{"title":"Sony Alpha Lenses","description":"\u003cp style=\"text-align: center;\"\u003eWith their Alpha lenses, Sony has cemented its position as a manufacturer of excellent digital camera lenses. Their premium build and optical quality and user-friendly features are key selling points and are a main consideration of Sony, taking into account the success of their \u003ca href=\"https:\/\/www.teds.com.au\/mirrorless-cameras\/sony-alpha-a7-series-full-frame\" tabindex=\"0\"\u003emirrorless cameras\u003c\/a\u003e that these lenses are compatible with.\u003c\/p\u003e\n\u003cp id=\"IQ7U8XN\" style=\"text-align: center;\"\u003eSony FE lenses are designed for use on full-frame Sony mirrorless cameras but they also work on \u003ca href=\"https:\/\/www.teds.com.au\/mirrorless-cameras\/sony-alpha-a6000-series-aps-c\" tabindex=\"0\"\u003eSony's APS-C format range\u003c\/a\u003e, while non-FE lenses are made just for the APS-C range; this includes wide-angle lenses like the \u003ca href=\"https:\/\/www.teds.com.au\/sony-e-10-20mm-f4-g-pz-soom\" tabindex=\"0\"\u003eSony E 10-20mm f4 G lens\u003c\/a\u003e, and prime lenses like the \u003ca href=\"https:\/\/www.teds.com.au\/sony-nex-35mm-f1-8\" tabindex=\"0\"\u003eSony E 35mm f1.8\u003c\/a\u003e - this lens is great for \u003ca href=\"https:\/\/www.teds.com.au\/blog\/best-lenses-for-bokeh\" tabindex=\"0\"\u003ecapturing plenty of bokeh\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eIf you demand the absolute best quality from your camera gear, the Sony GM range of lenses is the right choice for your kit. These lenses feature advanced optical design and reliable physical builds, and they have been produced with fast and accurate autofocus systems that can make the most of the video functionality and continuous shooting of Sony mirrorless cameras. Within the GM range, you will find the \u003ca href=\"https:\/\/www.teds.com.au\/sony-fe-50mm-f1-2-gm\" tabindex=\"0\"\u003eSony FE 50mm f1.2 GM lens\u003c\/a\u003e, which will wow with its ultra-bright maximum aperture, the \u003ca href=\"https:\/\/www.teds.com.au\/sony-fe-100-400mm-f4-5-5-6-gm-oss\" tabindex=\"0\"\u003eSony FE 100-400mm GM OSS lens\u003c\/a\u003e, which is purpose-built for Sports and Wildlife photography, and so much more.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eTo make sure you make the right lens choice for your camera, take a read through \u003ca href=\"https:\/\/www.teds.com.au\/blog\/best-buy-sony-lenses\" tabindex=\"0\"\u003eour guide of the best Sony lenses to buy\u003c\/a\u003e or have a chat with the staff at your \u003ca href=\"https:\/\/www.teds.com.au\/stores\" tabindex=\"0\"\u003elocal Ted's store.\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"sony-fe-24mm-f2-8-g","title":"Sony FE 24mm f2.8 G Lens + Bonus Sony $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eSony understands that portability and power are what has made their full-frame Mirrorless cameras such a huge success, so they are bringing you three new compact prime lenses. One of these lenses is this wide-angle offering, the FE 24mm f2.8 G. This lens is compatible with full-frame cameras, so you can pair the sharpness and detail provided by its premium optical design with the high-resolution sensors in the full-frame Alpha range. This lens features a fast f2.8 maximum aperture for reliable low-light performance, while a physical aperture ring is included for fast adjustments to depth of field and exposure. A click\/de-click switch is included so you can decide how this aperture ring should function.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24mm f2.8 G lens features a fast and quiet dual linear motors, which perform quickly and quietly - you can photograph and shoot videos at will and this lens is the perfect partner. User experience is paramount to the success of the Sony Alpha range, and this is carried over to this new range of lenses; a focus hold button is included, as well as a focus mode selector and smooth manual focus ring, so you can choose between the fast AF and the intuitive linear response MF.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24mm f2.8 G lens is destined for a life of travel, and thanks to its impressively sturdy build, it doesn't care what the conditions are like at the destination, it will always perform at its best. This lens features a rugged aluminium build, as well as dust and moisture resistance.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42707768311851,"sku":"121496","price":849.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-24mm-f2-8-g_3.jpg?v=1768791251"},{"product_id":"sony-fe-600mm-f4-gm-oss-lens","title":"Sony FE 600mm f4 GM OSS Lens","description":"\u003cp\u003eThe Sony FE 600mm f4 GM brings a new level of telephoto abilities to the Sony E-Mount, allowing users of this system greater success in the Sports and Wildlife fields. Despite such a huge focal length, this lens is a relatively lightweight product, coming in at a little over 3KG. As well as a tripod collar, which allows you to achieve stability quickly and easily, this telephoto prime lens features Optical Image Stabilisation, so you can fire off handheld shots with overwhelming success.\u003c\/p\u003e\u003cp\u003eGreat for creating eye-catching shallow depths of fields, and for freezing the action no matter how fast it is moving, the Sony FE 600mm lens features a fast f4 maximum aperture. To keep the lens on the toes of the quickest of subjects, Sony has included two extreme dynamic linear motors in the physical design. Optically the Sony FE 600mm f4 lens performs as brilliantly as you would expect, thanks in part to the inclusion of a unique large extreme Aspherical element.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715789983787,"sku":"119402","price":17999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-600mm-f4-fe.jpg?v=1768968285"},{"product_id":"sony-fe-50mm-f2-8-macro-lens","title":"Sony FE 50mm f2.8 Macro Lens","description":"\u003cp\u003eFor close-up shooting with your Sony Mirrorless camera, look no further than the Sony E-Mount 50mm f2.8 Macro lens. With such macro-friendly features as a 1:1 magnification ration and a 16cm closest focus, which will help you capture small details, right up close to your lens, in incredible detail. The lens provides a normal field of view when mounted on full-frame cameras, while on APS-C Sony mirrorless models, the 75mm equivalent focal range is great for various other applications, including portraiture.\u003c\/p\u003e\u003cp\u003eThe Sony E Mount FE 50mm f2.8 Macro Lens includes aspherical and extra-low dispersion elements in its design, both of which reduce aberrations and distortion and provide an excellent level of image sharpness and detail. The optical brilliance of the lens is matched with a suitably excellent physical build, with this lens being dust and moisture-sealed to allow use in varied climates.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715795357739,"sku":"108300","price":799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-50mm-macro-front.jpg?v=1768968428"},{"product_id":"sony-e-16-70mm-f4-oss-za-lens","title":"Sony E 16-70mm f4 OSS ZA Lens","description":"\u003cp\u003eSony 16-70mm f4 - A high-performance everyday shooterA high-performance everyday lens, this 16-70mm f4 from Sony is the lens to carry with you, if you can only take one lens. With a 35mm equivalent focal length of 24-105mm, this lens has a zoom range that is suitable for uses ranging from landscapes and interiors to sports and travel snap-shots - it is a favoured focal rage of beginners and enthusiasts alike.\u003c\/p\u003e\u003cp\u003eConstant f4 aperture - letting in plenty of light\u003c\/p\u003e\u003cp\u003eAble to be taken out and about in any lighting condition, the 16-70mm features a constant maximum aperture of f4. This means at the wide end and at the long you can shoot wide open and reap the benefits of faster shutter speeds. Faster shutter speeds mean no camera-shake and sharper images, which develops a sense of confidence in users. Particularly present at the longer end of the zoom range, the large aperture helps to create beautiful background blur in your photographs. The flexibility of this lens means you can be shooting a wide-angle landscape in available light one minute, and a tightly-cropped portrait with selective focus the next.\u003c\/p\u003e\u003cp\u003eFurther stability - OSS\u003c\/p\u003e\u003cp\u003eFor even further stability and low-light shooting capability, Sony have included their Optical SteadyShot in the 16-70mm, enabling you to shoot in even darker environments without producing unusable blurry images. Rated to stop camera shake by up to 4 stops, this stabiliser is also noteworthy for the extra stability it provides when shooting at longer magnifications, where camera shake is particularly menacing.\u003c\/p\u003e\u003cp\u003eOther key features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFour Aspherical lens elements - Reduces chromatic aberrations\u003c\/li\u003e\n\u003cli\u003eT* coating - reduces flare and ghosting and enhances clarity, contrast and colour accuracy\u003c\/li\u003e\n\u003cli\u003eCircular aperture diaphragm -for the production of beautiful out-of-focus areas\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715795423275,"sku":"107446","price":1199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-16-70mm-g.jpg?v=1768968428"},{"product_id":"sony-fe-28mm-f2-lens","title":"Sony FE 28mm f2 Lens","description":"\u003cp\u003eA high-performance wide-angle prime lens for the entire E-Mount rangeUsable on all Sony E-Mount cameras, this wide-angle prime lens packs huge performance into a not so big lens barrel, much like the other gear in the Sony Compact System range. On the high-performance full-frame range the 28mm focal length of this lens is a favoured length of landscape photographers in particular, whereas the 42m equivalent focal length offered to APS-C users is on the wide end of the normal range - suited to a host of applications and a popular day-to-day choice.\u003c\/p\u003e\u003cp\u003eFlexibility and creativity\u003c\/p\u003e\u003cp\u003eOne of the best things about a quality prime lens like this offering from Sony, is the fact that you will find yourself shooting more and more images, in varied conditions. The fast f2 maximum aperture of the Sony 28mm further emphasises this flexibility, allowing you to explore all types of lighting, from the darkest interior to the bright outdoors. Where previously you would have left your camera at home in its carry bag due to a perceived inability to accurately capture the moment, the 28mm will have you happily shooting with limitless success. The wide aperture lets in more light than a lesser lens, resulting in sharper images, and the shallow depths of field created will have you exploring a creative side that you never knew you had - the Sony 28mm f2 will make a better photographer out of you, purely as it is so much fun to use!\u003c\/p\u003e\u003cp\u003eA quality construction\u003c\/p\u003e\u003cp\u003eFitting in with the rest of its Sony Alpha E-Mount family, the 28mm f2 has been constructed with care, in terms of both build and optical quality. Physically the lens features a rugged dust and moisture resistant design, allowing you to use it wherever the road takes you, which once again means more photographs are taken with a higher success rate. Optically the lens features Extra-low dispersion glass and aspherical elements, which limit the appearance of various aberrations and improve the colour accuracy and contrast within your pictures. For added benefits the ED glass has been multi-coated which means flare and ghosting has also been drastically reduced. The result of all of this technology, is a lens that is a joy to use, that may just help you to take the most treasured photographs of your life so far.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLinear Actuator AF mechanism - fast and quiet autofocus that is suited to videos as well as stills\u003c\/li\u003e\n\u003cli\u003e9-Blade circular aperture - the Bokeh created by this lens is truly sublime\u003c\/li\u003e\n\u003cli\u003eCompact size - Just 2.5 inches in length!\u003c\/li\u003e\n\u003cli\u003eInternal focus - lens remains in its compact form even while focussing, which also results in a shorter minimum focus distance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715795816491,"sku":"110870","price":599.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-fe28mm-f2-lens.jpg?v=1768968429"},{"product_id":"sony-fe-100mm-f2-8-stf-gm-oss-lens","title":"Sony FE 100mm f2.8 STF GM OSS Lens","description":"\u003cp\u003eFor the Sony E-Mount range, comes this premium performing, portrait-friendly prime lens, the Sony FE 100mm f2.8 STF OSS. Notable in this 100mm lens is the STF technology, which has been specially formulated to create the smoothest, most naturally appearing bokeh possible. The f2.8 maximum aperture makes it easy to reduce the backgrounds of pictures into blur, while this unique technology capitalises by creating bokeh that is so easy on the eye. Also used in the optical construction of this lens are Aspherical and ED elements, as well as Nano AR coating, for suppressed flare and ghosting.\u003c\/p\u003e\u003cp\u003eUsing the Optical SteadyShot stabiliser which is a feature of the Sony 100mm f2.8 STF lens, you can capture sharp, blur-free images all day long, even after the evening sun has started to set. The lens is the beneficiary of a Direct Drive SSM AF system, which responds quickly and quietly, to allow you to shoot at a varied subject matter, and shoot videos as well as stills. A physical aperture ring is available for fast and intuitive exposure adjustments, perfect for the hands-on enthusiast.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715795882027,"sku":"115018","price":2199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-100mmf2.8stf-2.jpg?v=1768968429"},{"product_id":"sony-e-35mm-f1-8","title":"Sony E 35MM f1.8","description":"\u003cp\u003e35mm equivalent focal-length (on APS-C): 52.5mm\u003c\/p\u003e\u003cp\u003eLens groups \/ elements: 6 \/ 8\u003c\/p\u003e\u003cp\u003eAngle of view (on APS-C: 44°\u003c\/p\u003e\u003cp\u003eMinimum aperture (F): 22\u003c\/p\u003e\u003cp\u003eNumber of aperture blade: 7\u003c\/p\u003e\u003cp\u003eCircular aperture: Yes\u003c\/p\u003e\u003cp\u003eMinimum focus distance: 0.3m\u003c\/p\u003e\u003cp\u003eMaximum magnification ratio: 0.15x\u003c\/p\u003e\u003cp\u003eFilter diameter: 49mm\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e35mm equivalent focal-length (on APS-C): 52.5mm\u003c\/li\u003e\n\u003cli\u003eLens groups \/ elements: 6 \/ 8\u003c\/li\u003e\n\u003cli\u003eAngle of view (on APS-C: 44°\u003c\/li\u003e\n\u003cli\u003eMinimum aperture (F): 22\u003c\/li\u003e\n\u003cli\u003eNumber of aperture blade: 7\u003c\/li\u003e\n\u003cli\u003eCircular aperture: Yes\u003c\/li\u003e\n\u003cli\u003eMinimum focus distance: 0.3m\u003c\/li\u003e\n\u003cli\u003eMaximum magnification ratio: 0.15x\u003c\/li\u003e\n\u003cli\u003eFilter diameter: 49mm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715796045867,"sku":"105821","price":599.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-35mm-f1.8-1.jpg?v=1768968430"},{"product_id":"sony-e-30mm-f3-5-macro-lens","title":"Sony E 30mm f3.5 Macro Lens","description":"\u003cp\u003eSony 30mm f3.5 Macro - A compact and lightweight lens for shooting in closeThis Sony Macro lens designed for E-mount cameras is perfect for exploring close-up photographs of small, detailed objects. A 1:1 magnification ratio means it captures minute objects in life-size on the image sensor - perfect for exploring the finest of details with incredible accuracy. The compact and lightweight Sony 30mm f3.5 Macro lens is a great option for a day wandering through the botanical gardens, seeing what nibute lifeforms you can investigate.\u003c\/p\u003e\u003cp\u003eVersatile focal length - great for snapshots!\u003c\/p\u003e\u003cp\u003eThis Sony prime lens is not limited to a life shooting close-up objects, and users will find just as much use for it as a general purpose lens. The 30mm focal length is a \"normal\" equivalent when mounted on an APS-C format camera, meaning it provides a field of view similar to what the human eye sees. This common field of view makes the lens usable for a wide range of applications, including Landscapes, snapshots and travel. This is the type of lens that you can feel comfortable leaving on your camera for long day trips, excellent for Macro work, but just as ready to capture any other subject you may encounter.\u003c\/p\u003e\u003cp\u003eFurther functionality\u003c\/p\u003e\u003cp\u003eFurther enhancing its usability for a range of shooting scenarios, the Sony 30mm f3.5 Macro lens features Smooth, fast and quiet AF performance - the kind that renders it useful for capturing HD quality videos. Focus performance is exceptionally accurate, allowing it to pinpoint subjects with minimal effort, but if you are wanting to perform some fine-tuning, this lens feature Direct Manual Focus, allowing you to grab the easy to grip focus ring and make any necessary adjustments without changing a setting or mode.\u003c\/p\u003e\u003cp\u003eFor all-day shooting you can't go wrong with this compact and lightweight prime lens, which features a form factor much in keeping with the rest of the Sony Compact system range. Lightweight so as not to tire you out through a day of shooting, this lens has a large f3.5 maximum aperture rating, allowing you to keep shooting hand-held images in low light conditions, maintaining a consistent level of image sharpness and leaving your heavy tripod at home.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715796078635,"sku":"102984","price":449.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-30mm-f3.5-macro.jpg?v=1768968430"},{"product_id":"sony-fe-16-35mm-f2-8-gm-lens","title":"Sony FE 16-35mm f2.8 GM Lens","description":"\u003cp\u003eA fast, premium and rugged wide-angle zoom for E-Mount\u003c\/p\u003e\u003cp\u003eA pristine wide-angle zoom lens made to the high standards of the full-frame E-mount range, the Sony FE 16-35mm f2.8 GM lens will impress with its exceptional images, produced with astonishing consistency. Combining a versatile wide-angle zoom range and a very fast f2.8 maximum aperture, this is the ideal lens for attaching to your camera when jet-setting to a new country, hiking up a mountainside and camping out for awe-inspiring sunsets, or taking in the sites in some ancient, history-filled city. The large aperture rating lets in heaps of light, so you can pack light and leave the tripod at home and still come home with a hard drive full of images that are free from blur.\u003c\/p\u003e\u003cp\u003eFor stills and for HD and 4K video, the 16-35mm f2.8 features Sony's brilliant Direct Drive Super Sonic Wave AF motor, which will be very welcomed thanks to its blistering speed, whisper-quiet operation sounds and pinpoint accuracy. A focus hold button is easy to reach and helps you lock onto your focal point in critical moments, while an MF\/AF switch ensures you can decide when to take matters into your own hands.\u003c\/p\u003e\u003cp\u003eWhen inspecting both the physical and optical construction of this lens it is easy to see that Sony have delivered exactly what is expected. Images are sharp, detailed and free from common nasties, thanks to a design that includes two Extra-low dispersion, three Aspherical and two XA elements, and the application of both Nano AR and Fluorine coatings. Physically the lens is dust and moisture resistant, meaning you can take it out with you to the far corners of the world without worrying too much about the elements where your lens is concerned - your outfit is another matter!\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715796111403,"sku":"115453","price":2899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/16-35mm_1_2.jpg?v=1768968430"},{"product_id":"sony-fe-12-24mm-f4-g-lens","title":"Sony FE 12-24mm f4 G Lens","description":"\u003cp\u003eA rugged and reliable, wide angle zoom for the Full-Frame E-Mount\u003c\/p\u003e\u003cp\u003eIdeal for stunning wide angle views and with enough zoom to be suitable for all manner of daily applications, this Sony FE 12-24mm f4 G lens is perfect for everyday usage, travel and more. Designed for use on full-frame E-mount cameras, the 12-24mm zoom range is wide enough to do the most incredible and majestic landscapes justice, but the flexible zoom range allows you to frame your images with accuracy and creativity. A fast f4 maximum aperture ensures you can forget your tripod when packing for your camping trip, as the lens will let in enough light to stay sharp and blur-free.\u003c\/p\u003e\u003cp\u003eMade for a premium range of cameras and made to premium standards, this Sony FE 12-24mm f4 G zoom lens will produce images of a sharp and detailed nature, free from the range of distortions and aberrations that can plague otherwise great images. The cause of this high performance is the optical construction that contains four Aspherical, three ED and one super ED elements and the inclusion of Nano AR coating in the design process - this particular addition limiting flare and ghosting and increasing colour accuracy and contrast.\u003c\/p\u003e\u003cp\u003eMore than just optical performance was considered when designing this lens, resulting in a rugged option that can handle the rigors of the great outdoors, thanks to dust and moisture resistance. A focus hold button and AF\/MF switch are both easy to access and result in a highly personal level of usability in terms of finding focus, which on turn is noteworthy for its fast and accurate performance, courtesy of the direct drive super sonic wave AF motor.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715799060523,"sku":"115454","price":2499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1224mm.jpg?v=1768968541"},{"product_id":"sony-e-16-50mm-ii-power-zoom","title":"Sony E 16-50mm II Power Zoom","description":"\u003cp\u003eThe Sony E 16-50mm II PZ lens is a new compact zoom that's perfect for capturing high-quality photos and videos on your APS-C mirrorless camera. The lens boasts a versatile zoom range, ideal for everyday shooting, while its smooth and quiet autofocus ensures you never miss a passing moment. Incredibly compact and lightweight, this lens is the perfect companion for photographers and videographers on the go.\u003c\/p\u003e\u003cp\u003eThe Sony E 16-50mm II PZ lens includes a brilliant optical design with four Aspherical and one ED element included, which ensures brilliant edge-to-edge sharpness throughout the standard zoom range. This Sony lens is brilliant for capturing close-up details, with a closest focus range of 0.25-0.3m, so if you are pairing with the ZV range of mirrorless cameras, it's the perfect match for utilising the product showcase setting.\u003c\/p\u003e\u003cp\u003eThe Sony E 16-50mm II PZ lens features built-in Optical Stabilisation, so it produces brilliant, blur-free handheld results, which is great for both still and video enthusiasts, while the latter will appreciate the minimised focus breathing of this impressive zoom lens.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715799126059,"sku":"135633","price":349.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-16-50-pz-ii.jpg?v=1768968541"},{"product_id":"sony-fe-12-24mm-f2-8-gm-lens","title":"Sony FE 12-24mm F2.8 GM lens","description":"\u003cp\u003eThe Sony FE 12-24mm f2.8 GM lens is a fast wide-angle zoom lens, compatible with Sony's Full-Frame Mirrorless cameras. It is the widest lens yet to be released with an f2.8 maximum aperture, which makes it ideal for available-light shooting. Landscapes can be shot at any time of the day with this Sony G Master lens. Taking into account other G Master lens releases, the range now covers an impressive 12-200mm with a fast f2.8 maximum aperture, leading to versatile shooting of any subject imaginable.\u003c\/p\u003e\u003cp\u003eAssuring sharp and detailed photographs can be captured at all points within the zoom range, the Sony FE 12-24mm lens features a number of high-end optical elements, including XA, ED and Super ED. Nano AR Coating II has been used to reduce reflections, such as ghosting and flare, while Fluorine Coating has been applied to the front element of this Sony lens, which protects it from damage. This coating goes well with the rugged construction of this lens, and it is also sealed at various points throughout construction, which results in its dust and moisture-resistant qualities.\u003c\/p\u003e\u003cp\u003eIn order to make the most of the high-performance mirrorless cameras that Sony produce, the Sony FE 12-24mm GM lens features innovative XD linear AF motors. This AF system focuses quickly and precisely, able to keep up with fast-paced moving subjects, for premium burst shooting results, as well as smooth and classy looking videos. Increasing its usability, this wide-angle zoom lens features a smooth and responsive focus ring, as well as a focus hold button which can be pressed to preserve a focal point and customised to perform a different task, using the menu of a compatible Sony camera.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715799158827,"sku":"120668","price":4799.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-12-24mm-f2-8-gm-side.jpg?v=1768968541"},{"product_id":"sony-pz-e-18-110mm-f4-g-oss","title":"Sony PZ E 18-110mm F4 G OSS","description":"\u003cp\u003eLooking to make the most of the high-end video performance of your Sony Mirrorless camera? The Sony E PZ 18-110mm f4 is suitable for this very task, whether you use a full-frame or smaller APS-C format model. A major selling point of this zoom lens is its power zoom function, which makes it easy to take advantage of the full zoom range in a smooth and non-distracting manner. The zoom range itself is worthy of mention, covering virtually any tasks that most users would choose to frame on a daily basis - this helps you to minimise your travelling and working photography kit.\u003c\/p\u003e\u003cp\u003eThroughout the versatile zoom range, the Sony PZ E 18-110mm lens includes a constant f4 maximum aperture. This is perfect for producing consistent depth of field for your photos and videos. The G lens design of the optics of this lens assures resolution and sharpness is consistently excellent, as is the quality of the bokeh, or out of focus areas. The f4 aperture can be controlled using the iris control, with other features of note being an iris lock and iris click switch. Other physical controls of the lens include a power zoom lever, zoom switch and smooth manual focus ring. \u003c\/p\u003e\u003cp\u003eFor a pleasing user experience, this Sony lens provides various areas of customisation, including switchable zoom ring direction, smooth slow powered zoom and more. Sony's SMO design has been utilised in construction, which allows issues such as focus breathing, axial shift and focus shift to be minimised, so you are left to enjoy this beautiful cinema-friendly optic in all of its glory. This Sony zoom lens features Optical SteadyShot stabilisation, so images and videos captures and blur-free and smooth in appearance, while the rugged dust and moisture-resistant build allows the lens to perform at its best both indoors, in a studio setting, and out on location.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715799257131,"sku":"117019","price":4999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-pz-18-110mm-g-oss.jpg?v=1768968542"},{"product_id":"sony-e-16mm-f2-8-lens","title":"Sony E 16mm f2.8 Lens","description":"\u003cp\u003eA wide, pancake-style prime lens for Sony E-mountIntroducing the Sony 16mm f2.8 for the E-Mount, a lens so tiny it can easily fit in your shirt pocket and will comfortably fit in a small section of your gadget bag, ready to join the rest of your Sony kit. The 16mm focal length provides an equivalent of 24mm when mounted on APS-C E-Mount cameras, a popular field of view for landscape, scenery, street and architecture photographers, and one that many use for much of their travel and walkabout shots.\u003c\/p\u003e\u003cp\u003eYour new favourite companion - ready to go anywhere with you\u003c\/p\u003e\u003cp\u003eDesigned to live on the front of your camera, the Sony 16mm is just over 2cm long and weighs only 70 grams, helping to keep your kit as compact as possible so you will have it hanging comfortably around your neck for longer periods. This increase in time spent with your camera gear will find you shooting in different more difficult conditions, something that this pancake lens is more than ready for. A large f2.8 maximum aperture enables you to handle the darker environments that occur indoors or out after sundown, letting in plenty of light and subsequently producing sharp photos.\u003c\/p\u003eThe Sony 16mm features a 7-blade rounded circular aperture for more pleasing out-of-focus areas\u003cp\u003eModern camera users are not purely interested in still photography, but also like to dabble in the moving image, something that Sony has been very accommodating of with their cameras featuring Video shooting of high quality. To further enhance this experience, this 16mm lens has an internal stepping motor, which helps accurate autofocus to be attained quickly, quietly and smoothly. These characteristics ensure that your subjects will be sharp and clear during playback and your audio will not be full of annoying focusing sounds.\u003c\/p\u003e\nOther features\n\u003cul\u003e\n\u003cli\u003eClosest Focus: 0.24m\u003c\/li\u003e\n\u003cli\u003eCompatible with APS-C format Sony E-mount cameras\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715799552043,"sku":"99901","price":269.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-16mm-f2.8_2.jpg?v=1768968543"},{"product_id":"sony-fe-28-60mm-f4-5-6-kit-zoom","title":"Sony FE 28-60mm f4-5.6 Kit Zoom","description":"\u003cp\u003eAt the time of release the Sony FE 28-60mm f4-5.6 zoom lens is the most compact standard zoom lens available for full-frame mirrorless cameras. Usable on both full-frame and APS-C format cameras from Sony, this lens features a retractable design for enhanced portability and it weighs in at just 167 grams. Pair this with the versatile, everyday-friendly zoom range and this lens is an obvious choice for day to day shooting and travel purposes.\u003c\/p\u003e\u003cp\u003eDespite being so small and light, the Sony FE 28-60mm lens is rugged and reliable - it features dust and moisture-resistance. Optically this lens features Aspherical lens elements which help it to achieve world-leading image sharpness without sacrificing the compact nature of the lens. A 7-blade circular aperture has also been employed for the benefit of the out of focus areas, or bokeh, created by the lens.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Sony FE 28-60mm standard zoom lens features a linear AF motor, which provides a fast and quiet brand of autofocus, This AF system is suitable for still photography and video recording, and it is also compatible with important features of Sony mirrorless cameras, such as Real-time Tracking and Real-time Eye AF.\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":42715800633387,"sku":"120954","price":499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-28-60mm.jpg?v=1768968584"},{"product_id":"sony-fe-70-300mm-f4-5-5-6-g-oss-zoom-lens","title":"Sony FE 70-300mm f4.5-5.6 G OSS Zoom Lens","description":"\u003cp\u003eThe longest reaching zoom in the Sony E-Mount lineup\u003c\/p\u003e\u003cp\u003eThe longest zoom lens to be announced in the Sony E-Mount range is this high performance, telephoto FE 70-300mm f4.5-5.6 G OSS. Compatible with Full-Frame E-Mount cameras, this lens has been designed for optical prowess, delivering an exceptional level of detail and image sharpness that is a perfect pairing to the premium quality these cameras produce. This long range zoom lens can also be used on the smaller APS-C format E-Mount cameras, with an enhanced magnification that reaches an equivalent of 450mm - primed for wildlife, sports and action.\u003c\/p\u003e\u003cp\u003ePremium constructionWithin the lens construction is 4 Aspherical and 2 extra-low dispersion glass elements, which work together with Sony's Nano AR coating to produce the quality that has been previously outlined, as well as stopping any aberrations and imperfections from hindering your photographs. Edge to edge sharpness is maintained at all apertures, leading to confident shooting without restraint.The Sony 70-300mm has also been constructed superbly in terms of durability, with a dust and moisture sealed design that allows shooting in harsher environments. Again, this is the freedom and versatility that action photographers require.\u003c\/p\u003e\u003cp\u003eHelping you keep a steady handTo help you to continue producing sharp, blur-free images in all lighting conditions, Sony has included their astounding Optical Stabilisation System in the 70-300mm f4.5-5.6 G lens. Handheld shooting is well and truly supported, awarding you the freedom to move around with the action and find the best spot for capturing the best possible images. Low-light is less of an issue with this lens and you can shoot throughout the day and into the evening without troubling your tripod or monopod.\u003c\/p\u003e\u003cp\u003eFully-equipped to find and maintain focus\u003c\/p\u003e\u003cp\u003eFurther cementing its place as a sports and wildlife suited tool, the Sony 70-300mm f4.5-5.6 G OSS lens has been equipped with a lightning-fast AF motor, to make sure you never miss the right shot, due to your equipment. Other features that have been put into place to help you lock your subjects into focus with minimal time and effort include a focus hold button and a focus range limiter. All of this functionality is just as useful for shooting videos as it is stills, which is very timely with the release of exciting cameras like the Sony A7S II.\u003c\/p\u003e\u003cp\u003eFurther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClosest focus of just 0.9m\u003c\/li\u003e\n\u003cli\u003eCircular 9-blade aperture diaphragm for beautiful bokeh\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715806531627,"sku":"112807","price":1799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/70-300mmg2.jpg?v=1768968640"},{"product_id":"sony-fe-50mm-f1-8-lens","title":"Sony FE 50mm f1.8 Lens + Bonus Sony $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eA Compact, Normal Prime lens for Sony E-Mount\u003c\/p\u003e\n\u003cp\u003eThis large aperture prime lens from Sony is another worthwhile addition to their extremely popular Compact System range. Suitable for Sony E-Mount cameras of both Full-Frame or APS-C format, this 50mm lens offers a 75mm equivalent focal length on the later, excellent for tightly-cropped portraits, architecture, documentary and everyday photography.\u003c\/p\u003e\n\u003cp\u003eLarge f1.8 Aperture - Blurry backgrounds galoreThis Sony 50mm f1.8 lens is ready and waiting for you, whether you are wanting to take it shooting in the bright afternoon sun, or beneath city streetlights at night, thanks to a large f1.8 maximum aperture rating. This large opening allows you to shoot with quick shutter speeds avoiding camera-shake ruining your photographs, but it is also responsible for allowing you to produce a large depth of field within your images. Practice placing your tack-sharp subject in the foreground of your picture, while throwing the background into a dreamy blur and witness the professionalism this ability adds to your photography.\u003c\/p\u003e\n\u003cp\u003eDue to the lens being constructed with a 7-blade circular aperture, these out-of-focus areas that are so easy to create, are of a beautiful and natural appearance.\u003c\/p\u003e\n\u003cp\u003eNew DC focus motor - Fast, Smooth and SilentSuitable for both the excellent still and Video capabilities that are standard in Sony Compact System cameras, the Sony 50mm f1.8 includes a brand new DC Motor to help you autofocus. This incredibly accurate Autofocus promises to be incredibly accurate, as well as smooth, fast and silent, very important features for capturing the best photos and movies possible.\u003c\/p\u003e\n\u003cp\u003eA well-equipped optical construction\u003c\/p\u003e\n\u003cp\u003eConstructed with excellence in mind, this Sony lens is simply destined to help you take sharp, blemish-free pictures. With a double-gauss optical configuration that now includes an Aspherical element, imperfections such as coma, spherical aberration and distortions are not going to get in the way of you capturing beautifully detailed photographs, time and time again. Weighing just 186 grams, the Sony 50mm f1.8 is a fine suitor for the entire Sony E-Mount range, fitting the bill as a top performer that is small enough to warrant being on your camera at all times.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715807580203,"sku":"112806","price":449.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sonyfe50mmf18.jpg?v=1768968657"},{"product_id":"sony-fe-135mm-f1-8-gm-lens","title":"Sony FE 135mm F1.8 GM Lens + Bonus Sony $200 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_200_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eFor capturing high-quality portraits, as well as wildlife and event photographs, consider this Sony FE 135mm f1.8 GM lens. With its versatile telephoto focal length and bright maximum aperture, users can produce shallow depths of field and beautiful bokeh with this Sony prime lens. This lens is a member of Sony's prestigious GM range, meaning it is made to a high standard optically and physically. Optically the lens features XA (extreme aspherical), Super ED (extra-low dispersion) glass, and ED glass elements, all of which lead to high levels of image sharpness and aberration correction. Physically, the lens is suitable for use in studio or on-location, with dust and moisture-resistance, as well as a protective fluorine coating. The lens barrel is lightweight and rugged, thanks to its magnesium alloy build.\u003c\/p\u003e\n\u003cp\u003e.\u003c\/p\u003e\n\u003cp\u003eThe Sony FR 135mm f1,8 GM lens is capable of versatile shooting, including varied still photography and videography. It features fast and smooth autofocus, thanks to the inclusion of dual XD linear AF motors. So any user can adjust the lens to best fit their needs and current shooting situation, this lens features dual customisable focus hold buttons, which can adjust AF settings and more whether in vertical or horizontal orientation, a focus limiter switch, and an easy de-click switch - this comes in handy when filming video.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715807711275,"sku":"119012","price":2499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-135mm-f1-8-gm-2.jpg?v=1768968658"},{"product_id":"sony-e-11mm-f1-8-lens","title":"Sony E 11mm f1.8 Lens + Bonus Sony $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eLooking for a wide-angle prime lens to capture stunning landscapes and interior shots with your Sony Mirrorless camera? The Sony E 11mm f1.8 is a great choice. A portable option, this Sony prime lens weighs in at just 181 grams. The 11mm focal length provides a 16.5mm equivalent on compatible APS-C cameras, which is wide enough to fit in all of the detail you need. It is also a great option for vlogging as you can hold your camera at arm's length, knowing you will still fit everything in. A major selling point of this lens is the bright f1.8 maximum aperture, which provides users with brilliant depth of field control and makes the lens perfect for working in available light.\u003c\/p\u003e\n\u003cp\u003eThe Sony E 11mm f1.8 Lens features a brilliant optical design which helps it to attain crisp and clear imagery in a wide range of scenarios. Elements included in the design are Aspherical and ED glass, while multi-coating has been applied to suppress ghosting and flare.\u003c\/p\u003e\n\u003cp\u003eThe Sony E 11mm f1.8 Lens is portable and slim, but that does not mean Sony have skimped on features when designing it. The lens is great for advanced and beginner users alike, with a focus-hold switch and a focus hold button, the latter of which can be customised to adjust a setting of the user's choice. Despite its slim build, this lens has been made to handle outdoor conditions admirably with dust and moisture resistance. Whether you plan to use this lens for stills, video or both, you will be pleased by the addition of dual linear AF motors and the resulting smooth, fast and accurate AF performance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715812298795,"sku":"126823","price":749.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-11mm-f1-8_1.jpg?v=1768968725"},{"product_id":"sony-fe-28-70mm-f3-5-5-6-oss-lens","title":"Sony FE 28-70mm f3.5-5.6 OSS Lens","description":"\u003cp\u003eA versatile everyday zoom lens for Sony E-MountCompatible with all Sony E-Mount cameras, including their excellent Full-Frame range, this 28-70mm OSS lens is an excellent everyday option, versatile as well as compact and lightweight. Suitable for a range of applications including portraits, landscapes and so much more, this 28-70mm is a worthy addition to any E-mount kit.\u003c\/p\u003e\u003cp\u003eOSS - Sharp and blur-free results\u003c\/p\u003e\u003cp\u003eIncluded in this excellent zoom lens from Sony, is their Optical SteadyShot stabiliser, awarding users with a new level of confidence in their hand-held shooting. Indoors and outdoors this lens excels when it comes to image sharpness, with the power to shoot at relatively low shutter speeds without camera shake rearing its head and ruining images. This stabiliser also comes in handy when capturing moving subjects, allowing you to move around as you need to in order to frame your picture perfectly.\u003c\/p\u003e\u003cp\u003eBuilt to withstand your daily environment\u003c\/p\u003e\u003cp\u003eBuilt to withstand the rigours of day-to-day life and travel, this Sony 28-70mm OSS lens features a classy dust and moisture resistant design. If you are hiking and get caught in a downpour, you don't need to stress too much about your lens being damaged and you can even keep your camera ready incase any chances come along. This rugged construction from Sony awards you with extra shooting opportunities, which means more pictures!\u003c\/p\u003e\u003cp\u003eOptical design\u003c\/p\u003e\u003cp\u003eA top notch Sony lens design containing 3 aspherical elements and 1 extra-low dispersion element help minimize distortions and aberrations throughout the zoom range, while maintaining a high-level of image quality and sharpness. A Seven-blade circular aperture diaphragm provides a smooth and beautiful bokeh, achieving a more professional and distinguished look in your finished photographs.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715817672747,"sku":"107726","price":399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-ff-28-70mm-oss.jpg?v=1768968796"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-zoom","title":"Sony FE 70-200mm f2.8 GM OSS Zoom","description":"\u003cp\u003eA premium Sony E-mount telephoto zoom lens, for premium bodiesReady and primed for action, is this premium telephoto zoom lens from Sony. The Sony FE 70-200mm f2.8 GM is going to suit Sports and Wildlife photographers just fine, with a focal range that has become a favourite among action photographers in general - it has even been seen in many Wedding photographer's kits.\u003c\/p\u003e\u003cp\u003eA constant f2.8 aperture makes this lens even more suited to shooting at fast moving subjects, allowing you to open up the aperture and utilise quicker shutter speeds. This large aperture opening also enables you to pinpoint your area of focus within an image and render virtually everything else into blur. This blur is beautiful and captivating, thanks to an 11-blade circular aperture, while your subject that is in focus is sharp and eye-catching.\u003c\/p\u003e\u003cp\u003eWhat's under the hood?\u003c\/p\u003e\u003cp\u003eThroughout its long zoom range this premium telephoto zoom lens provides excellent image clarity and sharpness, sure to satisfy enthusiasts and professionals. The lens construction responsible for this stunning performance contains three advanced lens elements - XA, ED, and Super ED glass. These special elements have all been included for overall image quality and to reduce distortions and aberrations. This new Sony FE 70-200mm f2.8 GM lens is a high quality, versatile performer, matching the flagship Sony E- mount bodies perfectly.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715818426411,"sku":"112673","price":2899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/70200mm.jpg?v=1768968798"},{"product_id":"sony-fe-35mm-f2-8-zeiss-lens","title":"Sony FE 35mm f2.8 ZEISS Lens","description":"\u003cul\u003e\n\u003cli\u003eMinimum Focus Distance: 13-3\/4 inches (.35m)\u003c\/li\u003e\n\u003cli\u003eMagnification : x 0.12\u003c\/li\u003e\n\u003cli\u003eLens Groups-Elements: 5\/7\u003c\/li\u003e\n\u003cli\u003eFilter Diameter: 49mm\u003c\/li\u003e\n\u003cli\u003eLens Type: E-mount Full Frame\u003c\/li\u003e\n\u003cli\u003eLens Weight: 4.3 oz. (120 g)\u003c\/li\u003e\n\u003cli\u003eAperture (Max.): f\/2.8\u003c\/li\u003e\n\u003cli\u003eAperture (Min.): f.22\u003c\/li\u003e\n\u003cli\u003eFocal Length (35mm equivalent) : APS: 42.5mm (35mm Equivalent: 35mm)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715825045547,"sku":"107727","price":1099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-ff-zeiss-35mm-f2.8.jpg?v=1768968937"},{"product_id":"sony-fe-100-400mm-f4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f4.5-5.6 GM OSS Lens","description":"\u003cp\u003eNew for the E-mount, the longest lens in the lineup\u003c\/p\u003e\u003cp\u003eAn exciting prospect for all Sony E-Mount users, particularly those with an interest in Sports and Wildlife photographers, is this FE 100-400mm f4.5-5.6 lens, the longest in the lineup so far. This lens is full-frame compatible and it can also be shot on APS-C format E-Mount cameras and in conjunction with Sony Teleconverters for an increase on the already long zoom range.\u003c\/p\u003e\u003cp\u003eThe 100-400mm f4.5-5.6 features a Direct Drive SSM focus motor, which leads to fast, accurate and silent AF performance. This focus motor has all the characteristics that you would want, able to efficiently detect your subject and lock into focus, track your subject as it moves and allow you to fire, all at an undetectable volume, which is great for maintaining discretion and filming videos.\u003c\/p\u003e\u003cp\u003eJust like the E-Mount range that it is part of, this lens manages to perform all of these tasks whilst remaining lightweight and portable. Sony is playing to its strengths here, developing a lens that is amongst the smallest of its type, without you having to sacrifice on quality and performance. Dust and moisture-resistant construction allow you to shoot undeterred as the weather conditions worsen, while fluorine coating has been applied to the front of the lens, so you can easily remove any dust and grime that may become lodged.\u003c\/p\u003e\u003cp\u003eImage quality is where this lens really comes into its own, delivering consistently good quality and edge to edge sharpness. This high-quality performance is thanks to the premium optical design, which contains 22 elements in 16 groups. Including in these elements is 1 Super-ED and 2 ED glass elements, which along with delivering maximum resolution, control the appearance of chromatic aberrations. Out of focus areas are rendered beautifully, while Sony's Nano AR coating is in place to reduce ghosting and flare.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eZoom Torque Adjustment Ring\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot stabiliser - reduces the effects of camera shake and motion blur\u003c\/li\u003e\n\u003cli\u003eFocus range limiter - saves your lens from searching for focus and wasting time\u003c\/li\u003e\n\u003cli\u003eInternal focus - retains compact size during performance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715825111083,"sku":"115285","price":3999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/100-400mm.jpg?v=1768968937"},{"product_id":"sony-e-50mm-f1-8-lens-black","title":"Sony E 50mm f1.8 Lens - Black","description":"\u003cp\u003eSony 50mm f1.8 OSSAnother welcome addition to the growing Sony E-Mount lens lineup is this compact and lightweight classic 50mm lens, requiring the immediate attention of Portrait photographers in particular. The 35mm equivalent focal length of 75mm enables a tight-crop for portraiture, which results in a more unguarded and comfortable model - everyone is more at ease without a camera right up in their face!\u003c\/p\u003e\u003cp\u003eFor the hand-held, low-light shooters\u003c\/p\u003e\u003cp\u003eFor anyone wanting to shoot hand-held no matter what the lighting condition, this one's for you. This nifty fifty from Sony features a large f1.8 maximum aperture, letting in plenty of light and allowing you to shoot at consistently fast shutter speeds. Even after the sun has started to set on your city, you will be out wandering the streets capturing tack-sharp images with your 50mm f1.8. This fast aperture is also ready to help you explore selective focus within your photographs. You can decide whether you want a large or little amount in focus and make the adjustment accordingly - maybe in the next shoot, only your model's face should be in focus - this is easy to achieve.Further benefitting those shooting with available light, this versatile lens includes Sony's highly effective Optical SteadyShot stabiliser, accounting for any hand movements and reducing the blur that these movements cause. This stabilisation system is good for up to 4 stops, more than capable of eliminating blur for the majority of your day-to-day shooting.\u003c\/p\u003e\u003cp\u003eAlways on target\u003c\/p\u003e\u003cp\u003eHelping you to find accurate focus in any situation, this Sony 50mm lens has a smooth and quiet linear AF motor and Direct Manual Focus. The Linear AF motor is suited to both stills and video shooting, where it's quiet, stealth-like performance will be especially appreciated, due to it going unnoticed. Direct Manual Focus allows you to take matters into your own hands, making critical adjustments and fine-tuning without changing a setting or a switch on the lens or your camera. Simply grab the focus ring and turn - as we all know, every passing moment is critical when you are aiming for the best photographs of your life.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715856863275,"sku":"102983","price":479.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-50mm-f1.8-lens-black.jpg?v=1768969510"},{"product_id":"sony-e-10-20mm-f4-g-pz-zoom","title":"Sony E 10-20mm F4 G PZ Zoom","description":"\u003cp\u003eThe Sony E 10-20mm f4 G PZ lens is the smallest and lightest of its class, weighing in at just 178 grams, which makes it ideal for pairing with compatible APS-C format Sony Alpha mirrorless cameras. The lens features internal focus and zoom mechanisms, resulting in it maintaining its portability during use, making it ideal for travel, vlogging and more. The wide field of view provided by this Sony zoom lens is great for landscapes as well as POV vlogs; the latter is also supported by the power zoom function, which is ideal for delivering stunning, cinematic slow-motion zooms.\u003c\/p\u003e\u003cp\u003eA constant f4 maximum aperture is available on this Sony zoom lens, which means the same level of depth of field control and low-light shooting ability is available at all focal lengths. A G series lens, image quality is exceptional throughout the zoom range, with a range of lens elements in the design; this includes Aspherical, ED and ED Aspherical. Flare and ghosting is well surpressed thanks to multi-coating on the lens elements.\u003c\/p\u003e\u003cp\u003eThe power zoom function of the Sony E 10-20mm f4 G PZ lens can easily be accessed by the zoom lever, which means you can use the lens accurately and confidently handheld, on a grip, gimbal and more. As it is designed for use on APS-C format Sony Mirrorless cameras, this lens provides a versatile 15-30mm equivalent zoom range. Focus performance of the lens is fast and incredibly accurate, thanks to the use of dual linear AF motors, while a closest focus of 0.2m is available using AF or 0.13m using MF. Despite its slimline build, the Sony E 10-20mm f4 G PZ lens is sturdy, with dust and moisture-resistance allowing it to be used in outdoor conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860369451,"sku":"126821","price":1099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-10-20mm-f4-g-pz-front.jpg?v=1768969620"},{"product_id":"sony-fe-50mm-f1-2-gm","title":"Sony FE 50mm f1.2 GM Lens - Bonus Sony $200 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_200_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 50mm f1.2 GM lens is as compact and lightweight as other similar lenses in the Sony range but despite this, it offers an ultra-bright f1.2 maximum aperture. This feature makes the lens ideal for low-light shooting and it makes it a perfect option for producing beautiful bokeh with your Sony Mirrorless camera. This Sony prime lens joins the GM range, which means it is built to premium standards optically and physically. The high-end optical design includes 3 extreme aspherical elements which assure sharpness is paramount, while Nano AR II coating has been applied to reduce flare and ghosting in images. In terms of its physical qualities, the Sony FE 50mm f1.2 is tough despite its relatively compact size; it is weather-sealed to withstand the elements and includes a protective fluorine coating.\u003c\/p\u003e\n\u003cp\u003eIn use, the Sony FE 50mm f1.2 GM lens will impress users from all backgrounds. The classic focal length is great for portraits, photojournalism and more, while the physical aperture ring makes it easy to adjust the depth of field of your images for creative purposes. You can even attempt close-up shooting with this Sony 50mm lens - it has a closest focus of just 0.4m. Two function buttons can be customised to allow the lens to slot into your workflow perfectly, while the fast and smooth autofocus provided by the Four Sony XD (extreme dynamic) Linear Motors will appease users who use their Sony Mirrorless camera for stills, video, or a little bit of both.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860402219,"sku":"121488","price":2599.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-50mm-f1-2-gm.jpg?v=1768969620"},{"product_id":"sony-e-15mm-f1-4-g-lens","title":"Sony E 15mm F1.4 G Lens","description":"\u003cp\u003eThe Sony E 15mm f1.4 G lens is a wide-angle prime lens designed for APS-C format Sony E-Mount mirrorless cameras. On these cameras, this lens provides a versatile 22.5mm equivalent focal length, which is great for landscapes, interior shots, street photography and more. Thanks to the exceptional optical design, which includes Aspherical, ED and Super ED lens elements, edge to edge sharpness is delivered, which is astonishing for a lens with such a focal length. A portable and lightweight lens, the Sony E 15mm f1.4 G is a great addition to any Sony Mirrorless kit.\u003c\/p\u003e\u003cp\u003eThe bright f1.4 maximum aperture is a standout feature of this Sony prime lens. Depth of field control is top-notch, as is low-light performance, which goes hand in hand with the low noise levels of Sony mirrorless cameras. The Sony E 15mm F1.4 G Lens delivers fast and accurate AF performance, thanks to the use of dual Linear AF motors. Focusing is internal, which allows the lens to retain its compact size throughout usage.\u003c\/p\u003e\u003cp\u003eThis lens may be portable in size but it is made tough, with dust and moisture resistance allowing you to take it outdoors with freedom and confidence. To further aid with its video credentials, the Sony E 15mm f1.4 G lens features minimal focus breathing and angle of view variations while focussing. There is a physical aperture ring for making hands-on adjustments to your depth of field, while this too gets the video-friendly treatment, with an aperture click switch which can be set to off for quieter shooting.\u003c\/p\u003e\u003cp\u003eOther user-friendly features of this Sony prime lens include a focus hold button and focus mode switch, so users can set the lens up to bests suit their shooting style and current scenario.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860467755,"sku":"126822","price":1099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-15mm-f1-42.jpg?v=1768969620"},{"product_id":"sony-fe-40mm-f2-5-g","title":"Sony FE 40mm f2.5 G Lens + Bonus $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eSony understands that portability and power are what has made their full-frame Mirrorless cameras such a huge success, so they are bringing you three new compact prime lenses. One of these lenses is this standard lens, the FE 40mm f2.5 G. As it is compatible with full-frame cameras, you can pair the sharpness and detail provided by its premium optical design with the high-resolution sensors in the full-frame Alpha range. This lens features a bright f2.5 maximum aperture for reliable low-light performance, while a physical aperture ring is included for hands-on adjustments to depth of field and exposure. A click\/de-click switch is included so you can decide how this aperture ring functions.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 40mm f2.5 G lens can be used for both still shooting and video recording with your Mirrorless camera, thanks to the fast and quiet autofocus provided by the dual linear AF motors. Much of the appeal of the Sony Alpha range has been due to the system's incredible usability, and this Sony prime lens keeps this ball rolling; it features a focus hold button, a focus mode selector and a smooth manual focus ring, so you can choose between the fast AF and the intuitive linear response MF.\u003c\/p\u003e\n\u003cp\u003eThis new range of Sony prime lenses is destined for life on the road, and thanks to its impressively sturdy build, it doesn't matter what the conditions are like at the destination, it will always perform at its best. This lens features dust and moisture resistance, as well as an aluminium build.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860566059,"sku":"121497","price":849.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-40mm-f2-5_3.jpg?v=1768969620"},{"product_id":"sony-fe-50mm-f2-5-g","title":"Sony FE 50mm f2.5 G Lens + Bonus Sony $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eWith performance and portability being the two key factors in the success of the Sony Alpha range of cameras, it is little wonder they would release this to their fans; three new compact prime lenses. One of these lenses is this standard lens, the FE 50mm f2.5 G. This lens has been designed for the full-frame models within the Alpha range, so you can enjoy the sharpness and detail provided by its premium optical design in unison with the best high-resolution sensors Sony has to offer. The bright f2.5 maximum aperture of this lens results in excellent low-light performance, while a physical aperture ring is included for hands-on adjustments to exposure and depth of field. A click\/de-click switch is included so you can decide how this aperture ring functions.\u003c\/p\u003e\n\u003cp\u003eUsers looking to utilise the still shooting and video recording of their Sony Mirrorless camera are in luck; the FE 50mm f2.5 is notable for the fast and quiet autofocus provided by its dual linear AF motors. The lens features a focus hold button, a focus mode selector and a smooth manual focus ring, so you can choose between the fast AF and the intuitive linear response MF. These options result in a pleasing user experience and assure that the lens can slot nicely into your workflow.\u003c\/p\u003e\n\u003cp\u003eThis new range of Sony prime lenses are destined for life on the road, and thanks to its impressively sturdy build, it doesn't matter what the conditions are like at the destination, it will always perform at its best. This lens features dust and moisture-resistance, as well as an aluminium build.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860697131,"sku":"121498","price":849.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-50mm-f2-5-g_4__1.jpg?v=1768969621"},{"product_id":"sony-fe-70-200mm-f4-mk-2-g-oss-zoom","title":"Sony FE 70-200mm f4 MK 2 G OSS Zoom + Sony $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 70-200mm f4 MK 2 G OSS Zoom is a high-quality telephoto zoom lens, perfect for sports and wildlife photography, as well as wedding photography and more. Image quality is sublime throughout the versatile zoom range, thanks to the use of premium optical elements. This Sony lens features a rugged physical design, and a tripod mount is included for harnessing greater support and well-balanced shooting. Optical SteadyShot stabilisation is also included, so users can feel confident to use this telephoto lens handheld, and still produce impressive, blur-free imagery.\u003c\/p\u003e\n\u003cp\u003eAs a telephoto zoom lens, the Sony FE 70-200mm f4 MK 2 G OSS Zoom lens is excellent for framing subjects in the distance, but that's not all. This lens features an impressive closest focus range and a magnification ratio of 1:2, so it can also be used with success on close-up subjects. This lens is great for both still and video purposes, thanks to it including an overhauled autofocus system, which functions incredibly quickly and quietly.\u003c\/p\u003e\n\u003cp\u003eA perfect fit for modern mirrorless cameras, the Sony FE 70-200mm f4 MK 2 G OSS Zoom achieves all of its wonderful functionality and performance, in a portable stature that is better suited to daily photography than a traditional telephoto lens.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOptical Elements: Advanced Aspherical, Aspherical, Super ED \u0026amp; ED\u003c\/li\u003e\n\u003cli\u003eCircular 9-Blade Aperture Mechanism\u003c\/li\u003e\n\u003cli\u003eXD Linear Motors\u003c\/li\u003e\n\u003cli\u003eLinear Response MF\u003c\/li\u003e\n\u003cli\u003eFully Compatible with Sony 1.4x and 2x teleconverters\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860860971,"sku":"128607","price":2099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_fe_70-200mm_f4_mk_2_g_oss_zoom_1.jpg?v=1768969621"},{"product_id":"sony-fe-20-70mm-f4-g-zoom","title":"Sony FE 20-70mm F4 G Zoom + Bonus $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 20-70mm F4 G Zoom is a versatile standard zoom lens with an ultra-wide 20mm starting point, which is ideal for landscapes and scenery capture, as well as POV vlogging and more. This Sony zoom lens has enough reach for the lens to be put to use for portraiture and other general-purpose applications, while the lens can even be used on APS-C format Sony mirrorless cameras, on which it provides a more magnified equivalent of 30-105mm. This Sony zoom lens includes a bright constant f4 maximum aperture, so whether you are framing wide-angle landscapes or tightly-cropped still life images, the same level of depth of field control is available.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 20-70mm F4 G Zoom is a portable and lightweight zoom lens, but it is still suited to use outdoors, thanks to dust and moisture-resistant qualities. To help you keep the front element of the lens clean, it has also been treated with a protective fluorine coating. For the ultimate in hands-on control, this Sony zoom lens includes physical zoom, focus and aperture rings, with the latter also benefitting from a click\/de-click options, so users can enjoy manual exposure control, in a smooth and quiet manner that benefits video recording.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Sony FE 20-70mm F4 G Zoom lens provides fast, smooth and whisper-quiet AF performance that video enthusiasts will cherish, thanks to its two Linear XD AF motors. Highly responsive Linear MF is also available, which will be welcomed by anyone that prefers to take matters into their own hands. As many Sony E-mount users are relying on their camera to vlog and perform other movie purposes, this Sony standard zoom lens has a range of features to assist, including reduced focus breathing and axial shift when zooming, as well as support for the Sony Active Mode stabilisation which can be found in select Sony Mirrorless cameras.\u003c\/p\u003e\n\u003cp\u003eA range of high-end optical elements has been included in the design of the Sony FE 20-70mm f4 G zoom lens including two advanced aspherical, one aspherical, three ED, and one ED Aspherical element. These premium optics assure that chromatic and spherical aberrations are well limited, and image sharpness and clarity are top-tier. Optical coatings have also been applied to reduce flare and ghosting and improve contrast levels and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eOther Key Points:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGood for close-ups: (Closest focus range 0.3-0.25m)\u003c\/li\u003e\n\u003cli\u003eCustomisable Focus Hold Buttons\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860893739,"sku":"127877","price":1499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-20-70mm-f4-g_1.jpg?v=1768969621"},{"product_id":"sony-fe-70-200mm-f2-8-gm-m2-oss","title":"Sony FE 70-200mm f2.8 GM M2 OSS + Bonus $300 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_300_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eSports photographers looking to take full-advantage of their high-resolution, powerful Sony Alpha Mirrorless camera will be over the moon with the release of this new lens, the Sony FE 70-200mm f2.8 GM lens. This lens features a versatile zoom range that is perfect for getting a nice, tight crop of the action when required. The optical design of this lens promises sublime image quality, and is a perfect match for full-frame sensors. The bright f2.8 aperture of the lens allows for excellent bokeh capture abilities, while edge to edge sharpness is to be expected from this GM lens. Nano AR coating II has been applied to reduce ghosting and flare.\u003c\/p\u003e\n\u003cp\u003eNot just notable for its optical excellence, this lens will excite with its build. It is incredibly compact and lightweight, considering its zoom range, which makes it mobile enough for comfortable use out in the field. The barrel length of this lens remains just as compact at all focal lengths, while to further benefit handheld use, the Sony FE 70-200mm f2.8 GM M2 lens features Optical SteadyShot Stabilisation. Stabilisation control is performed by a switch on the ergonomically designed lens barrel, with a focus limiter, Iris lock and other functions easily accessible, as well as a physical aperture ring - this makes for a stunning user experience.\u003c\/p\u003e\n\u003cp\u003eOne of the main selling points of this exciting Sony zoom lens is its lightning-fast, and powerful performance. This is available thanks to the four high-thrust Linear AF motors which have been employed in the lens design. This AF system is fast enough for any subject you would think to fill your viewfinder with, while the tracking performance is top-notch, even while you are zooming simultaneously. The Sony FE 70-200mm f2.8 GM M2 lens will also appeal to video lovers for a few key reasons. The lens is notable for minimal focus breathing, as well as the on\/off click switch for the aperture ring, which allows for silent aperture setting changes while you film.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715860926507,"sku":"122200","price":3299.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-70-200mm-gm-side-angle.jpg?v=1768969622"},{"product_id":"sony-fe-50mm-f1-4-gm-lens","title":"Sony FE 50mm f1.4 GM Lens + Bonus Sony $200 Cashback*","description":"\u003cp\u003eThe Sony FE 50mm f1.4 GM lens is a great addition to any daily or even professional-level photography kit, thanks to its compact and lightweight design, and premium optical quality. Within its optical design, the Sony FE 50mm f1.4 GM includes both XA elements and ED glass, helping it to achieve astonishing edge-to-edge sharpness, with minimal distortions and aberrations at all settings. This quality is even evident when using the lens at its widest maximum aperture of f1.4, so users can feel free to express themselves with the dreamy background blur that only a premium-level lens is capable of. While the optical quality is worthy of praise, this Sony prime lens is just as notable for its physical attributes. With dust and moisture resistance, as well as a protective fluorine coating, you can head into the great outdoors and use this lens freely; and you will do so repeatedly thanks to its portable stature.\u003c\/p\u003e\u003cp\u003eThe Sony FE 50mm f1.4 GM includes Sony's Nano AR Coating II, which suppresses flare and ghosting, leaving images sharp, contrasty and with accurate colours. If you are using the lens to focus on moving subjects or to enjoy the high-resolution video performance of your Sony Alpha mirrorless camera, you will be pleased to find that it utilises XD Linear AF motors, delivers the fast and quiet autofocus performances required to maximise these functions. While the Sony FE 50mm f1.4 GM lens is small in stature, there is still space for all of the required buttons and dials, with a focusing ring, focus hold button, aperture ring and index, as well as an iris lock switch and click on\/off switch, which are both perfect for videography workflows.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715861024811,"sku":"127991","price":2099.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-f1-4-gm_2.png?v=1768969623"},{"product_id":"sony-fe-16-35mm-f4-pz-g-zoom","title":"Sony FE 16-35mm f4 PZ G Zoom + Bonus Sony $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eIf you are looking for a fast wide-angle zoom lens in a portable package, the Sony 16-35mm f4 PZ G lens simply can't be ignored. This is the lightest weight f4 power zoom lens that the world has seen yet, while to benefit users of all interests, this portable lens is still made tough with advanced sealings rendering it dust and moisture-resistant. A range of premium optical elements are utilised in the design including advanced aspherical, aspherical, super ED, ED and ED aspherical; if you are confused by this, just know that image sharpness and resolution is superior throughout the performance.\u003c\/p\u003e\n\u003cp\u003eThe f4 maximum aperture of this Sony lens is available at all focal lengths, meaning that even when you are using the full extent of the zoom, depth of field control and low-light ability is excellent. Navigating the zoom range is simple and pleasurable, thanks to the inclusion of both a zoom ring and a power zoom lever. This zoom function is controlled by XD linear motors for the first time, with these motors also being responsible for the AF function of the lens. The result is smooth, quick and incredibly precise zoom and autofocus that is a match for all subjects in your path.\u003c\/p\u003e\n\u003cp\u003eThe Sony 16-35mm f4 PZ G lens features a host of features and functions that allow users to get the most from their Sony mirrorless kit. This includes a physical aperture ring for fast manual photography adjustments, an Iris switch, and a focus hold button that not only locks in the focus of the lens when held but also can be customised to control a range of other settings.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715861057579,"sku":"126309","price":1499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-16-35mm-f4-pz-g.jpg?v=1768969623"},{"product_id":"sony-fe-24-70mm-f2-8-gm-mk-ii-zoom","title":"Sony FE 24-70mm f2.8 GM MK II Zoom + Bonus Sony $300 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_300_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24-70mm f2.8 GM II zoom lens is perfect for anyone seeking a high-end standard zoom lens which is both versatile and portable. It is, in fact, the smallest and lightest lens of its type. The classic zoom range of this lens will come in handy in any kit, whether framing street scenes, landscapes, portraits and more, while this lens notably features a video-friendly feature set for multipurpose shooting.\u003c\/p\u003e\n\u003cp\u003eThroughout its versatile zoom range, the Sony FE 24-70mm f2.8 GM II lens includes a bright f2.8 maximum aperture, which allows for excellent depth of field control. Not only is there a physical aperture ring for making adjustments, but there is also a click\/de-click feature, so movie enthusiasts can set their lens up to suit their needs. Also of benefit to video users is the fast and quiet quality of the autofocus, which is provided by the XD Linear motors.\u003c\/p\u003e\n\u003cp\u003eThis Sony zoom lens features a range of high-end optical elements to assure premium levels of sharpness throughout use, including XA, Aspherical, Super ED and ED, while Sony's spectacular Nano AR II coating has also been applied to limit ghosting and flare. As well as a rugged dust and weather-sealed build, which allows users to use the lens confidently in tricky environments, the Sony FE 24-70mm f2.8 GM II lens has been treated with a protective Fluorine coating.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715861123115,"sku":"126645","price":2799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-24-70mm-ii_2.jpg?v=1768969623"},{"product_id":"sony-fe-28-70mm-f2-gm-lens","title":"Sony FE 28-70mm f2 GM Lens + Sony $300 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_300_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThis new Sony 28-70mm f2 GM lens is a groundbreaking addition to the esteemed GM lens lineup. With its constant f2 maximum aperture, this lens can capture stunning background blur and exceptional low-light performance across its versatile focal range. Despite this impressive technical feat, this Sony zoom lens is surprisingly compact and lightweight, weighing in at a mere 918g. This makes it an ideal choice for professionals who demand the creative flexibility of a zoom lens without sacrificing the performance characteristics often associated with prime lenses. As a high-quality standard zoom lens, this is an option to consider for everyday and even travel photography kits.\u003c\/p\u003e\n\u003cp\u003eThe Sony 28-70mm f2 GM boasts an advanced optical design and simulation techniques to achieve zoom quality that rivals Sony's most prestigious prime lenses. Its large element construction, including three XA (extreme aspherical) elements, ensures exceptional corner-to-corner resolution at f2 across the entire zoom range. Powered by four XD (extreme dynamic) linear motors and cutting-edge algorithms, the lens delivers rapid, precise autofocus performance, making it ideal for capturing fast-moving subjects at weddings or sporting events. Its compatibility with the Sony A9 III's 120 fps burst mode and continuous tracking during zooming further solidifies its position as a top-tier professional optic.\u003c\/p\u003e\n\u003cp\u003eThe Sony 28-70mm f\/2 GM is built to withstand the rigors of professional use. Its dust and moisture-resistant design, combined with fluorine and Nano AR Coating II, protects the lens from the elements and ensures reliable performance in challenging conditions. This durability, coupled with its exceptional optical performance and autofocus capabilities, makes the 28-70mm f\/2 GM a versatile and reliable choice for photographers and videographers alike.\u003c\/p\u003e\n\u003cp\u003eThis Sony standard zoom lens provides versatile and professional level controls for content creators of varying needs, thanks to the inclusion of the following options: focus hold button x2, aperture ring, zoom ring, focus mode switch, aperture click on\/off button, zoom smoothness switch and focus ring.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862433835,"sku":"127727","price":4499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-28-70mm-f2_1.jpg?v=1768969699"},{"product_id":"sony-fe-35mm-f1-8-lens","title":"Sony FE 35mm f1.8 Lens + Bonus Sony $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003eThe Sony FE 35mm f1.8 lens fits a vital whole in the full-frame Sony E-mount lineup, providing users with an affordable and reliable take on a classic focal length. The 35mm f1.8 is an everyday option, suiting users who shoot landscape, sceneries and similarly wide snapshots. The fast f1.8 aperture delivers excellent low-light performance, especially when paired with the built-in stabilisation of select Sony bodies, while it also allows varied depth of field control. The lens is classed as dust and moisture-resistant, so it can be taken with you on your travels without you having to worry about its wellbeing if you get caught in a surprise shower.\u003c\/p\u003e\n\u003cp\u003eThe portable and lightweight Sony FE 35mm f1.8 lens features a quick and quiet Linear AF motor, which is suitable for tracking speedy subjects for still photographs and for keeping up with your high-resolution videos. Images taken with this lens are sharp and detailed, with thanks to the Aspherical element used in the lens design, while the unique customisable focus hold button can be employed to control various functions, such as focus locking, Eye AF, AF off\/on, Aperture preview and more. Although it is designed for full-frame models, this lens functions perfectly on APS-C format E-Mount cameras as well, on which it provides a portrait-friendly 52.5mm equivalent focal length.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862466603,"sku":"119551","price":999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-35mm-f-1-8-angle.jpg?v=1768969700"},{"product_id":"sony-fe-24-240mm-f3-5-6-3-oss-zoom-lens","title":"Sony FE 24-240mm F3.5-6.3 OSS Zoom Lens","description":"\u003cp\u003eA long zoom range, fit for any taskThis long range zoom lens from Sony that is compatible with all E-Mount cameras, offers incredible wide-to-tele performance, leaving users with one lens that is a match for taking on any task. At the wide end this lens starts at a versatile 24mm, which is wide enough to capture even the most majestic of landscape scenes in all of their glory, while the long end of 240mm is usable for Sports, wildlife and more. Many other styles of photography can be competently completed within this 10x zoom, making the FE 24-240mm OSS lens a wise choice for everyday and travel usage, when you can only afford to carry one lens.\u003c\/p\u003e\u003cp\u003eOptical SteadyShot - Increasing your stability\u003c\/p\u003e\u003cp\u003eLow light conditions have long been a struggle for many beginner and enthusiast photographers alike, with countless images being ruined due to dreaded camera shake. The Sony 24-240mm has been equipped with Optical SteadyShot which is put in place to help limit these blurry effects, resulting in sharper images in all lighting conditions, and users that are confident to continue creating images, no matter what their surrounding conditions are. This stabiliser is also very handy when you are shooting at longer focal lengths, such as the 240mm offered by this lens, where it helps to limit any bumping or shakes that are emphasised by the long magnification.\u003c\/p\u003e\u003cp\u003eOptical and physical Construction\u003c\/p\u003e\u003cp\u003eKeeping with the trend of other items within the Sony E-Mount range, this lens offers fine performance and quality, within a portable package. The lens is just 4.75 inches long, which is exceptional considering the range it covers and the many things it can accomplish. Within its optical design is 5 Aspherical elements and 1 ED glass element, which are successful in producing top quality photographs with limited distortions, aberrations and other imperfections.\u003c\/p\u003e\u003cp\u003eOther Key Features\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInternal focusing - Remains compact even when focussing and allows for shorter focusing distances\u003c\/li\u003e\n\u003cli\u003eCircular 7-blade aperture diaphragm - for the beautiful appearance of out-of-focus areas\u003c\/li\u003e\n\u003cli\u003eLinear motor drive - Fast and precise autofocus that captures your subject with minimal effort\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862564907,"sku":"110872","price":1349.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-fe24-240mm-f3.5-6.3-oss-zoom.jpg?v=1768969700"},{"product_id":"sony-e-16-55mm-f2-8-g","title":"Sony E 16-55mm f2.8 G","description":"\u003cp\u003eThe Sony E-Mount 16-55mm f2.8 G lens is a fast and rugged zoom lens, packed with features to make it suitable for any and every occasion, Firstly is that versatile zoom range, which covers an equivalent 24-82mm. At the widest end of this range, you can capture expansive landscape images, while at the long end you can achieve a tight crop for your portraits. Take this lens travelling or with you on your daily route and you are sure to be able to frame every shot suitably. Through this zoom range, a fast f2.8 maximum aperture is available, good for 2 very important reasons. You can shoot wide open and create beautiful background blur, and you can shoot at fast shutter speeds and eliminate camera shake.\u003c\/p\u003e\u003cp\u003eThis fast zoom lens from Sony features an XD Linear AF motor, which is quick and quiet to allow sports shooting and video capture, while it also provides a more usable quality of manual focus if that is your desired format. Various high-end elements have been used in the optical design, as has Sony's Nano AR coating, which reduces the appearance of reflections. Physically, this lens is a match to more advanced shooters, with user-friendly customisable focus hold buttons, outdoor-friendly dust and moisture-resistant construction and protective fluorine coating.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862630443,"sku":"119775","price":1799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-16-55mm-f2-8-front-angle.jpg?v=1768969700"},{"product_id":"sony-fe-90mm-f2-8-macro-g-oss-lens","title":"Sony FE 90mm F2.8 Macro G OSS Lens","description":"\u003cp\u003eProduct Highlights\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to 22\u003c\/li\u003e\n\u003cli\u003e1:1 Magnification Ratio; Internal Focus\u003c\/li\u003e\n\u003cli\u003eAspherical, ED and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button \u0026amp; Range Limiter Switch\u003c\/li\u003e\n\u003cli\u003eSliding Focus Ring for AF\/MF Selection\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 28cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862695979,"sku":"110873","price":1299.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony_fe_90mm_macro_1.jpg?v=1768969700"},{"product_id":"sony-fe-300mm-f2-8-gm-oss-lens","title":"Sony FE 300mm f2.8 GM OSS Lens","description":"\u003cp\u003eThe Sony FE 300mm f2.8 GM OSS Lens is the lightest large-aperture telephoto prime lens in its class, weighing just 1.47 kg, excluding the tripod mount. This makes it an ideal choice for photographers who need a lightweight and versatile lens for shooting sports and wildlife photography, in particular. Despite its lightweight design, this Sony telephoto lens delivers outstanding optical performance and rendering. It features three Super ED (extra-low dispersion) glass elements and one ED glass element that effectively subdue axial chromatic aberration as well as lateral chromatic aberration. This means that you can enjoy outstanding resolution and contrast right out to the image edges. The Sony FE 300mm f2.8 GM OSS Lens also features astonishingly fast, precise autofocus. This makes it easy to track moving subjects, even in challenging lighting conditions.\u003c\/p\u003e\u003cp\u003eBrilliant corner-to-corner resolution\u003c\/p\u003e\u003cp\u003eThe Sony FE 300mm f2.8 GM OSS Lens lens can capture sharp, high-quality images with the typical high-quality design that we expect of the GM series. It has three Super ED (Extra-low Dispersion) glass elements and one ED glass element that helps to reduce chromatic aberrations. This means that you can enjoy sharp, detailed images right out to the edges of the frame. The lens is also compatible with both 1.4x and 2.0x teleconverters, which can extend its focal length to up to 600mm (900mm equivalent on APS-C format), albeit with a reduced F5.6 maximum aperture. This is particularly handy for those demanding extra telephoto reach for specific applications.\u003c\/p\u003e\u003cp\u003eFantastic background blur, for more dramatic foregrounds\u003c\/p\u003e\u003cp\u003eThe lens Sony FE 300mm f2.8 GM OSS is capable of beautiful bokeh, which makes the subject stand out from the background; this is thanks to its long focal length and bright f2.8 maximum aperture. It also has a new optical design that reduces colour bleeding, and each lens is individually calibrated during manufacture to optimize bokeh quality. The 11-blade circular aperture mechanism contributes to smooth ball bokeh. With Sony's brilliant Nano AR Coating II on board, this lens benefits from minimised internal reflections, and therefore flare and ghosting are reduced, and images are crisp and clear, in all lighting conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862794283,"sku":"117498","price":8499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-fe-300mm-f2-8.jpg?v=1768969701"},{"product_id":"sony-e-70-350mm-f4-5-6-3-g-oss-lens","title":"Sony E 70-350mm f4.5-6.3 G OSS Lens","description":"\u003cp\u003eSony has taken the portable telephoto zoom lens to new heights, with the release of this brilliant E-Mount 70-350mm f4.5-6.3 G OSS lens. This handy zoom lens is compatible with APS-C format models within the E-Mount range, which means its zoom range equates to 105-525mm in full-frame terms. This huge zoom leaves users primed to tackle sports and wildlife applications and Sony oblige with a feature set that is equally suitable to these tasks. Built-in Optical SteadyShot stabilisation allows users to shoot handheld for maximum speed and agility, while it diminishes the effects of camera shake. An XD Linear AF motor has also been included, performing quickly and accurately in order to keep up with fast-paced subjects.\u003c\/p\u003e\u003cp\u003eIn the optical makeup is an Aspherical lens element, as well as 3 ED elements, which all in all lead to a lower occurrence of defects and high levels of image sharpness and detail. The Sony E-Mount 70-350mm f4.5-6.3 G OSS lens features a lock switch to keep the lens at one focal length when it is not in use, as well as customisable focus hold buttons for the fast and intuitive adjustment of various important settings during shooting.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862827051,"sku":"119776","price":1399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-70-350mm-front-angle.jpg?v=1768969701"},{"product_id":"sony-e-mount-85mm-f1-8-lens","title":"Sony FE 85mm f1.8 Lens + Bonus Sony $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eA prime, portrait lens for the E-Mount\u003c\/p\u003e\n\u003cp\u003eThe ever-growing Sony E-Mount lens lineup has a new entry in the form of this portrait friendly FE 85mm f1.8 F. Designed for use on the premium full-frame range the lens can also be used on the popular APS-C models, where a more magnified view is experienced. Great for experimenting freely with differing depths of fields and for shooting in dark scenarios, this lens features a bright f1.8 maximum aperture. The out of focus areas that are so easy to create are fine in appearance, owing to a rounded 9-blade aperture diaphragm.\u003c\/p\u003e\n\u003cp\u003eThe Sony compact system camera range is remarkably versatile with many photographers from all walks of life and from varying interests being invested in the system and this short-telephoto prime lens is just as flexible. A double linear AF motor provides Autofocus that is smooth, quiet and importantly very fast, suiting users interested in photographing still life objects, fast moving subjects, and users who are using the full-featured video modes of their E-Mount camera.\u003c\/p\u003e\n\u003cp\u003eOther Key Features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCustomisable Focus Hold button - Hold focus position or control other lens functions VIA a conveniently placed button on the lens barrel\u003c\/li\u003e\n\u003cli\u003eOptical construction - 9 elements in 8 groups, including an extra-low dispersion element, resulting in sharp and clear images, free from colour fringing and chromatic aberrations\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862859819,"sku":"115017","price":799.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/85mm_1.jpg?v=1768969701"},{"product_id":"sony-e-18-105mm-f4-g-oss-lens","title":"Sony E 18-105mm f4 G OSS Zoom + Bonus Sony $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003eA versatile all-in-one lens for the Sony E-mountWhat could be more enticing than a lens that promises to perform all of your regular tasks at a consistently high quality? With an extremely versatile 35mm equivalent zoom range of 27-158mm, this Sony 18-105mm G can easily be put to use as a landscape and scenery lens one moment, and follow that up with some portraits and sports the next. A worthy addition to your Sony E-Mount kit and one that may save you from carrying several other lenses at times when you need to travel light.\u003c\/p\u003e\n\u003cp\u003eShoot with faster shutter speeds, thanks to a constant f4 Aperture\u003c\/p\u003e\n\u003cp\u003eThroughout its entire zoom range, the 18-105mm benefits from a constant f4 maximum aperture. This means you can shoot at faster shutter speeds even when at maximum magnification, when camera-shake is generally at its most potent. These faster shutter speeds are also able to negate the effects of camera shake when lighting conditions are lower and you would otherwise need to invest in a tripod for stability.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot - leave your tripod at home\u003c\/p\u003e\n\u003cp\u003eFeatured in the Sony 18-105mm for even further stability is an optical SteadyShot stabiliser, a remarkable tool that will provide you with the ability to shoot at slower shutter speeds than previously possible, without your photographs being destroyed by blur. This extra stability will allow you to shoot in low light and to track moving subjects confidently and efficiently. Once again, this all-in-one zoom lens from Sony will be able to provide you with the top tier results that you require, without the use of a tripod or monopod.\u003c\/p\u003e\n\u003cp\u003eOther Features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eZoom lever - control your coal length efficiently and smoothly with this zoom lever feature, particularly useful when shooting video\u003c\/li\u003e\n\u003cli\u003ePremium optical construction featuring ED and Aspherical elements which enhances the overall appearance of your photographs, as well as limiting the effects of distortions, aberrations and other imperfections\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862925355,"sku":"107447","price":749.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-e-mount-18-105mm-g.jpg?v=1768969701"},{"product_id":"sony-fe-20mm-f1-8-g-lens","title":"Sony FE 20mm f1.8 G Lens + Bonus Sony $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eSony continues to improve its E-mount lineup, with this wide-angle prime lens, the FE 20mm f1.8G. With this mirrorless system showing no signs of slowing down, it's comforting that Sony continues to offer users with lenses that will still be useful to them as they grow - this lens works perfectly on both the APS-C and full-frame mirrorless models. The focal length is more magnified on the APS-C cameras, while on the premium full-frame variants, users can enjoy the full breadth of this 20mm wide-angle lens. For landscapes, street scenes and similar, this is a lens that you must have in your kit.\u003c\/p\u003e\n\u003cp\u003eWith its fast f1.8 maximum aperture, this Sony prime lens is a good fit for handheld purposes. This is particularly true when taking into account the low-light performance of the Sony E-Mount mirrorless cameras. Sony has rightly stated that this lens, with its wide focal length and fast maximum aperture, will be a great fit for starscape photography.\u003c\/p\u003e\n\u003cp\u003eThis lens is compact and lightweight in build, yet it has still been made to exacting standards, with Aspherical and ED elements on board to deliver outstanding sharpness and resolution, right to the corners of the frame. There is a noticeable absence of distortions and aberrations, detriments that most commonly plague lenses of this type. Keeping up with you as you use your Sony Mirrorless camera to shoot continuous frames of still images, as well as high-resolution video files, the Sony FE 20mm f1.8G lens utilises XD linear motors, which are suitably fast, smooth and quiet in performance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715862990891,"sku":"120394","price":1399.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sel20f18g_a.jpg?v=1768969701"},{"product_id":"sony-fe-24-105mm-f4-g-oss-lens","title":"Sony FE 24-105mm F4 G OSS Zoom - Bonus Sony $100 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_100_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eYour everyday photography deserves a specialist lens just as any of your other shooting endeavours, which is where a quality, versatile zoom lens comes in. This offering from Sony, the FE 24-105mm f4 G OSS is one such lens, its wide to telephoto range rendering you well-equipped to tackle any subject that passes before your lens, perfect for day to day life and travel. Throughout this wide zoom range this lens benefits from a constant f4 aperture, allowing you shoot comfortably in dim conditions and also produces images with shallow depths of field, which is awesome for portraiture!\u003c\/p\u003e\n\u003cp\u003eThe Sony 24-105mm features a high-performance optical design that delivers edge-to-edge sharpness throughout its range but despite all of this it is remarkably light, the lightest of any full-frame lens of its kind. Sony's excellent Optical SteadyShot Stabiliser is again present to keep things sharp and blur-free, while a blisteringly fast and accurate autofocus is in check, in the form of a Direct Drive SSM system.\u003c\/p\u003e\n\u003cp\u003eOther Key Features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMinimum focus: 1.25 feet\u003c\/li\u003e\n\u003cli\u003eDust and moisture-resistant construction\u003c\/li\u003e\n\u003cli\u003eStunning optical design of 4 Aspherical (2 advanced) and 2 ED lens elements provide corner to corner, wide to telephoto sharpness and reduced aberrations\u003c\/li\u003e\n\u003cli\u003eFlare and ghosting is well suppressed thanks to the application of Nano AR coating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863056427,"sku":"116268","price":1499.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sel-24105g_a.jpg?v=1768969701"},{"product_id":"sony-zeiss-55mm-f1-8-lens","title":"Sony Zeiss 55mm f1.8 Lens","description":"\u003cp\u003eA high performance mate for all Sony E-Mount camerasThis high quality Prime lens from Sony is an excellent companion for both full frame and APS-C versions of their E-Mount cameras. On the smaller sensors cameras, the 55mm focal length amounts to an equivalent of 82.5mm, excellent for getting a tighter crop on portraits, while full-frontal bodies can utilise the normal focal range for photographing virtually anything - a versatile everyday option.\u003c\/p\u003e\u003cp\u003eFast and wide f1.8 aperture\u003c\/p\u003e\u003cp\u003eThe fast f1.8 aperture of this Sony 55mm lens is able to let in plenty of light, making it a fantastic handheld and low-light photography option. Camera shake is all but forgotten due to the faster shutter speeds that you can now shoot at. Brilliant for capturing more dramatic and striking photographs, this large aperture allows for explorations into selective focus. You can make the conscious decision as to whether a little or a lot of your photograph is sharp and in focus, and your lens will oblige. Images with shallower depths of field will further benefit from the circular 9-bladed aperture, which assures out of focus areas are rendered smoothly and beautifully.\u003c\/p\u003e\u003cp\u003eConstruction quality\u003c\/p\u003e\u003cp\u003eDesigned and constructed with finesse, the Sony 55mm f1.8 lens feels almost as lovely in your hands, as the images it helps you to create. A dust and moisture resistant construction allows complete confidence when shooting in the great outdoors and it also results in a sturdy, yet lightweight piece of kit, to have and to hold.Optically, the sonnar design assures a high level of image sharpness and quality - when you load your first shots on your computer, you will be shocked at their overall quality and the lack of imperfections. Always a welcome feature, Carl Zeiss' T* anti-reflective coating has been applied, resulting in a consistently high level of contrast and colour reproduction while reducing the effects of ghosting and flare.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863089195,"sku":"107951","price":999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-ff-e-mount-zeiss-55mm-f1.8.jpg?v=1768969701"},{"product_id":"sony-fe-35mm-f1-4-gm","title":"Sony FE 35mm f1.4 GM Lens - Bonus Sony $200 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_200_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 35mm f1.4 GM is a high-quality wide-angle prime lens that accompanies your Sony Mirrorless camera for a wide range of shooting applications, including landscapes, street and travel photography. The bright f1.4 maximum aperture of this lens is perfect for capturing images with shallow depths of field, if this is your goal, and it also makes it possible to shoot in low light conditions without blur taking over. This lens is compact enough for day to day shooting and it weighs in at a manageable 524 grams. Despite a compact stature, the Sony FE 35mm f1.4 GM lens is solidly built, with a dust and moisture-resistant build, as well as a fluorine coating which is applied to protect the front element.\u003c\/p\u003e\n\u003cp\u003eAs a member of Sony's esteemed GM range, the FE 35mm f1.4 produces sharp and detailed images, thanks to a premium optical design - this includes Two XA (extreme aspherical) elements, ED Glass and AR Nano coating. In performance, this Sony Wide-angle lens will not disappoint. It features not one but two of Sony XD Linear motors that function together to produce a fast, smooth and quiet quality of autofocus - this will suit both your photo and video needs with your Sony E-Mount camera. The Sony FE 35mm f1.4 GM lens features a range of features that help provide a fast and intuitive user experience, including a focus hold button, focus ring and more.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863121963,"sku":"121326","price":1999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sel35f14gm_c-large_1.jpg?v=1768969702"},{"product_id":"sony-fe-14mm-f1-8-gm-lens","title":"Sony FE 14mm f1.8 GM Lens - Bonus Sony $200 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_200_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eFor those looking to explore the widest and most jaw-dropping views of the world, Sony introduces their widest Mirrorless prime lens yet, the FE 14mm f1.8 GM. This lens is good for the natural and man-made elements of the world, meaning landscape and astrophotographers will be intrigued, as well architectural photographers. This wide-angle lens from Sony excels in all lighting conditions, thanks to its bright f1.8 maximum aperture. A member of Sony's prestigious GM lineup, the 14mm f1.8 features a premium optical design (this includes ED, Super ED and Aspherical elements) so it can capture high-quality images, and it is tough enough to withstand the elements with its weather-sealing and fluorine-coated front element.The tough nature of this Sony has not resulted in its build being overwhelmingly large and bulky - it is compact enough to benefit your Mirrorless kit at less than 10 cms, and it weighs in at just 460 grams. Both photo and video enthusiasts will enjoy the benefits of this Sony prime lens, thanks to its inclusion of Two XD linear motors, which results in speedy and precise autofocus.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 14mm f1.8 GM lens is well-suited to manual photography, which is welcome news to enthusiasts using this Mirrorless system. Manual focus is supported via the smooth focus ring, while this manual focus is fast thanks to the linear response. Manual aperture adjustments are supported by the physical aperture ring, with a click\/declick setting available to suit the user's preference. Other notable additions which have been made to this lens to improve the user experience include a handy rear filter holder and an easy to reach focus hold button.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863154731,"sku":"116872","price":1999.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-14mm-f1-43.jpg?v=1768969701"},{"product_id":"sony-fe-24mm-f1-4-gm-lens","title":"Sony FE 24mm f1.4 GM Lens + Bonus Sony $200 Cashback*","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/1000x250_Sony_200_Cashback.jpg?v=1777593347\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eA fast and wide prime lens, the Sony 24mm f1.4 GM is a premium quality lens that holds the distinction of currently being the lightest in its class. With its bright f1.4 maximum aperture, this lens allows for exceptional handheld performance, made all the more superb when paired with a Sony Alpha body with built-in IS. Another benefit of this fast maximum aperture is its ability to produce large amounts of background blur, which is in turn of the highest order, thanks to the 11-blade circular aperture diaphragm.\u003c\/p\u003e\n\u003cp\u003eFrom corner to corner, at all apertures, the Sony 24mm f1.4 GM produces images of exceptional quality, owing to the inclusion of two XA elements and three ED glass elements, a pairing that eliminates the appearance of a range of aberrations, coma, and flare. This high-quality optical construction, in conjunction with the wide focal length, makes this lens a very suitable option for Astrophotography. Also, a perfect fit for this lens, are Landscape, street, and documentary photography.\u003c\/p\u003e\n\u003cp\u003eWith its Direct Drive SSM motor in charge of Autofocus, the Sony 24mm f1.4 GM lens performs quickly and swiftly, allowing you to shoot in discreet interiors, and to adequately employ the high-resolution video functionality of your Sony mirrorless body. Despite its previously mentioned lightweight build, this Sony lens is suited to accompany you in less-than-perfect weather conditions, thanks to its dust and moisture-resistant build.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42715863220267,"sku":"118303","price":1899.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/9464\/7339\/files\/sony-24mm-f1-4.jpg?v=1768969702"}],"url":"https:\/\/www.teds.com.au\/collections\/lenses-sony-alpha-lenses.oembed?page=2","provider":"Ted's Cameras","version":"1.0","type":"link"}