Fashion shoots are collaborative efforts. You could be the most skilled photographer in the world, but if your model doesn’t trust you, the photos won’t turn out as well as they could. The goal is to make your model’s confidence and personality shine through your work. This will naturally happen when the model feels at ease.
To build a good relationship with your model, spend some time with them before the shoot. Ask questions to get to know them, and do whatever you can to lighten the mood.
During the shoot, think of yourself as a director. You’re behind the camera, and you know what looks best within the frame, so don’t be afraid to offer guidance on fashion model photography poses and facial expressions. The model is trying to showcase their best work, so they’ll appreciate it.