About Us
40 years of Ted’s
Back in 1970 when Ted opened the doors of his first camera shop, Polaroid was still making news with instant cameras that featured self-developing film. Over the last 40 years we've seen a lot of technology come and go. But one thing has remained constant, Ted’s commitment to bring you the best - the best cameras and accessories from around the world, the best range possible and the best service and knowledge. It’s an on-going commitment that I’m proud to say has seen Ted’s become the place where Australia shops for cameras. I ask you to join us in celebrating Ted’s 40th birthday and hope you continue to enjoy shopping at Ted’s for many years to come.
Yours sincerely
Richard Robertson
Managing Director
Ted’s Guarantees
We often think of loyalty cards or rewards cards as something retailers came up with in recent times. However, when it comes to providing customers with added value, Ted’s has always been way ahead of its time. Our first loyalty card, the Club Ted Card, was introduced way back in the 70’s and continues to offer today’s customers substantial savings and benefits. The 70’s and 80’s also saw Ted’s introduce groundbreaking guarantees. The exclusive 14 day exchange guarantee that we have today, for instance, has been reassuring customers at Ted’s for decades. Combined with our 14 day price guarantee, it ensures that when you buy from Ted’s, you’ll always get the right camera at the right price. For total peace of mind, we also offer extended warranties on any camera we sell. In short, when you buy a camera from any one of Ted’s 22 stores, your happiness is guaranteed.
Ted’s Timeline
1970 - Ted opens the first store at 239 Elizabeth St. Melbourne
1972 - The first patent is filed for a filmless electronic camera by Texas Instruments.
1983 - Sony launches the first handheld video camera
1986 - Ted’s acquire the Georges camera store group
1986 - Kodak scientists invent the world’s first megapixel sensor, capable of recording 1.4 million pixels that could produce a 5×7-inch digital photo-quality print.
1988 - Australia has its bicentennial
1990 -The first entirely digital camera is available to consumers. The Logitech FotoMan records in black and white and at less than one-tenth of a megapixel
1990 - Kodak releases the first digital camera
1991 - Kodak / Nikon launches the first digital SLR
1992 - Kodak introduces the photo CD.
1994 - The Compact Flash memory card is introduced
1995 - The first consumer camera with a liquid crystal display on the back was the Casio QV-10.
1996 - Thee first camera to use Compact Flash was the Kodak DC-25.
1999 - The first digital SLR designed and manufactured by a single camera company is released. It is 2.7 megapixels.
2003 - Digital camera sales exceed film camera sales for the first time.
2004 - Kodak ceases production of film cameras.
2005 - Ted’s opens its 21st store in Werribee
2009 - Ted's installs environmentally friendly HP Printers & Kiosks in all stores
2010 - The new 4/3rds format camera system is launched
Going Online
In our increasingly busy lives the demands on our time have never been greater. That’s why we’ve made buying on-line easier than ever before. With expert staff available via email, live chat or phone to help you with your purchase, Ted’s website at www.teds.com.au is an easy and quick way to buy anything from a digital camera or handycam, to a camera bag or digital photo frame. You can even upload your images and order prints or enlargements! So log on now and save time shopping.
Latest Technology
Ted’s has always been first to bring new technology to the Australian market. Back in the 1970’s we introduced Australia to the first SLR with a built-in light meter. In the 1980’s we introduced the country to the first video cameras and in 1994 we were the first to bring you the digital camera. Today we’re introducing the new 4/3rds format compact SLR style cameras that are destined to revolutionize picture taking. When you buy a camera from Ted’s, you can be sure you’re choosing from a range that includes the latest and greatest the world has to offer
Photo Books
The days of printing hundreds if not thousands of 6 x 4" prints and putting them in a box under the bed are over. That’s because Ted’s can help you turn your special memories into something truly wonderful. With a Ted’s Photobook you can literally create your own book of memories in pictures and words. You can create a Photo Book that tells the story of the birth of your child, your wedding, a holiday or anything you like. Whatever the subject, you’ll have a permanent and beautiful record that can take pride of place on a coffee table or sideboard. Ted’s Photo Books are incredibly simple to create and use an environmentally friendly process. So come into a Ted’s and create a Photo Book today, you’ll be amazed how much fun it can be. | 
