#5 - Practice makes permanent!
To start putting the building blocks into place with your skills and knowledge by learning your genre, photography and business in depth. The best investment you can ever make is in yourself so don’t be afraid to spend some money on a business coach, photography mentor or general photography education. Assisting QUALITY and ACCREDITED professional photographers is a great way to gain skills, experience and start you on your journey to becoming an expert in your field.
#6 - Stay clear and true
So many of us creative types suffer from Goldfish Brain, it's not a formal condition but it's when you’re off in every direction attracted to every bright, new and shiny thing you come across. Be aware of Goldfish Brain, it's a saboteur of time, money and your why!
You might find that people's view of your best photography isn't what you think is your best photography. If you’re talented in a certain genre of photography and people are willing to pay you, but you don’t necessarily like shooting that genre, you may find yourself resenting your clients or even worse - photography in general. If you start feeling like this then it's time to revisit your list of questions to yourself and your way to gain your clarity and truth again.
If you love what you shoot and people are willing to pay appropriately for it then you’re onto a winner!
#7 - Parting Shots
Remember that building a business is no easy task and creating a long sustainable business that will give you a long and happy career, takes a lot of time and skills. Never stop learning and practising your skills in photography and business, no matter how advanced you think you are, there is always someone out there willing to work harder, shoot more, learn more and push the limits of their creativity further. You’re only as good as your last photograph so make it an amazing one!
Happy Shooting! - Ben Connolly