135mm includes a weather-resistant structure. With 20 areas of weather-sealing throughout the barrel. This effort has been put in to ensure that you can continue on your merry way in less than perfect environmental conditions, without running the costly risk of damaging your lens and ruining your once-in-a-lifetime holiday. A phenomenal optical design utilises 4 Aspherical and 2 ED glass elements, as well as multi-layer HT-EBC coating to deliver consistently beautiful images throughout the impressive zoom range. Due to these design features your photographs will be sharp, contrasty and detailed, with a notable absence of flare, ghosting and otherwise distortions that can ruin otherwise brilliant images.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSleek and compact design\u003c\/li\u003e\n\u003cli\u003eVentilator in lens barrel - results in smoother zoom performance\u003c\/li\u003e\n\u003cli\u003e7.5x Zoom range\u003c\/li\u003e\n\u003cli\u003eFast AF system, to match modern speedy X-series cameras\u003c\/li\u003e\n\u003c\/ul\u003eCopyright Issaque Foujita","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715797815339,"sku":"109153","price":1274.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/109153_1.jpg?v=1788761521"},{"product_id":"fujifilm-xf-16mm-f2-8-r-wr-lens","title":"Fujifilm XF 16mm F2.8 R WR Lens","description":"\u003cp\u003eThe new Fujifilm XF 16mm R WR lens is the widest addition the the prime X-series lineup, making it the best fit for the widest of your shooting needs, such as landscapes, architecture, and interior shots. The adequately bright f2.8 maximum aperture is suitable for keeping your shots sharp and blur-free when working in low-light conditions, while the application of Fujifilm's Super EBC coating facilitates shooting in strong lighting conditions, by cutting down on flare and ghosting.\u003c\/p\u003e\u003cp\u003eAt just 155 grams in weight, this lens is a good choice if you are looking to keep your kit as light as possible, such as when you are traveling or documenting your everyday life. However, don't let the compact nature of this lens fool you, it is certainly no shrinking violet, with a weather-sealed build that keeps you shooting without regard to dust, moisture, and even cld temperatures (down to -10 degrees C).\u003c\/p\u003e\u003cp\u003eThe physical aperture ring of the Fujifilm XF 16mm f2.8 R WR lens is ideal for those enthusiasts who have been drawn to the X-series due to its manual shooting capabilities. With the inclusion of a Stepping AF motor, you are equipped to exlore the various high-end, high-speed settings of your mirrorless camera, from the continuous shooting still modes, to the high-resolution video modes.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715797848107,"sku":"118957","price":594.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fujifilm_16mm2.jpg?v=1768968453"},{"product_id":"fujifilm-xf-56mm-f1-2-apd","title":"Fujifilm XF 56mm F1.2 APD","description":"\u003cp\u003eUnleash your inner portrait photographer with the help of this stunning Fujifilm prime lens, the 56mm f1.2 APD. The combination of flattering focal length, bright maximum aperture and stunning optical construction will lead you towards a path of striking visual masterpieces that can help you to uncover the beauty of any individual model.\u003c\/p\u003e\u003cp\u003eFor low-light performance and amazing depth of field versatility, photographers of all varieties will be pleased to see a remarkable f1.2 maximum aperture rating. Open this lens right up and it really shines, producing awe-inspiring shots with impressive selective focus. Take this lens out in the field for a long day of shooting and it will continue to perform and deliver sharp, blur-free shots well into dusk.\u003c\/p\u003e\nOther Key Features\n\u003cul\u003e\n\u003cli\u003eBuilt-in APD filter - out of focus background areas are rendered in the most beautiful way imaginable\u003c\/li\u003e\n\u003cli\u003eFast and accurate high-contrast AF system - capture your subject before the moment passes\u003c\/li\u003e\n\u003cli\u003eSleek and stylish build - a perfect match to the attractive, retro-inspired Fuji X range of cameras\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715797979179,"sku":"110221","price":1954.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fuji-xf-56mm-f1.2-apd.jpg?v=1768968454"},{"product_id":"fujifilm-xf-50mm-f1-0-r-wr","title":"Fujifilm XF 50mm f1.0 R WR","description":"\u003cp\u003eIn a world first, Fuji brings you an Autofocus lens for its XF mirrorless mount with an ultra-bright f1 aperture. Needless to say, this exceptional feature allows this lens to capture extremely shallow depths of field and eye-catching bokeh effects. It also delivers unprecedented low-light shooting opportunities when paired with the brilliant ISO performance of XF cameras. When mounted on the APS-C format Fujifilm X series cameras, this lens provides a portrait-friendly focal length, so if tack sharp portraits with blurred backgrounds are your thing - this is the lens for you.\u003c\/p\u003e\u003cp\u003eThanks to its DC autofocus motor, the Fujifilm XF 50mm f1 R WR lens finds focus quickly and accurately, allowing you to shoot various subjects and explore your camera's video and still potential in equal measure. When combined with the larger maximum aperture of this lens, it is possible to focus with your Fujifilm XF camera in relative darkness. Also included is a manual focus ring with 120-degrees of operation, which equates to speedy and precise performance, from close-up to infinity.\u003c\/p\u003e\u003cp\u003eThe Fujifilm XF 50mm f1 R WR lens features a premium optical design which includes Aspherical and ED elements for increased sharpness and and premium levels of control over spherical aberrations. A portable lens, the 50mm f1 weighs in at 845 grams and is a touch over 4 inches in length. If you are shooting in unpredictable climates, this lens is up for the task, sealed at 11 points in order to be protected from dust and moisture, as well as being operable down to -10 degrees.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715798011947,"sku":"120881","price":2039.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fujif-50mm-f1-wr.jpg?v=1768968453"},{"product_id":"fujifilm-xf-16mm-f1-4-r-wide-lens","title":"Fujifilm XF 16mm F1.4 R Wide Lens","description":"\u003cp\u003eFor Fujifilm X-series users who are looking to get the most from their Landscapes, interiors and group shots, or similarly wider views, comes this excellent XF 16mm f1.4 R lens. Offering a 24mm equivalent view when used on your Fujifilm X camera, this lens will not have you struggling to step back as far as possible in order to fit everything in, which allows you to capture the essence and the wonder of some of nature's grandest and most majestic views. When you are out hiking and you reach the highest peak that you have been aiming for hours, you really don't want to be running for cover or suspending your shoot because of a pesky downpour, so you will be happy to hear of the weather-sealed and dust-proof design of this prime lens.\u003c\/p\u003e\u003cp\u003eTravelling and photographing require you to carry much more gear than most people are comfortable with, so we are always looking at ways to lighten our load. As well as its compact design this Fuji 16mm lens features a bright f1.4 maximum aperture, which results in superb low-light performance. The blur-free pictures that you take with this lens mounted on your camera will have you cheerfully entertaining the prospect of leaving your tripod in the boot of the car as you take your next adventure, confident in the ability of your lens to capture sharp and detailed images without extra support.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRounded 9-blade aperture diaphragm - for pleasing out-of-focus areas\u003c\/li\u003e\n\u003cli\u003e15cm Closest Focus\u003c\/li\u003e\n\u003cli\u003eTwo Aspherical and Two ED lens elements - superb image quality, with minimised distortions\u003c\/li\u003e\n\u003cli\u003eNano-GI and HT-EBC Lens Coatings\u003c\/li\u003e\n\u003cli\u003eFloating Focus System\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715798110251,"sku":"111035","price":1274.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fuji-xf-16mm-f1.4-r-wide-lens-1_1.jpg?v=1768968454"},{"product_id":"fujifilm-xf-50mm-f2-r-wr-black","title":"Fujifilm XF 50mm F2 R WR Black","description":"\u003cp\u003eIn another exciting new announcement, Fuji adds this lightweight, weather-sealed prime lens to their lineup - the Fuji XF 50mm f2 R WR. With no fewer than 10 sealing spots across the lens barrel this new nifty fifty has you covered for dust and moisture, making this the ideal lens for travelling for far off, unknown quarters. Your travels can be done sans-tripod without a bother, as this lens has a fast f2 maximum aperture, ideal for letting in plenty of light and tackling camera shake head-on and also excellent for selective focus and depth of field control.\u003c\/p\u003e\u003cp\u003eDespite its robust qualities, this lens is a featherweight, registering on the scales at just 200 grams. With this lens mounted on the front of your camera, you have a portable kit that you will be happy to carry around for a long day of hiking and adventuring. The physical aperture ring and focusing ring are easy to locate without taking your eye off your subject and adjustments can be made easily and swiftly.\u003c\/p\u003e\u003cp\u003eLightning-fast and almost silent autofocus is at hand with the new Fuji 50mm f2 lens, which will please all users, whether they be interested in candid street photography, or forays into the world of video. As is to be expected of a lens from this excellent Fuji lineup, the image quality of the 50mm f2 is simply outstanding, with sharpness and clarity doing justice to the wonderful cameras that it will be partnered with, while Super EBC coating ensures ghosting and flare will not be spoiling viewing parties any time soon.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715798274091,"sku":"114853","price":594.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/50mmblack.jpg?v=1768968454"},{"product_id":"fujifilm-xf-500mm-f5-6-r-lm-ois-wr","title":"Fujifilm XF 500mm F5.6 R LM OIS WR","description":"\u003cp\u003eIf you need a super high-quality telephoto optic for world-class sports and wildlife photography purposes, look no further than the Fujifilm XF 500mm f5.6 LM OIS WR lens. With its extended reach, this Fujifilm lens achieves a tight crop of distant objects, so you can enjoy some distance between you and your subject and still produce the best compositions. The bright f5.6 maximum aperture of this Fujifilm prime lens is great for producing stunning depths of field, for maximum impact. When mounted on the Fujifilm X-series mirrorless camera system, this lens produces a 762mm equivalent focal length, and this is achieved in a remarkably lightweight and portable design.\u003c\/p\u003e\u003cp\u003eWithin its lightweight build of just 1335 grams, the Fujifilm XF 500mm f5.6 LM OIS WR lens includes Aspherical and ED elements, which not only help reduce size but also lead to brilliant image sharpness. Also helping with the impressive performance of this Fujifilm lens is the inclusion of a whisper-quiet Linear AF system, which makes the lens suitable for use in photographing moving subjects.\u003c\/p\u003e\u003cp\u003eThe Fujifilm XF 500mm f5.6 LM OIS WR lens includes a tripod foot which helps it quickly and easily be mounted on a tripod or monopod for a more steady base for shooting. With its advanced optical stabilisation system, this Fujifilm can even be enjoyed handheld. With 5.5 stops of stabilisation, this system achieves a blur-free shot down to lower shutter speeds than inspected - this is quite a feat for a lens of such magnification.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715800797227,"sku":"119500","price":3824.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fujifilm-500mm-xf-5.6_1.jpg?v=1768968585"},{"product_id":"fujifilm-xf-10-24mm-f4-r-ois-wr-zoom","title":"Fujifilm XF 10-24mm F4 R OIS WR Zoom","description":"\u003cp\u003eFor high-quality wide angle shooting at any time and in any condition, consider the Fujifilm XF 10-24mm F4 R OIS WR Zoom. As well as a versatile zoom range, which is a 15-36mm equivalent, this lens features a fast f4 constant aperture to allow consistent depth of field performance, no matter what focal length is being used. This Fujifilm wide-angle zoom lens also includes an Optical Image Stabiliser to reduce camera shake and assure consistently sharp images. This stabilisation system has been improved by 1 stop.\u003c\/p\u003e\u003cp\u003eA range of high-end optical elements have been used in the design of this Fuji wide-angle lens, which reduces aberrations, distortions and fringing. The front element has also been coated to reduce ghosting and flare. The AF system of the Fuji 10-24mm WR lens is fast and quiet, while the internal structure has been restructured to help produce a more compact and lightweight zoom lens. Both the focus and zoom rings have been reduced in size as well, which renders the lens more streamline and stylish.\u003c\/p\u003e\u003cp\u003eThe Fujifilm XF 10-24mm F4 R OIS WR Zoom lens features an updated aperture ring with f-stop scale, for faster and more intuitive manual shooting. An auto-position lock is also available, which makes for more confident automatic shooting, with no chance of unintentional aperture shifts. Despite all these adjustments and reductions in size, this Fujifilm lens has been made tougher, being dust and moisture-resistant, as well as being able to function in extremely low temperatures (-10 degrees Celsius).\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715803779115,"sku":"121099","price":1359.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fuji-10-24mm-wr-lens.jpg?v=1768968600"},{"product_id":"fujifilm-xf-16-50mm-f2-8-f4-8-lm-wr","title":"Fujifilm XF 16-50mm F2.8-F4.8 LM WR","description":"\u003cp\u003eThe Fujifilm 16-50mm f2.8-4.8 R LM WR is the latest standard zoom lens to enter the popular XF lens lineup. As well as a versatile zoom range, which covers a wide to mid-telephoto range, this Fujifilm lens is smaller and lighter than its predecessor, so it opens the door to improved travel photography. With a bright maximum aperture throughout the zoom range, this lens is a great choice for available light shooting, and with its weather-resistant qualities, it is perfect for use in varied climates.\u003c\/p\u003e\u003cp\u003eThe Fujifilm 16-50mm f2.8-4.8 R LM WR lens features a high-quality optical design with both three ED and three Aspherical lens elements included, both of which function together to not only minimise aberrations but also bolster image resolution, so you can maximise the potential of your modern X-series camera, with the latest premium X-trans image sensor.\u003c\/p\u003e\u003cp\u003eAs well as measuring just 71.4mm in length, this Fuji lens weighs just 240 grams, which makes it the lightest zoom lens in the XF lens lineup. Planning to use your Fujifilm mirrorless kit to frame a variety of subjects, some moving at a fast-paced? Thanks to its silent, high-speed, high-precision linear focusing motor, this lens is a willing accomplice.\u003c\/p\u003eImage Copyright Rachel Claire","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715804008491,"sku":"115576","price":1104.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fuji-16-50mm-f2-8-4.jpg?v=1768968602"},{"product_id":"fujifilm-xf-8-16mm-f2-8-r-lm-wr-zoom","title":"Fujifilm XF 8-16mm F2.8 R LM WR Zoom","description":"\u003cp\u003eThe Fujifilm XF 8-16mm F2.8 R LM WR Zoom lens a premium wide-angle zoom lens, adding to the Fuji X-series lineup a suitable partner for landscapes, interiors and architectural shots of the highest order. Thanks to the excellent optical design, which delivers sharp and blemish-free pictures under a host of scenarios, this lens should be added to your travel kit in order to best capture the widest and most majestic sights of the wide world, in a suitably excellent manner.\u003c\/p\u003e\u003cp\u003eAs well as the previously mentioned high-quality optical design, this Fuji zoom lens features a rugged and reliable weather-sealed construction, perfect for being used in the great outdoors without the fear of damage or failure. A fast Linear AF motor has been included, which is also notable for its near-silent performance, perfect for exploring both the still and video capabilities of your Fujifilm X-series mirrorless camera.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConstant f2.8 max aperture\u003c\/li\u003e\n\u003cli\u003eNano-GI coating - reduces flare and ghosting\u003c\/li\u003e\n\u003cli\u003e12-24mm equivalent zoom range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715804303403,"sku":"117501","price":2549.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fuji-8-16mm.jpg?v=1768968602"},{"product_id":"panasonic-lumix-s-pro-70-200mm-f4-ois","title":"Panasonic Lumix S Pro 70-200mm f4 OIS","description":"\u003cp\u003eThis premium telephoto lens joins the exciting new Panasonic S-series lens lineup, bringing the world of Sports and Action to the new full-frame range. With its versatile, enthusiast's-fave focal range, this lens will not be an uncommon site at events such as weddings in the future. Throughout the zoom range, a constant f4 aperture makes it easy to produce a stunning portfolio with a consistent depth of field, while also allowing you to shoot at quick shutter speeds, freezing moving subjects within your frame.\u003c\/p\u003e\u003cp\u003eAs well as the effective built-in Optical Image Stabilisation, this lens unleashes Dual IS 2, which also capitalises on the shake reduction features of your Panasonic camera, for the ultimate in shake-free shooting. Still and video lovers will both be drawn to this lens, and it obliges with a suitably speedy and smooth AF system, which is possible due to the high-precision linear AF motor. Within the impressive optical design of 23 elements, is 3 ED lenses, which reduce various aberrations and enhance image sharpness.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715804336171,"sku":"118885","price":1399.97,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/70-200mm_1.jpg?v=1768968605"},{"product_id":"fujifilm-xf-14mm-f2-8-r","title":"Fujifilm XF 14mm F2.8 R","description":"\u003cp\u003eFor capturing the ultra-wide and seemingly un-capturable, is this Fujifilm 14mm f2.8 R lens. A mate for the Fuji X-series range of cameras, the 14mm will stun with its 21mm equivalent focal range, its bright f2.8 maximum aperture and it's premium optical construction which helps to hold distortion issues that plague lesser lenses, comfortably at bay. Joining the X-series clan in a match seemingly made in heaven, the 14mm f2.8 is suited to the landscape, travel or street shooter that has already flocked to this classic range of interchangeable lens cameras.\u003c\/p\u003e\u003cp\u003eWith an f2.8 aperture, it is possible to shoot consistently at faster shutter speeds, therefore negating the need for tripods and taking blur-free images more regularly. This lack of need for further support ensures you don't betray the compact nature that attracted you to this camera system in the first place. Optically brilliant, this sleek and stylish lens achieves high imaging resolution to the edges of the frame, with minimal signs of the light fall-off and distortion that is often a drawback if such wide-angle lenses. Any areas of your pictures that are thrown out of focus by the large aperture opening will be of the most beautiful in appearance, thanks to the moulded aperture diaphragm blades.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715804434475,"sku":"105577","price":1189.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/fuji-xf-14mm-f2.8-r.jpg?v=1768968607"},{"product_id":"fujifilm-xf-18-120mm-f4-lm-pz","title":"Fujifilm XF 18-120mm F4 LM PZ","description":"\u003cp\u003eLooking for a versatile zoom lens that can help you to frame various subjects as well as tackle various multimedia applications? The Fujifilm XF 18-120mm F4 LM PZ might just be the perfect addition to your camera bag. This zoom lens, which provides a 27-183mm equivalent zoom range, is just as capable of framing your broad and dynamic landscapes as it is your tightly-cropped portraits, which means much of your shooting can be achieved with just this one lens. As well as being a great tool for still photography, the Fujifilm XF 18-120mm f4 LM PZ lens is great for videos. It includes a variable zoom\/focus control ring as well as a zoom button to go with the standard zoom and focus rings, to help it fit into your specific workflow.\u003c\/p\u003e\u003cp\u003eThe lens is portable and lightweight, so it does not add unnecessary bulk to your mirrorless kit but it is still tough, with sealings at 13 points on the lens barrel, to provide dust and moisture resistance.\u003c\/p\u003e\u003cp\u003eThe Fujifilm XF 18-120mm f4 LM PZ lens includes a bright f4 constant maximum aperture, which means that whether you are using the lens at its widest or longest focal lengths, the same level of selective focus control and low-light abilities are available to you. Further adding to the video-friendly nature of the lens is the fast and quiet focus provided by the linear AF motors. Focus is internal, which means the lens remains as portable as possible during use.\u003c\/p\u003e\u003cp\u003eA high-quality optical design has been utilised in this Fujifilm zoom lens, with Aspherical and ED elements used to assure image sharpness and quality is paramount throughout the entire zoom range. The expert positioning of the lens elements allow the lens to be suited to close-up work, with a minimum working distance of just 46cm and a magnification ratio of 0.2x. Other highlights of the design include the suppression of focus breathing as well as the fact that advanced technology assures minimal angle of view changes during focusing, both of which cement this lens as a great option for video recording.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42715804467243,"sku":"126811","price":1317.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/xf18-120mmf4_fronttate_2.jpg?v=1768968607"},{"product_id":"panasonic-lumix-s-pro-24-105mm-f4-macro-ois","title":"Panasonic Lumix S Pro 24-105mm f4 Macro OIS","description":"\u003cp\u003eThe Panasonic Lumix S Pro 24-105mm f4 Macro OIS lens is a perfect partner for your new Panasonic Lumix full-frame mirrorless camera, for capturing the broad range of subjects that you will likely encounter on the everyday. On the wide side you are poised to frame your landscapes and scenery shots, while at the longer end you can adequately tightly-frame your portraits and similar. Throughout this range a constant f4 aperture is available, for excellent depth of field control, and for shooting at fast speeds to keep those moving subjects within your reach.\u003c\/p\u003e\u003cp\u003eFor still shots of fast-paced subjects, and for implementing the high-resolution video modes of the new Lumix S-series cameras, this Panasonic Lumix S Pro 24-105mm lens features a suitable speedy and accurate linear AF motor. The optical construction includes two aspherical and two ED elements, which limits the appearance of various aberrations and maximises sharpness and clarity. As well as built-in Optical Stabilisation, this lens is capable of Dual IS 2, which uses the IS of your camera for even higher levels of shake reduction. Physically, this lens is just as tough as your camera, with a rugged weather-resistant design that is ready to tackle any climate.\u003c\/p\u003eCopyright Anne Griffiths","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715809644587,"sku":"118886","price":1444.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/24-105mm3_4.jpg?v=1768968692"},{"product_id":"panasonic-lumix-s-100mm-f2-8-macro-lens","title":"Panasonic Lumix S 100mm F2.8 Macro Lens","description":"\u003cp\u003eThe Panasonic Lumix S 100mm f2.8 Macro lens packs professional punch, boasting a weather-sealed design that lets you capture stunning close-ups anywhere, anytime. Its high-quality optics deliver exceptional sharpness and clarity, ensuring every detail is rendered with breathtaking precision. Macro enthusiasts will enjoy the 1:1 maximum magnification ratio and closest focus of just over 20cm. With a versatile focal length of 100mm, this Panasonic macro lens is the smallest and lightest in its class. Ditch the bulk and embrace the freedom of macro exploration - the S 100mm f2.8 is your ticket to a world unseen.\u003c\/p\u003e\u003cp\u003eWithin its optical construction, this Panasonic Lumix S 100mm f2.8 Macro lens includes 3 Aspherical, 2 UED and 1 ED element, which band together to offer consistent image sharpness and minimised aberrations. Physically, the lens offers dust and splash-proof construction, and it can perform in extreme environmental conditions, down to -10 degrees Celsius.\u003c\/p\u003e\u003cp\u003eThis Panasonic macro lens is the perfect fit for the modern content creator, with its portable stature, versatile field of view, and fast, reliable performance. A double focus system and dual phase linear motor offer impressive focusing speeds, so the lens can be used to make the most of the high-end video of your compatible mirrorless camera.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715809775659,"sku":"122738","price":1529.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic_lumix_s_100mm_f2.8_macro_lens_2.jpg?v=1768968693"},{"product_id":"panasonic-lumix-s-28-200mm-f4-7-1-macro","title":"Panasonic Lumix S 28-200mm f4-7.1 Macro","description":"\u003cp\u003eUnleash your creative freedom with the Panasonic Lumix S 28-200mm f4-7.1 Macro lens, the world's smallest full-frame zoom lens of its class. This versatile powerhouse seamlessly transitions from breathtaking landscapes to intricate details, all while maintaining exceptional image quality. Its compact size and built-in image stabilisation make it the perfect travel companion, ensuring sharp photos and videos even in challenging lighting conditions. While the 28-200mm zoom range is excellent for both wide and telephoto purposes, this Panasonic lens takes its usability one step further, with its 0.5x max magnification providing excellent close-up performance.\u003c\/p\u003e\u003cp\u003eBuilt to conquer the elements, the Panasonic Lumix S 28-200mm f4-7.1 Macro lens includes rugged dust, splash, and freeze-resistant construction that lets you explore without limits. Despite its compact size, its high-quality 17-element, 3-group optical design featuring Aspherical, ED, and UHR elements delivers stunning sharpness and clarity. Ditch the heavy bag - this versatile one-lens solution empowers you to capture everything from sweeping vistas to captivating close-ups on your next travel adventure.\u003c\/p\u003e\u003cp\u003eAs noted, this Panasonic lens is the smallest and lightest in its class. It joins a lineup of high-quality Panasonic S lenses, and thanks to a unified design being used across the range, Panasonic S mirrorless users find lens changes easy to manage, even when working with gimbals and other secondary equipment.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715809906731,"sku":"150123","price":1359.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic_lumix_s_28-200mm_f4-7.1_macro_2.jpg?v=1768968693"},{"product_id":"panasonic-lumix-s-20-60mm-f3-5-5-6-zoom-white-box","title":"Panasonic Lumix S  20-60mm f3.5-5.6 Zoom - White Box","description":"\u003cp\u003e\u003cstrong\u003eThis lens is brand new and was originally supplied as part of a camera kit. It has been separated from the kit to offer better value, and will be delivered in a plain white box rather than retail packaging.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA versatile and lightweight standard zoom lens, the Panasonic Lumix S 20-60mm f3.5-5.6 is great for travel and general-purpose photography with the Panasonic L-mount. The lens is also perfect for videography results, thanks to its design benefit of suppressed focus breathing. The wide-ranging focal length of this standard zoom lens will be of benefit to all manner of shooters from landscape lovers to those interested in capturing interiors, and even those that like to explore close-up photography - this lens features a 0.43x maximum magnification and 0.15m closest focus.\u003c\/p\u003e\n\u003cp\u003eThe Panasonic S 20-60mm f3.5-5.6 lens features a premium optical design which includes Aspherical, extra low-dispersion and UHRI lens elements. It is capable of providing sharp and detailed results at all focal lengths and apertures and is a perfect match for the high-achieving L-mount. Physically, the lens manages to be tough yet portable, being the lightest L-mount lens to date at just 350 grams, while also being dust and splash resistant and features a protective fluorine coating.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715809939499,"sku":"120552","price":594.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-20-60mm-l-mount-angle.jpg?v=1768968693"},{"product_id":"panasonic-lumix-s-14-28mm-f4-5-6-macro","title":"Panasonic Lumix S 14-28mm F4-5.6 Macro","description":"\u003cp\u003eLooking for a compact wide-angle zoom lens for the Panasonic L Mount? The Panasonic Lumix S 14-28mm f4-5.6 Macro lens fits the bill. The wide-angle focal range of this lens is great for landscapes, street photography, and even POV shots, which suits the vlogging potential of the Panasonic S Mirrorless camera range. This latter point is helped along by the macro potential of the lens; the magnification ratio is 0.25x at the wide end and 0.5x at the long end.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Panasonic Lumix S 14-28mm f4-5.6 Macro lens features a fantastic optical design, with aspherical ED, Aspherical, ED and UHR lens elements included in the design of 14 lens elements in 10 groups. This high-end assortment keeps aberrations and distortions at bay while increasing image sharpness and bokeh performance. This lens is also notable for its physical design, with dust and splash resistance, as well as the ability to function down to -10 degrees Celcius. Cleaning dust, water and oil from the front element of the lens is safe and easy, thanks to the application of a protective fluorine coating.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eImage Copyright Daisuke Fujimura\u003cp\u003eThe Panasonic Lumix S 14-28mm f4-5.6 Macro lens is suitable for a wide range of applications, including vlogging and other forms of videography, thanks to the silent and exceptionally precise autofocus performance. A linear and non-linear AF setting is available, while the sensitivity of the focus ring can be adjusted from between 90 and 360 degrees for versatility. This Panasonic wide-angle zoom lens also includes a mechanism that suppresses focus breathing, and micro-step aperture control for smooth aperture control while your camera is recording - both of these points further cement this lens's place in the hearts of videographers.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810070571,"sku":"127850","price":1189.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-14-28mm_2.jpg?v=1768968693"},{"product_id":"panasonic-lumix-s-pro-16-35mm-f4","title":"Panasonic Lumix S Pro 16-35mm f4","description":"\u003cp\u003eThe Panasonic Lumix S Pro 16-35mm f4 lens introduces a versatile wide-angle zoom option to the L-Mount, It has been released alongside a telephoto zoom option, allowing users to experience full-featured everyday shooting in a simplified kit. The 16-35mm zoom range of this lens is perfect for landscape, street and travel applications in particular, but all photographers will find a use for such a lens. Throughout the zoom range, this lens provides a constant f4 aperture, so depth of field control is always excellent, as is your ability to shoot at quick shutter speeds, which makes this lens a good option for low-light shooting.\u003c\/p\u003e\u003cp\u003eThe Panasonic Lumix S Pro 16-35mm f4 lens features an excellent optical design, which includes Aspherical, ED and UHR elements, all working together to deliver sharp and detailed imagery in a range of conditions. These elements assure corner to corner sharpness is provided, with aberrations and distortions being well controlled. Physically, this lens is tough enough for use in the great outdoors, thanks to a dust and splash-resistant design. The 16-35mm f4 lens features a speedy linear motor, which is also quiet in operation, as well as a focus clutch mechanism for quickly changing between manual and auto focus.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810103339,"sku":"120053","price":1699.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-s-pro-16-35mm-f4-slight-angle.jpg?v=1768968693"},{"product_id":"panasonic-lumix-s-pro-70-200mm-f2-8","title":"Panasonic Lumix S Pro 70-200mm f2.8 Zoom","description":"\u003cp\u003eThis New Panasonic lens, the Panasonic Lumix S Pro 70-200mm f2.8, is a long-ranging, fast and stabilised zoom option, allowing L-Mount users to confidently tackle sports and wildlife photography. The 70-200mm focal length is one that is popular for sports photographers of all types and it has also become a mainstay of many event and wedding photography kits. Throughout this versatile zoom range, you will be pleased to find a bright f2.8 maximum aperture, which makes subject isolation an easy task. When shooting wide open you can enjoy fast shutter speeds, good for freezing the action as well as avoiding camera shake, although this is really less of an issue with this lens anyway, thanks to its included Optical Image Stabilisation system.\u003c\/p\u003e\u003cp\u003eThe Panasonic Lumix S Pro 70-200mm f2.8 lens features an excellent optical design that makes use of Aspherical and ED elements to assure consistent image sharpness and detail at all focal lengths and at all apertures. The lens features a high-quality build to match its optics, with dust and splash-resistance, as well as the ability to use the lens in very low temperatures - this lens just loves the outdoors. The AF system of this Panasonic zoom lens is lightning-fast, which is great for action photographers, as well as for those exploring the video functionality of their Panasonic L-Mount cameras, while its focus clutch mechanism allows users to instantly switch between manual and autofocus during shooting.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810234411,"sku":"120052","price":2974.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-s-pro-70-200mm-f-2-8-front-slant.jpg?v=1768968694"},{"product_id":"panasonic-lumix-s-26mm-f8-pancake-lens","title":"Panasonic Lumix S 26mm F8 Pancake Lens","description":"\u003cp\u003eThe Panasonic Lumix S 26mm F8 Pancake Lens is an ultra-portable prime lens, perfect for pairing with your L Mount mirrorless camera to capture brilliant everyday shots and travel photography, in a portable package. The 26mm focal length fits plenty of detail within the frame, so not too much time needs to be spent adjusting your framing, while the fixed f8 aperture provides deep focus results. This pancake-style Panasonic lens is not much bigger than a camera body cap, so it can replace this part, while always being ready to fire.\u003c\/p\u003e\u003cp\u003eThe results produced by the Panasonic Lumix S 26mm F8 Pancake Lens could best be described as nostalgic or classic. Be prepared to take matters into your own hands, thanks to this Panasonic prime lens featuring tactile manual focus control.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810267179,"sku":"123088","price":297.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-26mm-f8.jpg?v=1768968694"},{"product_id":"panasonic-lumix-s-18mm-f1-8-lens","title":"Panasonic Lumix S 18mm F1.8 Lens","description":"\u003cp\u003eLooking for a wide-angle prime lens to pair with your full-frame L-mount camera? We urge you to consider the Panasonic Lumix S 18mm f1.8 lens. This lens, with its wide field of view, is ideal for capturing dynamic landscape and architectural photography, and much more. The lens includes a bright maximum aperture rating as well as a 9-blade circular aperture, which results in bokeh being smooth, natural and pleasing to the eye, while the bright aperture also helps you succeed in your low light photography endeavours.\u003c\/p\u003e\u003cp\u003eThe Panasonic Lumix S f1.8 lens features a premium optical design, with a range of high-end elements working together to maximise on the high-resolution image sensors of L-Mount cameras. This includes three Aspherical, three low dispersion, one ultra extra-low dispersion, and one ultra-high refractive index lens element; this all means that image sharpness is prominent at all apertures, and distortions and aberrations are well managed. The lens is not just perfect for shooting wide subjects, but also those right up close to your lens, thanks to a closest focus of just 18cm.\u003c\/p\u003e\u003cp\u003eWell the optical design of this lens is an obvious drawcard, its physical attributes should also be noted. A dust, moisture and freeze-resistant design is evident, which means this lens can accompany you to more unpredictable climates, without you having to worry too much about the wellbeing of the lens; this will surely result in you capturing a higher-quantity of excellent images. Ideal for video applications, this lens includes a fast and quiet AF system, supressed focus breathing, and a linear focus control ring, which makes the lens compatible with manual focus follow systems. Micro-step aperture control also provides smooth exposure changes, which is ideal for video shooting.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810332715,"sku":"127296","price":1274.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-s-18mm.jpg?v=1768968707"},{"product_id":"panasonic-lumix-wp-100-300mm-f4-5-6-ii-ois-zoom","title":"Panasonic Lumix WP 100-300mm F4-5.6 II OIS Zoom","description":"\u003cp\u003eA reinvigorated long-range zoom lens from Panasonic\u003c\/p\u003e\u003cp\u003eWhen mounted on compatible Micro Four Thirds cameras this new Panasonic 100-300mm f4-5.6 II Power OIS lens provides an equivalent focal range of 200-600mm, making it perfect for reaching way out in the distance and snatching subjects. This trait is particularly sought after by sports and action photographers, as well as wildlife shooters. The optical design features an extra-low dispersion element, which brings with it a high level of clarity and colour accuracy while reducing the appearance of fringing and aberrations in your pictures.\u003c\/p\u003e\u003cp\u003eFurther suitability for the action-minded photographer is provided in the form of a linear autofocus motor, delivering fast and stealthy autofocus, that also happens to be deadly accurate. These characteristics are not just handy for stopping fast-moving subjects within a still frame, but can easily be harnessed to create the high-resolution videos that your camera is capable of.\u003c\/p\u003e\u003cp\u003eAll of these applications are further supported by the extra stability of Panasonic's Power OIS. This stabilisation system allows for easy handheld use and long-range zooming, by reducing the effects of camera-shake. As an added bonus the 100-300mm II is also compatible with Dual IS function of select Panasonic Lumix cameras.\u003c\/p\u003e\u003cp\u003eThe build quality of the Panasonic Lumix 100-300mm II lens is top-notch, with no corners being cut by the designers. Dust and splash-proof, this lens can accompany you out into the wilderness seeking the rarest of breeds that mother nature has to offer, without you having to make allowances for the safety of the lens, in regards to environmental conditions. This freedom is necessary for capturing once in a lifetime images, time and time again.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810365483,"sku":"114458","price":934.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/100-300mm.jpg?v=1768968707"},{"product_id":"panasonic-lumix-42-5mm-f1-2-leica-nocticron-power-ois-lens","title":"Panasonic Lumix 42.5mm f1.2 Leica Nocticron Power OIS Lens","description":"\u003cp\u003eA medium-telephoto prime lens for Micro Four Thirds camerasWith a 35mm equivalent focal length of 85mm, this stunning prime lens from Panasonic is perfect for any photographic application requiring a medium-telephoto length. Portraiture photographers in particular will find this Panasonic LUMIX 42.5 f1.2 Leica Nocticron lens a very worthy addition to their Micro Four thirds kit.\u003c\/p\u003e\u003cp\u003eLarge f1.2 maximum aperture - create stunning bokeh\u003c\/p\u003e\u003cp\u003eThis Panasonic LUMIX 42.mm lens features a large, bright f1.2 maximum aperture rating to enable you to shoot under virtually any lighting condition. After the sun goes down and there isn't much light around, you can open this aperture right up to maintain shooting at acceptable shutter speeds, which reduces the risk of camera shake. This large maximum aperture combined with the nine circular diaphragm blades, ensures that background out-of-focus areas, or bokeh, are rendered into a complete blur that is beautiful in appearance. This characteristic is a favourite amongst portrait photographers and will add some refinement to your images.\u003c\/p\u003e\u003cp\u003ePower O.I.S - Sharp images free from blur\u003c\/p\u003e\u003cp\u003eCamera shake and blur have always been an enemy, threatening to ruin many once in a lifetime images. Thanks to the built-in Power Optical Image stabiliser in the Panasonic LUMIX 42.5mm lens, you can dramatically reduce the risks of this occurring in your important photos. This stabiliser combined with the previously mentioned large maximum aperture, make this Panasonic lens an ultimate available-light shooter.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExcellent optical construction containing two Aspherical and one Extra-low dispersion lens element, which team up to reduce the effects of aberrations and distortions and to ensure a high-level of Image sharpness and clarity.\u003c\/li\u003e\n\u003cli\u003eUltra high refractive index - producing edge-to-edge sharpness\u003c\/li\u003e\n\u003cli\u003eNano surface coating - reduces the effects of stray light, such as Flare and Ghosting\u003c\/li\u003e\n\u003cli\u003eStepping AF motor - Fast and quiet autofocus, suitable for still photography and video purposes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810431019,"sku":"109188","price":2124.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-leica-42.5mm-f1.2-nocticron.jpg?v=1768968707"},{"product_id":"panasonic-lumix-s-35mm-f1-8","title":"Panasonic Lumix S 35MM f1.8","description":"\u003cp\u003eThe Panasonic S 35mm f1.8 lens is the fourth in a series of fast, compact prime lenses for the full-frame Panasonic L-Mount range of mirrorless cameras. These lenses all work well together in a kit, featuring similar sizing and control layouts and identical filter diameters. This particular lens is suitable for street photography, landscapes, documentary photography and more, thanks to its classic wide field of view. The lens can also be aimed succesfully at close-up subjects, thanks to its closest focus of just 24cm.\u003c\/p\u003e\u003cp\u003eThis Panasonic prime lens weighs in at under 300 grams and features a streamline, sleek design, but it is no wilting flower. Thanks to its rugged dust and splash-resistant build, the lens is suitable for use in outdoor conditions, with confidence. The lens is likewise useful for photographing in all manner of lighting conditions, thanks to its fast f1.8 maximum aperture, a feature which also allows for excellent bokeh capture. The premium optical design of the lens, which includes both ED and Aspherical lens elements, improves the quality of the background blur of images, and it also assures a high level of image sharpness and clarity is delivered.\u003c\/p\u003e\u003cp\u003eThe Panasonic S 35mm f1.8 lens is compatible with the fast and accurate AF systems of Panasonic L-Mount mirrorless cameras, which naturally renders the lens useful for both photo and video capture.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810496555,"sku":"122317","price":1019.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic_s_35mm_f1-8_angle_1.jpg?v=1768968707"},{"product_id":"panasonic-lumix-30mm-f2-8-macro-ois","title":"Panasonic Lumix 30mm f2.8 Macro OIS","description":"\u003cp\u003ePrime 30mm portrait-length lens provides a 60mm equivalent focal length with Micro Four Thirds cameras. Bright f\/2.8 maximum aperture is ideal for working in difficult lighting conditions and also offers greater control over the focusing position. Macro design provides a life-size 1:1 magnification ratio and a minimum focusing distance of 10.5cm for working with close-up subjects. One aspherical element helps to reduce chromatic aberrations for greater clarity and colour accuracy. Multi-layer coating controls lens flare and ghosting for increased contrast and neutral colours.\u003c\/p\u003e\u003cp\u003eStepping AF motor and internal focus design provide smooth and quiet focusing performance and functions at a 240 fps signal transfer rate for fast, responsive use. MEGA O.I.S. minimizes the appearance of camera shake for sharper hand-held shooting. Rounded 7-blade diaphragm produces a smooth out-of-focus quality when working with selective focus and shallow depth of field techniques.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810529323,"sku":"111055","price":467.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-30mm-f2.8macro-lens-black.jpg?v=1768968707"},{"product_id":"panasonic-lumix-s-24-60mm-f2-8-zoom","title":"Panasonic Lumix S 24-60mm F2.8 Zoom","description":"\u003cp\u003eThe Panasonic Lumix S 24-60mm F2.8 Zoom lens is a great addition to the Panasonic L-Mount. While being portable and affordable, this lens holds a special place in the lineup, with its everyday-friendly zoom range making it perfect for a wealth of tasks. Throughout the zoom range, this travel-friendly zoom lens features a f2.8 maximum aperture, so it excels in all lighting conditions and can produce a good amount of bokeh. This Panasonic zoom lens is a great option for still photographers, as well as videographers of all levels - it features a fast and quiet AF system as well as low focus breathing.\u003c\/p\u003e\u003cp\u003eThe Panasonic Lumix S 24-60mm F2.8 Zoom lens is a good all-in-one solution if you expect precision performance, without the excessive bulk or hefty price tag. Starting at a wide 24mm lens, this Panasonic lens can frame landscapes and scenery with ease, while the 60mm reach is excellent for portraits, vlogs and more. A closest focus of just 19cm opens the doors for close-up endeavours, while as the lens includes a rugged splash, dust and freeze-proof build, you can enjoy its merits in a wide range of shooting conditions.\u003c\/p\u003e\u003cp\u003eAs well as the customisable control ring and FN button, this Panasonic lens offers a quick focus button and an easy-to-reach AF\/MF switch for ease of use.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810562091,"sku":"120553","price":1529.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/s-e2460_frontslant.jpg?v=1768968707"},{"product_id":"panasonic-lumix-leica-12mm-f1-4","title":"Panasonic Lumix Leica 12mm F1.4","description":"\u003cp\u003eA lightning fast, high-performance, wide angle prime lens for MFTAn exciting new addition to the Micro Four Thirds family is this Leica DG Summilux 12mm f1.4 Aspherical lens from Panasonic, a high-performance wide angle prime lens. With a 35mm equivalent focal length of 24mm this lens is primed for action as landscape and scenery lens, as well as other photographic applications that benefit from a wider field of view, such as interiors, architecture and more.\u003c\/p\u003e\u003cp\u003eAn ultra-fast f1.4 maximum aperture and all the benefits that brings to the table\u003c\/p\u003e\u003cp\u003eHandheld photography is not an obstacle with this lens mounted on your camera no matter what the lighting conditions, thanks to the super fast maximum aperture of f1.4. Thanks to its premium optical design, performance is excellent even when shot wide open, so you can be confident to do so when the situation arises and benefit from the increased usability you are provided. You can also explore varying depths of field thanks to this large aperture, with out-of-focus areas being particularly attractive due to the rounded 9-blade aperture diaphragm.\u003c\/p\u003e\u003cp\u003eA construction worthy of that prestigious name\u003c\/p\u003e\u003cp\u003eYou can be sure that any lens that is graced with the Leica name falls into the premium category optically. This DG Summilux 12mm f1.4 finds no exceptions, with a superb optical design well-equipped to counteract any imperfections, leaving you with an abundance of high-quality images to sort through on your computer screen. Within this optical makeup is 2 aspherical, 2 ultra extra-low dispersion and one extra-low-dispersion element, each performing an important task of reducing the appearance of specific aberrations and distortions.Physically this lens has also been crafted with a high-level of attention to detail, worthy of the Leica moniker. Featuring an all-metal construction that provides weather resistance, the 12mm f1.4 also contains a smooth user-friendly manual aperture ring and a dedicated AF\/MF switch that is perfectly placed for quick adjustment.\u003c\/p\u003e\u003cp\u003e4K compatible Autofocus\u003c\/p\u003e\u003cp\u003eThe Panasonic Leica DG Summilux 12mm f1.4 has been crafted to slot perfectly within the Micro Four Thirds family, which means it can handle the most significant features within this range. In recent times advancements in video quality has seen certain Panasonic G cameras being fitted with extremely high resolution movie modes, such as 4K. This lens is ready to accommodate shooters utilising these features, with AF performance that is smooth, silent and decidedly speedy. Panasonic call this system 'depth from defocus' technology and it poises you to handle to next wave of still and video shooting.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810594859,"sku":"112345","price":1529.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/h-x012_frontslant.jpg?v=1768968707"},{"product_id":"panasonic-lumix-leica-25-50mm-f1-7-wp-zoom","title":"Panasonic Lumix Leica 25-50mm F1.7 WP Zoom","description":"\u003cp\u003eThe Panasonic Lumix Leica 25-50mm f1.7 WP zoom lens is a versatile option for Micro Four Thirds kits, with its 50-100mm equivalent focal range perfect for portraits, fashion and events photography, and so much more. The bright f1.7 maximum aperture of this lens, which is available throughout the zoom range, is perfect for depth of field control as well as keeping you capturing sharp shots in dim conditions.\u003c\/p\u003e\u003cp\u003eThis sleek and stylish Micro Four Thirds compatible zoom lens is great for those that love manual photography, thanks to its physical aperture ring which is stepless and silent - great news for video shooters. Image quality is assured throughout the entire zoom range, with a premium optical design that includes one aspherical element, three extra-low dispersion elements, and one ultra high-refractive index element. This lens is also notable for an excellent physical quality; it is dust, splash and freeze-proof, assuring users can experience its excellence even out in difficult weather conditions.\u003c\/p\u003e\u003cp\u003eThe Panasonic Lumix Leica 25-50mm f1.7 WP zoom features a fast and quiet Linear AF system, which is a match to various forms of still photography, as well as video and vlogging applications. The focus is internal, so the lens remains compact throughout performance and it is notable for its lack of focus breathing. This lens is excellent for savvy users that like to switch quickly between manual and auto focus, thanks to its fast and intuitive focus clutch mechanism, while a focus ring control is also included to adjust the feel of the focus ring to your liking.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810693163,"sku":"121890","price":2549.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic_leica_dg_vario_summilux_25_50mm_1.jpg?v=1768968708"},{"product_id":"panasonic-lumix-s-85mm-f1-8-lens","title":"Panasonic Lumix S 85mm F1.8 Lens","description":"\u003cp\u003eLooking for a short-telephoto prime lens for your Panasonic L-Mount Mirrorless camera? Take a look at the portrait-friendly Panasonic Lumix S 85mm f1.8 lens. This lens is short and compact, so it does not add any unnecessary size and weight to your portable mirrorless kit, but don't treat this lens as a lightweight - it features a premium optical design, including 2 extra-low dispersion lens elements for maximising the sharpness and resolution of matching image sensors, and it also includes a rugged weather-sealed design. This lens can be experienced and enjoyed anywhere in the world, indoors or outdoors.\u003c\/p\u003e\u003cp\u003eThe linear AF motor included in the Panasonic Lumis S 85mm f1.8 lens is accurate, fast and exceptionally quiet. Whether you are using your mirrorless camera for video, stills or a combination of both, you will be satisfied by the performance of this compact prime lens. The fast f1.8 maximum aperture of this keeps you shooting blur-free shots in dim lighting conditions, and it also allows for a good amount of depth of field control. It is easy to produce eye-catching bokeh for your portraits with this Panasonic lens, and you can be sure the bokeh is beautiful in appearance, thanks to the rounded 9-blade aperture diaphragm. This little lens will make a huge impact.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810627627,"sku":"121124","price":934.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-s-85mm-f1-8_1.jpg?v=1768968707"},{"product_id":"panasonic-lumix-7-14mm-f4","title":"Panasonic Lumix 7-14mm f4","description":"\u003cp\u003eA high-quality, wide angle lens for Micro Four ThirdsThis wide-angle zoom lens from Panasonic has been designed for use with Micro Four Thirds cameras, such as its own Panasonic G range. With a 35mm equivalent zoom range of 14-28mm, this lens offers an exceptionally wide angle of view, well suited to the needs of Landscape and Architectural photographers and also for fitting in the whole extended family into those group shots. The constant f4 aperture of this lens means you can maintain a relatively fast shutter speed at any focal length and therefore, consistently produce sharp photographs.\u003c\/p\u003e\u003cp\u003eContrast AF compatible\u003c\/p\u003e\u003cp\u003eWhen used on a Panasonic G camera in particular, the 7-14mm delivers autofocus that is exceptionally smooth, fast and quiet. This is due to it being compatible with Panasonic's own Contrast AF system. Autofocus is not only reliably accurate but it is achieved without you noticing, which is especially useful when filming videos. Whether you are shooting videos or stills of moving or still subjects, this Panasonic lens will be sure to find focus.\u003c\/p\u003e\u003cp\u003eAstonishing image quality, stemming from an excellent design\u003c\/p\u003e\u003cp\u003eProducing a lens with such a wide angle of view is no small feat, especially when you consider the consistent high quality of the images that this Panasonic lens produces. The lens construction features two Aspherical elements and four ED elements, which have been put in place for the reduction of aberrations, distortions and other imperfections. Elements have been multi-coated to further aid in the reduction of detriments, accounting for ghosting and lens flare. Overall, Panasonic have produced an optically superior lens with the 7-14mm f4, a worthy addition to any Micro Four Thirds kit.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810660395,"sku":"97884","price":1274.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-7-14mm-f4-micro-four-thirds.jpg?v=1768968707"},{"product_id":"panasonic-lumix-leica-35-100mm-f2-8-zoom","title":"Panasonic Lumix Leica 35-100mm F2.8 Zoom","description":"\u003cp\u003ePanasonic has updated its telephoto zoom range with this impressive Panasonic Lumix Leica 35-100mm F2.8 Power Zoom lens. As well as a versatile telephoto zoom range, which is a 70-200mm equivalent, that is perfect for all subjects from portraits to sports, this lens includes a constant f2.8 aperture for reliable depth of field control and Power OIS for sharp and blur-free handheld shooting. This Panasonic zoom lens features an impressive optical design, so image sharpness is paramount throughout the zoom range, while it is also well-made physically, with weather-sealed qualities. The Panasonic Lumix Leica 35-100mm F2.8 Power Zoom lens includes fast and accurate autofocus, thanks to its linear AF motor, making it great for use for photo and video purposes.\u003c\/p\u003e\u003cp\u003eThe Panasonic Lumix Leica 35-100mm F2.8 Power Zoom lens includes two extra-low dispersion elements and one ultra extra-low dispersion element within its design, so sharpness and clarity are notable throughout its range. This optical design was produced in partnership with Leica, so users can trust the results to be stunning at all times. With nano surface coating, as well as in-barrel anti-reflective coatings, ghosting and lens flare will not be spoiling your images any time soon. As well as Power Optical Image Stabilisation, this Panasonic zoom lens is compatible with Dual IS, so pairing it up with cameras that include in-body stabilisation will achieve top-tier support.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810725931,"sku":"114345","price":1699.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic_lumix_35-100mm_1.jpg?v=1768968708"},{"product_id":"panasonic-lumix-leica-25mm-f1-4","title":"Panasonic Lumix Leica 25mm f1.4","description":"\u003cp\u003eA high-performance, normal prime lens for MFTThe Panasonic Leica 25mm f1.4 lens delivers optical performance that warrants the use of the Leica name, producing sharp and detailed images that are free from aberrations and distortion. This \"Normal\" Prime lens designed for the Micro Four Thirds mount, is useful for a variety of photographic uses and can therefore be seen as an excellent everyday lens. Whether you are photographing sceneries, buildings or people, this lens will not disappoint in terms of usability or performance.\u003c\/p\u003e\u003cp\u003eExcellent for available light shooting \u0026amp; producing beautiful bokeh\u003c\/p\u003e\u003cp\u003eThe large, bright f1.4 aperture of this Panasonic lens results in a walk-around lens that is just as handy in bright sunshine as it is after dark, letting in plenty of light and allowing you to continue taking sharp images. There is no need to take your tripod out with you with this lens on the front of your camera. Another benefit of this wide aperture opening is the ability to render the backgrounds of your images into a featureless blur, while the all important subjects in the foreground are tack-sharp and eye-catching. A Circular aperture diaphragm makes sure that these blurred areas, or \"Bokeh\", are of the highest quality possible.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOptical construction - Three Aspherical elements and an Ultra High Refractive lens reduces aberrations and distortion within images, leading to edge-to-edge sharpness\u003c\/li\u003e\n\u003cli\u003eNano Surface Coating - reduces ghosting and flare within images and also increases sharpness and clarity\u003c\/li\u003e\n\u003cli\u003eErgonomic build quality and durable metal mount\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810758699,"sku":"119726","price":849.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-leica-25mm-f1.4.jpg?v=1768968708"},{"product_id":"panasonic-lumix-14mm-f2-5-lens","title":"Panasonic Lumix 14mm F2.5 Lens","description":"\u003cp\u003eA compact, pancake-style wide angle prime for MFTMeasuring just 20.5mm in length, this wide angle pancake-style Micro Four Thirds lens from Panasonic barely protrudes from the front of your camera. Well-suited to the Compact System range that it is a part of, this lens enables you to keep your overall kit as compact and lightweight as possible, while not sacrificing on image quality. Offering an equivalent focal length of 28mm, this Panasonic 14mm f2.5 lens is ideal for landscapes, street and travel photography and much more. A classic and popular angle of view, that has been used regularly throughout history.\u003c\/p\u003e\u003cp\u003eExcellent optical construction in a tiny package\u003c\/p\u003e\u003cp\u003eDespite its compact form, Panasonic have managed to produce an exceptional optical performer with the 14mm f2.5. Containing 3 Aspherical lenses within its makeup, this lens delivers superb image quality with reduced aberrations and imperfections, and edge to edge sharpness at all apertures. Lens elements have been multi-coated for the reduction of other detriments like ghosting and flare, which aids in the end result of wonderfully sharp and contrasty photographs in any shooting condition.\u003c\/p\u003e\u003cp\u003eA remarkable versatile performer\u003c\/p\u003e\u003cp\u003eThe Panasonic 14mm f2.5 lens has been designed to stay on the front of your Micro Four Thirds camera throughout the majority of your shooting experiences. All well as the already outlined angle of view, this lens features a bright f2.5 maximum aperture for available-light shooting, allowing more light to enter through your lens, and subsequently enabling you to shoot at faster shutter speeds for less camera shake.\u003c\/p\u003e\u003cp\u003eThe Contrast AF motor of the 14mm lens is fast and silent, rendering it suitable for shooting still photographs and HD movies, while a closest focus of just 18cm will allow you to try your hand at close-up work. You will struggle to find a reason to take the Panasonic 14mm f2.5 off your camera, once you've put it on.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810791467,"sku":"110195","price":254.96,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-14mm-f2.5-lens.jpg?v=1768968708"},{"product_id":"panasonic-lumix-s-24mm-f1-8","title":"Panasonic Lumix S 24mm f1.8","description":"\u003cp\u003eLooking for a wide-angle prime lens for the L-Mount? Enter the Panasonic Lumix S 24mm f1.8. While this lens is designed for use on full-frame models, it can be used on APS-C format models too, on which is provides a 36mm equivalent focal length. This sleek and portable lens features a bright f1.8 maximum aperture, which produces good depth of field and low light control, while a linear AF motor is also included, so users can enjoy quick and quiet AF - a benefit for both still \u0026amp; video performance.\u003c\/p\u003e\u003cp\u003eThe Panasonic Lumix S 24mm f1.8 lens features a premium optical design, which assures it can produce excellent image quality to make the most from the high-resolution sensors that it is compatible with; once again, this relates to both still \u0026amp; video quality. The elements of this optical design include three Aspherical, three extra-low dispersion and one ultra extra-low dispersion elements, and they function together to reduce aberrations and other unwanted factors, and increase the sharpness and detail of the images you capture.\u003c\/p\u003e\u003cp\u003eThis Panasonic prime lens is not just notable for its excellent optical design, but also its physical qualities. The lens is portable and sleek in design and it weighs just 310 grams, which makes it great for everyday use as well as travel purposes. Although lightweight, the Panasonic S 24mm f1.8 is strong, with dust and moisture-resistance enabling it to be used outdoors competently.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810824235,"sku":"122088","price":1274.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-s-24mm-f1-8_1.jpg?v=1768968708"},{"product_id":"panasonic-lumix-leica-50-200mm-f2-8-f4-zoom","title":"Panasonic Lumix Leica 50-200mm F2.8-F4 Zoom","description":"\u003cp\u003eA welcome addition to the Micro Four Thirds lineup is this Panasonic Leica 50-200mm F2.8-F4 Zoom. The equivalent focal range provided by this lens is 100-400mm, making it perfect for reaching out across fields to capture athletes in action, or wildlife passing over the hills. Throughout this range, image quality is excellent, which is to be expected of a product bearing the Leica name. In the optical construction is 2 ultra extra-low dispersion elements, 2 extra-low dispersion elements, 2 Aspherical and 1 ultra-high refractive index element, which all in all leads to supreme image sharpness and colour accuracy, and a noteworthy reduction of aberrations, distortions and the like.\u003c\/p\u003e\u003cp\u003eThroughout the zoom range, this lens possesses a usable maximum aperture of f2.8-4, which makes handheld and low-light shooting a viable option, which is further enhanced by the inclusion of a Power optical image stabiliser. Camera shake can now be removed from your list of worries. Physically, this lens is made to withstand the pressures of the outdoors, with a dust, splash and freeze-proof design ensuring you can continue shooting through the unexpected changes that mother nature often delivers.\u003c\/p\u003e\nKey Features\n\u003cul\u003e\n\u003cli\u003ef2.8-4 max aperture\u003c\/li\u003e\n\u003cli\u003ePower O.I.S\u003c\/li\u003e\n\u003cli\u003eRugged splash, dust, freeze-proof construction\u003c\/li\u003e\n\u003cli\u003eFast AF\u003c\/li\u003e\n\u003cli\u003eNano surface coating - reduced ghosting and flare\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810889771,"sku":"116975","price":2294.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-leica-50-200mm2.jpg?v=1768968708"},{"product_id":"panasonic-lumix-leica-10-25mm-f1-7-wp-zoom","title":"Panasonic Lumix Leica 10-25mm f1.7 WP Zoom","description":"\u003cp\u003eThe Panasonic Lumix Leica 10-25mm f1.7 WP Zoom lens is perfect for capturing, landscape, architecture and other common wide-angle photographic applications with Micro Four Thirds cameras. This versatility makes it a great lens for including n travel photography kits. The 10-25mm focal length provides an equivalent 20-50mm focal range on compatible cameras, and throughout this range the ens delivers a fast f1.7 maximum aperture - great for shallow depths of field, as well as low-light shooting.\u003c\/p\u003e\u003cp\u003eThis Panasonic zoom lens features a high-quality optical design, which includes three Aspherical, four extra-low dispersion and one ultra high-refractive index element, which all work together to deliver premium levels of sharpness and detail, and low incidence of aberrations and fringing. Physically, this lens is similarly high performing, with splash, dust and freezeproof qualities that allow it to be used in harsher environments.\u003c\/p\u003e\u003cp\u003eThis sleek and stylish lens includes a physical aperture ring and a focus clutch mechanism for fast changing between manual and autofocus. Speaking of autofocus, the Panasonic10-25mm zoom lens does this quickly and quietly, thanks to the 240-fps high-speed sensor drive.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810857003,"sku":"119337","price":2549.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-leica-10-25mm-front-angle.jpg?v=1768968708"},{"product_id":"panasonic-lumix-25mm-f1-7-lens","title":"Panasonic Lumix 25mm F1.7 Lens","description":"\u003cp\u003eBenefitting both stills and video capture, this lens also incorporates a stepping motor for smooth, quiet autofocus performance that is compatible with Lumix cameras' high-speed contrast-detection focusing systems. Designed for Micro Four Thirds cameras, this lens provides a 50mm equivalent focal length to represent a normal perspective.\u003c\/p\u003e\u003cp\u003eFast f\/1.7 maximum aperture benefits working in difficult lighting conditions and also enables extensive control over focus placement for selective focus applications. One UHR element helps to achieve even illumination and sharpness for consistent performance throughout the aperture range.\u003c\/p\u003e\u003cp\u003eA pair of aspherical elements reduces chromatic and spherical aberrations for increased sharpness and clarity. Stepping motor delivers fast, smooth, and near-silent autofocus performance to benefit both still photograph and movie recording applications.\u003c\/p\u003e\u003cp\u003eRounded seven-blade diaphragm produces a smooth out-of-focus quality when working with shallow depth of field techniques.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715810922539,"sku":"111487","price":254.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-25mm-f1.7-111487.jpg?v=1768968708"},{"product_id":"panasonic-lumix-leica-200mm-f2-8-lens-w-1-4x-teleconverter","title":"Panasonic Lumix Leica 200mm f2.8 Lens w\/ 1.4x Teleconverter","description":"\u003cp\u003ePrime telephoto performance for your MFT camera\u003c\/p\u003e\u003cp\u003eThe Panasonic Lumix Micro Four Thirds range has yet to see a lens like this fast, long telephoto prime lens, the Leica 200mm f2.8 Power O.I.S lens. In a package that is compact and lightweight, this telephoto prime lens delivers stunning edge to edge sharpness, at a long focal range that is tailored for Sports and Wildlife. The 35mm equivalent focal length is 400mm, while the bundled 1.4x teleconverter extends things to an equivalent 560mm.\u003c\/p\u003e\u003cp\u003eThe fast f2.8 aperture of this high-performance lens is beneficial to handheld shooters, so more often than not you can forget to bring your tripod on that long hike over the weekend. The aperture also works in unison with the long focal length to create exceptionally shallow depths of field, so your subjects will be tack sharp, standing out amongst a sea of blur. Power O.I.S is also a major feature of this lens, producing premium protection from camera shake. Taking this further, this stabiliser works in conjunction with certain Panasonic cameras to enable Dual IS and Dual IS 2, for even greater protection from shake.\u003c\/p\u003e\u003cp\u003eReleased alongside the brilliant new Lumix G9, this Leica 200mm f2.8 lens is similarly rugged, with dust, splash and freezeproof performance. Suitable for both video and stills, and for fast-moving subjects, this lens includes a triple linear motor autofocus system. The AF performance of this motor is at once fast, smooth and incredibly silent, so it will do the job without being noticed.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2 Ultra extra-low dispersion elements - sharp and detailed images from corner to corner and reduced aberrations and distortions\u003c\/li\u003e\n\u003cli\u003eNano surface coating reduced flare and ghosting\u003c\/li\u003e\n\u003cli\u003eRotating tripod collar for premium support\u003c\/li\u003e\n\u003cli\u003ePhysical controls on lens barrel - allows quick adjustments of commonly used settings during shooting\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715811053611,"sku":"116317","price":2974.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/200mm.jpg?v=1768968709"},{"product_id":"panasonic-lumix-8mm-f3-5-fisheye-lens","title":"Panasonic Lumix 8mm F3.5 Fisheye Lens","description":"\u003cp\u003eThis Panasonic Lumix 8mm f3.5 lens is a versatile fisheye option, perfect for producing dynamic landscapes, dramatic extreme sports shots and more. As this lens is compatible with Micro Four Thirds mirrorless cameras, it delivers an ultra-wide 16mm equivalent focal length, while its f3.5 maximum aperture allows the lens to perform admirably in tricky lighting conditions. This lens is portable and lightweight, so it can be enjoyed at all times and in all types of conditions.\u003c\/p\u003e\u003cp\u003eThe Panasonic Lumix 8mm f3.5 lens features a premium optical design, with ED glass elements included. This means chromatic aberrations are drastically reduced and image sharpness is always at a high level. This Panasonic lens features an inner focus system, which not only performs quickly and accurately, but it allows the lens to remain compact at all times during usage. The Panasonic Lumix 8mm f3.5 lens is a great option if you want to take advantage of your camera's HD video recording, thanks to its smooth and fast AF performance.\u003c\/p\u003e\u003cp\u003eThis Panasonic lens is perfect for use in all types of lighting conditions, with its built-in lens hood and coated optics helping to reduce ghosting and lens flare, and leaving you with high-contrast images with beautiful, accurate colour reproduction.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715811020843,"sku":"100555","price":764.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-8mm-fisheye.jpg?v=1768968709"},{"product_id":"panasonic-lumix-42-5mm-f1-7-power-ois","title":"Panasonic Lumix 42.5mm f1.7  Power OIS","description":"\u003cp\u003eA Prime, Portrait-ready lens from Panasonic\u003c\/p\u003e\u003cp\u003eThis Panasonic 42.5mm f1.7 prime lens is a much sought-after piece of kit for any Micro Four Thirds user with an interest in portraiture. The long equivalent focal length of 85mm is successful at capturing a flattering perspective of models, as well as buying some distance for you as the photographer, so you can shoot away without causing a distraction. This focal length also works in conjunction with the fast f1.7 maximum aperture to create breathtaking images with a keen sense of selective focus. You as the photographer can decide what is in focus and what is blurred-out and the lens happily complies.\u003c\/p\u003e\u003cp\u003eAs well as a fast maximum aperture, the 42.5mm f1.7 lens from Panasonic features Power O.I.S. which all but eliminates the appearance of camera shake within your images. This enables you to take your lens out in the field in less than perfect lighting conditions, or stop down the lens so more objects in focus and the lens will stabilise things to enable you to shoot at the necessary slower shutter speeds.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRounded 7-blade aperture diaphragm - the blurry backgrounds which are so easy to create are smooth and beautiful in appearance\u003c\/li\u003e\n\u003cli\u003eStepping AF motor - suitable for videos and stills, autofocus performance of the 42.5mm f1.7 lens is accurate, as well as being smooth, quick and quiet\u003c\/li\u003e\n\u003cli\u003eRugged all-metal lens barrel and bayonet mount\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715811086379,"sku":"111056","price":509.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-lumix-42.5mm-f1.7portrait-lens-black.jpg?v=1768968709"},{"product_id":"panasonic-lumix-leica-8-18mm-f2-8-4-zoom","title":"Panasonic Lumix Leica 8-18mm F2.8-4 Zoom","description":"\u003cp\u003eThe Panasonic 8-18mm f2.8-4 is a wide-angle zoom lens, compatible with the Micro Four Thirds range of cameras. Providing a 16-36mm equivalent zoom range, this lens is ideal for landscapes and interior shots, so you will want to pack it in your gadget bag if you are travelling. A fast aperture setting is available at all focal lengths, with the range of f2.8-4 assuring you can explore some degree of depth of field control, as well as low-light performance. For both still and video enthusiasts, this lens provides suitable autofocus, with the 240 fps AF drive delivering fast, quiet and smooth performance.\u003c\/p\u003e\u003cp\u003eWithin its optical construction, the Panasonic 8-18mm lens includes one aspherical ED element, three aspherical, two ED, and one ultra-high-refractive index elements, which all work in unison to bring you the sharpest and most detailed images possible, with minimised aberrations and fringing. Nano surface coating has been applied, so you will also experience a reduction in flare and ghosting, as well as heightened contrast and colour accuracy levels. Physically, the Panasonic Lumix 8-18mm lens is up for any battle that you dare to partake in, with its rugged and sleek metal design allowing for use in varied climates.\u003c\/p\u003e","brand":"Panasonic Lumix","offers":[{"title":"Default Title","offer_id":42715811119147,"sku":"115368","price":1359.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/panasonic-8-18mm.jpg?v=1768968709"}],"url":"https:\/\/www.teds.com.au\/collections\/september-lens-sale.oembed","provider":"Ted's Cameras","version":"1.0","type":"link"}