Sony Cybershot DSC W110

For beautiful photos taken with ease, the Cyber-shot DSC-W110 digital camera makes capturing your memories a snap. Delivering extraordinary shooting performance in a compact and stylish design, the DSC-W110 is equipped with a 7.2 Megapixel Super HAD™ CCD imager and the precision-crafted Carl Zeiss® Vario-Tessar® lens. Further enhancing picture quality is the Bionz Imaging Processor. Enabling high image resolution and fast reflex, this state-of-the-art processor achieves crisp, clean images by improving noise reduction. Working in conjunction with the Bionz Imaging Processor, the DSC-W110’s Face Detection technology will optimize the photo for the faces in your viewfinder. With Smile Shutter technology, the DSC-W110 will recognize when those faces are smiling and snap the best possible shot. View your digital photos directly from the LCD screen or plug your camera into a Full HD TV for an eye-opening experience.



1/2.5” 7.2 Megapixel Effective Super HAD™ CCD: Super HAD (Hole Accumulation Diode) CCDs allow more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® Vario-Tessar® Lens: Specially produced for compact and powerful Sony digital cameras, the Vario-Tessar lens provides rapid auto focus with an appealing zoom range.

Clear RAW NR Noise Reduction: Using a powerful, new algorithm, Sony’s unique Clear RAW NR Noise Reduction feature reduces image noise, maintaining crisp, sharp detail while virtually eliminating light distortion for an ultra-sharp, clearly defined image.

Bionz Imaging Processor: First introduced on Sony’s α (alpha) digital SLR camera, the Bionz Imaging Processor enables high image resolution and fast reflex. This special processor achieves great sensitivity and picture perfect quality by improving noise reduction.

Face Detection Technology: Working in conjunction with the Bionz Imaging Processor, the newly improved Face Detection Technology differentiates between adult and child faces to ensure detailed reproduction of facial features and a perfect portrait shot every time.

Smile Shutter: An innovative intelligent auto shutter system that responds to a smiling face. To select Smile Shutter from scene selection, you press the shutter fully on the subject to be taken, and the camera automatically detects a smiling face and closes the shutter definitely.

Large 2.5" LCD Monitor: Delivers superior clarity and detail for every shooting angle. The large LCD provides easy to read menus, making it even easier to share your digital pictures.

Dynamic Range Optimizer: Using a sophisticated image analysis algorithm, the Dynamic Range Optimizer automatically adjusts exposure and contrast based on shooting conditions to achieve optimal results.

Full HD TV Compatibility (1920 x 1080 pixels): Bring your photos to life with Full HD. Vibrant colours and deep blacks make for brilliant picture quality that can be seen on Full HD TVs. Share with friends and family the beauty of your pictures.

HD Slide Show with Music: Flexible combinations of visual effects and preset musicals enable highly entertaining slideshows. Personalize your slideshows by downloading your favourite MP3 tunes for use as background music.

In-camera Retouching: Images captured with the DSC-W110 can be immediately edited on-site in the camera. Trimming, Red-eye Correction, Soft Focus, Unsharp Masking, Cross Filter, Partial Colour, Fish Eye, Retro and Radical Blur – are all available for extra flexibility.

Function Guide: Intuitive and easy-to-use on-screen function guides ensure that every shot is perfect every time. Function guides suggest the ideal type of photography for each shooting mode and present the optimal print size for your images.

Picture Motion Browser: To help with organization, this software organizes images by date in a convenient calendar view. Images can be archived on CD, dates can be added and photos can be resized with the powerful Picture Motion Browser.

G-Series Lithium-ion Rechargeable Battery: Ensures maximum battery life and power for up to 420 shots on a full charge. Spend less time waiting and more time capturing spectacular images with its convenient quick-charge feature.

Movie Modes with MPEG Movie VX: Captures high quality (640x480 pixels) audio/video clips at 30 frames per second with length limited only by the capacity of the memory media. Video mail mode captures smaller file sizes suitable for e-mail.

PictBridge™ Direct Printing: Connect to any PictBridge compatible printer with the supplied USB cable and print directly from the camera. Use the camera LCD menu to view and select images.

Memory Stick Duo™ media: Portable. Digital. Powerful. Memory Stick Duo media is the convenient way to store data and connect to a variety of hardware and software applications.

Plus More Great Features:
• Mode Dial and Playback Button
• Image Brightness Button
• Multipoint (9 points) / Centre-Weighted Auto Focus / Spot Auto Focus
• 16:9 Display Mode