Now is the perfect time to boost your social presence. Do you have any suggestions for fellow photographers trying to grow their following?
Increasing presence is a strategy and job just like the shooting bit. I’ve never paid it as much attention as I should and it impacts who your work can get in front of. That said, it’s time-consuming! Find out big accounts that are sharing work, and submit your work/tag them in to get access to theirs. Tonnes of photographers do that. Narrow in on the type of work you’re showing. We like to hit follow on accounts where we easily get an understanding of what we’re in for.
Being unique never hurts - a mates presence skyrocketed when he changed his account from high-end couture (he’s a dress designer) to taking the piss out of covid influencers, and showing total disregard to what he was putting on the platform prior. And it was brilliant! Lastly, volume. Put the artist ego away if you want presence, and set up a strategic posting schedule. Instagram as a platform favours volume. Tap into it! I got a 25% follower increase in a month just by automating a month worth of posts 3x a day as a test. Then align these tips with the sort of work you want to do and be seen doing. Presence and artistic value are two very separate things.