Ricoh GXR

With this 28 mm fixed focal length lens, the more pictures you take, the more you will experience the joy of expressing yourself through photography. Why? Because this is a camera unit that can handle both a quick-shooting style and a slower style that aims for expressive images emphasizing perspective. Full Details

The GR LENS A12 has a focal length of 50 mm. Part of its appeal is that it gives a natural visual field with an angle of view nearly the same as the human eye. The 50 mm focal length is one of the most basic for candid photography. Compared to a wide-angle lens, a suitable distance is maintained from the subject, and the photographer is able to chat with the subject and elicit natural expressions to capture the person in a candid way without undue attention being paid to the camera. GR LENS A12 50 mm is also a macro lens. The photographer can enjoy close-up photography to a maximum magnification of 1/2x and, from a wide open aperture setting, obtain images with excellent sharpness and high contrast and resolution to the edge. Full Details

GXR camera system that consists of a body and camera units. Each camera unit contains a lens (focal lengths differ between units), an image sensor of optimum type and size for the unit, and an image processing engine. By changing units, the photographer can handle a diverse range of scenes in a way that satisfies sophisticated requirements for photo expression. The slide mechanism adopted for attaching and removing camera units enables changes to be made quickly & securely. The camera unit RICOH LENS P10 28-300mm F3.5-5.6 VC; the "VC" designation indicates that this unit has the Vibration Correction function developed independently by Ricoh. Full Details