Sony Alpha

The new Sony Alpha A58 is perfect for those looking to shoot quickly and achieve fantastic results. The 20 Megapixel Exmor HD APS sensor gives you sharply detailed photos, while the unique Transparent Mirror system allows for super-fast focusing and a seriously quick frame rate. Lock-on AF lets you stay focused on your subject even when they are moving so you can get that perfect shot. The Auto Object Framing mode helps you to get the best composition for your photo by analysing the scene and cropping to suit, so they can be print-ready straight from your memory card.

 

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The new Sony Alpha A58 is perfect for those looking to shoot quickly and achieve fantastic results. The 20 Megapixel Exmor HD APS sensor gives you sharply detailed photos, while the unique Transparent Mirror system allows for super-fast focusing and a seriously quick frame rate. Lock-on AF lets you stay focused on your subject even when they are moving so you can get that perfect shot. The Auto Object Framing mode helps you to get the best composition for your photo by analysing the scene and cropping to suit, so they can be print-ready straight from your memory card.

 

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The Sony α58 achieves unsurpassable image clarity with Translucent Mirror Technology™.

With groundbreaking Lock-on AF, you can shoot fast moving subjects with more precision and continuous focus. Along with other functions, this SLT camera ensures you capture every moment effortlessly.

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The Sony Alpha A37 is a 16 Megapixel Digital SLT camera for those who want something easy to use without sacrificing quality. The SLT-A37 uses a translucent mirror system, which means faster autofocus when using either the viewfinder or LCD screen. This also means faster shooting, with a maximum speed of 7 frames per second. The SLT system also means this camera operates more quietly than your average DSLR. The Alpha 37 features in-camera stabilisation, meaning that every shot is stabilised (rather than varying from lens to lens).  For the more creative, the SLT A37 offers 14 special effects modes to shoot with, as well as full HD video with auto focus.

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Take your photography to the next level with this α65 DSLR camera. Featuring Sony's groundbreaking Translucent Mirror Technology, you can focus and shoot simultaneously for fast, precise performance and continuous shooting of up to 10 frames per second, complete with continuous auto focus. View setting adjustments in real time with a Tru-Finder™ OLED electronic viewfinder, and choose from three HD movie modes—super-smooth 60p, standard 60i or richly cinematic 24p—to optimize the look and feel of your videos (records in 29-minute segments).

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Step up to an incredible shooting experience with this α77 DSLR camera. Featuring Sony's top-of-the-line Translucent Mirror Technology, you can focus and shoot simultaneously for fast, precise performance and continuous shooting of up to 12 frames per second, complete with continuous auto focus. Capture amazingly-detailed images that make for gorgeous enlargements thanks to an impressive 24.3-megapixel sensor. The world's first DSLR to offer a choice of super-smooth 60p, standard 60i or richly cinematic 24p movie modes all at Full HD 1920 x 1080 resolution, you can capture incredible, high quality AVCHD or MP4 videos of all your memorable moments (records in 29-minute segments).

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The Sony Alpha A99 Full Frame DSLR camera combines a professional Full Frame build with everyone’s favourite features from the Sony range. The 24 Megapixel Full Frame sensor with Phase-Detect AF and an ISO of between 100 and 25,600, the Sony A99 is a force to be reckoned with in low light. The Translucent Mirror technology means you can have fast phase detect autofocus in Live View and through the electronic viewfinder, as well as faster shutter speeds. This same AF system is used with the Full HD video, giving you sharply focused movie clips in high resolution. Full Details